Outshinery Creative, Inc. logo


Facebook Twitter Linkedin You Tube Facebook


225 W 8th Ave #300
BC, V5Y1N3
+1 844-774-4637
Laurie Millotte

Outshinery. Simply Brilliant Visual Content That Sells, for the Global Wine Industry

Founded in 2016, Outshinery is helping wineries of all sizes drive more sales, faster and more efficiently with stunning product photos and videos. 


Unlike traditional photographers, Outshinery leverages 3D technology to deliver beautiful and consistent visual assets. You don't even need to send out physical samples!


Ask yourself:

“What if I could get my bottle photography without waiting, shipping or even hiring a photographer?”

“What if I could prep all my sales and marketing material before my product is even bottled?”

“What if I could sell more from the comfort of my office?”


Now you can!


Working with businesses worldwide, Outshinery is quickly establishing itself as a market leader. With over 6,000 images and videos under their belt, they are just getting started!


Learn more at or order a free test shot to see the magic for yourself. No commitment, just sparkles!

100% Online Product Images

Our mission? To get you stunning visual content as easily and efficiently as possible.

We know compelling imagery attracts people and drives sales. Let us make it happen for you!


Outshinery specializes in:

Bottle Shots

Lifestyle Images

Product Videos


We do it all using an online-only process (no need to ship us samples). Can’t get easier than that!

We’ve created over 6,000 images and videos for wineries of all sizes, and can’t wait to welcome you aboard! 


Learn more at (You can even give us a try! We offer a free test shot to all newcomers.)

Aboard Lifestyle Image
Aboard Lifestyle Image
Place your own bottle in place of this placeholder! We have hundreds of images to chose from at
Standard Bottle Shot of Green & Gold Wines\' \'Ho Ho Ho\' Tempramillo
Standard Bottle Shot of Green & Gold Wines\' \'Ho Ho Ho\' Tempramillo
Interested to try this for yourself? Order a free test shot with your own branding any time at
Beauty Shot of Metzker\'s 2018 \'Rose of Syrah\'
Beauty Shot of Metzker\'s 2018 \'Rose of Syrah\'
Beauty Shots are a great way to show off the fine details of your design work.
Distinguished Cellars group shot
Distinguished Cellars group shot
Advertise your entire lineup in a group shot.
Mi Sueño - 2018
Mi Sueño - 2018
Announce your new branding or products with cinematic releases like this one.
Kiepersol - Flight
Kiepersol - Flight
Animated label designs bring your bottles and cans to life.
Claudine - Signature Proprietary Red
Claudine - Signature Proprietary Red
Whether your brand is elegant, whimsical, upscale, or rustic, Outshinery has got you covered.
Vineyard36 - The Black Aces
Vineyard36 - The Black Aces
Tease your new releases with quality product videos.
Free Webinar: Upgrade Your Holiday Marketing with Dazzling Visual Content

Upgrade Your Holiday Marketing with Dazzling Visual Content

We're hosting a FREE wine marketing webinar in partnership with VinSUITE, a DtC software provider for the wine industry. Upgrade your marketing this holiday season with dazzling visual content brought to you by Outshinery. Join us for tips and tricks on how to use visual content to boost engagement in emails and social media in OND and finish the year off strong. 💪💪💪

Webinar time: Join us on Wednesday November 6 at 11am PST.
Registration Link:

Words from our founder Laurie Millotte:

"Lifestyle Images open up a whole new world of possibilities with just a few clicks!  The cliché “a picture is worth a thousand words” holds true: neuroscientists discovered that the brain processes images in as little as 13 milliseconds (much much faster than text!).   With Outshinery Lifestyle Images, the entire alcohol industry can now feature any products into varied evocative scenes. Customers can picture how your drink would fit into their lives, and become more inclined to tap the ‘purchase now’  button."

In the meantime, here are a few Lifestyle Images to get you excited about the upcoming holidays.

For more information about Outshinery, visit: or claim your FREE test shot from us at

News Archive

9 Ways to Elevate Your Business (Listings) and Improve Local SEO
30 September, 2019


Chances are, even if you do nothing, your business will likely appear on search engines and review sites. 

So you might be asking yourself:

“Why should I care about business listings?”


That’s a great question.  Say you just learned that your town has a new eatery called Juno’s Delicatessen. You don’t know much about it, other than the general location, and you decide to look for more information online. What do you do?


I can tell you what I’d do. I’d go straight to Google, type in ‘Juno’s Delicatessen Santa Barbara’, and see what popped up. 

Even when the website is known, it’s not uncommon for users to search by keyword or business name instead of going direct. That’s because search engines make it so easy to find the local businesses we are looking for!

This is why you should care about business listings.

Think about how users are finding your business. If they use Bing or Google to search your business name, does a business listing appear next to the search results? 

If not, proactively creating your business listing will help your audience find you when they search for your name and location! Did you know that 50% of Google searches are from people looking for local businesses? And get this: 50% of those searches result in a call to a business that same day.

If so, is your URL included so they can get to your branded website? Are the photos listed for your business accurate and appealing? Are your hours and contact information correct?

What if they aren’t familiar with your business specifically, but instead are using search terms like ‘wine tasting’, ‘vineyard’, or ‘cabernet sauvignon’ in your neighborhood? Will they find you in the top results?

Here’s the reality:

The search provider wants to meet the user’s needs, so they are going to prioritize the results based on information accuracy — collected from multiple data points — and the frequency with which similar searches provided relevant results for similar seekers.

The more information you provide to these platforms, the more likely your customer is to find you when using them.

Simply existing on the platform isn’t enough. Here’s how to elevate your listing. 


The basics: Verification, contact info & hours

If you’ve been in business for a while now, crawlers have probably already indexed your business information and designed a listing for you. It may just need to be verified, or is waiting for you to optimize it. 

If you are a brand new business, you can kick-start your marketing by initiating business listings yourself. This way web crawlers start searching for you sooner, and customers can find you faster!

The first step is verification. 

This is how you can unlock full access to the listing.

Verification is done. Now what?


Next stop: accurate contact information. Start with a NAPU: your Business Name, Address (with the pin on the visual map in the correct place), Phone Number and URL.

Be sure you use your exact business name and not a variant of it. This could hurt search engine discovery and should be consistent across the web. Look at the detail in this example.

  • Correct: Appa’s Vineyard & Winery. 

  • Incorrect: Appa’s Tasting Room OR Appa’s Vineyard OR Appa’s Winery OR Appa’s Wine Tasting.

Given the rise of ‘Near Me’ searches, best practices suggest using your local number instead of toll-free. Whichever you use, make it consistent across your website and various business profiles on the web.

Don’t have a website? Use the link to the social media platform your brand is active on and can be reached through!

Don’t forget your business hours!  

They are an important part of your business profile. If your office closes midday for a lunch break, you can account for that in your business hours online. 

This is important because if a potential customer is looking up your business and the hours aren’t listed, they may go to the next recommendation on the list. By comparison, if hours are listed but the customer goes to your business and you are closed, they could report your closure to the referral site and impact your business information moving forward.


Some services will even send you texts and email reminders to add or update holiday hours automatically, making it easy to communicate upcoming changes to your schedule.


Elevate your listing: Going beyond the basics

Once you’ve got your foundation built, consider the following “Extra Credit” opportunities to further enhance your list and attract new guests!



A detailed business description

  • A messaging option (either by email or SMS)

  • Add labels, keywords and/or tags (each platform calls these something different, but they help customers find you when they use general search terms)

  • Add photos of your exterior, interior, products and people

  • List products (if applicable/available)

  • Incorporate news and special offers

Consider photos, which are a huge part of consumer perception. As a verified profile manager, you can flag irrelevant photos for removal from your business, but you can’t really control unflattering photos. 

There are certain criteria from which you can request a photo to be removed from your profile: content that is not relevant, poor quality photo, privacy concerns, sexually explicit, profane, regulated goods, copyright, illegal, hate speech, and harassment. 

So if it’s a photo of your dirty bathroom, your request to remove it will likely be declined. The best thing to do is to upload your own relevant and appealing photos to the various profiles, and keep new content coming so the less desirable images aren’t prominently displayed.

Top of the class: Engagement & analytics

Finally, let's talk about how to take your listing beyond basic communications and out to your potential audience. Discover how it’s the perfect tool to collect information.


