New reporting capabilities let wineries compare sales, tasting room, and wine club performance against a live peer cohort matched by custom variables, powered by the largest winery data set in the industry.
Vancouver, BC — August 11, 2026 — Commerce7, the direct-to-consumer (DTC) platform built for wineries, today announced the launch of Peers Reporting, a new reporting capability that allows wineries to see how they're performing against a cohort of comparable peers - matched by size, region and other dimensions - across sales, tasting room performance, and wine club metrics.
Wineries have always been able to see their own numbers. What they haven't had is a reliable way to know whether those numbers are good. Today, answering that question means stitching together annual industry reports, informal peer conversations, or gut instinct — none of which reflect a winery's actual size, region, or timeline. That gap makes it hard to tell whether a slow month is a market-wide trend or a winery-specific problem.
Peers Reporting closes that gap. Built natively into Commerce7, it requires no exports, no spreadsheets, and no third-party tools. Wineries control their own cohort (beyond size and region, that can mean similar bottle price or club size) and their own date range, so the comparison fits the exact question they’re asking. And instead of a single average, wineries see where they land against different performer bands in their cohort, such as the top 10% or the top 25%, so they know both where they stand today and what’s realistically achievable.
“Wineries are operating in the toughest market they've ever faced," said Andrew Kamphuis, President and Founder of Commerce7. "Sales numbers alone don’t tell wineries enough anymore — to make an honest and realistic assessment of performance, wineries need to know how their tasting room conversion, club signups, and email capture actually compare to similar wineries. That's the only way to know if they’re really doing as well as they think they are.”
How Peers Reporting Works
With Peers Reporting, wineries can:
Compare sales, tasting room performance, and wine club signups against a peer cohort matched by size, region or other custom dimensions
Control the comparison window and cohort to fit the question they're asking, rather than a fixed report format
View results natively inside Commerce7, with no exports, spreadsheets, or additional logins required
Peers Reporting turns "I think we're doing fine" into "here's exactly where we stand, and here's what's possible."
Peers Reporting is available to eligible Commerce7 customers starting today, with support documentation and in-product guidance available at launch.
Learn more by reading this blog post or request a demo of Peers Reporting by contacting us at commerce7.com/demo.
About Commerce7
Commerce7 empowers wineries with both the tools and the insights to succeed in DTC. Bringing CRM, clubs, subscriptions, ecommerce, POS, and reservations together in one modern system, Commerce7 makes it easier for wineries to sell, serve, and understand their customers. With integrated analytics and reporting, Commerce7 goes beyond transactions to help wineries adapt and grow in a changing market.