What To Do Next: Actionable Takeaways from Our Fall Club Webinar
In last week’s Enolytics webinar, three industry DTC pros dropped best tips on making the most of your Fall wine club shipment. Here’s a summary—short and sweet!—with thanks to April Enos from Joseph Phelps, Nadia Kinkade from PEJU, and Ed Thralls from Dutton-Goldfield.
Audit data quality before club processing. Identify missing phone, email, address, or name data, and clean records up front rather than discovering gaps mid-processing. Thank you, April!
Check default shipment acceptance rates by club tier. Do this at budget time and again right before the Fall shipment. If acceptance is slipping, revisit whether the wine offerings still match what each tier’s customers actually want. Thank you, Nadia!
Adopt a structured retention workflow, not ad hoc outreach. Predict → Prepare → Reach Out → Take Action → Record Disposition → Follow Up → Learn → Predict Again, with special attention to new members in their first 90 days, the highest-risk window. Thank you, Ed!
These are best practices… but do they sound hard to do? They ARE hard to do, honestly, if you’re working with your data manually. The power of Enolytics, however, makes these tasks manageable and well within reach.
See for yourself!
Register for our ROI Guarantee, and see your data within Enolytics.
There’s no cost to try. There’s no risk to you. It’s an easy lift to get started. Let’s get you onboard so that your Fall club shipment (and all of OND) runs smoothly and more profitably.
We’re here to help.
Warm regards,
Cathy Huyghe
Co-founder & CEO, Enolytics