We just released the newest Enolytics Snapshot — our free, monthly look at how the DTC wine industry is actually performing, right now, in real numbers.
Here are three smart tips that caught our attention this month.
Tip #1: Focus on Value per Visit
Don't wait for volume to recover. The wineries holding their ground aren't selling more bottles — they're selling smarter. Look at your Average Order Value and ask where you have room to move it: through bundling, through tiered offerings, through staff training on upselling. Pricing power is a skill. Practice it now, while the market is teaching you to.
Tip #2: Treat your Tasting Room Pipeline as the Urgent Priority it is
May's data showed signups outpacing attrition for positive net club growth of 0.5% — proof that conversion works when the ask is made consistently. Since you can't always control foot traffic, control what happens when guests do arrive. Audit your club invitation process. Is every guest receiving a warm, genuine invitation to join?
Tip #3: Mine your Existing Customer Data before Chasing New Visitors
The Last 12 Months trend shows the industry is stabilizing, not deteriorating — which means your existing customer base is worth more right now than it may appear. Work it accordingly. There is so much low-hanging fruit of sales opportunities that Enolytics surfaces for you every time you look, within your very own database.
Start there. Heck, LIVE there! Your sales till grow, guaranteed.
Peek at the SNAPSHOT page, and right away you’ll notice the WISE Triple Score. It's smart. Actionable. Born from boots-on-the-ground experience.
That’s exactly why we love working with WISE, and why we’re inviting you to our next webinar, Wine Sales Multiplier: Top Tips from WISE x Enolytics — Wednesday, June 17 at 11 am PST.
What happens when two of the wine industry's sharpest businesses on sales and data get in the same room? You get content — and action steps — like this.
Whether you want to grow your DTC sales, understand your customers more deeply, or find that extra edge in a market that isn't giving anything away for free — this conversation is for you.
It's free. You don't need to be a current customer to attend. And it might be the multiplier your wine sales have been waiting for.
We'd love to see you there.
As always, thank you for reading —
Cathy