More Intelligence. Deeper Connections. Bigger Growth. Technology is changing what's possible for wineries. The ones that continue to grow will be the ones with the smartest tools behind them. Join us on June 2, 2026 for C7 Innovate, a one-hour live reveal of 10+ new features, built to bring more intelligence to every touchpoint. These tools will help you know your customers better, predict what comes next, automate operations, and reach the right people at exactly the right moment — in ways only Commerce7 is capable of. See what's launching straight from the Commerce7 team, ask your questions live, and leave knowing how to put it all to work. Register Now

More Intelligence. Deeper Connections. Bigger Growth. Join us for the reveal of the latest Commerce7 features built to help your winery know your customers better, work smarter, and grow faster. See what's coming straight from the Commerce7 team, ask your questions live, and leave knowing exactly how to put it all to work. June 2nd, 2026 | 10am PDT Register Now On June 2, we're launching 10+ new features , built to bring more intelligence to every touchpoint. From AI-fueled personalization to predictive insights and everything in between, we're putting more power into your team's hands. Know your customer better ‍ Every interaction is an opportunity. We’re giving you a richer, more complete picture of who your guests are and what they love, ensuring every touchpoint feels intentional. Predict what happens next Stop reacting and start anticipating. Your team will get the insights they need to make smarter decisions before the moment passes. Communicate at the right moment The right mes

I have a confession to make. I eavesdropped. Meaning, I listened in on customer calls that Chris has been having lately, to tune in on how wineries who work with Enolytics are making the most of their data. Here are three examples from Enolytics users, with three of their favorite ways to use data. Another way of seeing this? Three new visions for making your wine data work for you too. Have a look. 1. “This is just like printing money, right? You don’t really have to do much for this except say yes, I’m going to do it again.” That’s the beauty of automation, with data-based winery campaigns in particular. Start with the task you want to execute. We help you identify the task, set it up, test it, refine it. Then set it in motion, and you’re off and running. 2. “You don’t know how much time that’s going to save me.” For real. How much time do you spend creating, and then recreating, the same reports? How much time do you spend pulling up a particular piece of information? How much time

Wondering if Shopify or a Wine-focused platform is the best ecommerce solution for your winery? Learn why Shopify’s ecosystem, app support, and agency partnerships make it a powerhouse for wineries looking to grow online. Shopify for Wineries: Addressing the "One-Stop Shop" Concern When wineries consider ecommerce platforms, a common concern we hear is: “With Shopify, I have to work with multiple vendors, but verticalized ecommerce platforms for wine feel like a one-stop shop.” We get it—running a winery is complex, and simplifying operations is always a priority. But let’s break this down because, in reality, no platform is truly a one-stop shop. Instead, it’s about choosing the right ecosystem that gives you flexibility, innovation, and the best possible tools for your business. The Myth of the "One-Stop Shop" Verticalized systems do a great job serving wineries, but even with their platforms, you’re still workin

If club growth feels harder right now, here’s one simple place to look: Are you still marketing to everyone the same way? Because a tasting room guest who bought twice is not the same as a loyal club member. An event attendee is not the same as a lapsed buyer. A high-value customer probably should not get the exact same message as someone who barely knows your brand. In this market, smarter marketing usually does not mean more marketing. It means sending the right message to the right group. A simple tip for this week: Pick one audience from your database and give them a message that actually fits. For example: club members who have not purchased beyond their shipment event guests who have not come back to buy past spring buyers who have not ordered yet this year That is where email, SMS, and CRM data start becoming real revenue tools. And for wineries ready to grow, Activ8 brings the power of AI-driven email marketing through a smart Klaviyo integration built to convert. Wi

Most winery QuickBooks files don't start out messy. They become messy over time. Here's how it usually happens: Back when you first set up QuickBooks, the software asked you a few setup questions and then recommended a Chart of Accounts for you. Seems helpful. Except — QuickBooks does not have a Chart of Accounts for a winery. It created a generic chart of accounts for any small business that sells stuff. Your chart of accounts is the same as for a t-shirt shop. That means from day one, the structure underneath your numbers isn't quite right for what you actually do. Then life happens. Your CPA suggested adding a few accounts. Your bookkeeper needed a few more to handle something unusual. Someone suggests an account to fix a tricky transaction. And before long, your file has turned into a mess. Imagine if your barrels were unorganized. Some are not labeled, and the barrels that have labels have inconsistent information. So you spend more time hunting than working. You know what you're

What happens after the sale is what keeps customers coming back. Join us on May 13 at the Wine Sales Symposium for our session, Loyalty Delivered: Turning Shipments into Lasting Relationships. We’ll break down how wineries are improving delivery success, protecting product quality, and turning fulfillment into a driver of repeat business. Because when the delivery experience protects quality and delights customers, repeat purchases aren’t accidental—they’re earned. See more about our session here!

Excited to share big news — The Digest of Wine & Spirits Law is now part of Barnes Beverage Group!🍷🍸 After more than 30 years of serving the industry, we are thrilled to announce that wineandspiritslaw.com has been acquired by Barnes Beverage Group, a leader in alcohol beverage law and compliance. Since 1991, The Digest (often called “the Red Books”) has been the trusted resource for wine, spirits, and beer professionals navigating the complex world of federal and state regulations. What began as a quarterly printed publication by Mary Kramer has grown into the industry’s premier online compliance database — helping thousands of producers, wholesalers, importers, and retailers stay informed and compliant. We are confident that this next chapter under Barnes Beverage Group will strengthen and expand The Digest while preserving everything that has made it indispensable. Our commitment remains the same: delivering clear, practical, and reliable guidance so you can focus on building

Join us for a casual summer BBQ with friends and family amongst the vineyards of Napa Valley! Enjoy drinks from our local wineries and breweries and food from our local restaurants. Meet & support your local farmers, winemakers and chefs, while enjoying live music, dancing and games! This event is open to all, not exclusive to Farm Bureau members! Invite your friends and family for an evening of fun! Get tickets here.