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950 Randolph St.
CA, 94559
United States
Paul Mabray

Market Leading Insights For Wine Brands

Emetry is the newest industry analytics platform delivering breakthrough data through our multiple partnerships, focused on generating high-impact outcomes.

Success now depends on being more informed than your competitors. Market intelligence, brand intelligence, and audience intelligence are not optional requirements for success but daily sources of insights for modern wine brands.


"Successful wineries 10 years from now will be those that adapted to a different consumer with different values." 

Source: Silicon Valley Bank Wine Report 2018


Emetry exists to deliver relevant, accurate and actionable consumer insights to the wine industry in one easy to use, constantly evolving platform.


  • The wine world has no idea what’s happening at the consumer level. They’re mired in sub-par samples, small studies, and misapplied generalizations. We exist to help wine brands understand and serve the actual humans in their market.
  • We exist to provide the wine industry an always-on data source of consumer behavior that powers actionable insights for those selling & marketing wine brands.
  • With Emetry’s comprehensive dataset and marketing leading data hygiene, it’s possible to pinpoint very specific opportunities for wine brands big and small. 
  • Data driven decision making is the only way forward. Get real time market intel on not only the health of your brand in the market but its relevance in the mind of your customers.





Meet Emetry's CEO Paul Mabray
Meet Emetry's CEO Paul Mabray
Paul Mabray has been a powerful change agent in the wine industry for over twenty years. He began his career working in traditional three-tier sales and marketing with Napa Ale Works and later innovating direct-to-consumer sales and marketing models with Niebaum Coppola. Since then, he has been at the forefront of all major digital trends for the wine industry, working with and when they entered the wine-digital space. He founded two companies that have significantly changed the US wine landscape for digital. First by introducing winery e-commerce with Inertia Beverage Group that transformed into pioneering winery e-commerce and then again introducing social media and social customer relationship management with He is considered the wine industry’s foremost futurist and thought leader, harnessing the power and potential of digital tools and methodologies to move the industry into the future.
Ken Burbary, Chief Strategy Officer
Ken Burbary, Chief Strategy Officer
Ken Burbary is a strategic digital marketing, data and analytics consultant for the most influential brands in the world. Ken provides guidance and business counsel to fortune 500 brands in the areas of digital strategy, digital marketing, marketing measurement, big data, analytics, emerging digital technologies, and digital business transformation. He is also a founding Digital Marketing Professor at Cornell University’s Digital Marketing Intensive program at Cornell Johnson Graduate School of Management. Prior to founding his own digital consultancy, Ken spent nearly 20 years in digital marketing & advertising industries where he is considered a nationally recognized expert on digital marketing analytics. Ken has held digital leadership positions such as Chief Digital Officer at Campbell Ewald, Director Digital Advisory Services at Ernst & Young, and VP, Strategy & Analysis at Digitas and has worked with some of the biggest names in marketing, including Goldman Sachs, American Express, Proctor & Gamble, Kraft, General Motors, Chevrolet, Delta Airlines, Walgreens, MillerCoors, Pfizer, the U.S. Navy and the U.S. Postal Service.
Monty Waldin interviews Paul Mabray
Monty Waldin talks to Paul Mabray at to discuss the digital futures of the wine industry.

News Archive

Emetry and Delectable Announce New Partnership to Bring Greater Consumer Insights to Wine Brands
25 September, 2018

NAPA, CALIFORNIA, SEPTEMBER 2018 - The Emetry team is excited to announce their first anchor data partnership, which is with Delectable, the leading social focused wine app that specializes in enabling consumers to rate, review and share their beverage experiences. The new partnership is aimed at driving improved business intelligence and consumer insights for enterprise wine brands.

The rise in consumer adoption of mobile wine apps presents brand owners with the possibilities of accessing new and massive volumes of relevant data. This “big data” has major implications to inform wine brands about shopping behaviors, competitive landscape, consumer reputation and brand health. By partnering with Delectable, Emetry will collect, integrate and analyze non-personal data to produce a SaaS analytics dashboard to give brands key insights.

Emetry CEO Paul Mabray says, “As we looked at the landscape of wine data, no other platform has as relevant and meaningful data for wineries as Delectable. Under the leadership of Antonio Galloni and Vinous they are creating a powerful community of engaged wine consumers. By analyzing the data, we can help wineries of all sizes make better data-driven decisions for their brands. The wine world has never before seen consumer data like this.”

The collaboration between these two platforms will allow wine brands to gain insight that arises from non-personal information being made available by Delectable, and enriched by additional layers of intelligence from Emetry’s data about wine shoppers and consumer behaviors.

“Providing wine consumers with the information they want, when they want it, and how they want to see it is a cornerstone of our approach at Vinous,” says Antonio Galloni, Vinous and Delectable CEO. “Now, by making non-personal data from Delectable available to Emetry, we are continuing that theme by helping to provide insight to wineries, so they can ultimately better serve the consumer.”

ABOUT EMETRY: Emetry is a new wine consumer insights solution that aggregates supply, demand, and consumption data and delivers them in real time, so wine brands can optimize their marketing spend.

ABOUT DELECTABLE: Known to many as the “Instagram of wine,” the Delectable app has been downloaded over a million times and has a strong following among wine savvy millennials, experienced collectors and industry professionals. Delectable allows users to scan a wine label with their smartphones and immediately pull up reviews and tasting notes from a rich community of fellow wine lovers, as well as Vinous’ team of critics. Delectable became part of leading wine critic’s Antonio Galloni’s Vinous platform in December 2016.

If you’d like more information, please email us at


Trade Show Booth # Information
Wine Industry Expo
06 Dec, 2018 to 06 Dec, 2018
Santa Rosa, CA
234 Emetry aims to deliver relevant, accurate and actionable consumer insights to the wine industry in one easy to use, constantly evolving platform. Stop by our booth for a peek into the future of wine industry insights with our beta software.

"Alpha Partners will be ahead of wine's new reality"


Become an early customer at a nominal fee per brand per month, and join our list of Alpha partners:


Wente Vineyards

Duckhorn Vineyards

O'Neill Vintners & Distillers


JaM Cellars

Cornerstone Cellars


Check out the Product tab for more information on the Alpha customer benefits or email us at

Title Name Email Phone
CEO Paul Mabray
CSO Ken Burbary
Director of Marketing Erica Gomez
Alpha Partnership
We’re looking for partners. Forward thinking brands that want to be ahead of change rather than chasing it. We will work together in a collaborative effort with our Alpha Partners to build the ...