Combining Yandell's 80-year logistics expertise with WSC's cooperative buying power, the partnership brings member wineries case goods storage, fulfillment, and transportation plus new services from tanker transport to pre- and post-bottling support
Napa, CA. – November 3rd 2026 – Yandell Companies, a Northern California wine, beverage, and specialty freight logistics provider operating since 1945, and Wine Service Cooperative (WSC), the member-owned Napa Valley cooperative that has served wineries since 1972, today jointly announced a strategic partnership. Under the agreement, Yandell will provide WSC member wineries with traditional case goods storage, fulfillment, and transportation, along with a range of expanded services including tanker truck transportation, dry goods storage, and pre- and post-bottling value-added services.
The partnership brings together two organizations with deep roots in the Napa Valley wine community. For Yandell, it significantly expands its Napa operations and client base, building on the recent opening of its Devlin Road warehouse and continued investment from growth equity partner Fort Point Capital. For WSC, it advances the cooperative's strategy of using the collective scale of its membership to give wineries unique value-added access to the finest providers the industry has to offer.
The partnership represents an innovative model for the wine industry: a member-owned cooperative and a specialist logistics provider joining forces so that each does what it does best, giving wineries scale, expertise, and pricing they could not achieve on their own. At a time when wineries and service providers alike face a challenging industry environment, both organizations see the partnership as a positive path forward and a model for collaboration across the wine supply chain.
“Wine should be handled with care, in a temperature-controlled environment, with the fewest possible handoffs,” said Rick Moradian, CEO of Yandell Companies. “That's the standard we hold ourselves to. Our omnichannel service offering minimizes the need for multiple service providers across the full supply chain, and we're proud to extend it to WSC's member wineries. We’re thrilled to welcome the WSC team, whose relationships with member wineries are a big reason this partnership works. Members can expect the same people and the same Napa home for their wine, now backed by the full range of Yandell services and our long-standing commitment to the wine community.”
“This partnership reflects our commitment to connecting member wineries with world-class providers at highly competitive pricing,” said Steve Tamburelli, President of WSC. “By leveraging our collective buying power, we aim to help members navigate a challenging wine market, expand services that address their operational needs, and bring these benefits to a growing community of member wineries.”
What the Partnership Delivers for Wineries
Together, Yandell and WSC will offer member wineries a comprehensive set of wine-specific services, including:
Case Goods Storage & Fulfillment: Temperature-controlled, bonded, FDA-registered wine storage at WSC’s Napa facility, with order handling by a team that specializes in wine and beverage logistics.
Transportation: Local and regional case & finished goods transportation throughout Northern California, backed by Yandell’s experience moving wine since 1945. Supported by a fleet of tractors, trailers, and temperature-controlled box vans, plus nationwide coverage through Yandell’s Yes! Logistics division. Yandell’s air-ride transportation system uses sensor-driven load leveling to minimize in-transit vibration and road shock, giving every load a smoother ride.
Tanker Transportation: Bulk wine transport through Eagle Transport, with every tanker wash documented, timed to fit each winery’s production and bottling schedule.
Dry Goods Storage: Dedicated space for glass, closures, labels, cartons, and other packaging materials, staged and ready ahead of bottling.
Pre- and Post-Bottling Services: Value-added services that help wineries move smoothly from production to finished, shippable goods.
Access to the Full Yandell Network: More than 1 million square feet across nine buildings, giving member wineries room to grow as their needs change.
Additional Services & Opportunities: Yandell and WSC will keep developing new services and member benefits as the partnership grows.
A Seamless Transition
Yandell’s Customer Service Control Tower, a centralized customer care team that handles every facet of a winery’s day-to-day needs, gives members a true one-stop shop for support. Yandell is also welcoming most of WSC's current staff to its team, so wineries will continue working with the same people who know their wines, their inventory, and their accounts. Because Yandell and WSC operate on the same technology platform, members' systems, processes, and inventory visibility carry over seamlessly, and wineries should see virtually no disruption to service. WSC remains a member-owned cooperative, and members keep their membership and ownership stake in WSC.
About Yandell Companies
Founded in 1945, Yandell Companies is a Northern California-based provider of wine, beverage, and specialty freight logistics, offering warehousing, transportation, and supply chain solutions to wineries and beverage producers across the West Coast. Yandell is backed by growth equity investor Fort Point Capital. For more information, visit YandellCompanies.com
About Wine Service Cooperative
Established in 1972, Wine Service Cooperative supports the success of its member wineries by leveraging the collective strength of its membership to deliver storage, fulfillment, logistics, and related services through best-in-class partners. Its cooperative business model empowers members as owners and is grounded in accountability and exceptional customer service.
