New platform capabilities give winery teams real-time guest insights, predictive analytics, personalized recommendations, and automated marketing tools to create better customer experiences and drive more revenue.

VANCOUVER, BC – Commerce7, the leading DTC platform built for the wine industry, today announced the launch of more than 10 new features at C7 Innovate, its largest product launch event to date. The new capabilities span customer intelligence, predictive analytics, personalization, and automated marketing — all designed around a single premise: know your customer, sell more wine.

The event, themed “Intelligence at Every Touchpoint,” underscored Commerce7’s vision for the future of DTC wine commerce: a platform that goes beyond recording transactions to help winery teams understand their guests, anticipate their needs, and deliver hospitality that turns first-time visitors into lifelong customers.

“The future of DTC is intelligence,” said Andrew Kamphuis, President of Commerce7. “It’s having the right data in front of your team at exactly the right moment.”

Release Highlights from C7 Innovate

Guest Intelligence

When a guest walks into a winery for the first time, staff are often starting from zero. Guest Intelligence changes that. An opt-in data-sharing network built across Commerce7’s 3,000+ winery ecosystem, Guest Intelligence surfaces an anonymized, aggregated context about new guests the moment they arrive — whether they’re an active club member elsewhere, how many wineries they’ve visited this year, and their general spending range. No other wine commerce platform can offer this intelligence at this scale.

Ask Pip

A complete rebuild of the former Chat DTC tool, Ask Pip is a conversational AI interface that lets winery teams query their data in plain language and get real answers — instantly, without exports or analyst requests. Built entirely within Commerce7’s environment, Pip is designed to never fabricate a result it cannot support.

Club Churn Prediction and Club Signup Prediction

Commerce7 now predicts both ends of the club membership lifecycle. Club Churn Prediction uses behavioral engagement signals across 43 customer touchpoints to estimate the likelihood of a member cancelling within 30 days, with 74% accuracy. Club Signup Prediction applies the same framework to identify customers who are most likely to join the club — giving tasting room staff and marketing teams the right signal at the right moment.

Automated Emails

A native Commerce7 email automation tool built around event-triggered templates. Available today: abandoned cart, order confirmation, and birthday emails — with club anniversary, reservation completed, order pickup reminder, and reservation reminder coming very soon. Each automation includes configurable conditions, personalization options, and send timing, so wineries can act on the data they're already collecting without adding another tool to their stack.

Rebuilt Product Recommendations

Commerce7’s personalization engine has been rebuilt with a new model that draws on the full customer relationship and cross-customer purchase patterns to generate more accurate product recommendations. A new related products feature surfaces contextual suggestions on product pages, and a new Dynamic Cart Upsell carrot type surfaces the most relevant product at checkout — all without any manual curation from the winery.

Additional features released include SMS marketing consent collection, Likes & Dislikes, Zip Code Radius Search, Reservation Standups, Email Enhancements, and unified Campaign Reporting in WinePulse. A full overview of every feature is available at commerce7.com/product-updates.

“Wine is personal. It’s tied to anniversaries, special moments, families, and stories,” Kamphuis added. “When you really know your customer, you create experiences people remember. Everything we built is designed to help wineries create those moments.”

Availability

All features announced at C7 Innovate are available to Commerce7 customers immediately. Documentation has been updated and is live at commerce7.com . Wineries interested in learning more or requesting a demo can visit commerce7.com .

About Commerce7

Commerce7 is the leading DTC platform purpose-built to help wineries succeed by truly knowing their customers. The only DTC platform that puts the customer experience at the center, Commerce7 spans CRM, point of sale, wine clubs, reservations, ecommerce, and more, giving wineries the tools, insights, and intelligence to build lasting customer relationships and grow their business.