Reviews & Engagement

Most listing sites have a review program or the ability to ask questions about the business. By verifying your listing you can streamline the management of these engagements by setting up email alerts to notify you when new customer comments or questions get added to your profile. If a review is posted, respond and let them know you received it. Thank them for coming in, and welcome them back.

Some profiles also have a questions section where anyone can respond — not just the verified owner. It’s important to monitor these and interject if misinformation is being spread or to thank the users who answer correctly on your behalf.  A little bit of appreciation for a brand advocate goes a long way, and will hopefully encourage deeper advocacy and business support!




Each platform will have its own version of available analytics, but it’s a good idea to review your listing performance and identify any key takeaways that can better support your marketing efforts.

Google My Business will tell you how and where visitors found you and what actions they tool. It will also tell you what keywords were searched when users found your listing. Facebook Business Page will provide follower demographics, optimal times of day to post and on-page actions taken by visitors.

And if all else fails, just remember…

“The best thing you can do is the right thing; the next best thing you can do is the wrong thing; the worst thing you can do is nothing.”

Whether you want it to be or not, your brand exists in places beyond your social media accounts and company website. It’s a big, big world out there, and as a small business, you want to do everything you can to stay in touch with it. 


5 Ways to Use Lifestyle Images to Amp Your Wine Brand
16 September, 2019

With a myriad of other wine brands vying to captivate a similar audience, it’s important that the images you use are high-quality, engaging, and available when you need them.

We asked Amy Shamblen, featured artist behind our “Make it Pop!” collection for her experienced advice — as a creative director and photographer — on how brands can super optimize Lifestyle Images .Lifestyle Images save time and money and create consistency throughout various platforms to build brand awareness—AKA long term success for your brand.  Here are Amy’s must-do tips for successful Lifestyle Image use (and reuse!).

1. Blog posts

High-quality Lifestyle Images are perfect for adding visual texture to your blog. 

And this is important: did you know that we’re more capable of recalling information if there’s a picture along with it?

Sprinkle Lifestyle Images throughout your blog help to break up the text and make it easier to digest. Use loads of on-brand visuals throughout your blog that people can share or re-pin. 


Hot tip: align with seasonal moments throughout the year and help your audience visualize your wine in their lives with recipes, tips, and how-to’s.



2. Hero images on your website

Find the right photo to fit your style and the seasonal vibe, and it will feel super cohesive (consistent) and work perfectly for brand promotion or e-commerce. Welcome users to your site with flawless visuals that let them know you are all about quality and customer-friendliness. Flat-lay images are great for this because they can create an ideal space for layering messages for your website header. You can also piece images next to each other to create a collage of wines side by side — the possibilities are endless!

3. Social media posts

It’s hard keeping up with social media since it moves so quickly. Instead of constantly trying to produce new content (and take away from your other precious business time), use eye-catching Lifestyle Images to start a conversation with your audience.  Remember, not all of your social media posts should be self-promotional. Tell the story of your brand and create excitement by engaging your audience through stories and questions. Do you have cause your brand supports? Tell your customers about it and spread the love by tagging them.  Have a case of wanderlust? Chat about places that inspire or where members of your team plan to go next! Engage your audience and show them you’re not here to sell to them, but to connect and inspire them—that’s what social media is all about.


4. Events

Hosting a tasting room event or wine club member party? Perhaps it’s time to launch a new product? Create some buzz around your event and a lil’ mystery to keep people coming back to see the big reveal! Try adding text or a countdown number to Lifestyle Images to hint at your future release.  Get people excited to check back by choosing visuals that hint at what’s to come. Maybe it’s a new fall wine that will pair well with harvest veggies? Show a photo of your wine in this setting. Maybe it’s a bottle with a certain gift-giving appeal? Show off the pizzaz of opening a package containing this bottle.



5. Instagram Stories

Instagram stories can be a wine marketer’s best friend.  Maybe Mondays are your motivational days—create a reusable template and overlay a new, inspiring quote each week. A lot of people are drawn to quotes and will often repost them, which can drive your brand awareness and loyalty. Don’t be afraid to mix and match photos too! Carousel images are perfect for that. Lifestyle Images are also a great option if you want to run a story ad campaign. First impressions are crucial—especially when we’re quickly tapping through stories—so make sure your images stand out right away.


Check out our guide to making the most of this fun social tool to work your brand’s storytelling potential.

High-Quality Bottle Shots: An Investment That Pays Off
03 September, 2019

The wine industry is a unique playing field: Farming is married to fickle weather. Selling to multiple generations requires multiple approaches. Wine has a fine margin. There’s little room to catch up if any element in the chain crashes.

This is a reality that Simon Solis-Cohen understands as the founder of Tasting Merchants, an e-commerce site that offers consumers handcrafted, naturally farmed, small-batch wines. He also runs a creative agency, Highway 29 Creative, where his team provides wineries with a boost to enter the digital landscape to acquire customers and engage their loyal fans.  He’s got some perspective on what it means to sell wine online. In this two-part series, he opens up about his investment in Outshinery visual content, both for Bottle Shots and Lifestyle Images. Every Tasting Merchants partner winery is vetted by experts. Every wine sold on the Tasting Merchants website is captured with Outshinery imagery. Solis-Cohen sees this as a must: “With e-commerce, you have to look pro. Consistency is the barrier to entry.”


Elevate products in a digital environment

Selling wine online is the way forward for wineries in 2019 and beyond. It’s awesome to make customers happy in the tasting room and, no doubt, wine club members are gold, but without a robust and appealing e-commerce channel, wineries are sorely missing out on revenue.


“In an increasingly digital world, what industry would insist that its consumers first come to its place of business to buy its wares?”



Solis-Cohen advises clients and Tasting Merchants partners that super high-quality visuals are an investment that pays off because they remove the pressure to simply compete on price. Consistent and appealing images bump products to the top in a digital purchase environment, particularly for Google Shopping which pops products in front of customers that are likely ready to buy. 


Tasting Merchants got “more click-throughs and better relevance because of visuals, not price,” says Solis-Cohen. “We had a very tiny budget, on average only $0.20 - $0.30 cents per click. With all of this against us, we quickly rose to #2 on Google Shopping with our ads,” recalls Solis-Cohen after just a week or two of entering this marketplace with their new images. “We were right behind, but ahead of massive companies such as Total Wine and Wine Library.”


Google Ad display performance for Tasting Merchants


Simon-Colis verifies that quality visuals are about more than looking good, they help the customer see the value in wines depicted with Outshinery images. 


“It’s clear that our Bottle Shots are unique and stand apart from the typical photographed white background shots. Consumers are seeing our images and clicking through.”


Versatile collateral with a long lifespan

Google Shopping is just one avenue that pays off for Tasting Merchants’ visuals. “There’s so much you can do with these images,” says Solis-Cohen. “Even a single photo is evergreen for multi-channel marketing.”  Use visuals in print ads, newsletters, postcards, wine club collateral, social media, tasting room materials...what may start as an e-commerce advantage can be utilized at every turn in the sales and communication process.


Yesterday is today...move quickly

In today’s mobile environment speed is king and, according to Solis-Cohen, “yesterday is today.” With Outshinery’s delivery model, clients can actually have images before the product is bottled (or canned). “The speed of return is impressive as heck,” says Solis-Cohen, recalling the ability to set up visuals for a product in time for on-demand email blasts or product releases. This is particularly helpful for custom crush wines (those that don’t have their own winery) and virtual wineries that don’t have a tasting room.


The ability to produce images digitally steadies marketing goals and preserves them from disruption due to production lags. Digital images also remove the cost and coordination with photographers, consolidating your talent spend and shrinking delivery timelines.


The ideal look

An ideal Bottle Shot is “more about what it doesn’t have” according to Solis-Cohen “A bad photo is full of glare, shadows, and uneven light” which distracts customers with unappealing details. “Computer-generated imagery is a sandbox, you can do whatever you want with it,” says Solis-Cohen. “That just can’t be done with traditional photography.” This is especially apparent in bottles that have intricate or deluxe details. Outshinery technology can capture the texture of the paper, the capsule, the embossing. “Even a basic bottle looks great with Outshinery, but if a bottle has a special finish, it’s a no-brainer,” says Solis-Cohen.


