COMPANY PROFILE

ARMSTRONG PRODUCTIONS

Armstrong Productions logo


CONTACT INFO

Address

210 Capitol St., #10
Salinas
CA, 93901
United States
Phone
831-809-7811
Fax
Primary
Ellen Wrona

Armstrong Productions: Video Marketing for the Wine Industry

It all started when my Grandma let me use her Brownie Camera when I was 8 years old. I was hooked on creating images that made people laugh, smile, think, and even tear up. Armstrong Productions has gone from shooting videos for local news to producing award-winning projects for commercial, non-profit, and government organizations. We pride ourselves in listening to your objectives and helping you bring those ideas to the screen.

 

It's all about visibility and getting your business noticed. . I'd love to connect with you for a free 30-minute conversation on how we can help your business become more visible in the world. Contact us at 831-809-7811 or ellen@ArmstrongProductions.com

Digital Media Storytelling


FILM & VIDEO PRODUCTION

 

  • Drone video and photos
  • Corporate Videos
  • Infomercials and Commercials
  • Website Videos
  • Sales Videos
  • Social Media & Marketing
  • HD Video
  • Library of Stock Photos & Video
  • Mobile Studio and Event Taping
  • Location Shooting
  • Live & Streaming Capabilities
  • Professional Audio and Microphones
Pickin' Grapes
Pickin' Grapes
Why you should share videos and photos of your harvest to social media
Yes, you DO have to star in your own video!
Yes, you DO have to star in your own video!
Starring in your own website video is the best way to get attention for your brand. Here's a fun sample of a very simple message with humor.
Tre Gatti Vineyards
Tre Gatti Vineyards
If you are confused as to how video can be of use in your marketing, here is a sample of a short branding video. The purpose of the video isn't to sell anything or give a lot of information but rather to build trust with your clients and give them an insight into your product.
Celebrating Women in Agriculture
Celebrating Women in Agriculture
The Monterey County Agricultural Commissioner's Office honors local women in agriculture and celebrates the contributions that they make to our county.

News Archive


Three reasons why you need to post a video of your harvest to social media
02 October, 2019

1. Most people out there aren't farmers. You'd be surprised how many city folks think that grapes grow on trees! It may seem everyday and mundane to you but it's fascinating to city slickers.


2. When your customers (and potential customers) see your product in its "raw" form, they begin to build a trust in your wine and see it as being personalized just for them.


3. If, as they say, a picture is worth a thousand words, then video is worth about a million words. Just 30-seconds of video can communicate a mountain of information to your clients and build loyalty to your wines by showing them a peek behind the scenes.


Bonus reason why you should post videos of your harvest: what better way to document the history of your vineyard than to have videos to show your grandkids? (Hey - look at how young we all looked back in 2019!)


If you have any questions about creating effective videos please don't hesitate to contact me for some free tips and advice!

Ellen Wrona, President, Armstrong Productions

ellen@ArmstrongProductions.com

831-809-87811




Yes, you DO have to star in your own video
20 August, 2019

 I have been looking at winery websites and am amazed that, while all of them have beautiful photos of grapes, bottles, and even the winery dogs, only about 10% of them have videos of the PEOPLE in their organization.


The best way to build a following for your brand is to relate to your customers - and what better way to do that than to talk to them? You don't have to be a professional speaker and you don't even have to say anything really profound. You just have to come across as friendly, approachable, and passionate about your wines. It is especially important if you don't have a tasting room and rely on your wine club to sell products.


"But, what will I say?" you may ask. Here's a 40 second sample of Paul Getzelman telling his fans how he and his wife Paula decided to plant a vineyard. It's short, it's humorous, and it shows his personality. There's much more to his story that he can include in a longer video but for a social media post 30 seconds is plenty. It gives his buyers a chance to get to know him, like him, and trust him - which leads to more sales.



So, don't be shy! Get yourself on camera and just talk. Need some tips on social media videos? Drop me a note and I'd be happy to chat with you and help you brainstorm ideas! ellen@armstrongproductions.com

Thanks, and I look forward to chatting with you,

Ellen Wrona, president

Armstrong Productions




Not sure how to start using video in your marketing? Here's Tip #1
06 August, 2019

There are thousands of statistics out there regarding the effectiveness of video marketing and they all come to the same basic conclusion - it works. There are several different categories of videos and the trick is to know where and when to use each style. No matter the size of your operation, you need to consider getting video on your website and social media.


As a general rule of thumb, use professionally produced videos when you are creating a brand or trying to attract new customers. Raw, unedited videos created on your phone are useful when communicating with existing customers or when sharing a timely event in your vineyard or winery. (think - "wow, look how close we are getting to harvesting this crop!")


This week I am going to discuss Brand Awareness Videos. These are generally very short (around 1 minute) and don't necessarily give the viewer a lot of information or sell anything. What they do is create a feel for your product. They create trust and give the potential client a peek into what you are all about. Are you trying to portray a classic and elegant feel or a more down-home country feel? Do you want to show your clients that your wines are lovingly created in your 6-acre vineyard (as in my sample here from Tre Gatti Vineyards) or perhaps you want to show that you specialize in a destination experience at your winery. 


The sample here is not a stand-alone video. Rather, it is a small segment of a marketing campaign that will include interviews with the vineyard owners, education on how to taste wines, a behind-the-scenes look at the harvest and even an up close and personal introduction to the Tre Gatti (three cats) that help with rodent control in the vineyard! 


In my next article I will discuss the benefits of brand awareness videos that include interviews. Yes - you DO need to be in your own videos! Please don't hesitate to contact me if you would like to get some tips on how to use video marketing in your business. I am happy to share free tips and answer any questions that you may have. You can email me at ellen@armstrongproductions.com or give me a call at 831-809-7811. I look forward to getting to know you!