Russian River Pinot — Secure It Early Now available: Russian River Valley Pinot Noir grapes — a sought-after opportunity to source fruit from one of California’s most iconic cool-climate regions. Russian River Valley is known for its morning fog, coastal influence, and extended growing season, allowing Pinot Noir to develop vibrant red fruit, natural acidity, and layered complexity. It’s a region that consistently delivers wines with both elegance and depth — highly valued in premium Pinot programs. As wineries move deeper into vineyard sourcing for the upcoming harvest, listings like this offer a timely chance to secure fruit from a proven AVA before availability tightens. View Listing The WIN Marketplace is built to connect buyers and sellers across the wine industry, and vineyard listings like these Russian River Valley Pinot Noir grapes highlight how the platform helps wineries secure fruit from highly regarded growing regions. Known for its cool-climate conditions and consistent

Reimagining Vineyards. Revitalizing Revenue. Reconnecting with Community.  For over 40 years, Allen Land Design has helped shape the beauty and function of Northern California’s iconic wine country. We’ve built bocce courts, tasting patios, and elegant garden  landscapes. But today, every winery has these—and still, many are struggling.  It’s time for something new.  Introducing: “Beyond the Vines” – A New Vision for Wine Country  We are partnering with forward-thinking wineries ready to transform unused or underperforming vineyard blocks (5–25 acres) into innovative, revenue-generating, and community-driven destinations.  Instead of competing with 5–7 tastings in a day, offer your guests a 2–3 hour immersive experience that blends agriculture, art, technology, food, and connection.  What’s Growing Next? (Hint: It’s not just grapes)  Before the grape boom, Sonoma and Napa counties grew:  • Grains (wheat, barley) – Perfect for

At Alexander Valley Winegrowers, community is everything. From educational programs and grower advocacy to signature events like TASTE Alexander Valley and Wine Week, none of it happens in a vacuum. It happens because of partnership. It happens because businesses across Sonoma County believe in the strength, stewardship, and future of Alexander Valley. Today, we want to publicly and wholeheartedly thank our 2026 Annual Sponsors. Strong Partnerships Build a Stronger Alexander Valley When people think about wine country, they often picture vineyards and tasting rooms. What they don’t always see is the network behind the scenes — the agricultural lenders, insurance partners, hospitality leaders, local chambers, and community businesses that help power our region. Because of these partnerships, AVW is able to: Host valley-wide events that drive tourism and economic vitality Provide marketing and promotional support to our winery members Support educational programming for

Second-Year Sponsorship Highlights American Wine Industry’s Economic Impact and Community Building Mission  WineAmerica, the National Association of American Wineries, announced today its proud sponsorship of the 2025 Come Over October Congressional Wine Caucus press conference and reception, taking place on October 8th in Washington, D.C. This marks the second consecutive year WineAmerica has supported this important invitation-only industry event, demonstrating the organization’s continued commitment to fostering bipartisan support for America’s burgeoning wine industry.  The reception will showcase wines from across many states, celebrating the breadth, diversity and quality of American wine production from coast to coast. This comprehensive representation underscores the truly national scope of the American wine industry, which now includes 10,637 wine producers operating in every state. Economic Powerhouse Supporting American Communities WineAmerica&r

Learn innovative methods for managing bird and vertebrate pests in vineyards. Bart Haycraft (Jackson Family Wines) and falconer Pogerof Scott discuss using falconry to deter birds. Chad Foster (Maverick Farming) shares his use of an autonomous bird laser deterrent. Kevin Garcia Lopez and Sarah Lord (Cal Poly) will present their barn owl research, focusing on nest box occupancy and how changes in vineyard habitat affect foraging behavior. The event will feature a live falconry demonstration and give attendees the opportunity to view a bird laser, including the autonomous bird laser deterrent system. Speakers: Bart Haycraft, Jackson Family Wines Pogerof Scott, Falconer Chad Foster, Maverick Farming  Joseph Traut, Cypress Agritech Graham Evans, Cypress Agritech Riley Boylan, Cypress Agritech Kevin Garcia Lopez, Cal Poly Sarah Lord, Cal Poly CE Approved: DPR 2 - O; CCA 2 - IPM

Wineries know that great wine isn’t just about what’s in the glass—it’s about the people we share it with.  Now, imagine taking that connection beyond the tasting room and into the world.   The WISE Travel Series is designed to help wineries deepen relationships with their biggest fans through immersive travel experiences. Whether it’s sipping Brunello in Tuscany with Ciao Andiamo or sailing through legendary wine regions on the rivers of Europe with Expedia Wine Club Cruises, these journeys create unforgettable moments that strengthen loyalty and build lifelong brand advocates.   Since our wine club members and best customers are already traveling the world, why not join them? Sharing meals, exploring vineyards, and discovering new cultures together fosters an unparalleled bond—one that keeps your winery top of mind and heart.   We’re teaming up with trusted travel partners to make hosting your own winery trip seamless and

The ninth annual Rich Smith Award of Excellence for outstanding contributions to the American grape and wine industry was presented today to Emily Hodson, the winemaker at Veritas Vineyards and Winery, a co-owner of Flying Fox Vineyards and Winery, and an active leader in the Virginia wine industry. Members of the Smith family and sponsoring organizations present the Rich Smith award to Emily Hodson (third from left). The prestigious award annually reflects the spirit and accomplishments of the late Richard (Rich) Smith, founder of Valley Farm Management and Smith Family Wines in California’s Santa Lucia Highlands wine region in Monterey County. Rich was first and foremost a family man, but also a successful grape grower and winery owner, and a highly respected colleague known for the combination of passion, commitment and collaboration which helped advance the American grape and wine industry. Ever since Rich passed away in December 2015, three organizations—WineAmerica, N

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t Have to Do It All—Start Small and Stay True to Your Brand Attracting younger wine lovers doesn’t mean you need to overhaul everything or abandon your roots. Instead, consider making a few strategic shifts that align with your brand. Maybe your website keeps the traditional tasting notes, but you have fun with social media. Maybe your weekends are reserved for 21+ reservation-only tastings, but your weekdays are more relaxed and family-friendly. The key is finding what works for you and your audience. Now, let’s dive into some ideas. 1. Flex Your Wine Club Options Your wine club isn’t working for everyone. Sure, your loyal members lov

New ownership continues Grand Cru's legacy of supporting Sonoma County's small, independent wineries. WINDSOR, Calif., (Dec. 10, 2024) – Grand Cru Custom Crush, a winery collective based in Windsor, California, is excited to announce a new chapter in its history with the acquisition of ownership by Jake and Maggie Coin, effective 12/1/2024. The Coins are committed to continuing Grand Cru's core values of quality, collaboration, and sustainability, ensuring its continued success as a premier destination for Sonoma County's family-owned wineries. Jake and Maggie Coin, founders and owners of Copper Six Winery, have been connected to Grand Cru Custom Crush since 2022, when they began crushing their wines at the facility. Their relationship with Grand Cru, combined with their dedication to producing high-quality wines, makes them uniquely positioned to lead the facility into its next chapter. "We are thrilled to become part of Grand Cru Custom Crush in this

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a place people want to come back to. This guide dives into fresh ideas to help your winery stand out, turning it into a destination where visitors feel welcome, excited, and connected to what you offer. Create Unique, Social Experiences In today’s market, wineries that stand out provide more than just a tasting—they create memorable, shareable experiences that make guests want to stay longer and come back. Enhancing the Atmosphere with Music: Music adds energy and can make an ordinary tasting feel like an event. Hosting live music, whether it’s a local band or acoustic performer, brings people together and keeps them engaged. Many wineries schedule music on weekends to attr