Join Commerce7 and RedChirp on May 15 at 10am PT/1pm ET for a practical conversation on email and SMS strategies built for wineries. Whether you're just getting started with digital outreach or looking to sharpen what you're already doing, you'll walk away with ideas you can put to work right away.

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Coursey Graves had been operating Commerce7 for several years, but its potential was largely untapped. Once they paired a modern digital marketing approach with a high-converting website, and began using Commerce7 more intentionally as the backbone for reservations, segmentation, and customer data, they were able to move quickly, test what was working, and turn insight into real growth. We recapped all of it — every tactic, every tool, every lesson learned — in a full blog post.

Read it here: https://hubs.li/Q04fB7SK0

Join the C7 team and Digital Marketing Strategist Sue Wollan Fan on April 17 at 10am PT/1pm ET for a behind-the-scenes look at how Coursey Graves Estate Winery sharpened its digital marketing strategy and used Commerce7 tools to drive more visits, increase club signups, and grow overall revenue.

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Every winery knows the tasting room matters. Few know just how much.

Commerce7 analyzed data across six global markets, and one thing kept showing up. The tasting room isn't just a sales channel. It's where most new customer records get created. Where most DTC transactions happen. Where first-time guests become regulars.

Commerce7's latest Data Drop, "The Tasting Room Effect," breaks it all down:

→ Where the revenue is actually coming from

→ The opportunities most wineries are leaving on the table

→ What growing wineries are doing differently

Get the Data Drop

The Commerce7 Data Drop series is an ongoing series designed to deliver timely, digestible insights that help wineries understand what is really driving direct-to-consumer performance. What was once a single yearly data book will now be published in shorter pieces that arrive throughout 2026, giving the industry faster access to trends, benchmarks, and opportunities backed by the largest DTC dataset in wine.

Powered by anonymized data from wineries across the Commerce7 platform, Data Drops turn the company’s scale into practical knowledge any winery can use. This series is built for the entire industry, not only Commerce7 clients. Whether a winery runs on another platform or is just beginning to build out its DTC strategy, the content offers clear, actionable intelligence designed to push the industry forward.

Curious what the new Commerce7 reporting powered by WinePulse looks like and how it works?

Join us at 10am PT/1pm ET for a practical walkthrough of how to use WinePulse to make reporting faster, easier, and more actionable—featuring special guest Remy Sabiani, Founder of WinePulse and now, Head of Insights at Commerce7. In this session, we’ll show you how to access WinePulse from the Commerce7 Admin, explore the core features and dashboards you’ll use most, and walk through common reporting workflows every winery should know.

February 20, 2026 at 10:00 am

Register for the Webinar

Can't attend live?

Book a time to chat with our team to see how Commerce7 reporting works in practice. We’ll walk you through the reports and dashboards wineries use most, answer your questions, and show how better reporting can support smarter DTC decisions.

Book a Demo

WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day"

TL;DR: Faced with manual bottlenecks on WineDirect, Hill Family Estate migrated to Commerce7 to empower their members. The results were immediate: a 19% increase in customized club shipments and a 50% reduction in support volume. Most importantly, the team reclaimed 4-5 hours of manual labour per club run by allowing their customers to customize their orders online and move to fully automated background processing. 

Founded by third-generation farmer Doug Hill, Hill Family Estate is a family-run operation in Napa Valley that blends deep vineyard expertise with approachable hospitality. Their winery and tasting room experiences are known for being family-friendly, intimate, and deeply rooted in the land they have farmed for decades. For Allison Negrón, DTC Manager at Hill Family Estate, the goal is always to provide a seamless, personalized experience that reflects these core values.

As the business evolved, the team recognized that their legacy technology required a significant amount of manual effort to maintain. While they remained deeply connected to their members, the administrative overhead of their previous platform, WineDirect, was beginning to pull focus away from strategic initiatives. They needed a more intuitive system to help them scale their operations without compromising the intimate touch their brand is known for.

A Strategic Pivot Toward Scalability

Hill Family Estate chose Commerce7 because they needed a solution that could handle modern DTC complexities while ensuring a smooth transition for their 2,000 members. Rather than viewing migration as a disruption, the team saw it as an opportunity to implement a more professional, automated way to work.

A critical component of this success was a collaborative, team-based approach to the transition. Hill Family Estate partnered with the team at Vinbound Marketing, who managed the heavy lifting of the technical migration. By working closely with Vinbound on a customized migration plan, the winery ensured that their complex data and unique business needs were aligned with the new system.

This effort was bolstered by the high-touch support provided by Commerce7’s onboarding team. "Our onboarding specialist was wonderful," Allison said. "She was very knowledgeable and made the process feel manageable." Leveraging the expertise of both Vinbound and Commerce7 allowed Hill Family Estate to remain focused on their daily operations, ensuring that the migration was an additive experience for both the staff and their customers.

Reclaiming the “Batch Day”

Before migrating to Commerce7, club processing was a high-stress, manual ritual. Under their previous system, the team had to manually oversee every club run to account for complex shipping requirements and compliance rules, often processing orders state-by-state.

"We used to come in at 8:00 AM and start running the club, and we wouldn’t be done until about 1:00 PM," Allison recalled. "Then we’d still have to go through all the quarantines, clear those, and coordinate with our shipper. Now, we just come into work and the club runs itself!”

By moving to Commerce7, Hill Family Estate effectively retired the manual batch. The system handles shipping and compliance complexities automatically in the background, saving the team 4 to 5 hours of manual administrative labor per club run. This shift from manual processing to automated oversight allowed the team to reclaim their time and focus on high-value member engagement.

