155 Foss Creek Circle, Healdsburg, CA, United States of America, 95448
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The Wine Market and Consumer Are Evolving – So Should You
Wine Sales Symposium
OPENING SESSION
State of the Industry: The Wine Market and Consumer Are Evolving – So Should You
Wine sales are shifting, and consumer behavior is changing—but not always in the ways the headlines suggest. To help make sense of it all, we’re kicking off the 2025 Wine Sales Symposium on May 14th with an opening session led by Dr. Chris Bitter, Senior Wine and Grape Analyst at Terrain / American AgCredit.
In this insightful and interactive session, Dr. Bitter will explore what’s really behind the recent declines in wine consumption and provide a deeper look at the trends shaping both retail and DTC sales channels. He’ll address the structural challenges facing the industry, offer a forward-looking outlook, and share where innovative wine brands are still managing to grow despite headwinds.
This session is designed to help you make informed, strategic decisions and adapt to the realities of a changing marketplace. Don’t miss your chance to gain the insights you need to stay competitive and lead with confidence.
Chris Bitter, Ph.D.
Senior Wine & Grape Analyst / Terrain, American AgCredit
In addition to the opening session and conference program, the event will include an outdoor catered lunch and a special end-of-day networking wine social featuring local wines. Attendees will have an opportunity to visit with onsite sales & marketing resources exhibiting at the event and network with winery owners, marketing executives, sales professionals, wholesale distributors, and DTC experts leading to potential new business relationships and collaborations.
About
Navigating the Future of Wine Sales
May 25-26, 2021• Online Virtual Symposium
Navigating (or disrupting!) the traditional three-tier norms; utilizing the latest sales and marketing technologies; strategically enhancing consumer engagement and brand loyalty. These are just some of the areas where the industry actually advanced within the last year.
"As is often the case, challenging times drive creative thinking and we certainly have seen that in how our industry responded to the impact of COVID-19," says George Christie, President of Wine Industry Network. "Out of necessity, we found new ways to engage, market, sell, and deliver our wines into the hands of our consumers. This conference will highlight some of the best of what we've learned from 2020—which is why we're offering it for free to anybody in the industry," adds Christie.
TThis FREE two-day symposium will feature experts from all sectors of the industry. Our mission is to provide every attendee with tools and actionable takeaways to help their business be in the best position to thrive as we navigate toward a more dynamic future for the wine industry.
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Location List
| Locations | Address | State | Country | Zip Code |
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| Wine Sales Symposium | 155 Foss Creek Circle, Healdsburg | CA | United States of America | 95448 |
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