Making the right pest and disease management decisions comes down to timing, and getting it wrong can mean wasted inputs, higher costs, and increased crop risk. In this webinar, you’ll learn how growers are using NEWA decision-support models together with on-site weather data to make more precise IPM decisions for spray timing, irrigation, and crop thinning. Join Jon Clements (UMass Extension) and Matt Sharp (HOBO) as they walk through how NEWA models work in practice and how integrating real-time weather data can help improve the accuracy and effectiveness of your management decisions. This session will include a live demonstration of the NEWA website, where you’ll see how to use IPM tools to support real-time decision-making in the field. In this session, you’ll learn: How to use NEWA models to improve spray timing and reduce unnecessary fungicide applications How weather data supports better irrigation decisions, especially in high-density orchards How thinning models help optimiz

Learn how NEWA's hyper-localized modeling, paired with HOBO weather stations, helps growers use the optimal pest management and disease countermeasures.  Jon Clements, Extension Fruit Team Leader at UMASS Amherst presents the models and tools that NEWA has developed to help growers with insect pest and plant disease risk assessment, and Matt Sharp of HOBO presents how HOBO stations work with NEWA's tools. How to use NEWA Models for Growing Recommendations In the first portion, Jon will demonstrate how to use NEWA models for recommendations on spray schedules, irrigation and thinning models, including: Integrated Pest Management (IPM): Using the Apple Scab Model for targeted fungicide applications to reduces chemical costs and improve the timing of sprays. Irrigation Optimization: Use data on precipitation and environmental demand to help manage water, particularly for drought monitoring in high-density orchards with smaller root systems. Crop Thinning Decisions: The tool

Bottle360: Redefining DTC Wine Sales Proven Bottom-Line Results The trend toward wine subscriptions and modernized membership formats relies on personalization. That means wineries need to tailor their messaging, pricing and communications to individual wine consumers. Making personalization flexible, is the most sought-after function in Direct-to-Consumer (DTC) programs, but many users find that their software makes it hard to accomplish. Bottle360 is tackling this challenge. “The tools a winery needs to boost new consumer sales and earn repeat orders have to be highly flexible to personalize customer experiences but also match the individuality and uniqueness of each winery,” says Katherine Adams, the CEO and founder of Bottle360. “That is why we focused on developing the right tools that offer versatile ways for the winery to transform how they connect with their potential customers and foster deeper loyalty with existing ones. Our goal is to increa

Join our free 45-minute HOBO Thought Leader Webinar, presented by Dan Olmstead, Senior Extension Associate and Project Lead of NEWA (Network for Environment and Weather Applications) for the New York State Integrated Pest Management Program at Cornell University. In this session, Dan will explain how highly accurate weather data can help growers make smart decisions and employ climate-smart practices that lead to better crops and increased yields & profits. Webinar topics include: Leveraging weather data to mitigate crop production risk from pests, diseases, and extreme weather events Real-world examples of how growers have benefited from weather monitoring Advantages of using onsite weather stations for more accurate, site-specific data Combining HOBO weather station data with NOAA forecast data and NEWA models for plant disease, insect pest development, and crop production Don’t miss this opportunity to discover how harnessing advanced weather insights can elevate agricultu

Smart Monitoring Solutions for Smart Growing Decisions Microclimate monitoring and closely tracking parameters like soil moisture using precise data equips you with vital insights that help you make the smartest viticultural decisions—protecting crops…improving yields…conserving water.  Maximize your vineyard monitoring efforts with a HOBOnet remote sensor network—a flexible, scalable IoT solution that lets you track growing conditions in real-time with research-grade wireless sensors, remote monitoring and weather stations, and wireless data loggers for soil moisture, temperature, light intensity, PAR, evapotranspiration, wind, and many other parameters, from weather to water. Plus, connect to powerful industry tools like NEWA with our cloud software solutions. Explore our vineyard monitoring systems here. 

Join Vineyard Team and the Paso Robles Wine Country Alliance for an educational event that brings together wine industry professionals and energy partners for a half-day of sessions and networking focused on sustainable energy. THURSDAY, MARCH 14 8:00 A.M. - 1:00 P.M. SPRINGHILL SUITES BY MARRIOTT 900 EL CAMINO REAL, ATASCADERO REGISTER Itinerary: 8:00 – 8:30 a.m. …………….. Check-in, Coffee & Networking 8:30 – 9:00 a.m. …………….. Program Begins & Introductions 9:00 – 10:00 a.m. ……….….. Session 1: Energy Shift for the Wine Industry 10:00 – 11:00 a.m. …………. Session 2: Building Resiliency 11:00 a.m. – 12:00 p.m......… Session 3: Leveraging Energy Sustainability 12:00 – 1:00 p.m. …………… Networking Lunch REGISTER SPEAKERS & TOPICS INCLUDE: Energy Shift for the Wine In

Join Vineyard Team and the Paso Robles Wine Country Alliance for an educational event that brings together wine industry professionals and energy partners for a half-day of sessions and networking focused on sustainable energy. THURSDAY, MARCH 14 8:00 A.M. - 1:00 P.M. SPRINGHILL SUITES BY MARRIOTT 900 EL CAMINO REAL, ATASCADERO  REGISTER   Itinerary: 8:00 – 8:30 a.m. …………….. Check-in, Coffee & Networking 8:30 – 9:00 a.m. …………….. Program Begins & Introductions 9:00 – 10:00 a.m. ……….….. Session 1: Energy Shift for the Wine Industry 10:00 – 11:00 a.m. …………. Session 2: Building Resiliency 11:00 a.m. – 12:00 p.m......… Session 3: Leveraging Energy Sustainability 12:00 – 1:00 p.m. …………… Networking Lunch  REGISTER      SPEAKERS &

Rain during harvest can be a headache! While it can interrupt the natural flow of operations, agility in harvesting is key. Follow these 5 quick tips to ensure a smooth harvest regardless of precipitation and avoid any unnecessary damage to your end product. Tip #1 - Do not harvest grapes immediately after rain. Harvesting grapes that contain additional water will result in a diluted must that can throw off the delicate balance of sugar and acid. As water has a higher pH than wine grapes, it can also raise pH levels in your wine! It is a best practice to leave the grapes to dry on the vine for at least two to three hours, if not a day or two, after any rain before picking. Tip #2 - Plan to use any breaks from rain to give yourself a head start! While rain can be an annoyance, it also can allow some extra breathing time to prepare other fruits or get things in line for crush. Planning ahead can make the rain a productive break from the chaos and a chance to strategize. Tip #3