Get your free test shot with Outshinery by clicking HERE.


100% computer-generated bottle shots by Outshinery for Tasting Merchants. Simon never even had to ship physical samples to Outshinery to get all of those!




Bottle Shots are the first step, used on their own or as the starring element in a Lifestyle Image. “Lifestyle Images totally change the game,” says Solis-Cohen. When a client starts using Lifestyle Images, they are “waking up to what’s possible.” 

Check out Part Two of this series to learn how Tasting Merchants uses visuals to truly connect to current and potential customers to “wake up to what’s possible”.

Get Colorful Lifestyle Images and Animations for Your Wine Brand Designed by Artist Amy Shamblen
19 August, 2019

Social media from brands is the real deal. 60% of Instagram users discover new products while they enjoy the scroll. People spend time on Instagram checking in with friends and family, but they also peek at people, places, and things they find inspirational... or aspirational. Outshinery’s fresh and fab new Lifestyle Image collection has a little secret sauce that will nab attention on social and all over the place! 

Outshinery partnered up with artist Amy Shamblen for a whimsical series of Lifestyle Images in our "Make it Pop!" capsule collection that beg to be noticed on social media and beyond! Amy Shamblen, a creative director specializing in creating colorful images and animations for fun brands, including Benefit Cosmetics, Almay, PepsiCo and now Outshinery! When you choose from her collection, it's like instantly hiring a creative director for your brand. Can I get a hooray for that?! 🎉

With Outshinery, you can replace any of the below demo bottles with any of yours. Click HERE to see the full collection or order a FREE CUSTOM TEST SHOT.  


Here's an example of how our client a Bricoleur Vineyards has used Outshinery's services to put their Bottle Shot in our Lifestyle Image:


This capsule collection represents a new embarkation for Outshinery & our clients. Collaborating with visual artists from around the world, we aim to expand what wine communication can be and bring a level of creativity never before seen in the industry.  Embracing our Eureka moment after leaving the movies: “if we can do CGI dinosaurs look that realistic, surely we can do wine bottles!”, Outshinery is just getting started… and we’re thrilled to have you along for the ride!

Join hundreds of our winery clients from around the world who are creating their images from Outshinery.  Try us out today with a FREE TEST SHOT.  

How Branded Entertainment Builds Consumer Loyalty (+ a Free Guide!)
06 August, 2019

Guest post for Outshinery by Tim Smith, founder and creative chief of Wily Knight Productions

It’s been a busy day. You get home, desperate to steal a couple of minutes to yourself and jump on YouTube to escape. But before you can indulge in your guilty pleasure, up pops that trusty old pre-roll ad, as reliable as death and taxes.


Avoid the click-away

Cue the easy-listening violins. The shot slowly pans across a tastefully lit bottle of wine, perched atop an aged oak barrel next to a wedge of artisanal cheese. A smooth, velvety voice swoons…  “Our vineyard’s rich history of... ”.

(CLICK!) Your finger hammers down on the skip button faster than a keyed up Jeopardy contestant. 

Who made that wine? Who cares!? You’re not here for that. You’re here to watch reruns of Gordon Ramsey’s Kitchen Nightmares, darn it!



And get right to the point with the PDF summary of this article.


Instead, get people talking

Here’s the thing: in today’s media landscape, the explosive growth of “Video On Demand” services, like YouTube, has made choice king.

“If an ad is getting in the way of instant gratification, then it simply must be instantly interesting or it gets skipped lickety-split.”


As younger generations mature into primary consumer demographics and cord-cutting trends continue across all age groups, people are flocking to the web for all their entertainment and information needs. Anything and everything is only a search bar away and if an ad is getting in the way of instant gratification, then it simply must be instantly interesting or it gets skipped lickety-split.

So, what does that mean for a small business trying to grow its wine or beer brand? The good news is you don’t have to pay for expensive TV time anymore! But, if you want consumers to care at all about what you’re trying to sell, then it's time to put on a creativity cap and have a crack at making some cutting edge branded entertainment that will get people talking.


Game of War: Fire Age promoted its mobile game with a short comedic sketch about a mythical gaming figure. “TheLegend27” became a viral meme sensation in gamer culture and earned over 168 Million views.


Branded entertainment is the content that connects viewers to a brand’s ideals and values. It’s the hot new kid on the advertising block and according to studies done by IPG Media Lab & Nielsen — it performs better, elicits more engagement, and generates more brand recall from audiences than any other form of online advertising.

New brands need to learn how to utilize the power of branded entertainment or run the risk of getting left behind in this fast-paced industry. 

Entertainment is gold

Online platforms are oversaturated with content. Earn attention by genuinely connecting and giving people a giggle at the same time.

A 30-second spot with a hard sell on “robust flavors and notes of orange peel” is forgettable. A funny sketch about a mom’s desperate need for a tall glass of merlot at the end of a manic child-rearing day…THAT is something that will make a mom snort-laugh and share the clip with her mothers' group chat.

When people are genuinely entertained, they ask, “who made this?” and will search for more. You have just struck branded entertainment gold. These videos will bring audiences to your doorstep as they become your followers, your subscribers, your customers, and your advocates.


Vat19 used a warehouse business full of novelty products to build a marketing content giant with over 6.5 Million Subscribers & 127 Million monthly views.

Is there an impact with influencers?

Making great content isn’t the only hurdle you face — you still need to draw the masses to your awesome content. Luckily, there is a force you can harness to help reach new fans.  Tap into the power of The Influencer. Ah yes, Influencer Marketing. Another buzz word that’s thrown around the hallowed halls of Madison Avenue ad agencies. What’s not to love!? Get some social media star with a million followers to take a picture with your bottle of wine in the background with a liberal sprinkling of #livingmybestlife and PRESTO! Sales galore! Right?

Actually, no… not at all.

Influencers build their audiences over time by developing a personal connection to their fans. They have forged a relationship of trust, offering fans their “authentic self” with an unspoken agreement that they won’t steer them wrong.

When a brand injects itself into that dynamic, more often than not, the sponsored content is considered a tolerable annoyance by fans. They don't mind sitting through a 90-second dry copy read because they appreciate that their person is getting paid. 

But something tells me, “being tolerated” is not the brand impact you’re looking for.

Get them to tune into the show

Now, consider what a YouTuber could do with a bit of professional production budget and creative support? Those same 90 seconds become an upscale comedy sketch, made possible by an innovative wine sponsor, who understands what the fans want to see. 

Creative integration of your brand’s core themes into an entertaining sketch will connect you with fans and more importantly, potential customers.

By doing it in an original way, you are immediately elevating yourself above your competitors.


Take Jordan Winery, for example. 

A 47-year-old, family-owned winery from Sonoma, California that had failed to keep up with the times. The current head of marketing, Lisa Matterson, said Jordan Winery was in danger of becoming a “stuffy, faceless brand”. In 2007, Jordan Winery undertook a bold rebranding effort, centered around producing their own video content for YouTube. The goal was to show people the personality behind the brand, so they focused on creating content engaging enough to earn organic attention from online audiences and industry folk alike. They took viewers behind the scenes of their winemaking processes, gave helpful food tips from in-house chefs and delivered laughs with playful parody videos.



CEO John Jordan says that the marketing payoff for this investment was abundantly clear. It resulted in an across-the-board rise in sales, winery visits, social media interactions, earned media, and direct sales. Today, Jordan Winery enjoys the fruits of its labor, having built a strong reputation as a company who is “doing it right” on social media and boasts over 152,000 loyal followers across a variety of platforms. 

That’s a stellar example of how it’s done. When capturing people's interest, you motivate them to learn more about the company behind that killer content. How do you bring that engaged audience over to your front door? And how do you keep them coming back for more?

All about consistency

Building brand awareness isn’t a one-stop-shop — it’s a matter of consistency. 

By setting up your own Youtube channel with regular content offerings, you’re giving people a reason to come back and see what’s new.

For example, producing a simple, recurring segment around your love of wine or beer will give customers a direct line to the heart of your brand. It’s an ongoing conversation that will consistently strengthen their bond to your brand. It doesn’t have to be flashy, just be honest and fun!

