What To Do Next: Actionable Takeaways from Our Fall Club Webinar In last week’s Enolytics webinar, three industry DTC pros dropped best tips on making the most of your Fall wine club shipment. Here’s a summary—short and sweet!—with thanks to April Enos from Joseph Phelps, Nadia Kinkade from PEJU, and Ed Thralls from Dutton-Goldfield. Audit data quality before club processing. Identify missing phone, email, address, or name data, and clean records up front rather than discovering gaps mid-processing. Thank you, April! Check default shipment acceptance rates by club tier. Do this at budget time and again right before the Fall shipment. If acceptance is slipping, revisit whether the wine offerings still match what each tier’s customers actually want. Thank you, Nadia! Adopt a structured retention workflow, not ad hoc outreach. Predict → Prepare → Reach Out → Take Action → Record Disposition → Follow Up → Learn → Predict Again, with special attention to new members in their first 90 days

It's July 1, which means you're about to start seeing "Christmas in July" everywhere. Retailers are already thinking about the holidays—even if it still feels like the middle of summer. Smart wineries should be doing the same. October, November, and December (OND) are your biggest sales months of the year. Holiday winery marketing doesn’t start in October—it starts now. They’re sprinting through Q3—right now—while everyone else is still daydreaming about hot cocoa and watching Christmas movies… you’ve got rosé in your glass and wine bundles to plan. Here's how to make the next 90 days count. 1. Clean Up Your Data — Because Bad Data Costs You Money This isn’t just about removing bounced emails. Bad data quietly drains OND revenue by blocking you from segmenting, targeting, or even reaching your customers. Your Move: Export your full email list (now, not later). Verify your SMS audience and make sure customer consent records are up to date. Use ChatGPT to help spot typos like gmaii.com

The partnership creates a seamless path from DTC fulfillment to wholesale distribution, giving wineries more flexibility, more reach, and fewer operational headaches. SAN JOSE, Calif. and NAPA, Calif., June 8, 2026—LibDib, the leading web-based alcohol distributor, and BeyondVino, a modern fulfillment and winery technology platform, today announced a strategic partnership designed to make it easier for wineries to manage both direct-to-consumer (DTC) and wholesale sales through a connected, scalable solution. “Wine brands today need flexible solutions that support how they actually sell,” said Jake Aukes, Director of Sales at BeyondVino. “By combining BeyondVino’s fulfillment capabilities with LibDib’s distribution network, we’re removing friction from the process and giving wineries a simpler way to grow. Whether a bottle is headed to a consumer’s doorstep or a retailer’s shelf, brands deserve a solution that works seamlessly behind the scenes.” The partnership brings together LibDib’

Above the Fog, Above Expectations Available: 2026 Howell Mountain Cabernet Sauvignon fruit — a rare opportunity to source mountain-grown Cabernet from one of Napa Valley’s most prestigious and distinctive AVAs. Howell Mountain is renowned for producing Cabernet Sauvignon with intense concentration, powerful structure, and exceptional aging potential, thanks to its high-elevation vineyards, volcanic soils, and position above the valley fog line. Vineyards in the appellation sit at elevations above 1,400 feet, where abundant sunlight and well-drained soils contribute to smaller berries and deeply expressive wines. As the industry moves into the heart of vineyard sourcing season, wineries are actively evaluating fruit opportunities and securing vineyard partnerships for the upcoming harvest. Listings like this provide the chance to lock in fruit from one of Napa Valley's most sought-after mountain appellations before harvest commitments begin to tighten. View Listing As vineyard sourcin

2025 in review; looking ahead to 2026 This month’s California Report looks back at 2025 on the bulk wine and grape markets and ahead to what we might expect to see in 2026. Bulk inventory charts for a number of 12-month ranges – and updated for January – are included, so too SipSource US wholesaler depletions data that takes in the opening two months of the important OND sales period, and the first packaging bulletin of the year from our friends at Saxco. A Q&A with Ciatti broker Chris Welch, discussing the current wine consumption and bulk market situation, will be published in the coming days. It is fair to say 2025 – like 2023 and 2024 before it – was not an easy year for California’s wine industry, nor was it for the wine industry globally. Evolving consumer preferences as the Baby Boomer generation shrinks, persisting post-pandemic inflationary tailwinds, and economic and political uncertainty, have been eroding sales in most major wine-con