COMPANY PROFILE

VINSUITE

vinSUITE logo


CONTACT INFO

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Address

1700 Soscol Ave. Ste. 3
Napa
CA, 94559
United States
Phone
707-253-7400
Fax
Primary
Molly Spurgin

DTC Software Platform

Partnering with wineries to grow direct-to-consumer sales

ecommerce l POS l Wine Club

 

All-in-One Solution

vinSUITE is the leading integrated DTC software suite spanning all of your needs.

 

Guided Onboarding

We are with you every step of the way during implementation and training so you can maximize your DTC strategy.

 

Hands-on Support

Every vinSUITE plan includes premium support, plus a dedicated account manager committed to your success.

 

Education Resources

We help you reach your potential with weekly product training webinars and step-by-step resource articles.

 

Mapping your journey


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Holiday Success Webinar Series with vinSUITE!


Did you know that 40% of online sales for a winery happen in October, November, December (OND)? That’s huge! vinSUITE is hosting a Holiday Success Series with webinars every month to get you holiday ready. 


'Tis the Season for Promos

Oct. 23rd at 11 a.m. PST


Is your website ready for Cyber Monday? We are here to help!  We will show you how to create flat rate shipping, tiered promos and best practices for our promo builder.

REGISTER HERE


Upgrade Your Holiday Marketing with Outshinery

November 6th at 11 a.m. PST


Brought to you by Outshinery, the leading professional product photography and video content for the alcohol industry. They will share tips and tricks on how to use visual content to boost engagement in emails and social media in OND.

REGISTER HERE


Prep Your Products for the Holidays

Nov. 13th at 11 a.m. PST


Make your to-do list and check it twice, the holidays are almost here! We will show you how to create gift sets, gift guides, events and more.

REGISTER HERE


Master End of Year Reporting

Dec. 11th at 11 a.m. PST


It's that time of year again - End of Year Reporting. Before we ring in the New Year, let's close the books on 2019 and get a head start to 2020. We will show you how to create sales summary reports and best practices to keep your data clean.

REGISTER HERE


New Year, New Campaigns

Jan 8th at 11 a.m. PST


Are you ready for the new year? Let's start off 2020 on the right foot by setting up your marketing campaigns now! We will show you how to run a birthday and big spender campaign using vinSUITE's ListBuilder and our new Mailchimp integration.

REGISTER HERE


News Archive


Top 5 Lesson Learned from WBM 2019 Tasting Room Survey
14 August, 2019


Top 5 Lessons Learned from WBM Tasting Room Survey & CellarPass 2019 Hospitality Presentation 


We’ve all read the Wine Business Monthly’s 2019 Tasting Room Survey, right? 


The report only provides a glimpse into what’s hot and what’s not when it comes to wine tasting experience trends. This year, we’re excited to co-host this webinar with Jonathan Elliman, CTO of CellarPass to give their insights into the industry. 


Join us Thursday, August 22nd at 11 am PST

Register HERE


For 10 years, CellarPass has been the leader in guest marketing reservation software for wineries and vinSUITE is pleased to be a platinum-level integrated partner. We will share insights on tasting room traffic, wine club attrition and regional trends and how you can outperform your neighbor by spending just a bit of your own time.


Starter Guide for Creating a Better Customer Experience
24 July, 2019

Starter Guide for Creating a Better Customer Experience


According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, the average winery today receives 42% of its DTC revenue from tasting room sales and 36% of its sales from the wine club. This means of a winery’s direct sales today, 78% has to come from a consumer who first walks into the tasting room. That’s huge! Providing a world-class experience needs to be a top priority in the tasting room.




What is customer experience? 


In commerce, customer experience is the product of an interaction between an organization and a customer over the duration of their relationship. Customer experience is important to wineries because it drives loyalty and sales both in and out of the tasting room.
Customer Experience and Loyalty

 


Customer experience starter guide for wineries

Step 1: Have a clear vision of the customer experience you wish to provide in the tasting room.


Read More>>

 

 

 


New Custom Club Feature
02 July, 2019

vinSUITE, the leading all-in-one DTC platform for the wine industry, has added a custom wine club option to their already dynamic winery management solutions. Wineries can use this solution as a subscription-based custom wine club or enhance their allocation program.

 

 

“Our first priority is our clients. That’s why our custom club solution offers flexibility in product mix while also allowing wineries to achieve revenue growth goals with set dollar and bottle count minimums. We have seen wineries that offer a modernized club take a hit financially when club members ‘trade down’, selecting lower price point wines instead of the recommended option. The average winery today receives 36% of its DTC sales from wine clubs and we believe they should not have to lose profit to compete in the market. I am proud to say that when it comes to custom clubs, vinSUITE is the only fully integrated solution that protects wineries bottom line,” says vinSUITE General Manager, Jason Curtis.

 

Mix and match your club offerings. Wineries can choose to offer a custom club, traditional club, allocation management, or a combination to fit their needs. vinSUITE’s fully integrated platform helps wineries see the customer with a 360 view to personalize interactions across all channels and maximize revenue.

 

Stay on brand with vinSUITE’s Custom Club White Label feature. Wineries can name their club to match their overall branding and story, improving their customers' experience.

 

Retain club members longer with order personalization.  The eCommerce subscription model has grown more than 100% over the past five years with millennials leading the trend at 31% subscribers. These models attract younger generations with their engaging digital experience and flexibility. By offering a custom club, wineries can attract and build engaging programs for each segment of this growing market.

 

 

To learn more about how vinSUITE’s custom wine club can help you improve your winery’s branding and increase wine club retention, contact sales@vinsuite.com or visit our site https://www.vinsuite.com/wine-club.


Your ultimate holiday success "tool-kit"
10 November, 2017

Don't just survive this holiday season, go forward and thrive!

 

This Holiday Season, Don't Just Survive... Thrive!  