Your own channel allows you to constantly communicate with fans. It may not be very big at first, but when we start making some noise with cutting edge, eye-catching branded entertainment… then, my friends, we’re really cooking with gas.


In 2015 SquattyPotty took a chance on a silly ad concept about pooping unicorns. The gamble paid off to the tune of 36 Million views and a 600% increase in sales.

Why epic tales matter now

For too long, producing film content for marketing purposes has been positioned as something you can only afford once you’re big enough, like Budweiser-Superbowl-Big-Enough. Decades of big, fancy agencies offering mythic creative expertise for quarter-million-dollar starting costs has made the entire enterprise seem unattainable. 

I’m here to tell you that that simply is not the case. If an 82 year old grandmother can gain legions of fans fighting dragons on her computer, you can get people excited about beer and wine, which is something people are already happy to get pretty passionate about.

There is now a new wave of professional creative thinkers who are motivated by the opportunity to do something different with a bold brand willing to do things differently.

Find those that will match your passion and push those boundaries. 

It is those who are bold that will take the lead in tomorrow’s digital landscape. 

So go forth and be bold! Your epic tale is dying to be told!

Get a Free White Wine Bottle Shot + Lifestyle image in Support of the #WhiteWineEmoji Campaign
22 July, 2019

Research shows that 78% of regular wine drinkers in the U.S. drink white wine. So why is there no emoji to support? Kendall Jackson Wines, along with winery supporters from around the world, is on a mission to change this. They've taken the initiative to send a proposal to the Unicode Consortium petitioning for the world's first #WhiteWineEmoji

If you also have your fingers crossed for a white wine emoji, we at Outshinery would love to thank you for your support by offering you a FREE Bottle Shot + Lifestyle Image of your white wine.  Eliminate the need for DIY photography, expensive for-hire talent, and shipping samples.  Instead, experience next-gen imagery entirely online. Click HERE to get started.

Since this offer is only for first-timers to our online photography services, here's a brief explanation of how it works:

  1. Answer a few questions about your wine bottle
  2. Upload your label when prompted
  3. And we'll do the rest! The results show up straight in your inbox a few short days later.

Here's some of the #whitewineemoji supporters that we've created white wine Bottle Shots for.

White Wine Bottle Shot for Freemark Abbey

White Wine Bottle Shot for Murphy Goode

White Wine Bottle Shot for King Estate

White Wine Lifestyle Shot for Kendall Jackson

What are you waiting for? Get your FREE TEST SHOT today!

How to use Instagram Stories to tell your winery's story
08 July, 2019

How to use Instagram Stories to tell your wine brand's stories

Tease. Release. Amplify. 

It's how we break down the steps to making Instagram stories work for your winery. Sounds easy right?  It is, when you understand how to leverage this dimension of one of the world's most popular social media channels. Marketing on Instagram leverages your product and charms would-be customers and visitors. 

Combine imagery with motion: zoom + magnify, rewind + play, stop-motion + boomerang. It's as fun as it sounds.

Our free printable playbook includes an Instagram glossary, best practices checklist, and a free offer.

Access resource here.

FREE Calendar: Get the most of your wine marketing this summer!
25 June, 2019

You know the emotion that arises when you hear the song ❄️Let it Snow in July 🏖️? It feels out of place and for many of us, frustrating and annoying. Instead you want the sound of waves crashing or beachy bongo drums, tunes with a surfer vibe. Or at least the silence of a tucked-away hammock on a summer afternoon.

Your customers feel the same way. 

Timely visuals and messages put your product in the thick of where they are right now and (perhaps more importantly) where they want to be. Did you know? Content with visuals gets 94% more views than words alone!

When you use Lifestyle Images featuring your products, on social media and beyond, you make your band relevant in consumers' minds.  You've the power to break the mindless scroll and turn your viewers into buyers. Dazzle them with bottles waiting on the dock or sitting by the pool. Tempt them with bottles peeking from picnic baskets or chilling by the grill.

We have two resources that'll help you stay on trend and in-season with your customers:

  1. Get ideas and make it work for you: check out Outshinery fresh collections of Lifestyle Images inspired by meals to share, travel, and the lure of shimmering water under summer sun.
  2. Stay on track and release your marketing on schedule with our free printable summer marketing calendar. Easy on the eye and actionable, all the steps for Summer 2019 are laid out for you. Find reminders, hashtag suggestions, and turnkey plans to deliver your most effective summer marketing campaign ever.  

Rock summer '19 by charming customers and have fun along the way. Now that's something we can cheers to!

Free Webinar Video: Seasonal Marketing for Family Wineries
10 June, 2019

Marketing your wine doesn’t have to feel overwhelming! In this free, on-demand video webinar, VingDirect x Outshinery present a guide about seasonal marketing for family wineries.

Get actionable tips on how to plan ahead and execute your most successful seasonal marketing campaign to date.


 Click to watch our free webinar


Watch and discover…

  • How to leverage data already available to you

  • The best tips for planning ahead

  • How to create and gather your visual assets


Ready to try Outshinery for yourself? Get your first image FREE!  Mention the webinar and we'll even give you some extra love. 😍 See below for some of our Lifestyle Images to support your upcoming summer marketing campaigns.




What Is a Bottle Shot?
03 June, 2019

What is a Bottle Shot?

A Bottle Shot is a straightforward image of your wine or beer product on a plain or transparent background. It is the standard picture ID of your product that gets reused over and over again on your website, in wine catalogs, marketing materials, sales brochures, and more.


Raw Vino's Commerce7 'Shop' Page 

When utilized correctly, high-quality Bottle Shots can help drive traffic to your online shop and boost ecommerce wine sales in the following ways:

1. Bottle Shots are your online shopper’s first impression of your brand

On average, it only takes a fraction of a second to form an opinion strong enough for a shopper to determine if they’re interested in further browsing your portfolio. 67% of ecommerce shoppers say that product image is “very important” in their purchase decision, even more so than product description (54%) or ratings and reviews (53%). Just like in real life, online first impressions are crucial, and a well put-together appearance enables trust in your brand.  


Raw Vino says it best:

“As an online wine retailer, we don’t have the benefit of a tasting room or in-person experience. This makes high-quality imagery as a means of showcasing our products an especially critical component in our website design; something on which we simply weren’t willing to compromise.”


 In the absence of a staff member to talk up your wine, it's imperative that your Bottle Shot sets a good impression on your website. 



2. Bottle Shots acquire new search traffic for your website

Using simple to learn Search Engine Optimization (SEO) tactics, Bottle Shots can be used as an acquisitional tool for bringing potential customers to your website. For example, alt tags and title tags are small pieces of text that can be added to the file information of images on the internet to help Google (and other search engines) to sort through them. When your Bottle Shots are correctly tagged with proper descriptions and keywords, you increase your chances of ranking (showing up) highly in search engines.

3. Bottle Shots help move shoppers through your online sales funnel

Did you know that 38% of people will stop engaging with a website if the content or layout is unattractive?  Bringing a shopper to your website is only the tip of the iceberg. Once you have them through your digital “doors”, you still have to convince them to make a purchase.  A good ecommerce platform optimizes for visual appeal. Encourage online shoppers to move through your sales funnel by delighting them with beautiful images and minimal distractions.  


“As the next generation of our family business comes into the fold, we felt it was time to invest in a better ecommerce and DtC experience. On our new site, we’ve upgraded our platform to Commerce7 for a better look and feel, and to leverage the awesome images we receive from Outshinery.  This approach allows our customers to visualize our story, instead of just reading it, helping them to feel more connected with our brand and the people that make it special.”


So, how do I get a great Bottle Shot?

At Outshinery, we’ve devised a method for creating picture-perfect Bottle Shots every time. Using Hollywood-inspired 3D technology and CGI (computer generated imagery) software, we are able to create any product image in a perfectly controlled digital environment, offering you consistency and brilliant results, time and time again. Your bottles need to be visually appealing if your website is to succeed at generating online sales, and Outshinery is here to help. Try us out with a FREE test shot.


For an in-depth guide on how to use Bottle Shots to drive ecommerce sales, check out Volume 2 of our Outshinery Playbook.  We explore exactly why it is so difficult to photograph wine and beer bottles and break down the anatomy of a perfect bottle shot.  We also offer digital marketing tips and actionable steps on how to merchandise your ecommerce wine or beer store, how to tag your images to increase discoverability by search engines, and suggest more creative visual alternatives to Bottle Shots including Beauty Shots and Lifestyle Images.

