New reporting capabilities let wineries compare sales, tasting room, and wine club performance against a live peer cohort matched by custom variables, powered by the largest winery data set in the industry.
Vancouver, BC — August 11, 2026 — Commerce7, the direct-to-consumer (DTC) platform built for wineries, today announced the launch of Peers Reporting, a new reporting capability that allows wineries to see how they're performing against a cohort of comparable peers - matched by size, region and other dimensions - across sales, tasting room performance, and wine club metrics.
Wineries have always been able to see their own numbers. What they haven't had is a reliable way to know whether those numbers are good. Today, answering that question means stitching together annual industry reports, informal peer conversations, or gut instinct — none of which reflect a winery's actual size, region, or timeline. That gap makes it hard to tell whether a slow month is a market-wide trend or a winery-specific problem.
Peers Reporting closes that gap. Built natively into Commerce7, it requires no exports, no spreadsheets, and no third-party tools. Wineries control their own cohort (beyond size and region, that can mean similar bottle price or club size) and their own date range, so the comparison fits the exact question they’re asking. And instead of a single average, wineries see where they land against different performer bands in their cohort, such as the top 10% or the top 25%, so they know both where they stand today and what’s realistically achievable.
“Wineries are operating in the toughest market they've ever faced," said Andrew Kamphuis, President and Founder of Commerce7. "Sales numbers alone don’t tell wineries enough anymore — to make an honest and realistic assessment of performance, wineries need to know how their tasting room conversion, club signups, and email capture actually compare to similar wineries. That's the only way to know if they’re really doing as well as they think they are.”
How Peers Reporting Works
With Peers Reporting, wineries can:
Compare sales, tasting room performance, and wine club signups against a peer cohort matched by size, region or other custom dimensions
Control the comparison window and cohort to fit the question they're asking, rather than a fixed report format
View results natively inside Commerce7, with no exports, spreadsheets, or additional logins required
Peers Reporting turns "I think we're doing fine" into "here's exactly where we stand, and here's what's possible."
Peers Reporting is available to eligible Commerce7 customers starting today, with support documentation and in-product guidance available at launch.
Learn more by reading this blog post or request a demo of Peers Reporting by contacting us at commerce7.com/demo.
About Commerce7
Commerce7 empowers wineries with both the tools and the insights to succeed in DTC. Bringing CRM, clubs, subscriptions, ecommerce, POS, and reservations together in one modern system, Commerce7 makes it easier for wineries to sell, serve, and understand their customers. With integrated analytics and reporting, Commerce7 goes beyond transactions to help wineries adapt and grow in a changing market.
New platform capabilities give winery teams real-time guest insights, predictive analytics, personalized recommendations, and automated marketing tools to create better customer experiences and drive more revenue.
VANCOUVER, BC – Commerce7, the leading DTC platform built for the wine industry, today announced the launch of more than 10 new features at C7 Innovate, its largest product launch event to date. The new capabilities span customer intelligence, predictive analytics, personalization, and automated marketing — all designed around a single premise: know your customer, sell more wine.
The event, themed “Intelligence at Every Touchpoint,” underscored Commerce7’s vision for the future of DTC wine commerce: a platform that goes beyond recording transactions to help winery teams understand their guests, anticipate their needs, and deliver hospitality that turns first-time visitors into lifelong customers.
“The future of DTC is intelligence,” said Andrew Kamphuis, President of Commerce7. “It’s having the right data in front of your team at exactly the right moment.”
Release Highlights from C7 Innovate
Guest Intelligence
When a guest walks into a winery for the first time, staff are often starting from zero. Guest Intelligence changes that. An opt-in data-sharing network built across Commerce7’s 3,000+ winery ecosystem, Guest Intelligence surfaces an anonymized, aggregated context about new guests the moment they arrive — whether they’re an active club member elsewhere, how many wineries they’ve visited this year, and their general spending range. No other wine commerce platform can offer this intelligence at this scale.