The holiday season is once again upon us, which means your wine business is firing on all cylinders, and you're trying to keep your head above water. This year, don't just make the holidays about surviving the chaos. Instead, take hold of the sleigh reins and arm yourself with the ultimate holiday success "tool-kit". With the right software and a little planning, you can build a loyal following that will last through the holiday season and beyond. 

Introducing vinSUITE's Holiday Webinar Series! A no-commitment way to learn how smarter software can give you the competitive advantages you need to increase DTC sales this holiday season, so you can spend less time stressing and more time growing.  

Register below to attend our upcoming webinars:

 

Wednesday, Nov 8th

11:00 am - 11:30am

ProofLoyalty: The Mobile App Every Winery Needs

vinSUITE’s latest partnership, ProofLoyalty brings you a fully integrated mobile app solution specific to your brand or winery.

ProofLoyalty delivers a seamless commerce experience, enhanced features for wine club members, highly segmented marketing messages, and the perfect platform for customers to engage with your brand. In this 30-minute live demo, ProofLoyalty Founders, Chris Barnes & Matt Wood, will show you why mobile apps are moving the future of DTC wine forward.

Watch a Recording

 


 

Wednesday, Nov 15th

11:00 am - 11:30am

Cart Abandonment: Recover Lost Revenue

70% of online shoppers abandon their carts before making a purchase, but you can recover those lost sales with vinSUITE’s Cart Abandonment add-on!

vinSUITE customers are recovering an average of $8,000 per month using this effective tool. Learn how they’re doing it and how you can get it.

REGISTER NOW

 


 

Wednesday, Nov 29th

11:00 am - 11:30am

One Page Checkout: A Must-Have for the Holidays

In today's competitive and tech-focused landscape, responsive e-commerce features, such as One Page Checkout, Wallet, and

Address Book aren't just nice to have, they're a must-have for wine businesses who want to succeed. By offering customers the seamless online purchasing experience they desire, you'll not only see higher conversions, but you'll build a loyal customer base for life.

REGISTER NOW

 


 

Wednesday, Dec 6th

11:00 am - 11:30am

Tablet POS: Transform Your Tasting Room

Half of all direct-to-consumer sales happen in the tasting room, which means offering your visitors an unparalleled tasting experience is crucial to staying ahead of the competition.

With Tablet POS, you can serve your customers from anywhere in the tasting room, turning every transaction into an interaction. Learn how Tablet POS can take your tasting room sales from average to exceptional.

REGISTER NOW


Wednesday, Dec 13th

11:00 am - 11:30am

Diving into Desktop POS: 3 Features That Will Boost Your Bottom Line. 

If you're using vinSUITE Desktop POS, then you know the power of smart software to help you sell wine easier. But are you taking full advantage of all the potential benefits your

Desktop POS has to offer? Learn why Email Receipt, Scan to Vintage, and Total Recall are the easy add-ons that will boost your bottom line this holiday season and beyond. 

 


vinBuzz: the latest news from team
19 October, 2017

 

 

 

 

 

 

 

 

 

 

 

 

vinSUITE Logo 2017

 

vinSUITE's fully customized winery ecommerce is designed to convert shoppers into buyers

 

8 Ways You're Sabotaging Your eCommerce Success

Online wine sales in a slump? Here are 8 things that can sabotage your winery ecommerce success and the simple solutions to each of them.


JOIN US!

The Nuts n' Bolts of Wine Club Batch Processing

Wine clubs are a LOT of work, but the right wine club management software can make all the difference in getting your shipments out the door smoothly. In this zero-commitment, 30-minute webinar, you'll learn how to process your club orders quickly using vinSUITE’s wine club software, as well as insider tips and tricks on how to make club processing more efficient. Register below!

Learn how to process your club orders quickly using vinSUITE's wine club softwareWednesday 10/25, 11am (PDT)

REGISTER NOW    

 

  


There are many ways to lend your support.

Please consider lending support to those affected by the northern CA firesDevastating fires have engulfed areas of Napa, Sonoma, Mendocino, Lake, and Yuba counties. The impact on Northern California has been enormous, as communities face the reality of lost homes, businesses, pets, and even loved ones. Thankfully, there are numerous ways to get involved or get help if you need it.

Learn More

Check out our blog for more tips, tricks, and tools to help you connect with customers and keep their glasses full of wine.

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6 Tips That Will Take Your Email Marketing to New Heights
07 August, 2017

6 Tips That Will Take Your Email Marketing to New Heights

Posted by Emily Crichton on July 25, 2017 at 8:31 PM
While obsessing over casually browsing social media one afternoon, I was greeted with a post from a winery owner asking fellow industry folks “How often do you send emails to customers?”

Not surprisingly, the responses were all over the place. However, none of the responses could answer the real questions being asked: “How often should we be sending emails to customers? And what type of content should we be sending?”

Making sense of email marketing strategy can feel like an uphill climb

Unfortunately, these seemingly simple questions have no one-size-fits-all answer. The good news is that if you’re sending emails to customers at ALL, you’re on the right track. The really good news is that with some help from our partners at Premier Cellar we’ve assembled some best practice guidelines for your email marketing arsenal.

Email might not be the newest marketing communication channel, but it is arguably the most important one. In fact, 72% of consumers say that email marketing is the number one way they’d prefer to receive promotions from businesses. Moreover, email marketing has the highest ROI and conversion rates compared to other forms of marketing. 

Why email over other channels?

Consumers trust their “inbox” because they can manage communication with brands without having to exert large amounts of effort. When a piece of information - that has been invited - offers something of value, more people pay attention.

The key point here: Adding value.

“How often should you email customers? More. As long as what you are sending adds value to their experience,” says Corben Ketelsen, Director of Client Trainings & Technical Support at Premier Cellar.

 

“How often should you email customers? More. As long as what you are sending adds value to their experience.” 

 

Simply communicating for the sake of reminding customers that you exist is risky. Additionally, sending every offering to everyone on your email list is a no-no. Reaching out to specific customers with real-time offers they asked to receive… now that’s boss. When tested against each other, segmented campaigns perform markedly better than their non-segmented counterparts, including open rates, click-through rates, and bounce rates.