90+ summer Lifestyle Images for your wine marketing (and get a free test shot on us!)
23 May, 2019

Imagine cooking gazpacho with shrimp + packing a suitcase + relaxing on the lake — all while toting a couple of bottles that look like they are, naturally, along for the ride. 

Ha! That's not happening.

But with Outshinery's Summer 2019 Lifestyle Image collection, you can choose from 90 luscious decors that place your product right in the middle of all the good stuff. 

“It’s summer, and we are out and about with a range of images that reflect a life lived in relaxing style. In designing these collections, I drew inspiration from travel, waterscapes, and the abundance of the summer table.”

These are totally fresh images that capture the aspirations of your potential customers with the added perk of centering the attention on your product. 

Here’s a peek at our latest Lifestyle Images, all of which are perfect for putting your wine in the center of any summer activity.  As always, our services help you create your wine Bottles Shots, then put them into our Lifestyle Images.  Everything is done online -- no shipping samples, expensive photographer, or shopping around for props. It's as if you have an on-budget visual department with a few clicks.

Love what you see? Click HERE to try us out and get a free test shot. 

Free Webinar: How to Leverage Seasonal Marketing in the Wine Industry
15 May, 2019

Free Webinar: How to Leverage Seasonal Marketing

You know that phrase: "I could have kicked myself!" 

It’s what people say when they miss an opportunity. And it happens all the time. We get it, busy days turn into busy months. It’s easy to look back and think we’ll do it next year.

It’s the worst when a bit of complacency costs you money. Ug.

But here’s the thing: you don’t have to wait until next year to try this marketing win if you plan seasonal campaigns. Because, frankly, there’s always a new season. Your customers are always thinking about their lives as they live them. They’ve got plans in the works, things they want to do...

Like now, for instance. 😎 Summer is coming, and your customers are all about vacation, sitting by the pool, getting the boat on the water. 

So, we at Outshinery are presenting to you a FREE webinar to make this happen: Their boat, your wine ⛵

Tap into the appeal by placing your wine into their sight line when they search for summer stuff. (And for real: wine makes all of those experiences better, right?) We’ve partnered with VingDirect on this webinar because they know how to take seasonal messages and pop them in front of your most ready buyers by tapping into the data you already have. Seriously, there are secrets hidden in what you know about your customers, but they often get missed. Kicked aside, you might say.

We know your time is scarce (whose isn't these days?) so put a quick 25 minutes on your calendar on Wednesday, May 29th from 9-9:25am (PST). We'll show you why leveraging seasonal marketing is worth it + how to get started now.

Register here. It’s free, short and sweet. We promise you’ll shut down the webinar with actionable tips to use right away.

In this webinar, we'll cover:

✔ How to leverage data already available to you

✔ Tips for planning ahead

✔ How to create and gather your visual assets

See you there! 

How to Use Hashtags to Promote Your Winery or Brewery
03 May, 2019

Thanks to social media, what was once known as a ‘pound sign’ on your phone is now ubiquitously known as a hashtag. In your scrolling through Twitter, Facebook, or Instagram, you’ve likely come across #wine, #winemarketing, or #napavalley. You know they do something because every winery and their #winerydog is using them, but how do you strategically use hashtags for marketing your wine or beer?

What is a Hashtag?

Hashtags were conceived in 2007 by a Google developer, who suggested using the pound symbol to differentiate groups of topics within tweets. Based on his suggestion, hashtags eventually made their way onto Twitter as an official feature and are now commonly used throughout social media.

In 2019, hashtags continue to be a method of categorizing social media content. They are used within a message or caption to identify a keyword or topic of interest. They increase the discoverability of your content by grouping it with similar posts utilizing the same tag.

A recent study showed that tweets with hashtags had two times more engagement than those without and received 55% more retweets. For Instagram, another study found that posts with at least one hashtag have 12.6% more engagement than those without.

There’s no ‘one size fits all’ approach to hashtag selection. Picking the ‘right’ hashtags requires a little creative research and a lot of experimentation.

How to use hashtags as a winery or brewery

Instagram shows you how many times a specific hashtag has been used. While it may be intuitive to use a hashtag like #wine or #beer – there’s been an astounding 45.5 million posts tagged with #wine, and even more (58.7 million posts) tagged with #beer. In addition to these generic hashtags, the rule of thumb is to pick one that’s being used by other social media users (its use signifies that others are searching it), but not overused to the point where your image is buried among everyone else’s content.

1. Research and pick relevant hashtags to use

Brainstorm relevant keywords related to your photo and the caption you are posting. It can be the specific type of wine or beer you are sharing (IPA, Merlot, etc.), or something related to the caption you are writing. For example:

  •  Got a cool bottle label? Try #winedesign (20.7k posts)
  • Sharing behind the scenes content? Try #winerylife (55.1k posts)
  • Got a cute photo of a dog with your wine? Try #winedog (32.4k posts)
  • Sharing wedding photos taken at your winery? Try #wineryweddings (10.3k posts) or something more specific like #texasweddingvenue (10.8k) -- if your vineyard is in Texas, of course.

Other tips for picking relevant hashtags:

  • Use a free online tool like All Hashtag or Display Purpose as a starting point for inspiration. Type in a keyword related to your industry -- say, “wine”, “NapaValley,” or “craftbeer” -- and you’ll be presented with a list of related hashtags to consider.
  • If you are a location-based business, like a winery or brewery offering venue rentals, events, tastings, or tours, include hashtags related to your geographic region so people looking for localized content may stumble upon yours.
  • Hashtag not only where you are physically located, but where your customers are, too. For example, if you are a California winery doing a partnership with Tourism Canada, consider using hashtags related to your target audience as well.

Save your most commonly used hashtags to a note on your phone so you can quickly reference your hashtags and copy and paste when posting.  

2. Develop your own branded hashtag

While nobody can own a hashtag, you can develop the habit of using the same hashtag over and over again when sharing your content and encouraging your customers to do the same. For example, we often brand our content with #outshinery — and many of our clients do the same when sharing the Bottle Shots and Lifestyle Images we’ve created for them.

Using a branded hashtag means that we, and other social media users, can take a quick glance through all the visual content that’s ever been shared about #outshinery, allowing us to find and re-share it with greater ease. Client love!

If you have a fairly common brand name, you may have to get creative and find a unique hashtag to use. An excellent example of this is the Vancouver-based craft brewery 33 Acres, who tag all of their content with the hashtag #b33r. It’s a smart and simple play on the numbers in their name and has become so popular that they now even sell sweatshirts featuring the hashtag.

By including #b33r in their Instagram profile description, they’re activating their viewers to follow suit and share their own photos with the hashtag. Over 6,000 results now show up when searching #b33r on Instagram, the majority of which are user submitted, equating to a hefty dose of free marketing for the brewery. When the brand wants to reward loyal supporters, find content to repurpose or find a testimonial, they’ll no doubt be scouting out the #b33r hashtag to find their advocates.

This brings us to our next point.

3. Use hashtags to engage your target audience

Scout for hashtags and followers who have tagged you in their own content. These are your superfans and your most loyal supporters! Follow them, like their posts, comment on their content. 

Consider re-posting their photos on your own social media channels to encourage authentic engagement with your brand. Followers love shout outs from their favorite brands because it makes the customer the hero in your story. As you increase mutual engagement, it will also help build rapport and loyalty. 

In conclusion...

Hashtags are free to use and an easy way to extend the reach of your content. They help to increase brand awareness and discoverability, so you have no excuse not to use them! Whether you’re trying to get clicks to your ecommerce site or foot traffic through your tasting room or brewery doors, hashtags cast a wide net and can drive traffic from unexpected visitors you’d likely not reach through other more targeted channels.

A guide to seasonal marketing for family wineries
14 April, 2019

Data, ideas and action steps for a busy team.

Discover how you can leverage seasonality in your campaigns to drive sales and even have fun along the way! Presented in partnership with DtC experts VingDirect, this free eBook is sure to ignite your marketing strategy.


Download the full book now for free at


The following is a summary of the eBook.