Ask Pip
A complete rebuild of the former Chat DTC tool, Ask Pip is a conversational AI interface that lets winery teams query their data in plain language and get real answers — instantly, without exports or analyst requests. Built entirely within Commerce7’s environment, Pip is designed to never fabricate a result it cannot support.
Club Churn Prediction and Club Signup Prediction
Commerce7 now predicts both ends of the club membership lifecycle. Club Churn Prediction uses behavioral engagement signals across 43 customer touchpoints to estimate the likelihood of a member cancelling within 30 days, with 74% accuracy. Club Signup Prediction applies the same framework to identify customers who are most likely to join the club — giving tasting room staff and marketing teams the right signal at the right moment.
Automated Emails
A native Commerce7 email automation tool built around event-triggered templates. Available today: abandoned cart, order confirmation, and birthday emails — with club anniversary, reservation completed, order pickup reminder, and reservation reminder coming very soon. Each automation includes configurable conditions, personalization options, and send timing, so wineries can act on the data they're already collecting without adding another tool to their stack.
Rebuilt Product Recommendations
Commerce7’s personalization engine has been rebuilt with a new model that draws on the full customer relationship and cross-customer purchase patterns to generate more accurate product recommendations. A new related products feature surfaces contextual suggestions on product pages, and a new Dynamic Cart Upsell carrot type surfaces the most relevant product at checkout — all without any manual curation from the winery.
Additional features released include SMS marketing consent collection, Likes & Dislikes, Zip Code Radius Search, Reservation Standups, Email Enhancements, and unified Campaign Reporting in WinePulse. A full overview of every feature is available at commerce7.com/product-updates.
“Wine is personal. It’s tied to anniversaries, special moments, families, and stories,” Kamphuis added. “When you really know your customer, you create experiences people remember. Everything we built is designed to help wineries create those moments.”
Availability
All features announced at C7 Innovate are available to Commerce7 customers immediately. Documentation has been updated and is live at commerce7.com . Wineries interested in learning more or requesting a demo can visit commerce7.com .
About Commerce7
Commerce7 is the leading DTC platform purpose-built to help wineries succeed by truly knowing their customers. The only DTC platform that puts the customer experience at the center, Commerce7 spans CRM, point of sale, wine clubs, reservations, ecommerce, and more, giving wineries the tools, insights, and intelligence to build lasting customer relationships and grow their business.
More Intelligence. Deeper Connections. Bigger Growth.
Technology is changing what's possible for wineries. The ones that continue to grow will be the ones with the smartest tools behind them.
Join us on June 2, 2026 for C7 Innovate, a one-hour live reveal of 10+ new features, built to bring more intelligence to every touchpoint. These tools will help you know your customers better, predict what comes next, automate operations, and reach the right people at exactly the right moment — in ways only Commerce7 is capable of.
See what's launching straight from the Commerce7 team, ask your questions live, and leave knowing how to put it all to work.
Register Now
Event Type: Webinar
Date: 6/2/2026 — 10:00 AM to 11:00 AM
More Intelligence. Deeper Connections. Bigger Growth.
Join us for the reveal of the latest Commerce7 features built to help your winery know your customers better, work smarter, and grow faster. See what's coming straight from the Commerce7 team, ask your questions live, and leave knowing exactly how to put it all to work.
June 2nd, 2026 | 10am PDT
Register Now
On June 2, we're launching 10+ new features , built to bring more intelligence to every touchpoint.
From AI-fueled personalization to predictive insights and everything in between, we're putting more power into your team's hands.
Know your customer better
Every interaction is an opportunity. We’re giving you a richer, more complete picture of who your guests are and what they love, ensuring every touchpoint feels intentional.
Predict what happens next
Stop reacting and start anticipating. Your team will get the insights they need to make smarter decisions before the moment passes.
Communicate at the right moment
The right message at the right time makes all the difference. You’ll be able to reach your customers exactly when they’re most likely to engage without adding to your teams workload.
Reach the right people
Not every customer is the same. Finding exactly the right audience and connecting with them wherever they are is about to get a whole lot easier.
