COMPANY PROFILE

LEYACK GROUP, INC.

Leyack Group, Inc. logo


CONTACT INFO

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Address

381 McGoldrick Way
Sparks
NV, 89431
United States
Phone
805-697-6011
Fax
Primary
Gaston Leyack

OUR APPROACH

Performance matters


You're already running a winery, and the day-to-day has a way of filling up your schedule. You feel you are too busy to take on another project.

With a fresh set of eyes, a keen mindset and a specialized toolbox, we help wineries: 

  • Grow sales -DTC and Wholesale
  • Build brand value 
  • Strengthen their teams

Chances are, your team is maxed out and they will not raise a hand to ask for help. 

Important initiatives that would seriously improve your bottom line spend too much time on the proverbial back-burner.


Let's talk about how we can help you and your team tune-up your Sales and Marketing tactics and strategies, the engines of brand growth.

 

What we do


- Do you have one clear top priority to accomplish this year?
- Are you hitting your sales goals in DTC and Distribution?
- Are you beating the Club growth of the wineries around you?
- Do you have a marketing and PR plan to support your growth goals for 2019?
- Do you get answers from your team that leave you wondering?
- Are you finding the right talent to help you compete in a crowded market?


If you answered "No" or "Don't Know" to more than one of the questions above, let's talk.

We help wineries with each of these points, and more. 

From presentations to distributors to closing techniques in the tasting room; tactics to improve Club conversion to selling more to the Club members that visit you.

Send us an email or give us a call and let's discuss your path to growth and how we can work together to deliver on it.

 

Amy Leyack -  Principal
Amy Leyack - Principal
Gaston Leyack - Consultant
Gaston Leyack - Consultant

News Archive


Stay ahead of your competition. Rethink your digital marketing.
17 December, 2019

2020 will be a very tough competitive environment with the larger crop of '18 wines releasing. Everyone will be working with larger goals.

What do you plan to do differently? 

I’m excited to share a new segment of services offered by Leyack Group, partnering with CCMedia, an expert in media buying and digital marketing solutions.


We're pushing the limits of what's possible bringing you new tools to help you stay ahead of your competition.

Pinpoint targeting to put your brand in front of the right people.

In DTC, we can target

· Customers who visit your competitors’ tasting rooms and

· Customers in your target regions with marked interest in wine; helping you...

· Grow your mailing list

· Increase traffic to your tasting room and website

· We can track foot traffic from people that saw our ads to prove our ROI


In Wholesale, we help you target the people who create depletions:

· Distributor staff

· Key account staff (on and off-premise)

· Customers who visit your key accounts

· We do this with tactical campaigns, preceding your market travel to boost your results

· Diversifying your programming spend

· Have a new tool to show to your distributors in your planning meetings!

Packages starting at $2,050


Email or call us now to find out how we can upgrade your digital marketing efforts for 2020.


Squeezing the Most Out of Harvest for Your Marketing Efforts and DTC Engagement
21 August, 2019

Harvest Is the Most Favorable Time of the Year to Engage Your Target Customer Base.


With so many agents attempting to grab your target market’s attention, playing to your strengths is a must.

To your customers, nothing is more “winery” than harvest.

How are you planning to use this to your advantage?

Not every tasting room model works for an old-fashioned grape-stomp recreating “I Love Lucy”.

Come on, we can be more creative than that.

Bringing grapes to the tasting room daily is easy; you already are collecting samples.

A refractometer costs $15-$25 on Amazon, taking the grape sampling to the next step and inviting your customers to peek behind the curtain into the enologist’s lab. It’s teachable moment about Brix and what we are looking for to make the picking decision.

Tours of the crush pad are well worth the work to make them safe.

There’s a wide range of experiences that can be offered tied to harvest, it’s “winemaking LIVE”, so you can impress a sense of urgency to come see it.

Beyond the tasting room experiences, your brand can get extra attention now.

Your team has a free pass to share winemaking happenings on all of your communication platforms.

  • Interview that Australian cellar intern. Their accent plays well on video.
  • Follow your Assistant Winemaker through the vine rows while they pull samples.
  • Take a camera to the lab and document the process; ask the enologist to explain what’s going on. How many analyses are run daily?

Engage your audience. Make them participate. Show them pictures and ask them to guess. Offer some prizes for the winners.

From here to the point all lots are pressed and barreled, the winemaking angles to share are countless.

The knowledge you share, and the creative, smart ways in which you do it build your brand’s image, which in turn supports the premium you charge; so it goes straight to your bottom line.

Flex your winemaking in your marketing!

And if you are running low on ideas or time to execute them; or want a fresh look at your brand's sales and marketing; give us a call or send us an email.


https://leyackgroup.com/510-2/ 


Now, with extra recruiting power!
13 May, 2019

You may have heard of Leyack Group; a sharp winery consulting firm focused on the engines of growth: sales & marketing tactics and strategy.

Well now, we offer full service recruiting.


The talent in your team has more bearings on your winery’s success than the wines you make.

Have you thought about that?

You don’t go to the spot bulk market to “ameliorate” your wine.

Hiring from an online ad for a key position is almost the same.


For your next hiring need, consider this:

We have fifteen years of recruiting experience and a wide network inside our industry.

We operate with maximum integrity and truly enforce strict confidentiality.

Aside from that, there are three points that differentiate us from most other recruiters:

  • No gaps in communication: you want to know how the search is going, and we are there to share feedback and progress. There are no radio silence periods in a search. Same goes for handling of candidates, who could otherwise get lost through the process when your recruiter is not “on-it”.
  • Accountability: landing the talent that you deserve requires thorough process management and timely communications.
  • Flat-fee searches: predictability for your costs and, if there’s a need to increase compensation to get that ideal candidate, there’s no conflict of interest with our fees.


Let’s talk!

Send us an email and schedule a call.

Info@LeyackGroup.com

Hilmy Wines, Fredericksburg, TX

Thacher Winery, Paso Robles, CA

Timbre Winery, Arroyo Grande, CA

Bending Branch Winery, Comfort, TX

Bodegas Bianchi, San Rafael, Mendoza

Panama Botanicals, Panama

Your company?

 

 

Title Name Email Phone
Principal Amy Leyack amy@leyackgroup.com 707-921-8784
Consultant Gaston Leyack gaston@leyackgroup.com 805-697-6011