The wine industry is undeniably affected by seasonality. Along with other social trends that occur throughout the year, seasonality provides an excellent opportunity for delivering your message at a time when your audience is primed to receive it. This often leads to higher returns and the easier achievement of goals.


1. Inspire your seasonal marketing campaigns with reliable data


The first step to planning a marketing campaign is to decide when you intend on running it. Take a look at the information available to you, such as tasting room sales figures or website engagement stats from Google Analytics and your ecommerce platform. Are there are any noticeable trends? Perhaps weekday evenings through the summer see the highest volume of foot traffic in your tasting room all year, or your Cabernet Sauvignon is a popular hit every December.


The VingDirect Performance Tracker integrates with the industry’s most popular point of sales systems to keep you updated with real-time and historical tasting room performance results.


If the majority of your sales are still happening in the tasting room, the goal of your campaign might be to get people through the cellar door and drive offline (in-person) conversions. Both digital and traditional marketing channels offer great opportunities here. You could, for example, target your efforts locally with Google Ads, social media, or printed tourism brochures. You could also encourage your visitors to leave Yelp and TripAdvisor reviews.


2. Piggyback existing events and holidays to leverage social momentum


The term ‘seasonal’ needn’t only apply to the four seasons. In this context, we refer more broadly to any event based around a day or period of days on the calendar. This could mean holidays such as Christmas or Easter, industry-specific seasons like harvest season or OND, non-holiday events like St. Patrick’s Day or Valentine’s Day, or even more personal milestones such as the anniversary of your winery.


While your own winery data provides a qualitative perspective on seasonal opportunities, there are free tools that offer a quantitative comparison. Google Trends, for instance, allows you to look up historic Google search information.


Worldwide search trends for the term ‘cabernet sauvignon’ from the past 5 years on Google Trends


The spikes you see in the top graph show that Google searches for ‘cabernet sauvignon’ exponentially increase in December of every year. The chart at the bottom shows that these searches are coming most popularly from Australia and North America. With this in mind, December could be the perfect time to dedicate a portion of your marketing budget to Google Ads and social media ads around Cabernet Sauvignon in these countries.


For a list of other national and international opportunities, check out 5Forests’ free marketing calendar. Polly and her team recapped all of the significant wine-related dates of 2019, including World Malbec Day on April 17th, World Moscato Day on May 9th, and Rosé Day on August 14th. Use these days has an opportunity to leverage social momentum and start a marketing campaign.


3. Build your calendar ahead of time


One of the benefits of creating a campaign around a calendar event is that there are predetermined deadlines. Deadlines can be daunting, but they’re often very helpful at motivating us to complete tasks in a timely fashion. In fact, a large part of the argument for marketing campaigns is precisely this. 


While bigger picture marketing efforts may drag on forever and possibly never get completed (we’ve all been there!), campaigns provide a rigid timeframe. When completed, you’ll be able to analyze the results, take those lessons on board, and apply them to the next one.


Companies with a large team and budget often begin planning their seasonal marketing initiatives up to a full year in advance! For smaller wineries, even thinking a month or two ahead can make all the difference.


Need a bit more guidance? Visit our resources page for access to our free Content Strategy PDF and loads of other content. In fact, this post is a synopsis of our monthly marketing eBook of the same name, which is also available for free at the above link.


4. Gather, create, and prepare your marketing assets


So, you've looked at your data, you've chosen which events can be piggybacked, and you've even created a calendar to keep you on top of things. Excellent! The last step now is to gather the resources you'll need to execute your plan. This includes (but is not limited to) things like imagery, copy, hashtags, incentives, and contact lists.


At Outshinery, we’ve created thousands of Lifestyle Images for our clients ranging anywhere from a year to a few days in advance of when they’re needed. We’re able to produce high-quality images with next-to-no turnaround time, and we’re experts on what your audience wants to see. We release our collections months before the time of year they’ll be needed, and our collections from previous years are always available year-round.




For a more in-depth look at seasonal marketing, download our free Playbook: A Guide To Seasonal Marketing for Family Wineries now, presented in partnership with DtC experts, VingDirect.




We’ve included plenty of examples of seasonal marketing done well, and suggestions to help you start thinking about your marketing in this way.

Outshinery regularly releases free resources, like this Playbook. We deep dive into different aspects of marketing for wineries to empower you with actionable steps that drive results. Make sure to leave your contact info when downloading this guide to not miss out on the action!

3 Tips for Valentines
25 January, 2017

The highly anticipated Hallmark holiday is quickly approaching! Review our marketing checklist and use our handy tips to promote your brand.

Here are 9 action-steps we recommend. Follow the ones that suit you the most and celebrate sweet success next month!


Seeing is believing: set the scene for romance, place your product in your customers' minds. If you've got an eye for styling, a set, camera and tripod on hand you'll want to make a shot that says "be my Valentine". Use props like flowers, candy, table decor or wine glasses amongst your product to make the customer want to replicate the scene... 

Sounds like a ton of work AND expensive? You would be right and we hear you! That's why at Outshinery we opted for a different execution entirely: welcome to the boundless possibilities of digital imagery, explore perfectly curated collection of images in which you can place your bottles. 

Nobody would even realize that the images were created entirely online and that you never had to leave your desk to achieve such dramatic results. Browse our Romance Collection and choose your Valentine decor.

Outshinery's peonies shot from the Romance Collection

Outshinery's peonies shot from the Romance Collection

Place the evocative images onto your website.
Just like a Valentines themed store window, your homepage should have a banner image or headline post that let your customers know you are ready for Valentines. Hiring Outshinery for the occasion, Hard Row to Hoe Vineyards proudly displays the perfect gifts for that special someone.



Target customer segments with your newsletter. 
Did you know that your email marketing provider (like Mailchimp, Campaign Monitor or Constant Contact) let you easily segment your mailing list into specific categories? Separate your subscribers depending on location, orders= history or gender for starters. 

With men spending an average of $104 in 2015 for Valentines¹, why wouldn't you take advantage and let them know what their loved one really wants for Valentines! ;)

Pair your product with chocolate to set the scene. Image from Outshinery's Romance Collection

Pair your product with chocolate to set the scene. Image from Outshinery's Romance Collection

Create a themed shopping guide.
Take the frustration out of the gift selection and make your product the right choice for the occasion. Here are some examples we can think of:

  • His and hers
  • Perfect together
  • Say it with bubbles
  • For the sweet tooth lover

Target readers with specific blog posts.
Keeping in mind the customers segments you created for your mailing list, write content with the same people in mind and see it drive traffic to your site. Why not try "Top Valentines gifts for your man" or "If she loves light red wines".

Show off your product range.
Utilize your product images and group shots to show your customers your entire range. Chances are if they love your red they'll be inclined to purchase your white too! 

Promote "last-minute gifts" to your locals
When time is of the essence customers will do whatever it takes to make their significant other happy. Even if it means spending an extra $50 on a wine that can be delivered on time! Engage via email and social media to tell your delivery times and top wines for this Valentines for the consumer in the area.

Consider an online promotion
For your price sensitive customers you might want to offer a monetary discount or Valentines Package that adds value to their gift!


So now that you've followed all the steps above (HUGE hi-five by the way!), it's time to engage on social media. Check out your top followers accounts on Instagram, Facebook and Twitter to discover the trending hashtags. Pay close attention to the comments not just on your social feeds, but also on your established "competition".  Individually respond to all the people that commented on your post, and suggest then your product as much as you can. 

We'll leave you with some wise words from one gorgeous Canadian:

“I don’t expect success. I prepare for it”
— Ryan Renolds, actor

You can do this!


  • this post was originally posted on Spotlight

Put YOUR product in this picture
17 January, 2017


February 14 is fast approaching and now is the time to make your product the perfect gift for Valentines. Using evocative lifestyle imagery taps into your customer's buying options by showing off your product in the right context.

Imagine: your bottle with a beautiful bunch of peonies or paired with luxury sweets... Neat, eh? Even better, you wouldn't even have to tell your customers your wine/beer is perfect for Valentines because they will see it and come to the conclusion themselves!

Snapshot of the engagement received by Mouton Noir vineyards after publishing an image created by Outshinery on Instagram

Snapshot of the engagement received by Mouton Noir vineyards after publishing an image created by Outshinery on Instagram

Be top of mind for the Valentine celebrations with personalized product images that will make your customers swoon with affection.

