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June 2, 2026

New platform capabilities give winery teams real-time guest insights, predictive analytics, personalized recommendations, and automated marketing tools to create better customer experiences and drive more revenue.
VANCOUVER, BC
– Commerce7, the leading DTC platform built for the wine industry, today announced the launch of more than 10 new features at C7 Innovate, its largest product launch event to date. The new capabilities span customer intelligence, predictive analytics, personalization, and automated marketing — all designed around a single premise: know your customer, sell more wine.
The event, themed “Intelligence at Every Touchpoint,” underscored Commerce7’s vision for the future of DTC wine commerce: a platform that goes beyond recording transactions to help winery teams understand their guests, anticipate their needs, and deliver hospitality that turns first-time visitors into lifelong customers.
“The future of DTC is intelligence,” said Andrew
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February 13, 2026

Event Type: Webinar
Date: 2/20/2026

Curious what the new Commerce7 reporting powered by WinePulse looks like and how it works? Join us at 10am PT/1pm ET for a practical walkthrough of how to use WinePulse to make reporting faster, easier, and more actionable—featuring special guest Remy Sabiani, Founder of WinePulse and now, Head of Insights at Commerce7. In this session, we’ll show you how to access WinePulse from the Commerce7 Admin, explore the core features and dashboards you’ll use most, and walk through common reporting workflows every winery should know. February 20, 2026 at 10:00 am Register for the Webinar Can't attend live? Book a time to chat with our team to see how Commerce7 reporting works in practice. We’ll walk you through the reports and dashboards wineries use most, answer your questions, and show how better reporting can support smarter DTC decisions. Book a Demo
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November 5, 2025

No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. Other industries may have a head start, but RedChirp is helping wineries catch up. “In just two years, RedChirp has gone from serving one to almost 900 wineries because we’ve been relentlessly listening to their specific challenges and rapidly developing solutions,” says Jennie Gilbert, Co-Founder of RedChirp. “Every DTC team has a lot to communicate and it’s getting harder to cut through the noise. But you can do it with texting! RedChirp makes it easy and works right away.” With RedChirp, wineries can text with customers one-on-one and in bulk, automate recurring messages like shipment notifications and reservation reminders, and securely collect credit card info in minutes instead of days. Wineries of all sizes and from all regions are using RedChir
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September 16, 2025

September 16, 2025 – Vancouver, BC – With its recent acquisition of WinePulse, Commerce7 has doubled down on its commitment to help wineries sell more, build stronger customer relationships, and make smarter business decisions. Last week at C7 Innovate, Commerce7 unveiled a series of new tools designed to give wineries more insight, intelligence, and control over their direct-to-consumer (DTC) performance. “Wineries are facing real challenges right now, from shifting consumer habits to rising costs,” said Andrew Kamphuis, President of Commerce7. “We hear these struggles every day, and our focus is on supporting our clients by delivering advanced tools and insights that make it easier to adapt, strengthen customer relationships, and continue growing.” New Features Announced at C7 Innovate Include: Insights Building on the successful beta of its Insights feature in the point-of-sale, Commerce7 has now introduced a platform-wide rollout. Data driven cus
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September 9, 2025