Club Member Empowerment: Driving 19% More Customizations and 50% Less Support

The most significant impact of the migration was the shift toward member self-service. By implementing User Choice with a Minimum Dollar Spend, Hill Family Estate gave members the freedom to tailor their own shipments: swapping bottles and adding extras directly through the website. 

"When members feel in control of their own experience, the friction of administrative support disappears," Allison noted. This empowerment led to a 50% decrease in support volume during the club season.

This improved digital experience did more than just save time; it drove deeper engagement. By providing a modern, easy-to-use interface, Hill Family Estate saw a 19% increase in the number of club members who chose to customize their shipments versus taking the standard release. This shift towards personalized orders ensures that members receive the wines they love most, fostering long-term loyalty and satisfaction. 

Operational Agility: Ship It Now and Instant Updates

A standout feature in Hill Family Estate’s new toolkit is Ship It Now. By sending out club notification emails two weeks in advance, the winery allows members to trigger their shipments immediately. This has created a triple-win:

1. Customer Delight: Members receive their wine faster, and on their own terms.
2. Accelerated Revenue: The winery begins seeing club revenue hit the books two weeks earlier than before.
3. Risk Mitigation: Processing early “Ship It Now” orders gives the team a “sneak peek” into potential shipping or inventory errors before the entire club processes.

The practical simplicity of Commerce7 is also visible in the day-to-day management of the online shop. Allison highlighted that in their previous setup, updating a product required manual entries across several disparate systems. With Commerce7, product management is instantaneous. Toggling a product to "Off" takes less than a second and removes it from the site immediately, allowing the team to manage inventory in real-time.

A Partnership Built for the Future

With the time reclaimed from manual processing, Hill Family Estate is now leaning into a future focused on innovation. They are currently exploring the implementation of subscription models and more creative bundling strategies during club windows. These are strategic initiatives that were once difficult to manage but are now part of a natural progression toward a more flexible, modern way of selling.

As Allison Negrón reflects on the transformation, the value of the switch is clear. "Time is money," she explained. "When you see your staff expending so much energy in areas that could be freed up to drive revenue in other places, that’s very valuable."

Today, the team at Hill Family Estate is no longer just managing a database; they are nurturing a thriving community. With the support of a system built for the future, they are ready to continue their legacy of excellence for generations to come.

VANCOUVER, BC – January 12, 2026 – Commerce7, the leading DTC sales platform for the wine industry, today announced the launch of Commerce7 Lite. This new entry-level plan provides small and emerging wineries with the industry-leading tools they need to scale with confidence, with an affordable price tag.

For years, smaller wineries have been forced to choose between high-end systems they couldn't yet afford or entry-level platforms that lack the sophistication needed to scale. Commerce7 Lite removes that barrier, offering a flat $59 monthly fee with no transaction fees and providing access to the platform’s core suite of solutions: Point of Sale, Ecommerce, CRM, Wine Club management, Reservations, and Analytics.

“Personally, I love small wineries, and at Commerce7 we wanted to give them access to great sales tools without the complexity,” said Andrew Kamphuis, President of Commerce7. “Lite removes the technical and financial barriers that often make it harder for small wineries to grow.”

Commerce7 Lite is a powerful growth engine for wineries with under $100,000 in annual DTC revenue, ensuring smaller brands never have to compromise on the customer experience.

Key benefits of the Lite plan include:

• A Complete Ecosystem: A single source of truth that unites point of sale, web, club, reservations, and customer data, eliminating the manual work of managing disconnected systems.

• Sales Oriented Growth Tools: Access to features proven to increase revenue and retention, such as Personalization, Cart Carrots for relevant upsells, Campaigns, and Smart POS Notices. 

• Seamless Scaling: As wineries surpass the $100,000 revenue milestone, they transition naturally into the Basic tier, ensuring their technology grows alongside their success.

A Clear Choice for the Industry 

The launch of Lite redefines what an entry-level platform can be by offering a superior feature set without the complexity. For wineries currently feeling limited by basic systems or struggling with a patchwork of disconnected tools, Commerce7 Lite provides an accessible path to the industry’s most innovative DTC sales technology.

“There is no longer a reason for a winery to settle for a limited, low-cost platform,” continued Kamphuis. “We’ve removed the price barrier so that small wineries can focus on making great wine and building strong relationships with their customers.”

Wineries interested in Commerce7 Lite can learn more at https://commerce7.com/demo/

If we had to sum up the year in one word, it would be resilience. The data reveals a shift in where revenue came from this year, and who was willing to spend.

But when you look past the top-line numbers, three distinct signals emerge:

• The Tasting Room is the Volume Driver: In a shifting landscape, the in-person experience captured 35% of total market share. Your physical space is working harder than ever to convert foot traffic into transaction volume.
• The Club is the Value Driver: While guests tightened their belts (POS average order value $97), average club order value climbed to $257. Your members aren't just loyal; they are the only group increasing their average spend. 
• Choice Creates Loyalty: With net club growth down industry-wide (-8.3%), retention is the priority for 2026. The good news? Clubs that offer "User Choice" are seeing average member tenure extend to over 3 years (1,159 days).

Read the full breakdown on LinkedIn

This is just the first sip.

Make sure you are following us so you don't miss the rest of the C7 Bottled series.

We aren't hiding this data behind a form or burying it in a long PDF. Between now and New Year's Eve, we are delivering these insights directly to your feed. 

Here’s to a strong finish to 2025.

Cheers,

The Commerce7 Team