“Wow! This image looks amazing”
— Andre Hueston-Mack, owner at Mouton Noir Wines, Oregon


Having personalized lifestyle photos at your disposal will make your job of selling wine and beer that much easier! You've been working hard to make your product look and taste amazing so don't let your imagery fall short. 

Let our team at Outshinery make you proud. 100% online, 100% consistent, 100% satisfaction: Outshinery takes care of all your image needs from the comfort of your desk.

  • this content was originally posted on Spotlight

3 Essential Visuals for the Alcohol Industry
10 January, 2017

Images play a vital role in driving your business: Here are the three must-have shots you'll want handy!

These images are vital for engaging your customers all the way from social media to check out, but you don't have to break the bank nor wait forever for them! Learn about the 3 essential types of visuals that will drive your business forward.



Here's your first chance to make your bottle shine. You want your bottle to look as enticing online as it does sitting on a shelf. You need this image to be sharp, bright and accurate. Think of it like the photo id of your product. This is by far the most useful image you'll ever need.
Use product shots for: online shopping cart, press features, magazines, distributor portfolios, print catalogues, order forms.

Making your bottle instantly recognizable drives sales.



Add some glam and show off your attention to detail! You wouldn't want your staff photo to show off your double chin, so why would you take uninspired images of your bottle under flat light? Angled closeup images are terrific to add personality to your brand.
Use beauty shots for: secondary product images, print catalogues, social media, banners, emails.



Judy from Hard Row to Hoe Vineyards knows the importance of showcasing her wine portfolio in enticing selection. Taking note of the season (Christmas, Valentine, etc.), Judy regularly updates her homepage, Facebook and other social media with the perfect wines for the special occasion. Showing off a selection of her products highlights the extent of the product range and gathers interest from more one-of-a-kind varietals.


When your visuals are consistent, you distill a sense of product value and brand interest. If you've managed to hook customers with your Cab Sauv, why wouldn't you want to dazzle them with your soon-to-be released Merlot? 
Use group images for: wine club announcement, website banners, magazines, homepage, social media, emails, posters, flyers.

"Progress is impossible without change, and those who cannot change their minds cannot change anything" - George Bernard Shaw

Having these 3 essential types of visuals at your disposal will make your job of selling wine and beer that much easier! After all, you've been hard at work making the liquid gold inside: don't let the last step of introducing it to the world bug you down!

Let our team at Outshinery make you proud. 100% online, 100% consistent, 100% satisfaction: Outshinery takes care of all your image needs from the comfort of your desk. Click here to make your bottles shine!


  • This post was originally posted on Spotlight

Make Your Marketing Content Shine This December
30 November, 2016

Be ahead of the jolly-good-game this holiday season with our (free!) Marketing Calendar for December.

Download the PDF below including our team's expertise marketing summary and your own worksheet to fill out. 


Let your content do all the talking but remember that preparation is only the first step! Set aside at least ten minutes every morning to monitor and engage with your customers on social platforms. You can speed up this process by using listening platforms like HootsuiteBuzzsumo or Cyfe. Replying to questions, comments and tags in a timely manner will assist with sales and improve your brand image. 

Hootsuite's listening dashboard displays various feeds like home, messages, mentions, search keywords and scheduled posts

Hootsuite's listening dashboard displays various feeds like home, messages, mentions, search keywords and scheduled posts

Aside from content (you can give yourself a tap on the back if you can tick this list off already) is our Holiday Check list on the free PDF mentioned above. Displaying this information correctly is key for customers trying to choose a company at check out.

Most importantly on this list is... update your shipping times! For our Canada readers we've included a few Canadian post deadlines but remember to check your local post and communicate clearly with your customers. No one wants to be pleading with the post officer at 4.49pm on Friday the 23rd December... we promise #beentheredonethat!

Struggling for finding the RIGHT images with YOUR products? Click here to find out how we can help! 


In the pursuit of hoppiness with our well known locals @steamworksbeer steamworksbeer #Outshinery #digitalphotography #craftbeer
Our kind of six pack from #Vancouver well known locals @steamworksbeer steamworksbeer #Outshinery #digitalphotography #craftbeer
Save water and drink a beer with our well known locals @steamworksbeer #Outshinery #digitalphotography #craftbeer

What do these images have in common?
23 November, 2016


You may be surprised that none of the three images below were taken with a camera.

Regardless how you take a photo it is whether or not you capture your customer's attention that is important. Ask yourself: Looking at this image... Can my customer imagine my product in their hand or in their fridge?

At Outshinery, we sometimes get asked "will my customers know the photo isn't real?". The answer: "very unlikely". Let us explain three reasons why it wouldn't matter, even if they do.

#1- Appearances are everything. Your customers don't need to know how an image is made, but they need your front stage to sparkle! Let's have a look outside the Alcohol industry, and check other well-established brands like RolexChanel and M&MsThey are ALL using digital photography (also known as 3D imagery). 


#2- Consistency is the key to success. (It's not just your local coffeeshop that needs to nail down every single latte!) When reading your website or brochure: customers will first judge your brand by its images. (We know this can be painful to hear... but bear with us!)  Changes in lighting, angle, sizing and more, create confusion and invite suspicion in terms of quality. Instead, consistent photography makes your brand timeless and trustworthy.

Rolex's website uses exclusively digital images for a seamless and enjoyable shopping experience.

Rolex's website uses exclusively digital images for a seamless and enjoyable shopping experience.

#3- Colors can't lie. We've all raised an eyebrow when seeing reviews of fashion items that arrive in a different color or homewares items that look 1m tall but are 30cm in the description. Don't let it happen to you! Did you know that the muted green color of a wine bottle is particularly hard to photograph? Make sure the final photo represents what the product is in real-life and avoid any unwarranted shattering reviews.

To conclude, if "fake digital images" are the go-to for the Rolex and Chanel of this world, wouldn't you think it's good enough for you too?

You know it yourself: the better a product looks,
the more likely you are going to buy it! 

Outshinery is bringing this innovative service from the big guys to you: the breweries, wineries and distilleries that mean business. 



Clever Holidays Products
16 November, 2016



With six weekends until Christmas we're excited that the rest of the world is taking the time to sit back and enjoy a drink or two. It's the time of year when it doesn't matter what the weather forecast is because it's the best time to grab a drink and catch up with an old friend. If you're on the Australian side of the globe I suspect the warm weather is kicking in and you'll start carrying a bottle opener in your pocket or an eski/cooler in the boot of your car. If you're on the North-America side, you might be joining us with an abundance of bottle openers or twist cap wines to keep warm or dilute political emotions.


However standing out from the crowd, especially during the silly season, can always be a challenge. We've spotted three companies who are standing out in a very clever way.

Image courtesy of Mikkeller

Mikkeller, an Outshinery client and microbrewery based in Copenhagen, have their annual Advent Calendar Julepakkekalender. Their box includes 24 craft beer surprises best for treating a loved one or getting psyched for the lead up to Christmas.


Central City Brewers + Distillers and Parallel 49 Brewing Company have teamed up again this year with their craft beer calendar 'Seasons Greetings 24-Pack'. A mix of year-round and seasonal favourites in a festive box that we're sure will keep your spirits high!

New District, a BC company know for their local and international selection of wines online have curated an exceptional Advent Calendar including 25 bottles of wine. Each wine varies in style, origin and value with some bottles included valued at $100. Unfortunately though you'll have to wait till next year as this product has already sold out. Though you can still see what the lucky early bird buyers got as they reveal each bottle, day by day, on their website.


We're not saying you should run out and make an Advent Calendar... but it's definitely a good time to start remembering the top shopping moods of your customers!

  • Make sure your stock inventory is correct and can handle the demand. 
  • Start engaging customers online with social media. Nothing better than a little tease that something special is coming!
  • As always, use sharp imagery to put your best foot forward... and if you're asking yourself why your bottle shots don't look great, remember that we've got a free first shot on us right here.


Holiday Ready-to-Use Images
07 November, 2016


The Silly Season is upon us and while we're quietly in disbelief that it's alreadt November, we're pinning our wish lists just in time for the holidays.