Vancouver, BC — September 9, 2025 — For years, Commerce7 has empowered wineries with tools and insights to deliver exceptional customer experiences. Today, the company is taking that mission deeper with the acquisition of WinePulse, the industry’s leading reporting and analytics solution. With this acquisition, Commerce7 is addressing one of the biggest requests from wineries: enhanced reporting. WinePulse, founded by Remy Sabiani, has become the benchmark for DTC reporting, trusted by more than 240 wineries. Integrated into Commerce7, WinePulse will provide wineries with unparalleled visibility into their business performance, all within the modern DTC platform they already rely on. “Our industry is facing real challenges. Consumer habits are shifting, costs are rising, and competition is intensifying,” said Andrew Kamphuis, President of Commerce7. “Transactional tools alone are no longer enough. Wineries need intelligence and clear, act
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Afternoon Brief: More Woes for Wine Industry
Just a month before it was set to open, the private equity firm that bought Duckhorn in December announced that it is winding down the Paraduxx brand...
Quady WineryHundred Acre Wine GroupSonoma County VintnersAuction of Washington WinesSokol BlosserCIATTI Global Wine & Grape BrokersVinarchyHighway 29 CreativeSiboney CellarsSonoma-CutrerDELANEY VINEYARDSBreathless Sparkling WinesJuclas USANapa Wine CompanyChateau Ste. MichelleTreasury Wine EstatesVerdiVinterActive LLCWinePulseINFACO USAHudson Ranch and VineyardsLarson Family WineryWente Family VineyardsClevertech North America
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Afternoon Brief: Ontario Threatens to Ban US Alcohol in Tit-for-Tat Response to Tariffs Threat
Premier Doug Ford has told the Liquor Board of Canada to clear US alcoholic drinks off retailers shelves if the tariff threat becomes reality...
Kirk LokkaEmeritus VineyardsWine Marketing AwardsWine Sales SymposiumCiattiWine Market CouncilInternational White Wine FestivalAnderson Valley WinegrowersWinePulseRedChirpFlambeaux WineryWedding Oak WineryBacovinoBreakthru Beverage GroupProviDTC Wine SymposiumGundlach Bundschu WineryCrimson Wine GroupJen LockeSonoma County Farm BureauPat BurnsCalifornia Agricultural Leadership FoundationLesa EidmanSEPPI Craft WinesVintEdge WineryVinterActiveMercedes-Benz of Santa RosaCastle Rock WineryFull Glass WineCinsautMonvera Glass DecorationMatheson GasKyoceraSteamericas Inc
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Afternoon Brief: Anita Oberholster's Obituary
It is with deep sadness that we announce the passing of Dr. Anita Oberholster, Professor of Cooperative Extension in Enology in the UC Davis Department of Viticulture and Enology, after a long and courageous battle with cancer...
Advanced Viticulture Inc.Alamati WineButter ChardonnayCIATTI Global Wine & Grape BrokersCulinary Institute of AmericaDurant Vineyards Winery & Tasting RoomErbslöh Geisenheim GmbHfelton road wineryFree the Grapes!HipMapsIdaho Wine CommissionIdle CellarsSommeliers Association of IndiaThe Direct to Consumer Wine SymposiumVine Hill RanchWinePulseWomen of the Vine & Spirits
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No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. Other industries may have a head start, but RedChirp is helping wineries catch up. “In just two years, RedChirp has gone from serving one to almost 700 wineries because we’ve been relentlessly listening to their specific challenges and rapidly developing solutions,” says Jennie Gilbert, Co-Founder of RedChirp. “Every DTC team has a lot to communicate and it’s getting harder to cut through the noise. But you can do it with texting! RedChirp makes it easy and works right away.” With RedChirp, wineries can text with customers one-on-one and in bulk, automate recurring messages like shipment notifications and reservation reminders, and securely collect credit card info in minutes instead of days. Wineries of all sizes and from all regions are using RedChirp
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November 13, 2024

Afternoon Brief: Wine's Trumps Cheese in Tariff War
A US-France trade war next year seems likely, thanks to two recent events. One, you probably noticed: Donald Trump was elected US President. The other, you might not have...
VeralliaLodi Winegrape CommissionThe Study Wine BarRodney Strong VineyardsJ. Brix WinesCalifornia Association of Winegrape GrowersSEVEN DAUGHTERSTERLATO WINE GROUPThe Chianti Classico ConsortiumConcha y ToroDolly WinesBronco Wine Co.Air New ZealandBucher Vaslin NASaxco InternationalVinoshipperOutshinery CreativeAuburn Road WineryChampagne PommeryCellar 33ProWineRoyer VineyardVerdiAvalaraPeregrine Mobile BottlingWinePulse
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