So, now that we know we should add value and target our communication… the question becomes: How?

1) Start with your goals

Set goals before hitting the send buttonDo you want to increase sales of a particular wine by 25%? Get 10% more visitors to the tasting room? Tell people about a change at the winery? Determine what information or offers you want to communicate, as well as the response you’re hoping to get from recipients. Not only will these help you plan your marketing calendar and future offers, but it will guide you in creating the right calls-to-action.

2) Find out what people expect

When you collect a person’s email (and you should always be collecting!), be sure to ask them what type of communication they’d like to receive and how often they’d like to receive it. Have some categories made up that they can choose from, as well as asking them about communication you might not yet have offered. You might be surprised by their answers!

3) Plan Ahead

vinSUITE's email marketing automation lets you set it and forget it!

There are some marketers who swear you should only send emails on certain days and at certain times of day. While the day or time may seem extremely important, what’s more important is that your recipients are eager to receive your emails and that you entice them to take action.

The one caveat to this is that people are more likely to read email via mobile device on weekends, so if you do send on a weekend, make sure your messages are mobile responsive (p.s. vinSUITE CRM is automatically responsive - phew!).

The best advice? Experiment. Look at your response rates for certain types of emails at certain times and see if there are any patterns… and don’t be afraid to switch things up!

Additionally, take advantatage of vinSUITE's or other marketing automation tools to help you plan ahead and avoid stressing to come up with content at the last minute or halting your day at inopportune times in order to send an email.

4) Use Data

Use data to help segmement your email marketing campaignsIn addition to finding out what types of offers your customers want, take a look at your sales and visitor data to determine which people are right for certain campaigns. Also, keeping track of how you gained contact information is important. Was it at the tasting room? Charity event? Were they part of a corporate retreat? Knowing where your contacts come from not only helps you determine the right offerings for them, but can help make your communication more personal and genuine.

5) Make It Easy for Them to Take Action

Learn More

Don’t just announce that you’re selling something they will like, make it easy for them to click through to your site and purchase the wine, event ticket, etc. using links and CTA buttons. Remember, incentives don’t have to be discounts! A simple invitation to "learn more" or "get some now" can go a long way.

6) Make Every Email Special

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Send campaigns full of beautiful images, thorough product descriptions, recommendations, and unique insights into your brand or products. If you have a blog, set up an RSS campaign to make it easy for folks to follow along. Or, build a series of marketing automation emails to welcome new customers to your list or introduce new subscribers to your brand. Finally, go the extra mile by sending food pairings or storage instructions after a customer purchases a particular wine. Better yet, recommend other products that your customers might like.

Want to dig a little deeper? Check out our Email Marketing Webinar Series

 

Session #1 - The Five Elements of a Successful Email Marketing Campaign

In the first of this 3-part email marketing strategy series, we discuss how to create successful email campaigns that not only engage your customers, but keep them clicking through for wine. Co-hosted by our partners and email marketing experts at Premier Cellar.

REGISTER NOW

Session #2 - Why You Shouldn't Automate Everything (and When You Should)

Triggered messages of contact data points are proven to generate higher open, click-through, and conversion rates - but not all automated programs are created equal! In the second of this 3-part series, we will dive into some programs every wine business should consider, as well as how to get started using email automation and common pitfalls to avoid. Co-hosted by our partners and email marketing experts at Premier Cellar.

REGISTER NOW

Session #3 - Email Your Way to the Best Holiday Yet!

The final webinar in our 3-part email marketing strategy series. Learn how to stand out in the inbox, drive higher subscriber engagement, and generate higher holiday revenue with these program recommendations and holiday campaign tips. Co-hosted by our partners and email marketing experts at Premier Cellar.
 

 

Check out our entire Summer Webinar Series for more tips on how to grow your DTC sales.

Let's connect! Find us on Facebook or Tweet us @vinsuit


Webinar Series: Grow Your DTC Sales
12 July, 2017

Direct-to-consumer sales now account for 60 percent of winery revenue, according to a recent industry survey. For wineries making less than 2,500 cases per year, that number jumps to 74 percent! With so much riding on DTC, it's more crucial than ever to connect with customers and stand out from the competition - both online and in the tasting room.

Introducing vinSUITE's Webinar Series... a no-commitment (aka, no-brainer) way to learn how vinSUITE's software can give you the competitive advantages you need to increase DTC sales and connect with customers.

REGISTER BELOW TO ATTEND OUR UPCOMING WEBINARS:

Intro to vinSUITE: Wed July 19th, 11am - 11:30am (PDT)

Learn how vinSUITE is leading the way in wine sales technology. This live demo and Q&A will walk you through everything vinSUITE's POS, eCommerce, CRM, and wine club management platforms have to offer.

REGISTER NOW

 

 

Cart Abandonment Recovery: Wed July 26th, 11am - 11:30am (PDT)

70% of online shoppers abandon their carts before making a purchase, but you can recover those lost sales with vinSUITE’s Cart Abandonment add-on! vinSUITE customers are recovering an average of $8,000 per month using this effective tool. Learn how they’re doing it and how you can get it.

Register for vinSUITE's Cart Abandonment Webinar

 

 


Tablet POS: Wed Aug 2nd, 11am - 11:30am (PDT)
 

Half of all direct-to-consumer sales happen in the tasting room, which means offering your visitors an unparalleled tasting experience isn't just a nicety, it's a necessity. Learn how Tablet POS can take your tasting room sales from average to exceptional.

Register for vinSUITE's Tablet POS Webinar 

 


Business Intelligence: Wed Aug 9th, 11am - 11:30am (PDT)

vinSUITE Business Intelligence was designed to give wineries better data to make better business decisions. With vinSUITE B.I., you not only get an extensive overview of your sales operations, but you can drill down to the data that matters most, so you can sell wine easier. 