Event Type: Webinar
Date: 5/15/2026 — 10:00 AM to 11:00 AM
Join Commerce7 and RedChirp on May 15 at 10am PT/1pm ET for a practical conversation on email and SMS strategies built for wineries. Whether you're just getting started with digital outreach or looking to sharpen what you're already doing, you'll walk away with ideas you can put to work right away.
Coursey Graves had been operating Commerce7 for several years, but its potential was largely untapped. Once they paired a modern digital marketing approach with a high-converting website, and began using Commerce7 more intentionally as the backbone for reservations, segmentation, and customer data, they were able to move quickly, test what was working, and turn insight into real growth. We recapped all of it — every tactic, every tool, every lesson learned — in a full blog post.
Read it here: https://hubs.li/Q04fB7SK0
Event Type: Webinar
Date: 4/17/2026
Join the C7 team and Digital Marketing Strategist Sue Wollan Fan on April 17 at 10am PT/1pm ET for a behind-the-scenes look at how Coursey Graves Estate Winery sharpened its digital marketing strategy and used Commerce7 tools to drive more visits, increase club signups, and grow overall revenue.
Every winery knows the tasting room matters. Few know just how much.
Commerce7 analyzed data across six global markets, and one thing kept showing up. The tasting room isn't just a sales channel. It's where most new customer records get created. Where most DTC transactions happen. Where first-time guests become regulars.
Commerce7's latest Data Drop, "The Tasting Room Effect," breaks it all down:
→ Where the revenue is actually coming from
→ The opportunities most wineries are leaving on the table
→ What growing wineries are doing differently
The Commerce7 Data Drop series is an ongoing series designed to deliver timely, digestible insights that help wineries understand what is really driving direct-to-consumer performance. What was once a single yearly data book will now be published in shorter pieces that arrive throughout 2026, giving the industry faster access to trends, benchmarks, and opportunities backed by the largest DTC dataset in wine.
Powered by anonymized data from wineries across the Commerce7 platform, Data Drops turn the company’s scale into practical knowledge any winery can use. This series is built for the entire industry, not only Commerce7 clients. Whether a winery runs on another platform or is just beginning to build out its DTC strategy, the content offers clear, actionable intelligence designed to push the industry forward.
Event Type: Webinar
Date: 2/20/2026
Curious what the new Commerce7 reporting powered by WinePulse looks like and how it works?
Join us at 10am PT/1pm ET for a practical walkthrough of how to use WinePulse to make reporting faster, easier, and more actionable—featuring special guest Remy Sabiani, Founder of WinePulse and now, Head of Insights at Commerce7. In this session, we’ll show you how to access WinePulse from the Commerce7 Admin, explore the core features and dashboards you’ll use most, and walk through common reporting workflows every winery should know.
February 20, 2026 at 10:00 am
Can't attend live?
Book a time to chat with our team to see how Commerce7 reporting works in practice. We’ll walk you through the reports and dashboards wineries use most, answer your questions, and show how better reporting can support smarter DTC decisions.
WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day"
TL;DR: Faced with manual bottlenecks on WineDirect, Hill Family Estate migrated to Commerce7 to empower their members. The results were immediate: a 19% increase in customized club shipments and a 50% reduction in support volume. Most importantly, the team reclaimed 4-5 hours of manual labour per club run by allowing their customers to customize their orders online and move to fully automated background processing.
Founded by third-generation farmer Doug Hill, Hill Family Estate is a family-run operation in Napa Valley that blends deep vineyard expertise with approachable hospitality. Their winery and tasting room experiences are known for being family-friendly, intimate, and deeply rooted in the land they have farmed for decades. For Allison Negrón, DTC Manager at Hill Family Estate, the goal is always to provide a seamless, personalized experience that reflects these core values.
As the business evolved, the team recognized that their legacy technology required a significant amount of manual effort to maintain. While they remained deeply connected to their members, the administrative overhead of their previous platform, WineDirect, was beginning to pull focus away from strategic initiatives. They needed a more intuitive system to help them scale their operations without compromising the intimate touch their brand is known for.
