Wineries that are finding traction aren't just grinding harder. They're leaning on better tools. Tools, that is, that do the heavy lifting so that the wineries can focus on what they do best: making great wine and building real relationships with their customers. That's what this free webinar is all about, on Thursday, April 9 at 11 am PST / 2 pm EST. We'll walk you through the specific tools and strategies that are helping wineries grow — even in a down market. Here's a preview of what we'll cover: AI-driven sales suggestions. Our machine learning algorithms look at your customer data and tell you exactly who to call, what wine to pitch them, and when. These are smart, predictive tools for both sales and customer retention that lead directly to increased revenue. Marketing automation that actually works. Set up a highly targeted campaign in about five minutes (minus writing the actual message), with built-in safeguards so you don't overserve your

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t about branding. It was about structure. Most winery websites aren’t broken, but they aren’t built as decision environments either. Calls to action are unclear, revenue pathways are buried, shipping surprises appear late, and wine club often lives in isolation instead of throughout the buying journey. After auditing winery sites across regions and production sizes, the pattern is consistent: performance is constrained by friction, not effort. Most wineries don’t have a traffic problem. They have a conversion architecture problem. Before increasing ad spend or launching another promotion, run a winery website audit — on your phone. Start at the homepage and move t

From blog posts and email campaigns to Instagram Reels and virtual tastings, the content you create sets the tone for how people discover, engage with, and connect to your winery. Great content isn’t just filler for your website or social media—it’s a powerhouse tool for growing your winery’s audience, converting casual visitors into loyal wine club members, and driving revenue.  Even better, content works double-duty: it supports inbound marketing, by attracting new customers who find you organically, and outbound marketing, by amplifying your message through ads, email, and other promotional efforts. Whether you’re sharing your winemaking journey, crafting a how-to wine pairing guide, or highlighting your latest release, well-planned content is key to building your brand and boosting your sales. Here’s how to create winery content that attracts, engages, and converts your audience into loyal customers and club members. What Is Inbound Marketi

June 3, 2024 – Erica Harrop, Founder and CEO of Global Package, is thrilled to announce the addition of her son, Daniel, to the Global Package sales team. “Needless to say, Daniel has been immersed in the wine and spirits industry since childhood, and I am so happy he wanted to continue that interest as a professional,” says Harrop. Daniel graduated from Sonoma State in May 2021 with a B.A. in Business Administration and a concentration in Wine Business Strategies, including a WSET certification, bestowed by The Wine & Spirit Education Trust, which is a global organization that arranges courses and exams in the fields of wine, spirits, beer, and sake. Upon graduation, Daniel worked for Advantage Solutions Marketing Partners as Business Development Representative for Anheuser-Busch LLC, where he introduced and grew their new Seltzer brands and Cutwater Cocktails, overseeing all facets of these launches. According to Daniel, “that experience cemented my a

The reports are in, and traffic is down year on year (to date) in many regions. While all are hopeful it will return to at least 2019 levels, several WISE wineries are focusing on driving revenue beyond the tasting room. Here are three ways to drive revenue even when traffic is slow. 1. Old School – Calling Our Customers. It is time for old fashioned dialing for dollars. What a perfect time to call fans (Members, Alumni Members, First Time Buyers) with an offer before it gets too warm for summer shipping. If tasting room labor is too high for the lack of traffic, staff can either have hours cut or be given the opportunity to reach out to their favorite guests via phone. What to consider: Team members. Some are hesitant to call, it is a different skill set after all and they may be feeling a bit rusty, but many have come to enjoy this revenue generating project. Find team members who are goal-driven, have good listening skills, demonstrate passion, don’t take ‘no&

Join Jennie Gilbert, RedChirp Cofounder, and Molly Spurgin, vinSUITE Marketing Coordinator, as we unveil the secrets to leveraging text-based communication to drive sales. Learn exactly what has worked best for others, backed by insights from hundreds of wineries already utilizing SMS strategies.  Our focused discussion will be divided into three sections:  1. Inbound Essentials: Discover insights gleaned from analyzing tens of thousands of inbound conversations between real wineries and their customers, along with practical best practices uncovered by AI sentiment analysis.  2. Bulk Messaging Mastery: Gain insights from extensive analysis of outbound text campaigns across multiple wineries, real campaign examples, segmentation tutorials, and how to use them to boost non-club sales.  3. Navigating 2024 Challenges: Address emerging challenges and capitalize on opportunities with strategies you can implement this quarter to boost visits, reduce returns, and execute be

RedChirp and Outshinery are making it easier than ever for wineries to engage at scale!  Both tech companies have teamed up to provide wine brands with a seamless integration that simplifies sending captivating product images alongside compliant text messages. This integration eliminates the hassle of collecting, resizing, and distributing visual content along with highly engaging text messages that drive conversions. With ease, users can enhance the effectiveness of their oneon-one or bulk messages by effortlessly incorporating high-quality bottle shots and lifestyle images to boost sales.  Outshinery is a creative technology company specializing in delivering exceptional, photorealistic digital imagery and visual content for the alcoholic beverage industry. They help wine and liquor brands around the world market their products more effectively by providing all the necessary visual content without requiring physical bottles to be sent.  RedChirp helps highly regulated

Napa, California, June 26, 2023 — RedChirp, a leading business texting platform catering to highly regulated industries, is delighted to announce its strategic integration with WinePulse, a trusted provider of DTC reporting and analytics solutions for wineries. This elegant collaboration will streamline and optimize the way wineries market to, nurture, and build relationships with customers and prospects. The integration between RedChirp and WinePulse brings together the power of robust texting capabilities and a comprehensive DTC reporting and analytics platform, making it easy to streamline operations, improve communication, and drive sales growth. By leveraging this powerful integration, wineries can now reach customer customers via text messaging — today’s most opened and engaging communication channel — while using detailed analytics to remain laser focused on communicating the right message to the right customers and prospects. Key Features of the Red

Monvera Glass Decoration, an industry leader in screen printed bottles is celebrating its 15th anniversary with a further expansion of its printing and warehouse facility and a newly published website. Monvera’s production and warehouse facility has grown to 82,000 square feet within the historic Ford Assembly Building on the waterfront in Richmond, California. The building is conveniently located close to Interstate 580 and Interstate 80, allowing for ease of shipment of inbound glass from Oakland Port and glass supplier warehouses and outbound decorated glass to customers across the United States and Canada. “Fifteen years ago, we started Monvera in a 5,000-square-foot warehouse. The addition of this new warehouse space marks our 4th major expansion”, says Caitriona Anderson, Monvera’s VP of Sales & Marketing. “The additional space will be used to house our third firing lehr, additional printing equipment, and glass for our larger customers. These ne

Napa, Calif., August 16, 2022 — Business texting platform RedChirp continues to invest in serving the unique regulatory needs and communication challenges faced by DTC wineries with the acquisition of Vimbibe. Launched in 2020 by Highway 29 Creative, Vimbibe was the first wine industry specific texting platform. RedChirp looks forward to welcoming Vimbibe customers to the rapidly growing RedChirp platform.  "Here at RedChirp, we’re so excited to continue Vimbibe’s mission of revolutionizing DTC communications,” says Jennie Gilbert, Co-Founder of RedChirp. “We look forward to welcoming their customers — some of the very first wineries to embrace the power of text messaging — and growing with them as we raise the bar with effortless compliance, powerful automation, and meaningful integrations.”  “This acquisition is a huge step forward for the DTC wine industry,” says Simon Solis-Cohen, founder o