Skip to main content
Liberation Distribution, Inc.
San Jose, CA, United States of America, 95119
Iron Smoke Distillery Expands Whiskey and Bourbon Offerings in California Through LibDib

Award-Winning New York Distillery Brings Distinctive Bourbons, Whiskeys, and Specialty Spirits to California Retailers and Restaurants

Fairport, NY, and San Jose, CA, June 15, 2026 —Iron Smoke Distillery, the acclaimed New York-based producer of award-winning bourbons and whiskeys, today announced an expanded partnership with LibDib, the web-based wholesale alcohol distributor, making its full portfolio available to licensed California retailers, restaurants, and bars through online ordering at Iron Smoke and LibDib.

The expansion provides California buyers with convenient access to Iron Smoke's distinctive lineup of premium spirits while supporting the company's continued growth in one of the nation's most influential beverage markets.

"At Iron Smoke, we've always been committed to delivering an exceptional experience, whether that's through the quality of our products or the way customers discover and access them," said Tommy Brunett, CEO and Chief Trailblazer of Iron Smoke Distillery. "LibDib allows us to explore new opportunities in emerging markets and continue growing our business during a time when the beverage industry continues to evolve and adapt. Their innovative approach has provided us with greater flexibility and access to markets that may have otherwise been difficult to reach."

California represents a significant opportunity for the brand, and Iron Smoke is working closely with Lift Off Brands to support market development throughout the state. Iron Smoke's California expansion is supported by a collaborative approach that combines LibDib's technology-enabled distribution platform with Lift Off Brands' market expertise and relationship-driven sales strategy.

"California has always been a market we have been excited about," said Dr. Ronald Kirshner, Chief Operating Officer of Iron Smoke Distillery. "Lift Off brings the relationships, experience, and passion needed to help introduce Iron Smoke to new consumers while staying true to the independent spirit that built our brand."

The following Iron Smoke products are now available to California on- and off-premise accounts via LibDib:

  • Iron Smoke Double Oaked Straight Bourbon Whiskey - A rich, full-bodied bourbon finished in a second oak barrel to create exceptional depth, complexity, and smoothness with notes of caramel, vanilla, and toasted oak.

  • Pura Vida Hot Honey Whiskey - A bold and flavorful whiskey infused with sweet honey and a touch of heat, delivering a balanced combination of spice and sweetness ideal for cocktails or sipping.

  • Rattlesnake Rosie's Apple Pie Whiskey - A nostalgic blend of whiskey and classic all natural apple pie flavors featuring warm cinnamon, baked apple, and subtle spice notes.

  • Rattlesnake Rosie's Maple Bacon Whiskey - A uniquely American whiskey expression combining smoky bacon character with rich maple sweetness for a savory-sweet experience.

  • Rattlesnake Rosie's Chocolate Peanut Butter Pie Bourbon Cream - A decadent bourbon cream featuring indulgent chocolate and peanut butter flavors layered over smooth bourbon for a dessert-inspired drinking experience.

Buyers simply sign up online at LibDib.com, create a free account and can purchase Iron Smoke from their personalized LibDib brandpage

"Iron Smoke has built an incredibly loyal following by creating exceptional products and an unforgettable brand experience," said Cheryl Durzy, Founder and CEO of LibDib. "We're excited to help bring these award-winning spirits to more buyers throughout California and support the company's continued growth. Iron Smoke represents exactly the kind of innovative, entrepreneurial brand that thrives on the LibDib platform."

About Iron Smoke Distillery

Based in a 21,000-square-foot facility in Fairport, New York, Iron Smoke Distillery produces award-winning bourbons and whiskeys known for their bold character and exceptional craftsmanship. A destination for celebrities, tastemakers, and whiskey enthusiasts alike, Iron Smoke has welcomed and collaborated with notable guests including Jimmy Fallon, Food Network star Nancy Fuller, and NFL legend Rocky Bleier. The distillery has earned numerous accolades, including Double Gold at the 2019 North American Bourbon & Whiskey Competition, a 95.5 rating in Jim Murray's Whisky Bible, and recognition by Forbes as one of the "10 Best Bourbons Outside of Kentucky." As a New York State small-batch farm distillery, Iron Smoke sources ingredients from Finger Lakes family farms within a 50-mile radius and returns production byproducts to those farms as livestock feed, supporting a sustainable local agricultural ecosystem. Visitors can experience the brand firsthand at their Watering Room and Sideshow, a fully licensed tasting room featuring New York wines, beers, and spirits alongside weekly live music and entertainment. Follow Iron Smoke on Facebook, Instagram, and YouTube for the latest news and events.