REGISTER NOW 


Webinar Series: Grow Your DTC Sales
12 July, 2017

Direct-to-consumer sales now account for 60 percent of winery revenue, according to a recent industry survey. For wineries making less than 2,500 cases per year, that number jumps to 74 percent! With so much riding on DTC, it's more crucial than ever to connect with customers and stand out from the competition - both online and in the tasting room.

Introducing vinSUITE's Webinar Series... a no-commitment (aka, no-brainer) way to learn how vinSUITE's software can give you the competitive advantages you need to increase DTC sales and connect with customers.

REGISTER BELOW TO ATTEND OUR UPCOMING WEBINARS:

Intro to vinSUITE: Wed July 19th, 11am - 11:30am (PDT)

Learn how vinSUITE is leading the way in wine sales technology. This live demo and Q&A will walk you through everything vinSUITE's POS, eCommerce, CRM, and wine club management platforms have to offer.

REGISTER NOW

 

 

Cart Abandonment Recovery: Wed July 26th, 11am - 11:30am (PDT)

70% of online shoppers abandon their carts before making a purchase, but you can recover those lost sales with vinSUITE’s Cart Abandonment add-on! vinSUITE customers are recovering an average of $8,000 per month using this effective tool. Learn how they’re doing it and how you can get it.

Register for vinSUITE's Cart Abandonment Webinar

 

 


Tablet POS: Wed Aug 2nd, 11am - 11:30am (PDT)
 

Half of all direct-to-consumer sales happen in the tasting room, which means offering your visitors an unparalleled tasting experience isn't just a nicety, it's a necessity. Learn how Tablet POS can take your tasting room sales from average to exceptional.

Register for vinSUITE's Tablet POS Webinar 

 


Business Intelligence: Wed Aug 9th, 11am - 11:30am (PDT)

vinSUITE Business Intelligence was designed to give wineries better data to make better business decisions. With vinSUITE B.I., you not only get an extensive overview of your sales operations, but you can drill down to the data that matters most, so you can sell wine easier. 

REGISTER NOW 


How Tablet POS Improves Tasting Room Experience (And Sends Visitors Home With More Wine)
15 June, 2017

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If you build it, they will come…

If only it were that simple! There’s no doubt that tasting rooms are a great way to attract new customers and keep loyal customers salivating. Yet, amongst the hundreds of wineries from which consumers have to choose,does yoursstand out from the crowd in a way that’s actually increasing your tasting room sales?

Indeed, wineries have discovered some very clever tactics to lure visitors into their tasting rooms - comped tasting with purchase orclub sign-up, tasting room only wines, VIP lounge, art, music, flowers, food, etc. Nevertheless, while discounts and dog-friendly patios can get potential customers in the door, what about the visitor experience (and potential for sales) once they’re ready to walk back out that door?

 

shutterstock_77191093.jpgMust they wait in a long line only to potentially get impatient, rethink the necessity/practicality of the purchase, and completely abandon ship? What if you’re hosting an evening event and the tasting room is closed? Surely, they’ll come back and purchase next time… or go home and buy the wine online. Right? RIGHT??!!

If you build it, will they come back? And will they buy wine?

That depends on the last thing they remember.

Your visitors came to you because they were interested in trying your wines and perhaps a friend or wine professional recommended it. It’s your responsibility to make sure everything that happens during the visit requiresas little effort as possible for your guest… including buying wine. Exposing guests to purchase options conveniently and before they’re ready to walk out the door is key.

So how do you do that?

Tablet Tssting Room Software

Luckily for tasting room staff, Tablet POS software has made catering to visitors as painless as pouring for them…and it’s increasing sales to bootWhile seated at their tables, during a lull in their bocce ball game, or while listening to that amazing band you booked to play on your patio, guests can complete cloud-based purchases in a matter of seconds. Moreover, with no separate checkout process, the employee that pours for your guests - the person they’ve been learning from, engaged with, and now trust - also rings up the sale. When you combine the tasting and purchasing experience, the two not only become inseparable, but inevitable.

 

"The functionality and convenience of Tablet POS is second to none.  Our winery does close to thirty small events and concerts a year, and the the Tablet POS is imperative to the success of all them." 

- Seth Norris, Tasting Room Manager, Helwig Winery

 

Customer loyalty is locked in when you give them a good experience

Your guest will come back or recommend you to friends because they got the experience they expected… and hopefully more. They’ll purchase from you because they now associate that experience with your brand.

In 1973,Philip Kotler wrote an article in the Journal of Retailing where he describes the impact of retail space on purchase behavior:

Influencing the (purchase) probability is the sensory quality of the space surrounding the purchase object...

One of the most important recent advances in business thinking is the recognition that people, in their purchase decision-making, respond to more than simply the tangible product or service being offered. The tangible product – a pair of shoes, a refrigerator, a haircut, or a meal – is only a small part of the total consumption package. Buyers respond to the total product. It includes the services, warranties, packaging, advertising, financing, pleasantries, images, and other features that accompany the product. 

If you build it, they will buy…

... but only if you build an exceptional experience from start to finish. If you simply build a room in which they drink and wait/leave empty-handed, they will remember how simple your efforts were to woo them. 

 

Want to learn more aboutTablet Tasting Room POS? Register for our FREE, 30-min Tablet POS Webinar on June 20th at 11am

 Register for vinSUITE's Tablet POS Webinar 

 

Got questions or your own tablet POS success story? Share them on ourfacebook pageor Tweet us@vinsuite.


vinsuite


You Sell Wine. We Make It Easier.
08 June, 2017

Learn How Smarter Software Can Boost Your Bottom Line.

We've all heard the saying Knowledge Is Power... simply put, information helps us make better decisions and be more efficient. You read up on the latest wine techniques so that you can make better wine. You educate your customers about your wine, so they can better understand and enjoy it. But how well do you understand your customers and your sales channels? Armed with information about your customers and the right tools to run your business smoothly, you can spend less time stressing and more time growing. 