To learn more, visit www.wineservicecoop.com
Email: info@wineservicecoop.com
The supply chain behind a bottle of wine is more intricate than most consumers realize. Between harvest and delivery, wineries juggle transportation, storage, labeling, compliance, and customer fulfillment—each step carrying its own risk to quality, timing, and brand perception. For many, these processes are spread across multiple vendors, systems, and touchpoints, making consistency hard to maintain and visibility even harder to find.
Yandell Companies takes a different approach. As a fully integrated logistics provider with deep roots in the wine industry, Yandell brings transportation, warehousing, value-added services, and DTC fulfillment together in one connected system—built to match the pace and complexity of modern winemaking.
From Raw Materials to Your Customer’s Doorstep
Unlike most third-party logistics providers (3PLs), Yandell owns and operates the full infrastructure. That means:
- A dedicated fleet of dry vans, tankers, and specialty trailers for transporting raw materials, bulk wine, and finished goods
- 900,000+ sq. ft. of secure, climate-controlled warehousing across Benicia, Santa Rosa, and Fairfield
- In-house value-added services like relabeling, repacking, kitting, and quality inspections
- White glove DTC fulfillment for club shipments, allocations, and e-commerce orders
For wineries, that adds up to fewer handoffs, faster timelines, and better control over how your product moves through the world.
The Power of Integration
Why does integration matter so much? Because wine logistics aren’t linear—they’re seasonal, variable, and brand-critical.
With Yandell, clients don’t need to manage five different vendors and pray they all coordinate. Instead, they get:
- Real-time visibility across inventory and shipments
- Tighter quality control and fewer fulfillment errors
- Speed to market, with services designed to flex around crush, bottling, and release dates
- A single point of accountability, backed by decades of industry-specific expertise
That last point is key: Yandell isn’t a generalist. In fact, they may be the only wine logistics company with a tenured winemaker on staff—someone who understands firsthand the pressure of bottling deadlines, the risk of temperature swings, and the trust required to hand off a vintage to someone else.
Solving the Pain Points Wineries Know Too Well
Yandell’s integrated model directly addresses some of the most persistent challenges in the industry:
- Need same-day delivery to keep production on schedule? Yandell’s asset-based fleet has you covered.
- Have a last-minute label change before release? They can relabel and repack in-house.
- Launching a new DTC campaign? Their fulfillment team will make sure every bottle arrives intact and on-brand.
From crush to consumer, Yandell simplifies the complex—and brings confidence back to logistics.
Built for the Wine Industry. Structured for Scale.
Whether you're a boutique brand scaling up or an established winery looking for a more strategic logistics partner, Yandell meets you where you are—and grows with you.
As wineries look to optimize operations, reduce friction, and elevate customer experience, Yandell Companies stands out as a trusted, all-in-one partner—steeped in wine industry knowledge and driven by real-world results.
The journey from grape to glass is more complex than most realize. Wineries juggle transportation, storage, labeling, compliance, and customer fulfillment—often across multiple vendors—making consistency and visibility a challenge.
Yandell Companies takes a different approach. As a fully integrated wine logistics provider, they bring transportation, warehousing, value-added services, and DTC fulfillment together in one connected system.
With a dedicated fleet, 900,000+ sq. ft. of climate-controlled warehouses, and in-house relabeling, repacking, and inspection, Yandell simplifies the supply chain—giving wineries fewer handoffs, faster timelines, and better control.
DTC shipping has become one of the most dynamic—and demanding—channels in the wine industry. Club members expect their shipments on time. Allocated releases need to arrive flawlessly. And a single broken bottle or late delivery can turn a loyal customer into a lost one.
Yandell Companies has shaped its DTC fulfillment model with those stakes in mind. From temperature-controlled handling to secure, wine-specific packaging, their team focuses on preserving both the product and the brand experience at every step.
What sets us apart isn’t just care in transit—it’s the integration behind the scenes. Because Yandell also manages storage, transportation, and value-added services in-house, fulfillment isn’t a disconnected final step. It’s part of a seamless flow that starts the moment the wine leaves the production line.
This integration enables Yandell to quickly adapt to seasonal demand spikes and last-minute order changes without sacrificing accuracy or speed. Our experienced staff understands the nuances of wine handling, from fragile glass to temperature sensitivity, and we apply that knowledge to ensure every shipment meets exacting standards.
That level of continuity means faster turnaround times, fewer errors, and a higher level of confidence for wineries sending shipments out to customers nationwide.
Whether you're managing a monthly club or a one-time release, Yandell brings a hands-on, wine-literate approach to every box they ship—helping you protect what matters most: your reputation.
Rethinking your 2025 wine supply chain services? Let's chat. Stop by our booth #A2303 at the Unified Wine & Grape Symposium on January 29-30.