About LibDib
LibDib, LLC is a licensed wholesale alcohol distributor and technology innovator, offering a compliant three-tier distribution platform for wine and spirits makers of all sizes. LibDib simplifies the buying and selling experience. Learn more at
LibDib.com.

00
LibDib and BeyondVino Partner to Simplify Fulfillment and Distribution for Wine Brands

The partnership creates a seamless path from DTC fulfillment to wholesale distribution, giving wineries more flexibility, more reach, and fewer operational headaches.

SAN JOSE, Calif. and NAPA, Calif., June 8, 2026—LibDib, the leading web-based alcohol distributor, and BeyondVino, a modern fulfillment and winery technology platform, today announced a strategic partnership designed to make it easier for wineries to manage both direct-to-consumer (DTC) and wholesale sales through a connected, scalable solution.

“Wine brands today need flexible solutions that support how they actually sell,” said Jake Aukes, Director of Sales at BeyondVino. “By combining BeyondVino’s fulfillment capabilities with LibDib’s distribution network, we’re removing friction from the process and giving wineries a simpler way to grow. Whether a bottle is headed to a consumer’s doorstep or a retailer’s shelf, brands deserve a solution that works seamlessly behind the scenes.”

The partnership brings together LibDib’s innovative web-based distribution platform with BeyondVino’s fulfillment expertise, creating a more streamlined experience for wine brands looking to grow across multiple sales channels. Wineries can continue leveraging BeyondVino for DTC fulfillment while seamlessly accessing LibDib’s wholesale distribution network to reach retailers, restaurants, and other trade buyers.

“LibDib exists to make distribution more accessible,” said Cheryl Durzy, Founder and CEO of LibDib. “Partnering with BeyondVino gives wineries a powerful combination of fulfillment, logistics, and wholesale access without the complexity that typically comes with managing multiple partners. Together, we’re creating a more modern and scalable path to market.”

The partnership reflects a broader shift in the wine industry toward integrated solutions that help brands operate more efficiently, adapt to changing market conditions, and maintain control over their growth strategy. As the relationship evolves, the companies are working toward an even more integrated model. BeyondVino is in the process of securing wholesale licensing, which will allow wineries to utilize LibDib’s distribution infrastructure while maintaining a single operational partner for fulfillment and logistics. The result will be a more efficient path to market that supports both consumer and wholesale sales through one connected ecosystem.

About LibDib

LibDib, LLC is a licensed wholesale alcohol distributor and technology innovator, offering a compliant three-tier distribution platform for wine and spirits makers of all sizes. With an easy-to-use marketplace, LibDib simplifies the buying and selling experience for both suppliers and trade buyers across the country. Learn more at LibDib.com.

About BeyondVino

BeyondVino (beyondvino.com) is a leading provider of third-party logistics (3PL) and comprehensive experiential fulfillment solutions for the wine industry. Going beyond traditional logistics, BeyondVino operates as a licensed wine wholesaler, providing wineries with an integrated pathway to market across both direct-to-consumer and three-tier channels. With deep integrations into wine-specific e-commerce platforms like Shopify, WineHub, Commerce7 and more, BeyondVino empowers wine brands to scale operations and expand their market footprint efficiently.

00
Changes at LibDib

Transparency is core to our business at LibDib, and there are important industry developments we want to address. As many of you know, our partner RNDC has been evolving over the last several months. We now have more clarity around those developments and wanted to share an update with our Makers, partners, and others in the industry.

First and foremost, the core LibDib distribution model remains fully intact in our active markets — including strong operational execution, inventory fulfillment programs, portfolio management support, chain authorizations, accessible market entry, and technology-enabled ordering and supplier tools.

Our model is available for any and all Makers needing a low-friction option. Specifically, LibDib continues to operate as a licensed distributor in these markets.

  • California

  • Colorado*

  • Connecticut

  • DC*

  • Florida*

  • Illinois*

  • Maryland*

  • New Jersey

  • New York

  • Wisconsin

In addition, the On Demand model will continue in one specific market:

  • Tennessee


On Demand will be available as we work with new distributors in other markets. We look forward to adding new distributor partners as the program evolves.

