COMPANY PROFILE

RETHINK LABELS

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CONTACT INFO

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Address

2419 E. Winston Rd
Anaheim
CA, 92806
United States
Phone
844-556-7300
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Helping wineries take control of their Label Production.

Our mission at ReThink Labels is to help wineries change the way they print labels. With 25 years of experience in the label printing industry, we are  leaders as an on-demand label printing solution provider.

Surveys show that companies are facing significant increases in labeling challenges. The increase in consumer demands and government regulations are making traditional ways of printing labels limiting and outdated.

Challenges in today's Market require you to consider new ways to adapt to:

  • Growing demands for customization
  • More variables and shorter runs
  • Increasing pressure to increase speed to market

ReThinking your labels can help your company:

  • Increase flexibility: To quickly adapt to changes in your customers' needs and the demands of the market
  • Gain control: Over your labeling production, and its results
  • Reduce overall costs: ReThinking your labeling process can produce significant saving

Schedule a Demo to Learn more about printing labels on-demand.

To help wineries see this breakthrough in action, ReThink has built a Mobile Showroom. Ask us for a visit so you experience, first-hand, this amazing system and the quality of labels it produces.

Simply request a roadshow and we will bring the demo to you -- schedule online.

Full-Service Label Provider


As the only Label System Provider on the West Coast with long standing Premier Partnerships with both Epson and Zebra, we are the only company that can provide you with the latest in On Demand Label Printing Solutions and Exclusive Service Agreements with Certified Technicians.

Hardware – We’ve partnered with  Epson to provide the newest technologies and highest quality products available for label printing production.

Labels– With over 100,000 label variations available, we can create almost any combination of face stock and adhesives to fit your application needs.

Software– Use our experience to select variable information, barcoding and label design software for a stand-alone barcode printing project, or one that integrates with your enterprise system.

Supplies– Rely on our expertise to choose the supplies that are the most cost effective and that perfectly match your label printing requirements.

Service & Support: Reduce the cost of downtime with a ReThink Labels Service Agreement, which includes genuine printer parts and certified technicians along with loaner and Hot Swap Programs.

Mutt Lynch Winery Label
Mutt Lynch Winery Label
Label printed using the Epson C7500 on Rethink Labels\' Bright White Felt Material
Label with Foil Stamping
Label with Foil Stamping
Label printed using the Epson C7500 on ReThink Labels\' Bright White Felt material
Message ON the Bottle
Message ON the Bottle
ReThink Labels has introduced a new solution that gives wineries the best of both worlds for labeling—the ability to create outstanding award-winning labels for their brand, with the flexibility to personalize or customize each label with custom messaging. Called “Message ON the Bottle™,” this breakthrough allows wineries to retain the integrity of their brands with embellishments like foil and embossing on labels with exact brand color matching, while offering the unique messaging that consumers want. It also provides a production advantage: vintners can make changes in wine content or other vintage details as needed on individual production run labels
2019 Unified Wine & Grape Symposium
2019 Unified Wine & Grape Symposium
Watch the video to see John print customized labels in a matter of seconds. Showcased at the Unified Wine & Grape Symposium January 30-31, this new solution from ReThink Labels gives wineries the best of both worlds for labeling—the ability to create outstanding award-winning labels for their brand, with the flexibility to personalize or customize each label with custom messaging.
ReThink Wine Labeling - Digital On Demand
ReThink Wine Labeling - Digital On Demand
Breif overview of the benefits of the Epson C7500 for wineries.
Craft Label Materials
Craft Label Materials
Description of materials offered for ink jet printing on demand for wineries.
Water & Scuff Test
Water & Scuff Test
Testing label durability right after printing with the Epson C7500.
Print Speed
Print Speed
The Epson C7500 can print up to 300 cases of wine labels per hour!
ReThink Labeling Launches Exclusive Certified Label Program for Epson Printers

New Solution Overcomes Common Problems of Label Appearance, Adhesion, Performance

ANAHEIM, CA, Dec. 4, 2019 -- ReThink Labeling introduces the first-ever Certified Epson Label Program, the only collection of its kind offering a full line of label materials that are guaranteed to get the most out of Epson label printers. 

Any industry that labels products or packages will benefit from Epson label printers, which are ideal for high-speed, B&W and color on-demand applications. Printed labels may be used for retail packaging, product identification and tracking, or to comply with government regulations. Special label materials are required for each application. 

Certified Epson Labels are perfectly matched to produce outstanding quality and maximum performance with Epson printers so that customers will attain optimal results. 

