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VANISH™ – the truly invisible label

 

A disappearing act for wine, spirits and craft beverage labels

VANISH™ films offer fresh, exciting choices in the beverage industry. Whereas pre-printed bottles and cans have been the way of the past, companies can now lower investment costs – and increase storage space – by making the switch to these ultra-thin, clear label stocks.

Not only will beverage manufacturers no longer have to maintain large inventory levels with the risk of a sudden change in messaging or graphics, they will also be able to employ new decorating methods (raised textures, scents, glow-in-the-dark inks or UV fluorescent imagery). These can be key differentiators in the energy drink and bottled water markets where the perception of premium taste is crucial. UPM Raflatac’s VANISH™ portfolio also increases the capability for companies to create small batches, seasonal brews or even spur-of-the-moment, event-specific options.

The best part? Each bottle and can will still appear to have a high-end, no-label look, and consumers won’t know the difference. And our water-whitening resistant adhesive ensures your brand will look as good coming out of the ice chest or cooler as it does on the shelf.

VANISH™ labels are also ideal for

  • Unique, irregular pattern shapes and graphics
  • Transparent inks/metallic designs
  • End-of-life recycling – these labels do not negatively impact the aluminium recycling process
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