155 Foss Creek Circle, Healdsburg, CA, United States of America, 95448
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What Do You Want to Learn About at the 13th Annual WIN Expo?
Do you have a topic idea that is going to WOW our wine industry audience at the beginning of December? Submit your ideas before April 4th, 2025!
The deadline for submissions is April 5, 2025.
The WIN Expo highlighted challenges like oversupply of wine and shifting consumer tastes, but also opportunities in innovation such as no- and low-alcohol wines and ultrasonic treatment for under ripe grapes.
Local wine business continues to fret oversupply, pursues adaptation to changing consumer
Wine Industry Network hosted the 12th Annual North Coast Wine Industry Trade Show & Con“It’s no secret that 2024 has been a challenging year for the North Coast Wine Industry, but you wouldn’t know it from the level of attendance and all the positive energy on display at the WIN Expo this year,” said Wine Industry Network President George Christie.
WIN Expo Continues to Connect and Inspire the Wine Industry
Healdsburg, CA, December 9, 2024 Wine Industry Network (WIN) hosted the 12th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo) at
Join us at the 12th Annual WIN EXPO THIS WEEK!
Join us at the 12th Annual WIN EXPO Trade Show & Conference THIS WEEK!
Come Join us this THURSDAY!
The 12th annual North Coast Wine Industry Trade Show & Conference (WIN Expo), scheduled to take place at the Sonoma County Fairgrounds and Event Center this up-coming Thursday, December 5th, 2024, has become THE year-end event for North Coast wine industry.
WIN Expo is the largest trade show and conference focused exclusively on the Sonoma, Napa, Mendocino and Lake Counties - the most prominent wine region in the United States - and provides wine industry professionals to reconnect with colleagues, foster new connections, and prepare for a thriving 2025.
Whether you’re here to celebrate, learn, or connect, the WIN Expo offers everything you need to end the year strong and start 2025 prepared for success.
CLICK HERE to view event details and session line-up
The North Coast’s premier year-end event is THIS THURSDAY!
Register Today and Come Celebrate!
Trial Wine Tastings, Free Workshops, Networking Socials, and MORE at WIN EXPO
Trial Wine Tastings, Free Workshops, Networking Socials, and MORE at WIN EXPO
Expanded Event Attractions & Features at the 12th Annual WIN EXPO Trade Show & Conference
WIN Expo has become THE year-end event for North Coast wine industry professionals to come and celebrate the successes and achievements of the past year, reconnect with colleagues, foster new connections, and prepare for a thriving 2025. The WIN Expo features a robust conference focusing on four distinct tracks, Production & Winemaking, Sales & Marketing, Strategy & Leadership, and Vineyard & Growers, providing winery attendees with current information and education to help overcome the challenges of the times.
Trial Wine Tasting Stations!
The new exhibit hall trial tastings program features complimentary wine tastings that explore how different products and methods affect wine outcomes. These trials are unique to the Exhibit Hall Floor and are separate from any Conference Session Trials.
Learn about Trial Tastings at WIN Expo!
Bonus Educational Sessions
This year’s conference program goes beyond the 12 comprehensive workshops with two FREE BONUS interactive sessions designed to add even more value for attendees. These exclusive sessions, led by top industry innovators, will dive into forward-thinking ideas, critical insights, and key predictions—equipping you with the knowledge and strategies to navigate the coming year with confidence.
Read more about the FREE Bonus Sessions
Networking Social & Wine Pouring
Join us for the Afternoon Networking Meet & Eat—a perfect chance to connect with industry colleagues and event attendees in a relaxed, welcoming setting. Enjoy a curated selection of North Coast wines and a gourmet antipasti selection of cured meats, artisan cheeses, fresh fruits, and more, all designed to encourage casual, engaging conversations.
Outdoor Equipment Showcase
In addition to the nearly 300 exhibitors showcasing innovative products and services, the Expo will also include an Outdoor Large Equipment Showcase, located in the area between the Exhibit Halls, providing attendees with an up close view of the latest and greatest in industry large-scale equipment & services. View Expo Maps
Click below to view the full event program & attractions
Conference Program & Event Overview
Only 4 weeks left until THE Year End Celebration for the North Coast Wine Industry!