The Certified Epson Label Program includes matte and gloss papers and synthetics, unique textured labels, specialty materials and adhesives, with hundreds of standard configurations for quick delivery - as well as custom labels in any size, shape or configuration. 

“We work closely with our customers to develop and certify labeling systems, taking into account their processes, environment, logistics, data management and other factors,” said John Trail, president of ReThink Labeling. 

“Non-certified labels can cause a number of common problems,” said Trail. Among them: poor print quality and inconsistent color on labels; labels that don’t stick reliably; low-quality barcodes and printer jams. 

“We created the Certified Label Program after years of experience helping customers who encountered these issues, often caused from buying low-quality supplies and chasing the lowest price tag,” he said. 

“Without an industry standard governing label material quality and performance, our first-of-its-kind initiative is designed to establish Certified Epson Labels and print solutions as the gold standard in on-demand label printing,” said Trail. 

All ReThink Certified Epson Labels are produced in an ISO 9001:2015 certified production facility and are guaranteed to deliver superior results when used for the application specified at time of purchase. 

Companies interested in testing specific Certified Epson blank labels with their Epson printers can request free sample rolls at ReThink Labeling's website. 

For more information, visit rethinklabeling.com

About ReThink Labeling 

ReThink Labeling invites companies to challenge the status quo of labeling solutions that prevail today. With more than 25 years of experience providing practical systems for customers, ReThink Labeling delivers proven labeling applications, technologies, products, supplies and services to help businesses increase labeling quality, reliability and efficiency. A leading provider of labels, ReThink Labeling is the first and only Epson partner to develop a certified label program specifically for Epson printers. With an expertise in label applications, ReThink Labeling specializes in on-demand labeling solutions for product identification, inventory control, compliance and primary packaging with standout solutions, including printers from Epson and Zebra, and software from BarTender and Teklynx. 

About Epson

Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, watches and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics. Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation.


News Archive


Demonstration of ReThink Labels Newest Solution Message ON the Bottle™
04 March, 2019

ReThink Labels has introduced a new solution that gives wineries the best of both worlds for labeling—the ability to create outstanding award-winning labels for their brand, with the flexibility to personalize or customize each label with custom messaging. Called “Message ON the Bottle™,” this breakthrough allows wineries to retain the integrity of their brands with embellishments like foil and embossing on labels with exact brand color matching, while offering the unique messaging that consumers want. It also provides a production advantage: vintners can make changes in wine content or other vintage details as needed on individual production run labels. Visit www.messageonthebottle.info for more details.


How Wineries Can Customize Their Labels with ‘Message ON the Bottle™’
06 February, 2019

Watch the video to see John print customized labels in a matter of seconds. Showcased at the Unified Wine & Grape Symposium January 30-31, this new solution from ReThink Labels gives wineries the best of both worlds for labeling—the ability to create outstanding award-winning labels for their brand, with the flexibility to personalize or customize each label with custom messaging.

 

Contact us for more information!

844-556-7300


ReThink Labels Launches ‘Message ON the Bottle™’ for Wineries
15 January, 2019

‘Real Labels, Real Time’ Solution Combines Award-Winning Wine Labels

with Ability to Offer Personalization and Mass Customization

ANAHEIM, Calif. – ReThink Labels has introduced a new solution that gives wineries the best of both worlds for labeling—the ability to create outstanding award-winning labels for their brand, with the flexibility to personalize or customize each label with custom messaging.

Called “Message ON the Bottle™,” this breakthrough allows wineries to retain the integrity of their brands with embellishments like foil and embossing on labels with exact brand color matching, while offering the unique messaging that consumers want. It also provides a production advantage: vintners can make changes in wine content or other vintage details as needed on individual production run labels. 

“Message ON the Bottle™” is a simple but elegant solution that taps into the personalization trend that millennials especially want and expect,” said John Trail, president of ReThink Labels. “It creates real labels in real time.”

Until now, wineries were faced with an “either/or” scenario, where they had to choose between pre-printing labels that they couldn’t customize, or personalizing labels that did not look as distinctive as professionally printed labels.

Thanks to its partnership with Epson, ReThink Labels has devised a system that gives wineries the opportunity to have their labels both ways: custom-tailored to maintain brand integrity and personalized to meet customers’ unique preferences.

“People are adding their own messages on bottles to make a wine even more special or meaningful for any occasion. We’re also seeing new creative marketing campaigns,” said Trail. The new solution is ideal for wine tasting rooms and wine clubs.

From the production standpoint, wineries can streamline labeling and bottling operations. The system allows them to print all the variations of varietals, change alcohol content percentages for different vintages, create variable data with a numbering system for limited editions of wine, and generate export labels that vary by countries’ laws and regulations.