We currently operate in two Control States and remain committed to those markets. Looking ahead, we see significant opportunity in the Control State model and plan to expand into additional Control States over the next 12 months.

  • Pennsylvania

  • Utah

Our news today is that the On Demand program in former RNDC markets will not continue operating under the same structure moving forward. Over the last five years, we built On Demand into a meaningful and profitable business designed to help suppliers and wholesalers operate with greater flexibility, lower inventory risk, and a more scalable approach to emerging brands. As RNDC’s market footprint changes through pending ownership transitions, the scale and economics that supported the existing On Demand network across those markets changes materially. As a result, the current structure of the program is no longer sustainable in specific markets.

While this chapter ends within the RNDC network, we believe strongly in the underlying concept and the value it brings to the industry.

These changes have also resulted in operational and staffing adjustments within LibDib. While this is a difficult moment, it is also reflective of broader shifts happening throughout the beverage alcohol industry.

Makers operating in active LibDib markets should feel confident in the stability of our core business. Our warehouse and operational partners in those states are built independently of the large multi-state wholesaler transitions currently happening across the industry. Our focus remains on reliable operations, supplier support, and continued service for both buyers and Makers.

For Suppliers currently participating in former RNDC On Demand markets, we encourage you to connect directly with the incoming “host” wholesaler regarding next steps and your status within those markets.

And as for the future of On Demand itself, there is a meaningful opportunity for incubation-style distribution models that create value for both suppliers and host wholesalers.

  • For emerging brands these programs can provide more flexible pathways into distribution, lower inventory risk, and greater portfolio visibility.

  • For wholesalers , this model creates incremental revenue opportunities, a more scalable approach to emerging suppliers, and a lower-risk operating model that helps address some of the traditional challenges around profitability, inventory management, and portfolio mindshare.

We recently launched the On Demand model with Best Brands in Tennessee and remain open to partnerships with wholesalers looking for flexible and profitable approaches to supporting emerging brands. Please reach out if there is any interest.

The industry is changing quickly. LibDib will continue evolving alongside it and we look forward to continued growth with our Makers.

*These are markets in which the On Demand program operated alongside LibDib’s direct distribution licenses. If you are a Maker interested in distribution support in any of these markets now or in the future, please contact makers@libdib.com for additional information and available options.

00
How On-Demand Distribution Enhances the Three-Tier System

The way distribution is evolving right now, there’s a growing need for models that meet both suppliers and distributors where they are—not where the system used to be. That’s exactly what led to the launch of Best Brands On Demand in Tennessee.

LibDib has expanded its On Demand network to Tennessee by partnering with Best Brands , a leading distributor with deep statewide reach and a strong reputation for execution. The result is a model that blends the strength of an established wholesaler with the flexibility of a just-in-time, technology-enabled platform.

For brands, it opens the door to Tennessee without the traditional hurdles of inventory commitments or long onboarding timelines. For Buyers, it creates broader access and discovery through Best Brands’ e-commerce platform, where products are now visible and available for order across the state.

This model works seamlessly because it fits within the three-tier system and removes friction from the process. With On Demand, Best Brands operates as the distributor of record—handling final delivery, invoicing, collections, and payments—while LibDib powers the infrastructure behind the scenes, from product setup and compliance support to order orchestration and shipment coordination. Orders are fulfilled just-in-time.Makers ship to the distributor’s warehouse as demand is created. This allows everyone involved to operate more efficiently without overextending resources.

From a Maker’s perspective, going live in Tennessee is straightforward but purposeful. It requires the right compliance setup, including product registrations and distributor appointment with the state, along with thoughtful pricing and logistics planning upfront. Once products are approved and activated, they become available through direct demand generation and through the Best Brands storefront, creating immediate visibility in the market.

What’s particularly compelling about this launch is it provides access to Tennessee and reflects a broader shift in how distribution can operate. This isn’t about replacing the traditional system—it’s about enhancing it. By pairing distributor infrastructure with LibDib’s flexible, on-demand supply and modern technology, the model allows distributors to expand their portfolios without taking on unnecessary inventory risk.Brands get a faster, more transparent path to market.