We all know that Holiday time means business. In 2015, according to statista.com¹  in the United States:

  • Christmas desktop e-commerce spending amounted to 56.43 billion US dollars
  • Approx. 2.3 billion of the above total was spent online during Cyber Monday, making it the biggest spending period during Christmas that year
  • Finally, 12.65 billion was spent during the Christmas period via a mobile device

These are some big numbers so if your gut instinct hasn't got you planning ahead we hope those numbers will!

You want to get started on your marketing, but... you found yourself endlessly searching for a local photographer and set designer... you tried to snap some photos from your phone with abysmal results... you even desperately browsed stock photography websites and lamented on the lack of personality...

Meanwhile you have a Holiday newsletter to send, a website to update, a media request for a prominent Christmas shopping guide, postcards to your wine club members to write, a writeup on a well-renown blog, social media to adapt, etc.

The list goes on and on!

We want to help and it so happens we know a thing or two when it comes to stunning visual imagery! The team at Outshinery are thrilled to release our Holidays Collection of 'ready-to-use' Styled Images. 


Why waste all your year-long hard efforts by missing the moment to engaging with your customers who want to hear from you and buy your products? You deserve so much more than another stock photo.

Explore our Holidays collection of ready-to-use images and choose your next images for your upcoming email, in-store poster, giveaway promotion, hamper certificate... the possibilities are endless.

The hardest part left for you may be to choose which image you want to see YOUR bottle in!


When it comes to pricing, we like to keep it simple and work off of a credit-based model. 


1 Bottle Shot = 1 Shine Credit

1 Lifestyle Image for screen purposes = 1 Shine Credit

1 Lifestyle Image for printing purposes (heavier file) = 2 Shine Credits


Note that for any bottle you want to place into a Lifestyle Image, Outshinery first needs to create the individual bottle shot at 1 Shine Credit each. This is like getting our "actor" right if you will!


Of course, the more credits you order, the cheaper it gets!


For more information on our pricing, please contact Yana at, or take a look at our free credit calculator tool to determine how many Shine Credits you’ll need.

  • Joseph Phelps Vineyards
  • Scheid Family Wines
  • Tank Garage Winery
  • Kendall-Jackson Family Wines
  • Kiona Vineyards
  • John Anthony Vineyards
  • Macari Vineyards
  • Mark Anthony Group
  • Memento Mori Winery
  • Sparkling Pointe Winery
  • Laurel Glen Vineyard
  • Billsboro Winery
  • Adelsheim Vineyard
  • Alma Rosa Winery
  • King Family Vineyard
  • Avennia Winery
  • Bricoleur Vineyards
  • RAEN Winery
  • Melovino Meadery
  • Modus Operandi Cellars
  • Onx Wines
  • Soter Vineyards
  • Taylor Family Vineyards

And so many more! Join the revolution, you're in good company!

" 5-stars: “The experience is outstanding. Fast. Precise. Easy to navigate through the entire process from uploading files all the way to final validation. It really took so much off of our shoulders and avoided a lot of extra pain. Love it!” "
- Reka Haros, Sfriso Winery, Italy
" 5-stars: “I have worked with Outshinery on several projects, both bottle and beauty shots, and all deliverables have turned out fantastic! Laurie and her team are a pleasure to work with. They are quick to respond, professional and knowledgeable about wine and bottle packaging, delivering the perfect visual each time. I look forward to working with Outshinery on future projects.” "
- Leslie Hallman, Scheid Family Wines, CA
" 5-stars: “These guys are magicians! Highly recommended. They make our wine bottles come alive and have helped us make our website and social media look far more professional. THANK YOU” "
- Jeffrey Maltzman, Continental Divide Winery, CO
" 5-stars: “I literally told the team at Outshinery that wineries are crazy if they don\'t send every single bottle shot to Outshinery. Truly... the process is easy and the bottle shots are exactly the same EVERY. SINGLE. TIME. No variation vintage to vintage, no angle variation, etc. These shots look great side by side, year after year. I can\'t imagine why anyone would use traditional photography for bottle shots ever again.” "
- Courtney Harris, Glint Creative, CA
" 5-stars: “Sourcing high-quality bottle shots and lifestyle imagery is a BIG pain point. WineDirect loves to recommend Outshinery because their innovative photography services are easy, affordable and their work product is outstanding. It’s truly a win-win for everyone: our clients are happy, their websites look great, and they’re able to drive more sales – which is exactly what we want to help them do.” "
- Adrienne Stillman, WineDirect, Marketing Director
" 5-stars: “If a picture is worth a thousand words, then Outshinery\'s product shots are worth millions.” "
- Sergio Moutela, Melovino Meader, NJ
Title Name Email Phone
Sunshine Officer + Account Manager Yana Kabirova +1 (844) 774-4637
Chief Amazement Officer Laurie Millotte
Adobe Acrobat File

A guide to seasonal marketing for family wineries: Data, ideas & action steps for a busy team

Adobe Acrobat File

How quality Bottle Shots boost ecommerce wine sales: A guide to maximizing the impact of your product imagery

Adobe Acrobat File

Why Lifestyle Photography matters for your brand: A guide on how to use in-context imagery in your communication

Bottle Shots
At Outshinery, Bottle Shots are our thing. By working with us, you get access to faster and better photos than anyone else in the industry can produce! Our 250+ customers can’t be wrong! ...
Lifestyle Images
Lifestyle Images are photos of your products in contextual situations. They help viewers anticipate the experience of your wine in their lives and showcase your brand in its intended environment. They are proven to drive ...
Product Videos
Want to take your imagery one step further? You’ve come to the right place. Why not go beyond Bottle Shots and Lifestyle Images, and have us animate your products with short videos? Bring ...

At Outshinery, Bottle Shots are our thing. By working with us, you get access to faster and better photos than anyone else in the industry can produce! Our 250+ customers can’t be wrong!


Simply complete a short order form and upload your labels when prompted. That’s it! Using cutting-edge 3D-modeling software, we’ll be able to take all that information to create photorealistic Bottle Shots.


In as little as three days, proof the results and receive the final images in any format you need: hi-res TIF print files, transparent background PNGs, white or colored background JPEGs… you name it.


What’s more, for our higher plans, vintage and small design updates are complimentary!


Order a free test shot at


“Not only the Outshinery team is an absolute joy to work with (they bring such joie de vivre to all they do) but the results are fantastic. Every little detail we specify is captured - bottle shape, wine color, light sources, reflections, punt style, fill line, etc. Every nuance incorporated - stock, texture, lighting, embossing/debossing, foils, varnishes - to create the most fabulous photo-realistic images that far surpass what we spent years photographing at great expense then laboriously retouching. The turnaround time is incredible and we are constantly at Outshinery's door asking for our bottle images to be created.”

- Alison Sloga, Mark Anthony Group, Canada

Lifestyle Images are photos of your products in contextual situations. They help viewers anticipate the experience of your wine in their lives and showcase your brand in its intended environment. They are known to drive engagement and, ultimately, sales.



Outshinery releases new collections all year around. Never run out of content. Always have images to use on social media, newsletters and more! These Lifestyle Images are just waiting for your bottles to be inserted into. Take a look at some of the options available to you and imagine your bottle instead of these placeholders at


For a closer look at the importance of good Lifestyle Imagery, download our free Playbook, Why Lifestyle Photography matters for your brand: A guide on how to use in-context imagery in your communication.



“We just ordered lifestyle images for our summer marketing efforts and WOW the images look fantastic! We couldn't be happier. So far they are getting a great response. Can't wait to order holiday images! PLUS... the Outshinery team is fun to work with! I highly recommend giving them a try.”

- Pat Warner, Warner Vineyards, MI

Want to take your imagery one step further? You’ve come to the right place.


Why not go beyond Bottle Shots and Lifestyle Images, and have us animate your products with short videos? Bring your packaging to life and reveal even more of your brand’s story in the medium your audience loves.



Whether you’re going for elevated or whimsy, short Product Videos are a great way to help your products stand out.


Curious? Take a look at some examples on our YouTube channel.


“There once was a time when only big movie studios could afford helicopter shots for their films. Now anybody with a simple drone can shoot cinematic footage. That's how I feel about these bottle shots. We can now take these wines we've worked so hard on and capture product shots and visuals that would make Apple drool...all thanks to Outshinery.”

- Ed Feuchuck, Napa Farm Collective, CA