And label production with this system is fast, printing enough labels for 200 cases of wine in 30 minutes.

The system is easy to use. An individual can type in the personalized message using a mobile device, or a tablet, and that information will be transferred wirelessly to the system and generated on the label.

For more information, visit www.messageonthebottle.info or visit us at booth 2604 at the Unified Wine & Grape Symposium Trade Show January 30-31.


Why a Wine Hooligan Goes ‘All In’ for ‘Print Your Own Labels’
21 July, 2017

Numbers don’t lie, and neither does a Wine Hooligan. Our friend Pat Morgan, Director of Wine Production at Wine Hooligans, talks about the difference he sees by printing export labels on demand to:

• Ship 15,000 - 20,000 cases to 22 different countries

• Meet the ‘back label’ mandate to satisfy each country’s requirements

• Label 24 cases at a time - or 200

• Get an ROI on ReThink’s Wine Pro Label System of 6-7 months

Watch this quick Wine Hooligans story to see why another winemaker couldn’t believe what she heard about his labeling--and how else the ReThink Labels Solution adds value to their operation.

Give us a call at 844–556-7300 to explore how ReThinking your labels can help your winery. 

About Wine Hooligans

Wine Hooligans’ goal is to create and reinvent artisan wine labels with identity, purpose and authenticity. The team of winemakers is creating five brands, each reflecting their unique styles and a specific California region—from Sonoma to the Central Coast. 

About ReThink Labels

ReThink Labels is an industry leader with 25 years of experience as a provider of both thermal transfer and inkjet label printers and supplies. Recent breakthroughs with Epson’s full color inkjet printing technology brings new benefits to the marketplace. ReThink can help you take advantage of solutions like: Eliminating the need for pre-printed labels by printing professional quality labels in-house and printing your product labels yourself, cost effectively.


Wine Label Roadshow Comes to You!
09 May, 2017

Recently we made a big splash introducing a new wine label printing breakthrough from Epson. To help wineries see this breakthrough in action, ReThink has built a mobile showroom that will come to your winery to give you an exclusive demo.

This new technology is a game changer -- it is allowing wineries to print professional wine labels at their facility which brings them revolutionary label control and flexibility:

Our roadshow will come right to your parking lot and in just 30 minutes you can see this completely new approach to wine labeling in action! We will even print your label during the demo.

Why Attend:

  • Learn how you can take control of your label production by printing labels yourself at your winery.
  • Learn ways to better manage and streamline export and back labels.
  • Stay current on new ways that wineries are printing labels to increase flexibility & control.
  • Get advice from label printing experts with 25 years of experience in the industry.

Hurry and reserve your exclusive demonstration – Spaces are filling fast!

Contact Andrea Araiza at 714-363-4188 to schedule.

 

" At Mutt Lynch Winery, we’re dog lovers who love nothing more than to customize a label with the picture of someone’s special pet. We also do private labels for charitable causes, like animal welfare nonprofits. Thanks to the Epson color printer, we’re getting “heads to tails” better quality, and that’s translating into better sales. We’ve sold 4x as many cases with these new labels—the quality is that good.\r\nFor us, the ReThink Roadshow was key in placing our order. When we saw the printer in action--the ease and the quality--it was a real eye-opener, and our decision was made.\r\n "
- Brenda Lynch, Mutt Lynch WInery
" Our wine distribution company offers private labeling for our customers. Thanks to our longstanding connection to ReThink Labels, we were introduced to the Epson system. Now, we’re printing much higher quality labels on a roll, and applying them faster on larger orders. With our previous print-on-demand system, we had to apply one label at a time. We’re really pleased, too, that our customers are noticing how much better the quality is with these private labels, compared to what we produced before. Another way we’re using this printer is for export back labels. These labels usually have information that changes with each order, and we print them in small batches. To avoid the costs of minimum orders and decrease loss from labels that are no longer useful, we will now print many of our export back labels with the Epson—which allows us to finish in a day, and at much lower cost per label. "
- Paul Scotto, Scotto Cellars
Title Name Email Phone
Dir. of Business Development Kevin Plate kplate@rethinklabel.com 714-363-4190
Epson C7500 Color Label Printer
New technology brings big new benefits - never imagined before - to wineries. With the Epson C7500 from ReThink Labels, you can print high quality, professional looking wine labels - at your own ...
Afinia Label L501 Color Label Printer
The Afinia Label L501 is perfect for mid-sized label runs—anything under 15,000 labels per month. It’s also a great fit for producing personalized labels, private labels, seasonal labels, and back labels.  ...