In this WIN Insider episode, George interviews Robyn Sebastiani, Executive Director of the Sonoma Valley Vintners & Growers Alliance, about her journey from medical sales and founding Westshore Canned Wine Company to leading one of California’s most collaborative wine communities. Robyn discusses how her marketing expertise shapes the Alliance’s vision, balancing the interests of small and large wineries while operating the Vintage Festival—a long-standing consumer event raising funds for local nonprofits.

She addresses industry trends including changing younger consumer preferences and the importance of demystifying wine to attract new audiences, while sharing her strategy for reviving Sonoma Valley’s distinct identity and positioning the region as a unique wine destination. From managing visitor traffic to creating evolving tasting experiences, Robyn’s perspective offers valuable insights into how regional wine organizations can lead their communities while honoring wine’s traditions.

Learn More:
https://sonomavalleywine.com/
https://valleyofthemoonvintagefestival.org/