The partnership with Best Brands is an important step in that direction. It demonstrates how this approach can scale within a strong distributor network, creating value on both sides of the three-tier system. This is a model that doesn’t need to be limited to one market or one partner. As the industry continues to shift, there is a clear opportunity to bring this same framework to additional distributors looking to expand access, improve efficiency, and better serve both their suppliers and their customers.

Best Brands On Demand is one more example of what’s possible when distribution evolves thoughtfully. It’s not a new system—it’s a better way to operate within the one we already have.

Download Go Live Guide

00
BeOnePassion Taps LibDib for Distribution Expansion Across Four U.S. Markets

Michigan-based boutique wine brand brings its signature Gewürztraminer and curated tasting experiences to Illinois, DC, Maryland, and California

Traverse City, MI and SAN JOSE, CA — April 9, 2026 — BeOnePassion, a Michigan-based boutique wine brand known for its vibrant Gewürztraminer and experience-driven approach to wine, today announced it has selected LibDib as its distribution partner to expand into four new markets: Illinois, Washington, DC, Maryland, and California, alongside its home market of Michigan.

This expansion marks a significant milestone for BeOnePassion as it introduces its wines to a broader audience of buyers and consumers who value premium wines as part of a social, curated lifestyle experience where storytelling, aesthetics, and connection are as important as what’s in the glass.

At the center of the launch is BeOnePassion’s signature Gewürztraminer, produced in Michigan’s renowned Old Mission Peninsula. The wine is already gaining traction among wine lovers seeking both quality and a deeper sense of connection through shared experiences.

“BeOnePassion was created to bring people together,” said LaToya Flint, Owner of BeOnePassion. “After years in healthcare, I wanted to create something that fosters joy, connection, and memorable moments. Expanding into these markets with LibDib allows us to share our story and our wine with communities that appreciate not just the product, but the experience behind it.”

Through LibDib’s modern distribution platform, BeOnePassion will be available to restaurants, bars, and retailers across the newly added markets, enabling streamlined ordering and direct access for buyers seeking emerging, boutique brands.

“Today’s buyers are looking for more than just a wine. They are looking for a story, a point of view, and a connection to the Maker,” said Cheryl Durzy, CEO and Founder of LibDib. “BeOnePassion delivers on all fronts, and we’re excited to support their growth as they introduce their wines to new audiences.”

In addition to distribution, BeOnePassion plans to continue building its brand through curated tasting experiences and lifestyle-driven activations designed to deepen engagement and foster community around the brand.

About BeOnePassion

BeOnePassion is a Michigan-based boutique wine brand founded on the belief that wine should bring people together through inclusive, meaningful experiences. Its signature Gewürztraminer, produced in Michigan’s Old Mission Peninsula, reflects both quality craftsmanship and a commitment to connection. Founded by LaToya Flint, a WSET Level 2 certified wine enthusiast and former registered nurse, BeOnePassion blends storytelling, lifestyle, and wine to create memorable shared moments.

Learn more at BeOnePassion or visit https://beonepassion.com/

About LibDib

LibDib, LLC is a licensed wholesale alcohol distributor and technology innovator, offering a compliant three-tier distribution platform for wine and spirits makers of all sizes. LibDib simplifies the buying and selling experience. Learn more at LibDib.com.

00
Expand Your Reach: Why On Demand Makers Should Consider Expanding into LibDib Markets

If you’re already selling through On Demand, you’ve taken an important first step toward modern distribution. Your products are already on the platform, your brand is discoverable via our partner wholesaler’s e-commerce site, and you’re part of a network designed to make wholesale more accessible.

But some Makers stop there—and that can mean leaving opportunities on the table.

As the beverage alcohol industry continues to shift, the most successful brands are the ones that expand their reach, increase visibility with buyers, and create multiple paths to market.

You’re Already on the Platform—Take the Next Step

One of the biggest advantages you already have is that your brand is already set up on the LibDib platform.

That means expanding into additional markets is often much easier than you think. In many cases, it’s simply a matter of:

  • Signing in to your LibDib account
  • Reviewing the markets currently available (or click here)
  • Deciding where your brand might find new opportunities
  • Getting compliance situated (don’t worry—we have guides pointing you in the right direction)

Adding markets increases your brand’s visibility and ensures that when a buyer is looking for something new, your products are available for them to discover.

