Dutton-Goldfield did it. Why can’t you?
No reason at all!
Ed Thralls, the General Manager at Dutton-Goldfield Winery in Sebastopol, led his team to significant improvements in their Wine Club performance.
Here’s how they did it, in three key steps.
1. Stop attrition before it happens.
Anticipate churn by leaning into member data, and counteract changing consumer behavior, declining traffic, and higher attrition trends.
The result? 16.5% decrease in Club attrition!
2. Prioritize relationships through a Membership Success program.
Shift to a metric based on lifetime value and long-term relationships.
The result? Membership tenure and Club member lifetime value are both up by 7.8%!
3. Check out Ed’s unique “Retention Ladder” that visualizes Dutton-Goldfield’s Relationship Management program inside our newly-released case study, available now!
Check out our new Club Retention Case Study here!
We’re ready, whenever you are, to give Enolytics a try for your winery too. You can see the same kind of results, and we’ll be right there beside you all along.
The best part? It’s at no cost to you to try it out. More info about our ROI Guarantee is below.
See for yourself!
Register for our ROI Guarantee, and see your data within Enolytics.
Warm regards,
Cathy Huyghe
Co-founder & CEO, Enolytics