From the tasting room to the web, vinSUITE’s comprehensive, direct-to-consumer software provides wineries of all sizes with the tools needed to increase sales and keep their customers coming back for more. 

Learn how vinSUITE is leading the way in wine sales technology in this zero-commitment, FREE 30-minute webinar hosted by vinSUITE's National Sales Manager and software expert, Jason Mallin

You've got nothing to lose but sales. 

 

Wednesday, June 14th

11:00 am - 11:30 am PDT

 REGISTER 

 

 

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4 Techniques That Are Proven to Retain More Club Members
11 May, 2017

It's one thing to get members, but keeping them is on a whole different playing field. The clubs that are having the most success know how to utilize management software to retain their club members.

Download the FREE White Paper Now!


vinSUITE Presents: The Customer Journey, Featuring Matt Wood
15 March, 2017

vinSUITE Presents:

The Customer Journey, Featuring Matt Wood 

Understanding the customer journey and what it means for your winery will help you grow and achieve your business goals. This spring, vinSUITE will be hitting the road, bringing you an exclusive educational series with Keynote, Matt Wood. 

We’ll be gathering at wineries across America for a two-hour session, exploiting insider secrets to growing your wine business. During this presentation, you’ll learn how to answer the following questions:

  1. What is the customer journey?
  2. What does it look like for my winery?
  3. How can I measure it to improve effectiveness?
  4. How does it add to my bottom line?
  5. What tools do I need?

You'll also hear from the vinSUITE team about how the right technology can fit in to every step of the customer journey–and you'll have the opportunity to get a demonstration of vinSUITE, if you'd like.

This seminar will give you an inside look into how you can see immediate growth in your wine business will provide you with actionable information that you can apply to your business right away. Each session is by invitation only, so please be sure to sign up by clicking on the session in your region.

Click here for dates and details!


Free Tickets for Unified!
19 January, 2017

Stop by our booth at Unified next week to learn about three very important reasons to make the switch this year! We'll be giving demos, answering questions and spilling secrets about what's to come!

1. Seriously fast club processing will now run your club in minutes instead of hours

2. New user permissions/roles that will change the way you run your business

3. Better than ever reporting features that will truly help you increase sales

Oh, hey! Need a free ticket? Click here.


Recover More Sales This Holiday Season With Abandoned Cart Recovery
14 December, 2016

The Average Online Shopper Abandons the Cart 70% of the Time.

Think about that. 70% of the time we get so close to buying that we actually put an item in our shopping cart... But, for some reason we don't complete the purchase.

What if you could get a percentage of those abandoners to come back and finish what they started?

You Can.

Through a careful tracking process and strategically timed email marketing, you could recover more than 15% of those lost sales. Automatically.

 

Find out how to add Abandoned Cart Recovery to your website!

Click here to learn more.

 


Wanna Know a Secret?
06 October, 2016

Secrets to a Successful Wine Club.


Managing your wine club doesn’t have to be such a pain in the neck. Learn how to leverage vinSUITE to make club management easier and more effective, including tips on how to gain more members, manage payments and increase sales.

Know More. Sell More.

Tuesday, October 11th

11:00 am - 11:30 am PDT



Thursday, October 27th

1:00 pm - 1:30 pm PDT

 

REGISTER NOW

 


The Truth About Cart Abandonment
16 September, 2016

A recent study performed by Free the Grapes! proved that 35.4% of your DTC sales occur during the last three months of the year. That’s likely not a surprise to you. It’s September, and you’re already seeing more and more sales pour in. But, are you seeing your lost sales opportunities?

Baskets of money are just sitting out there.

Currently, 77% of online shoppers abandoned items that they had placed in their shopping cart. That means, they saw something they liked, decided to buy it (even clicked the “add to cart” button) and then changed their mind before completing the purchase.

77 PERCENT. You are losing 77% of your online sales. 77 PERCENT!

Let’s think about that for a second…Do you know how much your monthly revenue would be if you increased it by 77%? Even if you were able to reclaim a small fraction of that revenue, it would make an impact on your bottom line, right? This is why it (literally) pays to invest in cart abandonment technology.

Why cart abandonment happens.

Before we talk about how to do that, let’s discuss how this happens in the first place. Business Insider’s 2014 study highlights the top reasons that people abandon their shopping carts. Here are the top 6 things folks said:

58% - Shipping costs made the total purchase more than expected

57% - I was not ready to purchase but wanted to get an idea of the total cost with shipping for comparison against other sites

55% - I was not ready to purchase, wanted to save the cart for later

50% - My order value wasn’t large enough to qualify for free shipping

37% - Shipping & handling costs were listed too late during the checkout process

28% - The estimated shipping time was too long for the amount I wanted to pay

Especially in the DTC wine business where shipping is unavoidably expensive, it really does take a lot of work to overcome these objections. 

The Road to Recovery.

The first step to abandoned cart recovery is admitting you have a problem. It’s hard to believe that you're leaving 77% of your revenue just sitting out there in a basket, But, it's the truth. No matter how big or small your business is, or how great you think your website is, you’re leaving online sales on the table.

So, how do we solve this?

Relationships. Yep, you heard me. Relationships.

vinSUITE offers an Abandoned Cart Recovery solution that will help you nurture these lost sales and get your customers bought-in to the relationship you want to build with them. Ultimately, you’re building a better relationship with them so that they’ll come back and complete their purchase.

Crafting a series of well-timed, automated emails based on their shopping behavior is a key element to recovering these lost purchases. A great recovery campaign sends personalized messages, buying suggestions and sometimes even promotions or discounts. Ultimately, it’s about the touchpoints and keeping that purchase top of mind.

On average, vinSUITE customers have been able to recover 15 percent of those baskets full of money. Some recover more than 30 percent

You can learn more about how vinSUITE Abandoned Cart Recovery works here, or give us a call and we’ll give you a quick demo.

