A question I get asked a lot, so I'll leave it here:

If you use AI to help write your winery's website or tasting notes, does Google penalize you for it?

No. Straight from Google's own policy: it doesn't penalize content for being written with AI. What it targets is thin, mass-produced content built to game rankings, and human-written spam gets treated exactly the same. The line was never AI vs human. It's helpful vs spam.

So a winery using AI to draft a newsletter or polish a wine description, with a real person editing, is fine. Fifty empty keyword pages is not, but that was a bad idea long before ChatGPT.

Here's the full write-up, including what the "AI watermark" talk actually means for your rankings (not much):

https://getdiscoverable.io/blog/will-ai-content-get-you-penalized/?utm_source=win&utm_medium=article&utm_campaign=winery-crosslink

I'm focusing my writing on GetDiscoverable.io these days, so if this is useful, that's the best place to find more of it.