-> Take the Survey Here

The 3rd Annual State of Winery Health Survey is now live, and winery professionals are encouraged to participate. The goal: to gather real, actionable data on the financial, operational, and cultural health of the wine industry and create benchmarks that help winery teams make smarter, data-informed decisions.

The survey is open to all winery professionals, is completely anonymous, and takes less than 10 minutes to complete. All participants will receive early access to the results and be entered to win one of two $500 gift cards.

Last year's survey revealed several trends that are reshaping how the industry thinks about winery performance and business health:

• 80% of wineries report stable or growing sales, and 82% are profitable or have a plan to get there within 1–2 years

• Wineries embracing modern technology are 50% more likely to see sales growth

• Only 38% of wineries know their per-product profit margins, but those that do are more likely to be profitable

• Wineries engaged in their local communities are 3x more likely to be profitable and report increasing sales

• 90% of leaders rate their workplace culture positively, while only 58% of winemaking staff feel the same

The results from this year's survey will build on those insights, giving winery leaders and professionals better visibility into how their peers are managing costs, pricing strategies, team dynamics, and long-term resilience across a rapidly changing market.

Take the survey here: https://www.surveymonkey.com/r/2026-winery-health-win