Learn More

 


vinSUITE Business Intelligence Has Arrived!
28 July, 2016


Business Intelligence for Wineries.

vinSUITE Business Intelligence was designed to give wineries everything they need to make important business decisions, fast. Get an extensive overview of your business, and then drill down to the data that matters most. Knowing more about what’s happening in your tasting room will help you sell more wine.

vinSUITE BI lets you combine data from vinSUITE POS to get the information you need. All of your data is pulled into your business intelligence dashboards—from real-time operations to monitoring your strategic initiatives.

KNOW MORE. SELL MORE. Ready to get started?


Turn More of Your Website Visits into Sales
13 July, 2016

A great website is about selling more wine. It's about turning shoppers into buyers. If your website isn't responsive, you are losing online business every day.

In this free eBook, you'll learn everything you need to know about having a responsive website, how it will impact your business and why your winery needs one.

You'll also learn:

  • How responsive sites differ from mobile sites
  • How to spend less time updating website content
  • Why responsive sites affect search rankings
  • When and how to get a responsive site


Free eBook!
29 June, 2016

Turn more of your website visits into sales.

A great website is about selling more wine. It's about turning shoppers into buyers. If your website isn't responsive, you are losing online business every day.

In this free eBook, you'll learn everything you need to know about having a responsive website, how it will impact your business and why your winery needs one.

You'll also learn:

  • How responsive sites differ from mobile sites
  • How to spend less time updating website content
  • Why responsive sites affect search rankings
  • When and how to get a responsive site


Is Your Discount Strategy Working?
07 June, 2016

In this 30-minute webinar you’ll learn awesome tips and ideas from industry veterans! We’ll cover things like when to mark down a product, and how much so that you can move products when you need to, while still making a profit.

Sign up for one of two sessions this month:

June 15th @ 11am

June 29th @ 1pm


See What All the Buzz is About
16 May, 2016

Attend a live webinar on Tuesday, May 24th!

vinSUITE is all about giving you more knowledge about your business and providing you with the tools to increase your wine sales. From the tasting room to home delivery, we've thought of everything.

In this zero-pressure, commitment-free webinar, you'll be guided through a live 30-minute demo so that you can see what exactly vinSUITE is and does.

Sign Up HERE.


A great website is more than just a pretty face.
25 April, 2016


A great website is about selling more wine. It's about turning shoppers into buyers––day or night, on any device.

blueprint by vinSUITE uses the best technology available, but tailored specifically for wine businesses. Whether you're looking to grow your wine club, rebuild your website, add a better shopping experience to your exisitng site, or simply sell more wine, blueprint is for you.

Click here to learn more.


Best Wine Industry Suppliers of 2016
07 March, 2016

 

 

We are so excited that you voted for vinSUITE as the best software supplier for 2016! We are honored to have received this award for the third year in a row, and so grateful for all our wonderful supporters!  Thank you for voting for us!


eWinery & NVPOS Are Now vinSUITE
29 January, 2016

Winery & Napa Valley POS are now vinSUITE.

We're excited to start the year with a new name, and to bring you a product that's better than ever!
 
If you're an existing customer, nothing about how you operate your business will change–this transition is about how we operate our business. Your customer service and technical support teams will still be the same smiling faces you're used to, they'll just be answering the phone a little differently.
 
While our "go-forward" product is vinSUITE, we will continue to support all of our legacy brands as long as you need us to.

vinsuite_perfect_blend1.jpg
 
So, What is vinSUITE? 
 
By now, you've probably heard at least a mention of vinSUITE. We're taking all of the best things about all of our products and bottling them into one delicious, perfect blend. vinSUITE is the next generation of business tools designed to help youknow more about your business and sell morewine.
 
But don't worry, if you love WineWareWineWebor NVPOS you can stay put as long as you like.
 
And, if you're using eWinery you can already click over to vinSUITE from your admin panel to check it out! If you'd like to know more information about the transition, join us next week for a vinSUITE webinar hosted by vinSUITE product manager, Jacki Wood.
 
SIGN UP
 

Shine Bright! Holiday Marketing for Your Winery
16 November, 2015

Holiday marketing for your winery

It's hard to believe, but mid-November is already here--whether we're ready for it or not.  Have you figured out how you're going to maximize sales this holiday season? vinSUITE has some great marketing tools built in that will help you shine bright this holiday season! Here are a few tips on how to take advantage of these features to develop effective holiday marketing for your winery. Learn More


WEBINAR: INTRO TO vinSUITE-Tuesday, November 17th, 2015 • 10:30am - 11:30am PST
09 November, 2015

Been wondering what all the buzz is about?  

 
WEBINAR: INTRO TO vinSUITE
Tuesday, November 17th, 2015   •   10:30am - 11:30am PST
 

Granbury Wine Solutions brings you the most comprehensive, easy-to-use software in a single solution! You've heard a lot of chatter about this new product, and you can finally see for yourself what all the buzz is about.

Sign up for this exciting webinar to join us for a live demo and Q&A. Our vinSUITE pros will walk you through everything the software has to offer and answer any questions you have.

The sooner you know more, the sooner you will sell more!

 

Register Here! 


What is EMV - Webinar Thursday October 29th, 2015 • 10:30am-11:30am PST
29 October, 2015

EMV_Webinar_Header

EMV: The Future of Winery Payment Security

Thursday, October 29th, 2015   •   10:30am-11:30am PST
 

 

EMV... NFC... P2P... tokenization... chipcards... Holy moly! There are a lot of buzzwords being tossed around lately, and it's getting confusing!

But, don't worry--we're on it! We've been keeping track of everything you need to know and have teamed up with our friends at OpenEdge to provide an hour-long session to cover every acronym you need to have in your vocabulary.

Sign up now to reserve your spot!

REGISTER NOW

 


WEBINAR: INTRO TO vinSUITE-Wednesday, October 21st, 10:30am
26 October, 2015

EMV_Webinar_Header

EMV: The Future of Winery Payment Security

Wednesday, October 29th, 2015   •   10:30am-11:30am PST
 

 

EMV... NFC... P2P... tokenization... chipcards... Holy moly! There are a lot of buzzwords being tossed around lately, and it's getting confusing!