Distribution Is Changing—Expand Your Options

Across the industry, the traditional distribution landscape is shifting rapidly. Distributors are consolidating, inventory levels are tightening, and many brands are realizing that relying on a single path to market isn’t enough.

Expanding into additional LibDib markets helps increase your brand’s reach and ensures you have more opportunities to connect with buyers.

Even if you’re primarily focused on On Demand today, adding LibDib markets allows you to:

  • Increase buyer visibility
  • Expand your potential customer base
  • Enter new markets without major upfront commitments
  • Build a broader distribution footprint over time
  • Create additional paths to market if your current distribution strategy evolves

The brands that grow their presence across multiple markets are the ones most likely to capture new opportunities as they arise.

Start With Easy, Low-Cost Markets

If you’re considering expanding, a few LibDib markets offer particularly easy entry points.

Washington DC and Pennsylvania are great places to start because they are no-cost markets to activate. They allow you to increase visibility with buyers without adding overhead.

Florida is another strong option. It’s a low-cost market with fast setup, and operationally it tends to be straightforward with relatively efficient logistics.

New York can take a bit longer to activate due to regulatory processes, but it remains one of the most important markets in the country. For wine brands and smaller distilleries, the cost to enter is still relatively low compared to the potential upside. Operationally, New York can also be efficient thanks to favorable logistics structures.

California is another market Makers should strongly consider adding. It’s relatively easy to enter, has low activation costs, and offers access to the largest beverage alcohol market in the United States. California also has a strong chain retail presence, and LibDib is authorized with many of these major accounts, creating meaningful opportunities for brands that are ready to scale. If your brand is interested in pursuing a chain retail strategy, LibDib can help guide that process through our Gold program, which provides additional support, visibility, and strategic assistance in approaching larger retail opportunities.

Visibility Creates Opportunity

Many buyer relationships begin with discovery.

Retailers, restaurants, and bars frequently explore the LibDib platform looking for new brands. The more markets you are active in, the more opportunities there are for buyers to encounter your products.

Being present in additional markets doesn’t mean you need to actively sell everywhere at once. It simply ensures your brand is visible and available when buyers are searching for new products.

Expand Your Brand’s Reach

The beverage alcohol market continues to evolve, and the brands that succeed are the ones that make themselves accessible to buyers across multiple channels and markets.

If you’re already using On Demand, expanding into LibDib markets is a natural next step.

Take a few minutes to log into the platform, review the markets available, and consider where your brand might want to expand next.

When you combine On Demand with LibDib market distribution, your brand can access buyers across more than 75% of the U.S. market.

Ready to talk to a LibDib Maker Success Manager about expanding into LibDib markets?
Schedule a meeting today by reaching out to makers@libdib.com.

00
In Today’s Beverage Alcohol Environment You Must Always Be Ready

At LibDib, one of our core cultural mantras comes from our longtime technology leader, Richard Brashears:

“If you are always ready, then you never have to get ready.”

It started with our engineering team. If someone asked for a demo, the answer was yes. If someone wanted to see progress, it was ready. No scrambling. No excuses. Just an advanced preparation meeting opportunity.

That mindset now runs through the entire company. And, in today’s beverage alcohol environment, it may be one of the most important philosophies a Maker can adopt.

Change Is No Longer the Exception

Distributors are exiting markets. Large houses are consolidating. Portfolios are being rationalized. Big alcohol companies are selling brands, triggering redistribution across states. Executive teams are shifting priorities. Inventory resets are forcing hard decisions about which brands get attention and which do not.

You may suddenly find your distributor leaving a state. Or you may find yourself aligned with a house that just took on your biggest competitor as its top priority. Even without dramatic headlines, you may feel your brand quietly moving down the internal ranking.

None of this is personal. It’s structural. And when these shifts happen, the window to respond is short.

The Risk Isn’t Panic. It's Delay

Retailers and on-premise accounts don’t freeze their shelves or cocktail placements while you figure out next steps. They make decisions based on who can supply them now.

If your brand is not operationally ready—products approved, pricing set, compliance handled, logistics in place—you lose valuable time. And time is everything during a transition.

The work you’ve put into building placements, relationships, and brand equity can erode quickly if there’s a gap in coverage.

That’s why readiness matters.

What Being “Ready” Actually Means

Being ready does not mean you are abandoning your current distributor. It does not mean you are planning a move. It means you are prepared.