WIN EXPO Conference Focus: Vineyard & Grower
WIN EXPO Conference Focus:
Vineyard & Grower
Session Topics: Regenerative Farming Benefits, Innovative Vineyard Design,
and Harnessing Artificial Intelligence in Grape Growing
Every year, the North Coast Wine Industry Trade Show & Conference (WIN Expo), largest wine industry trade event focused exclusively on the North Coast, hosts an educational conference program that covers all the major sectors of the industry: winemaking & production, sales & marketing, business strategy & leadership, and vineyard operations.
This year's Vineyard & Growers track, sponsored by Verdi, will highlight the Benefits of a Regenerative Practices, Innovative Vineyard Design, and Harnessing the Power of AI in Grape Growing:
Maximizing the Business and Ecological Benefits of a Regenerative Transition
As North Coast wine grape growers contend with rising production costs, unpredictable climate patterns, and increasing market demands for sustainability, growers are under pressure to find solutions that not only improve productivity but also ensure long-term ecological and financial resilience. In response to these challenges, transitioning to regenerative farming offers a compelling solution. This session... Read More
Innovative Vineyard Design: Future-Proofing Your Vineyard for Success
Traditional vineyard designs, with inefficient layouts, outdated irrigation systems, and insufficient use of modern tech, may no longer be enough to ensure long-term success. Higher costs and lower-quality yields have led growers to rethink their approach to vineyard design, incorporating cutting-edge technologies and sustainable practices that can drive efficiency and profitability. This session will highlight ... Read More
Vineyards of the Future: Harnessing the Power of Artificial Intelligence
Is your vineyard equipped to face the growing challenges of modern grape production? Prepare for the future of grape growing with a focus on cutting-edge technologies and sustainable practices. This session will explore how artificial intelligence (AI), precision agriculture, and ... Read More
CLICK HERE to view the full program and speaker line-up
WIN Expo vineyard growers regenerative farming artificial intelligence AI
WIN EXPO Conference Focus: Winery Sales & Marketing
WIN EXPO Conference Focus: Winery Sales & Marketing
Session Topics: DTC Communication Mix, Distributor Relations, and Utilizing
In-Market Events.
Registration is open for the 12th annual North Coast Wine Industry Trade Show & Conference (WIN Expo), the largest wine industry trade event focused exclusively on the North Coast - the most prominent wine region in the United States.
The event’s educational conference program includes all the major sectors of the industry covering winemaking & production, sales & marketing, vineyard operations, and business strategy & leadership.
This year's Sales & Marketing track will discuss Crafting the Ideal DTC Communication Mix, Fostering Distributor Relations, and Utilizing In-Market Events to Capture New Audiences:
Blend Your Outreach Too: Crafting the Ideal DTC Communication Mix
In the increasingly competitive world of DTC wine sales, many brands struggle to cut through the noise and make meaningful connections with their customers. As consumers become more selective about how they interact with brands it’s essential for DTC wine professionals to adopt a smart, personalized communication strategy that reaches their audience. This session is designed to... Read More
Distributor Relations: Controlling Your Brands Destiny
In the increasingly competitive wine industry, many wineries struggle with maintaining strong relationships with their distributors and without fostering a deeper, collaborative relationship, wineries miss out on valuable market insights, weakened brand control, and reduced profitability. To succeed, wineries must shift their mindset to view distributors as partners with shared goals and mutual benefits. This session ... Read More
Utilizing In-Market Events to Capture New Audiences
In today’s saturated wine market, wineries often struggle to stand out and create meaningful connections with consumers. Traditional marketing tactics may no longer yield the same results, leaving brands searching for more direct and impactful ways to engage their audience. This session explores event types like pop-up tastings and... Read More
CLICK HERE to view the full program and speaker line-up
WIN EXPO Conference Focus: Business Strategy & Winery Leadership
WIN EXPO Conference Focus:
Business Strategy & Leadership
Session Topics: Grape & Bulk Wine Market, Acquisition & Succession Strategies, and No/Low Alcohol Wine Opportunities.
Registration is open for the 12th annual North Coast Wine Industry Trade Show & Conference (WIN Expo), the largest wine industry trade event focused exclusively on the North Coast - the most prominent wine region in the United States.
The event’s educational conference program includes all the major sectors of the industry covering winemaking & production, sales & marketing, vineyard operations, and business strategy & leadership.