But, don't worry--we're on it! We've been keeping track of everything you need to know and have teamed up with our friends at OpenEdge to provide an hour-long session to cover every acronym you need to have in your vocabulary.

Sign up now to reserve your spot!

REGISTER NOW

 


A Tasting Room Manager’s Guide to EMV
01 September, 2015

If you process credit cards in your winery or tasting room, you’re probably starting to hear about new payment technology and the upcoming EMV Liability shift. Also called “Chip-and-Signature,” EMV is quickly becoming the global standard for secure credit card payments as these cards contain an embedded chip that protects cardholder information from becoming vulnerable to fraud. As credit card companies push US merchants to adopt EMV technology, you can expect to see a few changes that affect your business. The good news is there’s no need to panic as long as you know the facts so you can make the best decision for your business.

What is EMV?

EMV is a chip technology used globally in place of magnetic stripe. EMV chip technology helps reduce card fraud in a face-to-face, card-present environment by creating a unique transaction code each time it is used. It enables safer and smarter transactions across contact and contactless channels. EMV was conceived by EuroPay, MasterCard and Visa (EMV). This group includes representatives from all major world brands (American Express, Discover, JCB, UnionPay) and comprises the governing body referred to as EMVCo.

Read More


The Future of Winery Payments & Security: Lunch & Learn Event
01 September, 2015

 

If you process credit cards in your winery, you’re probably starting to hear about new payment technology and the upcoming EMV Liability shift. Also called “Chip-and-PIN,” EMV is quickly becoming the global standard for secure credit card payments as these cards contain an embedded chip that protects cardholder information from becoming vulnerable to fraud.
 

As credit card companies push US merchants to adopt EMV technology, you can expect to see a few changes that affect your business. The good news is there’s no need to panic as long as you start planning now and you're prepared
 

Join us to learn what you can do to protect your winery and your customer data with the latest in security features. Get all the facts about how EMV payments affect your business and learn how you can grow your top line revenue by reducing credit card declines while increasing security. 

September 16th, 2015, 10:30am - 1:00pm - At Chandon Winery 

REGISTER NOW


DEADLINE APPROACHING - What the EMV Liability Shift Means for Your Winery
14 July, 2015

If you process credit cards in your winery, you’re probably starting to hear about new payment technology and the upcoming EMV Liability shift. Also called “Chip-and-PIN,” EMV is quickly becoming the global standard for secure credit card payments as these cards contain an embedded chip that protects cardholder information from becoming vulnerable to fraud.

winery credit card processingAs credit card companies push US merchants to adopt EMV technology, you can expect to see a few changes that affect your business. The good news is there’s no need to panic as long as you start planning now and you're prepared. Here’s what you can expect:

The EMV Liability Shift

In October of 2015, the liability for fraudulent transactions will move from credit card issuers to merchants (that's you!) if an EMV card is presented for payment at the merchant and it is swiped or entered manually and the transaction is fraudulent. In this scenario the merchant would be liable for the fraud, not the issuer. The merchant could potentially be presented with fines from the credit card companies. Simply put, your restaurant becomes responsible for fraudulent EMV transactions that occur in your business...NOT the credit card companies. 

Merchants should consider the following when or if they should implement  safeguards:

  • What is the total cost of implementation?
  • What is my current fraud chargeback liability, and does moving to EMV make sense in light of the potential impact to my business?
  • What other security solutions do I have in place to help with chargeback liability? 

It can be confusing trying to understand everything being tossed around regarding EMV (which protects against fraud) and PCI Compliance (which protects your data from being breached), but these are important factors that will affect your restaurant down the road. If you offer any sort of ecommerce channel, like online ordering, it's important to understand that being PCI Compliant won't protect you from fraud in these channels. Only EMV, which requires the credit card to be physically present at the time of the transaction, protects against fraud. 

We've Got you Covered!

While the liability shift can seem frightening, there’s no need to worry. Granbury Solutions has partnered with the industry’s leading payment processors to provide you with the most secure, modern winery credit card processing options. Granbury has invested time and resources to ensure that we have solutions in place to keep your business running as usual and we’ll have these new devices available for you in the coming months.

So what should you do in the meantime?

You don’t have to react immediately, but you should start planning today. If you’re not sure if your POS is up-to-date, consult your Granbury Wine Solutions Representative for a quick assessment to determine if your system is ready for the newest payment technology.

Be ready for EMV plus get modern, affordable processing with Free Decline Minimizer service when you switch!


3 Top Tips for Choosing your Winery eCommerce Tools
01 June, 2015

Choosing the technology you use to run your winery can be a daunting task. There's a lot of different options out there and it's easy to get overwhelmed by all your options. Often times that feeling of being overwhelmed by the plethora of tools available to you comes from saying "yes!" to everything that crosses your path without really thinking about how it will fit into your business. 

When it comes to eCommerce tools for wineries, there are a few main things to look for that will help you narrow the field. Firstly, focus on what the winery needs today, what will help them grow over time and what will ‘play nice’ with any other tools you are currently using. The bottom line is that you want to choose tools that are going to make your job easier today AND hat have the potential to grow with your business in the future. We've used our industry expertise to outline our top 3 tips to help you choose the right winery eCommerce tools for your business. (More)

 

The Next Generation of Wine Technology Growing Wine Sales
11 May, 2015

From the field to the tasting room, technological innovation is changing the landscape of every aspect of the wine industry. In 2015 we saw an uptick in wineries willing to incorporate technology, even out in the field. From vine monitoring sensors that monitor water levels in the crop to the new sensors for wine casks that measure the fermentation process in  real time, it seems there is no limit to what technology can do to give wineries a leg up on the competition. With DTC wine sales expected to raise 13% this year, it is no wonder wineries are taking such an aggressive stance to secure sales.