A Strategic Pivot Toward Scalability
Hill Family Estate chose Commerce7 because they needed a solution that could handle modern DTC complexities while ensuring a smooth transition for their 2,000 members. Rather than viewing migration as a disruption, the team saw it as an opportunity to implement a more professional, automated way to work.
A critical component of this success was a collaborative, team-based approach to the transition. Hill Family Estate partnered with the team at Vinbound Marketing, who managed the heavy lifting of the technical migration. By working closely with Vinbound on a customized migration plan, the winery ensured that their complex data and unique business needs were aligned with the new system.
This effort was bolstered by the high-touch support provided by Commerce7’s onboarding team. "Our onboarding specialist was wonderful," Allison said. "She was very knowledgeable and made the process feel manageable." Leveraging the expertise of both Vinbound and Commerce7 allowed Hill Family Estate to remain focused on their daily operations, ensuring that the migration was an additive experience for both the staff and their customers.
Reclaiming the “Batch Day”
Before migrating to Commerce7, club processing was a high-stress, manual ritual. Under their previous system, the team had to manually oversee every club run to account for complex shipping requirements and compliance rules, often processing orders state-by-state.
"We used to come in at 8:00 AM and start running the club, and we wouldn’t be done until about 1:00 PM," Allison recalled. "Then we’d still have to go through all the quarantines, clear those, and coordinate with our shipper. Now, we just come into work and the club runs itself!”
By moving to Commerce7, Hill Family Estate effectively retired the manual batch. The system handles shipping and compliance complexities automatically in the background, saving the team 4 to 5 hours of manual administrative labor per club run. This shift from manual processing to automated oversight allowed the team to reclaim their time and focus on high-value member engagement.
Club Member Empowerment: Driving 19% More Customizations and 50% Less Support
The most significant impact of the migration was the shift toward member self-service. By implementing User Choice with a Minimum Dollar Spend, Hill Family Estate gave members the freedom to tailor their own shipments: swapping bottles and adding extras directly through the website.
"When members feel in control of their own experience, the friction of administrative support disappears," Allison noted. This empowerment led to a 50% decrease in support volume during the club season.
This improved digital experience did more than just save time; it drove deeper engagement. By providing a modern, easy-to-use interface, Hill Family Estate saw a 19% increase in the number of club members who chose to customize their shipments versus taking the standard release. This shift towards personalized orders ensures that members receive the wines they love most, fostering long-term loyalty and satisfaction.
Operational Agility: Ship It Now and Instant Updates
A standout feature in Hill Family Estate’s new toolkit is Ship It Now. By sending out club notification emails two weeks in advance, the winery allows members to trigger their shipments immediately. This has created a triple-win:
- Customer Delight: Members receive their wine faster, and on their own terms.
- Accelerated Revenue: The winery begins seeing club revenue hit the books two weeks earlier than before.
- Risk Mitigation: Processing early “Ship It Now” orders gives the team a “sneak peek” into potential shipping or inventory errors before the entire club processes.
The practical simplicity of Commerce7 is also visible in the day-to-day management of the online shop. Allison highlighted that in their previous setup, updating a product required manual entries across several disparate systems. With Commerce7, product management is instantaneous. Toggling a product to "Off" takes less than a second and removes it from the site immediately, allowing the team to manage inventory in real-time.
A Partnership Built for the Future
With the time reclaimed from manual processing, Hill Family Estate is now leaning into a future focused on innovation. They are currently exploring the implementation of subscription models and more creative bundling strategies during club windows. These are strategic initiatives that were once difficult to manage but are now part of a natural progression toward a more flexible, modern way of selling.
As Allison Negrón reflects on the transformation, the value of the switch is clear. "Time is money," she explained. "When you see your staff expending so much energy in areas that could be freed up to drive revenue in other places, that’s very valuable."
Today, the team at Hill Family Estate is no longer just managing a database; they are nurturing a thriving community. With the support of a system built for the future, they are ready to continue their legacy of excellence for generations to come.