531 Jefferson St., Napa, CA, United States of America, 94559
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New Research on Wine Consumption Trends: Navigating the Generational Shift from Boomers to Millennials & Gen X
Event Type: Webinar
Event Date: 04/25/2024
Location: Online
We keep hearing that “wine consumption habits” are changing, Baby Boomers are aging, and that we should pay attention to new customer groups…but what does that mean? How are other age groups consuming wine, and where can we thoughtfully intersect with them as wine brands to forge a connection? This research study will look at two distinct targets of wine drinkers – Millennials and Gen X – and look for purchase triggers and consumption patterns around wine and wine tourism. The goals are to inspire creative programs to meet these audiences halfway and help sell wine.
Speaker Panel
Susan DeMatei, President/Founder WineGlass Marketing
About
WineGlass Marketing is a full-service direct marketing agency for the wine and spirits industry.
We partner with our clients to elevate their digital marketing strategy and campaign implementation to grow and build strong, profitable consumer relationships.
We are experts in DTC marketing and the wine industry.
We are relationship-driven. We think of ourselves as an extension of your team.
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| President | Susan DeMatei | susan@wineglassmarketing.com | 707-927-3334 | 205 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| WineGlass Marketing | 531 Jefferson St., Napa | CA | United States of America | 94559 |
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