With LibDib, you can have your company, brands, compliance, pricing, and assets fully built and approved on the platform—without activating distribution in any market until you choose to do so.

You can be structured, approved, and operationally prepared… while remaining inactive.

And if change comes? You simply submit your offerings to go live in any desired market..

Protect What You’ve Built

You’ve invested years building awareness, relationships, and placements. That effort deserves insulation from external disruption.

“If you are always ready, you never have to get ready” is not about fear. It’s about control.

In a market where distributors shift, portfolios realign, and priorities change overnight, readiness is a competitive advantage. Get your brands ready on LibDib. Not because you have to move today. But because if tomorrow changes, you won’t lose what you’ve worked so hard to build.

That’s not reactive. That’s strategic.

00
$22 Billion in Inventory: Why Big Alcohol’s Problem Is Everyone’s Problem

Reports that the largest alcohol companies are sitting on $22 billion in inventory should make every independent and mid-size Maker and distributor pause. Not because it’s your inventory,but because it’s clogging everyone else’s shelves.

When distributor warehouses are full, the system doesn’t slow down evenly. It squeezes from the edges inward. And independent Makers feel it first.

Big Inventory = Small Makers Get Crowded Out

Excess inventory changes distributor behavior, fast:

  • Sales teams are incentivized to move what’s already sitting in the warehouse, not discover what’s new
  • Portfolio rationalization accelerates
  • Support quietly turns into neglect because of other priorities

In these moments, size matters. Not quality. Not stories. Not scores.

If your brand isn’t already turning, you’re suddenly competing with pallets of product that has to move. Big distributors depend on those suppliers to keep the lights on.

So, even when buyers are asking for something new, the path from interest to purchase gets longer, slower, and less certain. Not because your brand isn’t good,but because the system is under stress.

Why This Is Also an Opening

Here’s what independent Makers can do: be nimble.

  • Launch market by market and focus on real opportunities 
  • Align inventory tightly to real, proven demand
  • Prove velocity 
  • Pivot routes to market quickly when something isn’t working

In a risk-off environment, precision beats presence every time.

What Smart Independent Makers Are Doing Right Now

  • Owning buyer relationships instead of outsourcing them entirely
  • Using digital tools and data to show real pull-through, not promises
  • Choosing distribution models that don’t require betting the company on one warehouse

The Takeaway

$22 billion in inventory isn’t just a headline, it’s a warning. Makers that rely solely on traditional, scale-first distribution will feel this slowdown the hardest. Stay lean, be visible to buyers, and maintain control in go-to-markets. That’s how smaller Makers will stay in the game with much larger competitors.

When the traditional system is overloaded, Makers need a way to stay visible, stay in control, and stay connected to buyers.

LibDib gives independent and mid-size Makers:

  • Access to licensed buyers actively ordering in 18 markets
  • Data and transparency that show real demand, not just hope
  • A way to move product because buyers want it; no gatekeepers

When the system finally unclogs, the winners won’t be the ones who shipped the most. They’ll be the ones who knew exactly where,and why, they shipped at all.

00
What Does the RNDC/Reyes Announcement Mean for LibDib?

Since the RNDC / Reyes announcement, I’ve received several messages asking the same question: What does this mean for LibDib?

The short answer is this: LibDib was a distributor before we partnered with RNDC, and we continue to be a distributor going forward.

RNDC exited California, but LibDib continues to operate in California and other markets. Our business does not hinge on one partner, one market, or one structure. From day one, our model was built to be flexible, compliant, and durable — allowing us to nimbly partner with 3PLs, all distributors, and other fulfillment solutions to ensure brands can get to market legally and efficiently.

However.

Will there be changes?
Yes.

Will there be shifts in how business is done?
Absolutely.

For anyone watching what’s happening in the middle tier right now — this is the new reality. Consolidation, portfolio reshuffling, exits, and strategic pivots are no longer edge cases. They are becoming the de facto operating environment.

I don’t make a habit of commenting publicly on our partners’ businesses, but I will say this: RNDC is a good partner to LibDib, and we appreciate the work we will continue to do together. eRNDC and On Demand are two game-changing developments of this partnership. They are incredibly innovative technologies that have created the tools and infrastructure this industry needs to meet this moment right now.

