Please join us on Tuesday, June 9 for a live, virtual event to review findings and predictions from our 2026 Direct-to-Consumer Report.

This year's survey, based on responses from 450 wineries, confirms that the DtC wine channel is navigating a period of pronounced bifurcation.

While select brands report meaningful year-over-year improvement, others report declining visitation, lower average transaction values, accelerating wine club attrition and a growing inventory surplus.

Our panel will examine those dynamics directly, benchmark the data and discuss the strategies that are making a measurable difference. A few of the topics we plan to address are:

• Tasting fee trends and flexibility

• Wine club performance

• Structural oversupply

• Where opportunity persists

Our exclusive panel of wine industry innovators will include:

• Ed Feuchuk – General Manager, Farm Collective Napa Valley

• Barbara Gorder – President, Undisclosed Location & Managing Partner, DTC Wine Symposium

• Rob McMillan – EVP & Founder, Silicon Valley Bank Wine Division

Register here.

By registering for our live event, you will also receive priority access to the 2026 Direct-to-Consumer Wine Report and on-demand event replay.