It's July 1, which means you're about to start seeing "Christmas in July" everywhere. Retailers are already thinking about the holidays—even if it still feels like the middle of summer. Smart wineries should be doing the same. October, November, and December (OND) are your biggest sales months of the year. Holiday winery marketing doesn’t start in October—it starts now. They’re sprinting through Q3—right now—while everyone else is still daydreaming about hot cocoa and watching Christmas movies… you’ve got rosé in your glass and wine bundles to plan. Here's how to make the next 90 days count. 1. Clean Up Your Data — Because Bad Data Costs You Money This isn’t just about removing bounced emails. Bad data quietly drains OND revenue by blocking you from segmenting, targeting, or even reaching your customers. Your Move: Export your full email list (now, not later). Verify your SMS audience and make sure customer consent records are up to date. Use ChatGPT to help spot typos like gmaii.com

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season The holidays aren’t just busy, they’re your best chance to turn quick questions into lasting loyalty. Today’s shoppers are scrolling on phones, not standing at the tasting bar. The wineries winning December bring tasting-room warmth online with guest-first DTC moves. 1 Real-time webchat Turn Browsers into Buyers with Real-Time Webchat Bring hospitality to your website: help gift-givers pick the right bottle, answer shipping questions, and keep carts from drifting. RedChirp integrates with vinSUITE, so conversations save to the customer profile for thoughtful follow-ups and personalized offers. Prompt ideas for staff: Who is the gift for? What’s the budget? Red, white, or sparkling? Favorite foods? Learn more: RedChirp • vinSUITE eCommerce 2 Segmentation Reconnect with the Customers Who

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta into a gift-selling machine between Thanksgiving and New Year—if you understand what actually drives intent and how to spend wisely when every other brand on earth is screaming for attention. What follows is a ruthless, winery-specific playbook for the six-week window between Thanksgiving and New Year that prioritizes intent, protects margin, and leans on real benchmarks instead of folklore. First, reality: volume is there, but it clusters Holiday ecommerce keeps breaking records, with online spend hitting roughly $241.4B from Nov 1 to Dec 31 and mobile responsible for the majority of transactions. (Adobe Newsroom) Translation: your customers are buying on their

Everywhere you look right now—Hallmark Channel, Netflix, social media—it’s Christmas in July. And while most people are watching cozy movies and pretending it’s snowing outside, here’s a better question for wineries: Are you ready for your holiday season? October, November, and December (OND) are your biggest sales months of the year. Holiday winery marketing doesn’t start in October—it starts now. They’re sprinting through Q3—right now—while everyone else is still daydreaming about hot cocoa and watching Christmas movies… you’ve got rosé in your glass and wine bundles to plan. 1. Clean Up Your Data — Because Bad Data Costs You Money This isn’t just about removing bounced emails. Bad data quietly drains OND revenue by blocking you from segmenting, targeting, or even reaching your customers. Your Move: Export your full email list (now, not later). Use ChatGPT to help spot typos like gmaii.com in

As the busiest time of the year for wineries approaches, it’s crucial to prepare strategically for Q4 to ensure you’re capturing every possible sale. Whether you’re focusing on Direct-to-Consumer (DTC) channels or looking to expand your reach through events and collaborations, this guide will help you make the most of the holiday season. 📊 Analyze Your Data for Strategic Insights ☐ Dive Deep into Past Q4 Data: Review past Q4 sales data to identify trends in customer preferences and purchasing behavior. Understanding what worked (and what didn’t) will help you refine your approach. If you’re a new winery or your previous platform didn’t capture detailed data, focus on setting up robust data tracking this year. Use this Q4 as a baseline to gather insights that will guide your future strategies. Don’t hesitate to experiment with different marketing tactics to see what resonates most with your customers. ☐ Segment Your Audience: Utilize data segme

Introduction ‘Tis the season to uncork success and sell more wine! December is the perfect time for wineries to engage customers, boost sales and spread holiday cheer. In this article, we’ll unveil 12 creative holiday campaign ideas to ensure a festive and profitable December. 1. Virtual Tastings & Experiences Bring the winery experience to customers’ homes with virtual tastings and events. Host live sessions where enthusiasts can sample wines with the winemaker and interact with the winery team. Offer the wines in a bundle ahead of the event to encourage sales and provide attendees with a special discount code at the end of the event to promote additional purchases! Kivelstadt Cellars offers discounts at different price points. Courtesy of kivelstadtcellars.com.2. Festive Gift Sets Curate special holiday gift sets, pairing wines with complementary items such as gourmet chocolates and other snacks or custom wine accessories. Offering bundles can increase the avera

It may only be Christmas in July, but the busy holiday season is right around the corner! Not to worry, we're here to help you prepare with our comprehensive checklist to sell more wine in Q4. 📈 Analyze Your Data ☐ Analyze past sales data to identify trends and anticipate customer preferences. ☐ Look back at campaigns from previous years (if applicable) and review the success of each campaign. What were your open, click, and unsubscribe rates for different emails? What campaigns generated the most revenue? ☐ Review your sales by channel reports to identify your products sold by month through eCommerce, tasting room, and any other sales channels you have. ☐ Create segmented audiences based on previous holiday shopping trends for best results. Who purchased from you in previous Q4s? Which customers ship to multiple addresses during the holidays? Who shops during your Black Friday and/or Cyber Monday sales? ☐ Review successful and unsuccessful campaigns from previous yea

Peak shipping season is just around the corner, which means that now is the time to plan ahead for all of the opportunities that come with holiday gifting.  What kind of planning? It’s not enough to make sure you (or your fulfillment house) have enough bottles on hand and a calendar of wine club drop dates—you’ll want to make sure that each element is in place for the perfect customer experience. So here’s our own recipe for peak holiday shipping season success: Be flexible to seize the opportunity. If COVID taught us anything, it was how to be flexible and adaptive. For example, it led to a major shift in gifting trends: People bought fewer single bottles of wine for parties… BUT companies, for their part, sent out many more gift baskets in lieu of throwing lavish holiday parties. There was an incredible opportunity here for wineries that recognized it. Be creative with kitting. So you want to get on board with all that gifting? There are tons

eCommerce and buying patterns have drastically changed in the wake of COVID-19. With these DTC shifts comes the opportunity for wineries to really explore and expand their unique and personalized offerings.  Corporate gifting, holiday gift packs, and tasting kits really took off as companies and individuals replaced in-person happy hours and parties with gifts shipped to people’s homes. As we experienced over the last year though, supply chains have also been greatly affected, leaving many supplies we take for granted unavailable. What this means is that kitting could potentially be a much more profitable line than before, but wineries will have to both get creative with their kitting ideas to stand out from the crowd, and be flexible in implementing those ideas to stay within what is feasible. Doing both will take some planning, and the time to do that planning is now, in the summer, with your logistics partner. Getting Creative with Kitting Offering kits is a great way to

Every year, the holiday season presents wineries with an outsize opportunity to promote wines and gift sets online to drive DTC revenue. Yet according to our data, few wineries fully capitalize on ecommerce as a sales channel — during gifting season, or even at all. 2020 is, unequivocally, the year to change that. > Here's how to prime your winery website for the holidays.