This year's Business Strategy & Leadership track, sponsored by Turrentine Brokerage, will dive into the Grape and Bulk Wine Market Outlook, Winery Exit Strategies, and No and Low Alcohol Wine Opportunities:
Planning Your Exit: Maximizing Options
for Acquisition or Succession
As the wine industry evolves, many winery owners face the inevitable challenge of planning for their future departure, and whether due to retirement, changing personal goals, or market pressures, the decision to exit can be complex and daunting. Without proper planning, owners risk losing significant value, encountering legal and tax pitfalls, and facing unexpected challenges that can disrupt what should be a smooth transition. This session... Read More
Embracing the Trend: Unlocking Opportunities with Low and No Alcohol Wines
Consumer preferences are shifting toward healthier, mindful drinking, leading the the rise of low and no-alcohol wines. What some initially viewed as a passing trend is now becoming a significant market segment, challenging traditional wineries to adapt or risk losing relevance. This session will highlight ... Read More
Grape and Bulk Wine Market Outlook:
Understanding the Key Indicators for 2025
As the wine industry grapples with economic challenges and increasing market pressures, staying informed about the latest trends and data is more critical than ever. With unpredictable shifts in supply and demand, particularly in the winegrape and bulk wine sectors, industry professionals must ... Read More
Click below to view the full program and speaker line-up
In addition to the conference program, the WIN Expo hosts nearly 300 exhibitors showcasing the latest products and services as well as outdoor exhibits, and free trial tastings on the trade show floor. Register SOON before Early Bird Discounted Pricing Ends! |
North Coast Wine Industry Expo Trade Show & Conference
Event Type: Conference, Trade Show
Event Date: 12/05/2024
Location: Sonoma County Fairgrounds - 1350 Bennett Valley Road Santa Rosa, CA 95404
WIN Expo is the largest trade show and conference focused exclusively on the Sonoma, Napa, Mendocino and Lake County wine regions. The Expo has become THE year-end business and networking event for North Coast wine industry professionals to come and celebrate the success and achievements of the past year, reconnect with colleagues, foster new connections, and prepare for a thriving 2025. The event is set to include nearly 300 exhibitors showcasing the latest products and services as well as outdoor exhibits, trial tastings on the trade show floor and a robust educational conference.
WIN Expo North Coast Wine Industry Expo Trade Show & Conference
Join us at the 12th Annual WIN EXPO Trade Show & Conference
Join us at the largest industry trade show & conference in the heart of wine country!
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WINexpo North Coast Wine Industry Expo Industry Trade Events
About
The Annual North Coast Wine Industry Expo (WIN Expo) is the largest trade show and conference focused exclusively on Napa, Sonoma, Mendocino and Lake counties, and is the 2nd largest wine industry show in North America.
Established in 2012 by Wine Industry Network, WIN Expo is considered a must-attend event and has become an integral part of the North Coast wine industry with more than 3,000 wine professionals attending each year. The trade show features nearly 300 exhibitors presenting the latest products and services available.
Conference Information
In addition to offering an extensive array of cutting edge products and services found on the trade show floor, WIN Expo educational conference sessions have expanded to include twelve comprehensive workshops focusing on three main tracks: Winemaking & Production, Sales & Marketing, and Business Strategy & Leadership.
All three tracks feature interactive sessions to facilitate greater subject emersion, insights, and value for the attendees, as expert panels of industry thought leaders and innovators will be sharing their ideas, information, and predictions to help better prepare for the coming year.
Visit the WIN Expo web site to sign up for email updates and other notifications about this year's upcoming show.
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| President / CEO | George Christie | george@wineindustrynetwork.com | 707-433-2557 | 101 |
| Director of Communications | Tami Christie | tami@wineindustrynetwork.com | 707-433-2557 | 103 |
| Director of Operations | Nick Young | nick@wineindustrynetwork.com | 707-433-2557 | 100 |
| Director of Sales & Development | Dan Eliason | dan@wineindustrynetwork.com | 707-433-2557 | 105 |
| Membership Coordinator | Kim Johannsen | kim@wineindustrynetwork.com | 707-433-2557 | 104 |
| Membership Manager | Buffy Schaezlein | buffy@wineindustrynetwork.com | 707-433-2557 | 102 |
| Membership Coordinator | Amie Hodge | amie@wineindustrynetwork.com | 707-433-2557 | 106 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| North Coast Wine Industry Expo | 155 Foss Creek Circle, Healdsburg | CA | United States of America | 95448 |
List of Locations
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