Three Winery Leadership sessions tackling the decisions shaping your business in 2027 and beyond.

Leading a winery today requires more than producing exceptional wine. Owners and executives are navigating changing markets, tighter margins, emerging technology, consolidation, and an industry that looks very different than it did just a few years ago.

At the 2026 WIN Expo Winery Leadership Conference, three sessions take on some of the biggest strategic questions facing winery businesses, and what leaders should be thinking about as they prepare for 2027.

Winery & Vineyard Transactions: What's Driving the Deals?

Acquisitions, portfolio changes, private investment, shifting valuations, and changing ownership continue to reshape the wine business. This session brings together experts with firsthand insight into today's transaction environment to examine what's actually driving winery M&A, who's buying, how businesses are being valued and financed, and where opportunities - or risks - may emerge next. Explore the forces reshaping Winery Ownership

Annual State of the Bulk & Wine Markets

What will the 2026 harvest mean for the year ahead? Turrentine Brokerage brings its market intelligence to WIN Expo for a timely look at the forces shaping the North Coast grape and bulk wine markets. From supply and pricing to inventory and market activity, this session will help winery and vineyard leaders understand where conditions are heading — and what those signals could mean for their 2027 planning. Catch up on what's ahead for the Wine Market

AI in Action: From Tools to Real Winery Workflows

AI is moving quickly from experimentation to everyday business use. This hands-on session moves beyond the hype to show how wineries can put AI to work across operations, sales, marketing, data analysis, forecasting, competitive research, and more. Through practical examples and live demonstrations, attendees will see where AI can genuinely save time, improve decision-making, and create efficiencies — and where human expertise still matters. Read more and see How Wineries Are Putting AI to Work

Whether you're a winery owner, executive, general manager, or department leader, these sessions are designed to help you make smarter decisions for the year ahead.
The questions may be local. The implications are national.

Click below to view the full conference program and speaker line-up