Registration is now open for the 14th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo), scheduled for Thursday, December 3rd, 2026, at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA. This year’s theme focuses on The Next Era of Wine, and the event will explore ideas, strategies, and connections that will help shape your winery’s next chapter.
WIN Expo is the largest trade show and conference focused exclusively on the Sonoma, Napa, Mendocino and Lake County wine regions. The Expo has become THE year-end business and networking event for North Coast wine industry professionals to celebrate the success and achievements of the past year, reconnect with colleagues, foster new connections, and prepare for a thriving 2027. The event will feature hundreds of exhibitors showcasing the latest vineyard, winery, and business solutions, complemented by outdoor exhibits, live trial tastings, and one of the North Coast’s most comprehensive educational conference programs.
“This year’s WIN Expo is built around the theme, The Next Era of Wine,” said George Christie, Founder and CEO of Wine Industry Network. “Our industry is evolving faster than ever before, creating both challenges and opportunities. Every conference session, exhibitor, and networking opportunity is designed to help wineries, growers, and suppliers better understand what’s changing, discover new solutions, and leave with practical ideas they can put to work immediately.”
WIN Expo’s educational conference is focused on highlighting the latest research and innovations available to wine industry professionals. The sessions are designed as interactive learning workshops for all sectors: Winemaking & Production, Sales & Marketing, Business Strategy & Leadership, and Vineyard Operations. Some of this year’s topics include:
Chillable Reds: Breaking the Rules of Tradition to Increase Consumer Choices
Non‑Alcoholic Wine Marketing Strategies to Celebrate the Expanded Consumer Landscape
DTC Reinvented: What 500 Wineries Reveal About Clubs, Loyalty & Collaboration
Rip It Out or Ride It Out? The Economics of Vineyard Transition
AI in Action: Practical Tools, Real Winery Use Cases & Smarter Workflows
Winery & Vineyard Transactions: What Buyers & Sellers Need to Know
See all of the conference topics at wineindustryexpo.com/conference.php.
“The wineries that thrive over the next decade won’t necessarily be the biggest—they’ll be the ones that adapt the fastest,” said George Christie, Founder and CEO of Wine Industry Network. “WIN Expo is designed to accelerate that process. From breakthrough technologies and innovative products to practical business strategies and peer-to-peer learning, attendees will leave with new ideas, new relationships, and new opportunities to strengthen their business. If you’re serious about staying competitive in the years ahead, WIN Expo is one day you simply can’t afford to miss.”
To see the full list of this year’s conference topics, expert speakers, and registration information, please visit: wineindustryexpo.com.