In the broader macro environment, these disruptions can be unsettling and are causing many suppliers to reevaluate their go-to-market strategies. The question that should be asked isn’t just where large brands move—but whether those moves meaningfully impact results and grow their businesses. Bigger picture, what’s driving this industry right now isn’t just go-to-market strategy. It’s understanding and staying ahead of the new consumer-based realities we all face. Yes, people are drinking less. Yes, money is tighter. And that shows no signs of abating any time soon. The economic pressure on the next generation of our consumers matters deeply to our category, especially as older generations naturally age out.

So here’s where I’ll close:

Yes, LibDib is still operating.
Yes, there will be changes.
No, I don’t have all the answers yet.

But I can promise this: LibDib’s distribution mission remains unchanged.
Any brand.
Any size.
Any quantity.

Our e-commerce, sales ordering, and data technology is available to both distributors and suppliers, helping lower costs, improve efficiency, and support all of us through the industry changes now shaping our market.

That’s why we built this company, to create efficiencies in the three-tier system for all— and that’s not changing.

If you want to talk to me/our team about how to navigate with us through all this change, DM me. Even better, I will be at Wine & Spirits Wholesalers of America Access LIVE, in a few weeks so let’s talk!

00
How LibDib Is Building the Future of Alcohol Logistics: Two New Partnerships, One Seamless Path for Makers

"Victory is the beautiful, bright-colored flower. Transport is the stem without which it could never have blossomed.” Winston Churchill

In the evolving world of wine and spirits distribution, logistics has become one of the biggest barriers to growth for small and mid-sized Makers. Storage is in one place, bottling in another, compliance somewhere else entirely—and distribution? Too often, it’s the bottleneck that slows down otherwise incredible brands.

LibDib is changing that.

At the end of last year we announced two major partnerships—Corning & Company and WineDirect Fulfillment—that both point toward the same mission: eliminating logistics pain points for Makers and giving them a smoother, simpler, more cost-effective path to market.

In terms of what these partnerships mean for the future of Maker-first distribution, we are focused on logistics that work for Makers, not against them. At its core, our strategy is simple: streamline everything between the Maker and the Buyer.

Corning & Company provides a full-service bonded warehouse with spirits production, blending, bottling, packaging, and storage—now combined directly with LibDib’s licensed distribution in California and beyond. It’s a powerful turnkey solution to spirits brands. It’s truly a fully integrated workflow for craft spirits brands looking to scale without juggling multiple vendors, freight partners, or compliance hurdles.

WineDirect Fulfillment offers unified DTC and three-tier fulfillment capabilities, letting wineries operate from one location while reaching both consumers and wholesale Buyers. The LibDib partnership with WineDirect Fulfillment offers wineries an operational home base for both DTC orders and three-tier wholesale distribution through LibDib.  Wineries can store products in one location, then ship to both channels, reducing storage, handling and shipping costs while accessing all LibDib distribution markets seamlessly. It allows wineries to operate more efficiently with fewer logistical layers and gain a scalable growth pathway for both consumer and trade sales. 

Together, these two partners add to our logistics ecosystem where Makers can consolidate operations, reduce costs, simplify compliance, and expand faster.

Why These Moves Matter for Makers

Whether you’re a craft distiller, an emerging spirits brand, or a winery scaling nationally, these two partnerships address the pain points Makers mention most:

✓ Fewer vendors to manage - Production, warehousing, compliance, fulfillment, and distribution can now be consolidated.

✓ Lower costs - Reduced freight, minimized double handling, and streamlined storage.

✓ Faster speed-to-market - Because the product goes from production → storage → distribution in one environment.

✓ Simplified compliance - LibDib’s platform handles the regulatory complexity essential to three-tier.

✓ More time to focus on what matters - Making great wine and spirits—not juggling logistics, labels, and freight schedules.

A Stronger, More Connected Distribution Ecosystem

As the industry becomes more tech-enabled and logistics-driven, integrated partnerships like these are no longer “nice to have”—they’re essential. LibDib’s collaborations with Corning & Company and WineDirect Fulfillment reflect a deeper strategy of building a distribution network where Makers of all sizes can scale efficiently, stay compliant, reduce logistical friction, and reach Buyers in more markets—without the operational burden historically required.

For Makers, this isn’t just distribution. It’s a foundation for real growth and LibDib is honored to be a part of it. 

Ready to get started?

Sign Up

00