Wine TechnologyTasting Room Tech

Not surprisingly, the same holds true of technology in the tasting room. In the tasting room, tech is a critical component serving as the powerhouse behind a winery's sales, further driving technology in wine sales at an alarming pace. Software programs designed for DTC sales need to address emerging trends at wineries, including the evolving trend thrusting wineries toward a new hospitality model. More and more wineries are branching out to expand their offering to include a food experience in the tasting room. Offering food means the guest can stay longer and drink more (and thus buy more!) wine.

 

 READ MORE


Minimize Hassle and Wine Club Credit Declines
04 May, 2015

It happens. A big named retailer with a red logo experiences a credit card breach and suddently the majority of your credit cards decline when you process your next club shipment. Those projected sales are now gone unless you can reach the card holder and get the updated information. Managing these declined transactions can add hours or days to your work load. Calling the customer to get the updated card info it is also an opportunity for them to cancel their wine club membership, so wouldn't you want to circumvent these declines before they occur?  

decline-minimizer

What if you could avoid the card being declined andget the new updated information for the card automatically without ever disturbing your customer and giving them the opportunity to cancel?

Our payment partner, Open Edge, has a solution to automatically manage declined transactions called Decline Minimizer. 

When you operate a wine club, managing declined cards is critical to your success. If a scheduled transaction doesn’t occur due to expired our outdated card information, it means lost and delayed revenues, staff time dedicated to tracking down customers, and even greater fees.

The good news is that these are completely preventable problems and we’ve teamed up Open Edge to provide you with a solution. Decline Minimizer from Open Edge can keep your operation running by automatically updating expired and outdated card information.

See Decline Minimizer in Action

Save Time and Money

  • Card on file technology – To minimize your risk, OpenEdge will store your cardholder data in their secure Managed Payer Data Vault. Eliminate storing card numbers onsite!

  • Recurring Payments – Automate all of your future payments within vinSuite

  • Decline Minimizer – On a nightly basis, OpenEdge will automatically update lost, stolen, or expired cards stored in the data vault to ensure that your receive more approvals for your recurring payments.

     

Getting started is easy and can help your wine club operate more efficiently for both you and your customers. 

How much could you recover by using Decline Minimizer? Use our free ROI Calculator and find out!

Learn More 

 

If Your Winery's Website isn't Mobile Friendly, It's Time to Update!
21 April, 2015

If Your Winery's Website isn't Mobile Friendly

It's already challenging keeping up with your winery's digital marketing efforts. Between social media and your website, your online brand is a vital channel to reach clients and potential customers with its content and usability. A big piece of this digital puzzle are Google search rankings - that is, how your site shows up in search results when people are looking for wineries, tasting rooms, and DTC wine sales.

winery-websiteThis week Google is changing its search algorithm that wine and spirit brands and ecommerce retailers might find challenging if their websites are not mobile friendly. As of Tuesday, April 21, these changes will start to affect searches conducted on mobile tablets and smartphones. More specifically, companies that have more mobile-friendly websites will be ranked more favorably on Google's results pages. But what features are considered "mobile friendly" by Google?

 

READ MORE


Granbury Wine Solutions Launches vinSuite Beta Program
13 April, 2015

 

Granbury Wine Solutions, the leading technology provider to the wine industry, is pleased to announced the launch of their vinSuite’s Beta Program to select customers.  VinSuite is a comprehensive suite of direct-to-consumer wine sales technology that boasts a strong feature set, including a new more user friendly GUI, more advanced administrative controls and much more. vinSuite, which Granbury unveiled at the Unified Wine Symposium conference last January is the next generation of wine technology for the industry’s four leading wine brands that Granbury brought together earlier this year – eWinery Solutions, WineWare, and WineWeb and Vineyard-2-Door. Now available in Beta to Select customers, vinSuite is changing how Wineries manage hospitality. 

Built on the proven success of the eWinery Solutions eCommerce platform, vinSuite provides wineries with a complete suite of technology including e-commerce and website content management, wine club management and CRM, traditional and cloud-based tasting room point-of-sale, and mobile POS. The new vinSuite platform allows winery owners to access customer and transactional data from any mobile device.

“vinSuite is the result of years of combined wine technology experience and innovation,” explained Granbury CEO Tom Bronson, “and is the first phase of our overall vision for technology for wineries. We are thrilled to offer a seamless, end-to-end solution that will help our winery clients sell more wine.”

A well-known leader in the restaurant and specialty retail technology, Granbury Solutions first brought its hospitality expertise to the wine industry with the acquisition of WineWare Software in 2013. Seeking to round-out the company’s product offering for wineries to create a comprehensive solution, Granbury also brought together eWinery Solutions and WineWeb in 2014. This has enabled Granbury to create the most robust set of eCommerce and on-premise wine sales tools available.

vinSuite is available in subscription packages to meet the needs of any size winery – from 200 to millions of cases per year. vinSuite offers everything wineries need to manage and grow direct-to-consumer sales in one affordable bundle. Both existing customers and new clients are encouraged to reserve their space on the beta waitlist for vinSuite. Learn more at http://www.vinsuite.com.

Title Name Email Phone
Software Sales Sales sales@vinsuite.com 707-253-7400
Software Support Support support@vinsuite.com 707-253-7400
Marketing Marketing marketing@vinsuite.com 707-253-7400
Careers Careers careers@vinsuite.com 707-253-7400
All-in-One DTC Platform
360 view of your customers with a fully integrated system built for wineries Dozens of integration partners for every business need
Run your club, don't let it run you with wine club management tools
Wine club management to fit your business - custom club, traditional club and allocation Save time using our 5 step batch process for club runs Protect your bottom line with optional order requirements including bottle and order total minimums
Increase Engagement with TabletPOS
Enhanced club member experience with card-on-file and will call pickups Access customer profiles to provide world-class customer service  The cloud-based system allows you to manage orders anywhere
Bring your winery experience online and manage customers with eCommerce + CRM
ADA compliant, mobile-friendly designs Intuitive checkout experience with customer wallet In-depth customer profiles Automatic trigger emails