As the urgency to combat climate change intensifies, one of the significant initiatives is to reduce carbon dioxide (CO2) emissions. This means that within the supply chain, every truck move counts. There is power in streamlining a company’s transportation to reduce the number of unnecessary truck moves and reduce its corresponding CO2 emissions.
You can derive your CO2 emissions by looking at how much freight you transport, the distance that freight travels, and the specific mode of transport used. According to the Environmental Defense Fund, a 300-mile truck transport of a 20-ton freight will emit one metric ton of CO2 to the environment.
Omnichannel Impact
Omnichannel is a unified supply chain solution that integrates trucking, warehousing, logistics, fulfillment, and value-added services. Streamlining—placing all facets of the supply chain under one control unit—leads to best-in-class service, operations, and a sustainable environment.
Yandell Companies is a proven omnichannel service organization, helping companies streamline their supply chain and truck moves—and protect the environment. Yandell’s commitment to CO2 emission reduction is supported by its omnichannel solution to:
- Minimize unnecessary handoffs, leading to a more streamlined network and increased market response
- Minimize inventory dispersion, leading to reduced unnecessary network-wide transportation movements
- Minimize excess inventory, leading to network-wide cost reductions
- Minimize environmental impact, as noted above, by reducing a metric ton of CO2 for every 300 miles driven
To learn more about omnichannel operations, the approach’s impact on the environment, and how to streamline your fulfillment, visit yandellcompanies.com.
About Yandell Companies
Founded in 1945 and headquartered in Benicia, CA, Yandell Companies is a leading omnichannel service organization that provides complete supply chain solutions for the wine, specialty food, and beverage industries. Their operations include transportation, warehousing, logistics, direct-to-consumer fulfillment, and value-added services. Yandell Companies adheres to a simple purpose: to be the environment’s trusted steward and give its partners the best quality service. To learn more, please visit yandellcompanies.com.
Yandell Companies announces that Rick Moradian has been appointed as Chief Executive Officer, effective immediately.
Mr. Moradian is a global supply chain executive, with 30+ years of leadership expertise in domestic and international transportation, warehousing, e-commerce, and fulfillment services.
Most recently, Mr. Moradian was the CEO of Unity Express Logistics, a time and temperature critical last-mile delivery company specializing in the pharmaceutical, medicine, and e-commerce sectors, and Wineshipping, the leading provider of direct-to-consumer fulfillment services to the wine industry. In addition, Mr. Moradian served as the CEO of Fleetgistics, the CEO of ServiceCraft Logistics, and the President of APL Logistics for Asia, the Middle East, and Africa.
Mr. Moradian has a bachelor’s degree in mechanical engineering and an MBA from Oxford University.
“As the CEO of Yandell Companies, I am delighted to lead its distinctive structure and culture,” said Mr. Moradian. “We have significant opportunities for growth ahead, given our omnichannel setup and commitment to stewardship. The supply chain landscape is changing, and that presents unique opportunities for Yandell’s omnichannel business focus to drive better solutions, extend the benefits to more partners, and deepen our commitment to the environment.”
About Yandell Companies
Founded in 1945 and headquartered in Benicia, CA, Yandell Companies is a leading omnichannel service organization that provides complete supply chain solutions for the wine, specialty food, and beverage industries. Yandell Companies adheres to a simple purpose: to be the industry’s trusted steward and give their partners the best quality service. To learn more, please visit yandellcompanies.com.
The complexities of our industry demand efficiency and increased ROI.
Yandell Companies understands firsthand how important minimizing touchpoints can be for a winery. That’s why we have build a complete fulfillment solution to ensure stronger visibility, improved deliveries, and the best rates:
One-Stop Shop: We offer a unified, singular environment that includes trucking, warehousing, logistics, DTC, and value-added services like repack. Streamlining fulfillment—placing everything under one roof—leads to best-in-class service and operations.
All-in-One CSR: Rather than working with multiple contacts, you are assigned one, direct contact. One customer service representative ensures seamless interaction with your in-house team.
“Yandell is the most reliable and dependable vendor I have worked with. They do what they say they’ll do, and always get the job done on time, if not ahead of schedule.” – Appellation Trading Co.
Excellence Since 1945: We are a proven partner in helping wineries protect their investments— and protect their margin.
“Yandell is a great partner that has been able to meet every challenge that we have thrown at them. With their sterling reputation speaking for itself, we do not need to recommend Yandell to anyone.” – Delicato
You Are Our #1 Priority: Fulfillment is critical for your business. October and November are the busiest months for wine shipping and fast approaching. Let’s work together for the best in service, efficiency, and rates.
(877) 750-0012
Sales@YandellCompanies.com
www.YandellCompanies.com