They're not wearing capes.
They're wearing vests and carrying iPads and managing wine clubs and running tasting rooms and trying to figure out why last month's numbers don't match.
They're superheroes all the same.
In the wine industry, when are data superpowers unlocked?
Usually it starts with one moment.
A report that used to take an hour and a half is just there.
A heat map that used to be built manually in Excel now takes two clicks.
A segment gets run, an email goes out, and the winery sells more wine.
It happens every day. Not once a quarter when the board report is due. Every day.
That's what a superhero looks like.
It’s not about being a “tech person.” It's about being willing to look at what your data is actually telling you — about your customers, your club, your tasting room, your next email.
We're going to be putting the spotlight on the superheroes themselves at two upcoming events. If you're curious about what your data could actually be doing for you, these are worth your time.
NBBJ Wine Industry Conference Keynote
Wednesday, April 29 at 8 am PST
We'll be on the keynote stage sharing stories from winery teams that are turning data into decisions — and making the case for why that matters more right now than ever.
Spoiler alert: We’ll be sharing stories about the villains too, and how they’re being defeated
Enolytics Webinar: Grow Tasting Room Visitation with Smarter Customer Data
Friday, May 1 at 11 am PST
This is where the real superheroes show up. Real wineries, real results, real talk about what's working and what it took to get there. Register here.
Wine data superheroes are all around us. We'd love to help you become one of them.
I'm here, as always, for any questions or ideas. Thank you, also as always, for reading.
Cathy