In this Expert Perspective interview, Chris Bitter, Senior Wine and Grape Analyst at Terrain, discusses California vineyard valuations and the current state of the agricultural real estate market based on the latest Winescape newsletter, "Tangled Vines.

Prime appellations maintain stronger prices due to reputation and secured grape contracts, while marginal vineyards face steep devaluations. With limited transactions and a disconnect between seller expectations and buyer willingness to pay, Chris explains why valuing vineyards is difficult right now. He anticipates further downward pressure over the next 12-18 months before stabilization, but offers growers practical strategies to facilitate sales.

This conversation is essential viewing for vineyard owners and industry professionals navigating California's agricultural real estate market.

Read the Summer 2026: Tangled Vines report:
https://www.terrainag.com/insights/ta...

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