Join Vineyard Team and Paso Robles Wine Country Alliance for a focused half-day 2026 Industry Update designed to help you navigate what’s happening now—and what’s coming next!
Hear directly from industry experts as they break down the trends, risks, and opportunities shaping grape growing in 2026.
📅 Wednesday, May 20 | 9:00 am-12:00 pm; tickets include lunch from 12:00-1:00 pm
➡️ at Springhill Suites in Atascadero
🎟️ Reserve your spot* >>> https://secure.qgiv.com/for/2026tailgatesevents/event/2026-industry-update/
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Event sessions include:
📊Grape Market Update & Industry Outlook
Get clarity on what’s happening in the grape market and what it means for your operation:
- Key trends shaping pricing and demand
- Vineyard removals and supply outlook
- What to expect in the next 12+ months
Speakers: Audra Cooper & Eddie Urman (Turrentine Brokerage)
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💰 Grants & Funding Opportunities Panel
Learn how to access and successfully use available funding:
- Where to start and how to choose the right program
- What makes a strong application
- What to expect after funding is awarded
- How to plan ahead
Speakers: Stasi Seay (Moderator, Hope Family Wines), Cade Cappello (Pollinator Partnership), Drew Loganbill (Upper Salinas - Las Tablas Resource Conservation District), Paige Callaghan (Central Coast Community Energy)
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🏛️ Policy & Advocacy Update
Stay ahead of changes that could impact your vineyard:
- Key statewide policy updates
- Labor, water, and compliance considerations
- What to prepare for next
Speaker: Michael Miiller (California Association of Winegrape Growers)
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Whether you're making planting decisions, evaluating your market strategy, or looking to leverage available resources, this event will give you the insight and context to move forward with confidence.
Thank you to our event sponsors!
AgWest Farm Credit
Central Coast Community Energy
TricorBraun
*Vineyard Team members: use code VTMEMBER; Paso Robles Wine Country Alliance members: use code PRWCA

