The latest release of SNAPSHOT, Enolytics’ industry-wide report on winery performance, went live over the weekend. We release it on the first day or two of every month, for an up-to-the-minute reading of how our industry is weathering the current storms. It’s FREE to access — you can find it here — and it’s our way of contributing important information about DTC wine data across the country. How is YOUR winery doing, compared to your peers? There’s a quick and easy way to find out. While the industry-wide report is FREE for all to access, we are now offering a customized benchmarking report where you can compare your winery’s performance against an anonymized cohort of your peers. 1 Define Your Own Cohort. Tell us the parameters of the wineries you want to measure against, namely the Region or AVAs, and your Average Bottle Price. Just click over to this form and fill in the information. 2 Select Your Cadence. Tell us how often you’d like to receive your report. We release them at the b

Join Bottle360, Enolytics, WineGlass Marketing and RedChirp for a practical look at the key website improvements wineries should prioritize in 2026. This 30-minute presentation will explore ways to strengthen your winery’s digital presence and better support the customer journey, followed by a live Q&A. Wednesday, August 5 | 10 a.m. Pacific | Zoom Webinar

We just released the newest Enolytics Snapshot — our free, monthly look at how the DTC wine industry is actually performing, right now, in real numbers. Here are three smart tips that caught our attention this month. Tip #1: Focus on Value per Visit Don't wait for volume to recover. The wineries holding their ground aren't selling more bottles — they're selling smarter. Look at your Average Order Value and ask where you have room to move it: through bundling, through tiered offerings, through staff training on upselling. Pricing power is a skill. Practice it now, while the market is teaching you to. Tip #2: Treat your Tasting Room Pipeline as the Urgent Priority it is May's data showed signups outpacing attrition for positive net club growth of 0.5% — proof that conversion works when the ask is made consistently. Since you can't always control foot traffic, control what happens when guests do arrive. Audit your club invitation process. Is every guest receiving a warm, genuine invitatio

FOR IMMEDIATE RELEASE Corksy and Enolytics Launch Integration to Help Wineries Turn Data Into Smarter Growth Decisions Connecting winery commerce and customer data with powerful analytics across DTC, wine club, and inventory performance Irvine, CA (May 6, 2026) — Corksy, the modern direct-to-consumer (DTC) platform for wineries, today announced its integration with Enolytics is now live for all mutual customers. The integration connects Corksy’s commerce and customer data directly into Enolytics’ analytics platform, giving wineries a clearer, faster way to understand performance and make more informed decisions. As wineries continue to invest in DTC, the challenge isn’t access to data—it’s making sense of it. This integration brings together day-to-day operational data from Corksy with Enolytics’ industry-leading data analytics, helping teams move from reports to real insights without added complexity. “At Enolytics, our goal has always been to help wineries turn data into decisions,”

Wineries that are finding traction aren't just grinding harder. They're leaning on better tools. Tools, that is, that do the heavy lifting so that the wineries can focus on what they do best: making great wine and building real relationships with their customers. That's what this free webinar is all about, on Thursday, April 9 at 11 am PST / 2 pm EST. We'll walk you through the specific tools and strategies that are helping wineries grow — even in a down market. Here's a preview of what we'll cover: AI-driven sales suggestions. Our machine learning algorithms look at your customer data and tell you exactly who to call, what wine to pitch them, and when. These are smart, predictive tools for both sales and customer retention that lead directly to increased revenue. Marketing automation that actually works. Set up a highly targeted campaign in about five minutes (minus writing the actual message), with built-in safeguards so you don't overserve your

“Peer to peer.” What are my neighbors doing? How are my neighbors doing, in relation to my winery? I’m all for running your own race, and doing what’s right for your own brand and your own business. I also understand that we live in a tight, relational ecosystem of wine. What’s happening with your peers matters and it can provide important perspective and context for what’s happening with you. This week I’d like to hover over two peer-to-peer perspectives. First up, our latest “snapshot” from January, highlighting key metrics across our entire dataset. For the first time we’re also including the WISE Triple Score, thanks to our newest partnership with the WISE team. Important takeaways from this community snapshot: Wineries gathered more customer data this January than last January, successfully building their databases for future marketing efforts. Winning wineries convert improved data capture and club conversion

First, gratitude. Thank you all, so much, for your tremendous response to our webinar invitation last week. WOW. We aim to offer information that you, our community, find valuable, and we seem to have hit the target. If you haven’t yet, you’re welcome to sign up here.  You'll also see the lineup of topics we’ll cover during the webinar. We’ve invited an awesome slate of industry pros to speak to each topic in turn. The live webinar is happening TOMORROW at 11 am PST.  Yes, we’re recording the session and we’ll send the link around afterward. We’d love to see you. Especially because today we’re SWEETENING THE POT! We have a very special guest who will be joining us at the end of the hour with an announcement that’s two-plus years in the making. Trust me, you will want to hear this. Sign up. Tune in. And use these tools to their fullest in 2026! Thank you, as always, for your interest and support -- Cathy

Maybe you, too, are feeling the pinch of a tougher market in wine these days. That’s exactly when the right data, and the right use of that data, makes all the difference. Join us to see what the Enolytics team has been building to help you sell smarter, work more efficiently, and stay ahead of the curve. What we'll cover: Marketing Automations & Integrations — Make money while you sleep. Create automated audiences in Enolytics and let us sync with Klaviyo, Mailchimp, and RedChirp to do the heavy lifting Reservation Integrations — View your Tock, Commerce7, or eCellar reservations alongside your sales and marketing data—finally, one place for everything Sell More Now! — We're making it so easy to sell more wine, even your Uncle Bob could do it. Never waste time wondering what wines to pitch again Price Elasticity — Discover which wines have room to move on price—and which ones don't Enolytics Wholesale & RFV — Know

Friends! Happy New Year to you. We're jumping right into 2026 with a special announcement: Enolytics SNAPSHOT just went live. Snapshot is exactly as it sounds: Quick. At-a-glance. Visual. Timely. Gut check. And free. In this case, we'll be snapshotting the wine DTC landscape on the first or second day of every month. Today's snapshot includes all of DTC wine sales in 2025, and also Q4 of 2025, and the month of December 2025 specifically. HERE IT IS. Snapshot is FREE for anyone to access. We've built it to automate monthly, so that you can reliably keep your finger on the business pulse of our industry. Snapshot is another way that Enolytics is giving back to our community, and to helping raise the bar around wine, data and results. I'd love to hear what you think, and how we can make it better. Thank you, as always, for reading and for your interest -- Cathy

Enolytics, the leading data insights company for the wine industry, today announced the launch of Enolytics Live, a new mobile app that gives wineries and wine brands real-time visibility into their daily sales performance across multiple channels — anytime, anywhere. With Enolytics Live, winery teams can now track their key sales metrics on the go through clear, interactive dashboards that auto-update on any mobile device. It’s the first application of its kind that is custom-built for wine brands, bringing mobile access to sales data from legacy systems, bringing a new level of speed and clarity to winery decision-making. “Our mission is to empower wineries to grow through the power of their own data,” said Cathy Huyghe, Co-Founder and CEO of Enolytics. “Enolytics Live is a big leap forward in accessibility and immediacy. Whether you’re at your desk, in the vineyard, or on the road, you can see exactly how your sales are performing