450 Green Island Rd, American Canyon, CA, United States of America, 94558
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Turrentine Market Update, October 2024
Harvest & Bulk Update
By Steve Fredricks
The Dog Days of summer have given way to fall, and while there was some uncertainty whether California's hottest summer on record would accelerate the crop or cause vines to shut down and delay harvest, the answer has been resoundingly in favor of acceleration. Across all regions, harvest is in full swing, with whites largely wrapped up and focus now on reds.
In general, the 2024 crop will be smaller than last year’s due to extended heat causing lighter yields per acre and acreage removals resulting in fewer bearing acres. Both make it very difficult to gauge how small the overall crop will actually be, but one thing is certain: even though yields are down, not all fruit will be sold due to wineries recalibrating supply to adapt to high inventories, weakening consumer demand, lower risk tolerance, and higher interest rates. This has left many opportunities for buyers for virtually all varieties throughout all regions in California.
The smaller supply and general conservative nature in 2024 could lead some buyers to a more balanced supply position after being long on 2023. Of course, this supply position will be heavily influenced by end-of-year casegood sales as well as first-half of 2025 sales projections.
Following are more specifics on the grape market and harvest by region, and a bulk market update.
- Grape Market 2
- North Coast 3
- San Joaquin Valley 3
- Central Coast 3
- Bulk Market 4
- Sauvignon Blanc & Pinot
- Grigio 4
- Cabernet Sauvignon 5
- Chardonnay 5
- Pinot Noir 6
- Conclusion 6
- Turrentine on the Road 6
- 2024 Crop Contest 7
- Market Opportunities 8
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Our goal is to help wineries sell directly to consumers in the way that works best for them. Today, we do that by providing our clients with end-to-end sales solutions—from ecommerce to fulfillment—as well as educational materials designed to help them grow.
For wineries looking to stay competitive, a smart DTC strategy is critical.
It lets you reach new customers, engage current ones, and keep more of your profits. But to really excel, you need to also meet your customers’ sky-high expectations for service and delivery.
Today’s consumers want it all. And we can help you give it to them.
Convenient ordering, great customer service, speedy delivery, and impeccable accuracy are all par for the course these days—and the stakes are only getting higher. As the only company providing end-to-end DTC sales solutions, we’re the partner who can help you exceed their expectations at every turn.
But we’re also dedicated to showing you how to optimize your DTC sales.
Because we process so many ecommerce and fulfillment orders each day, we have access to data and insights that no one else does. We use that to create educational materials that can help all wineries learn anything and everything they want to about the DTC channel, no matter what stage of growth they’re in.
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| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Joe Waechter | President & CEO | Joe.Waechter@winedirect.com | ||
| Jim Agger | SVP Ecommerce | Jim.Agger@winedirect.com | ||
| Andrea Smalling | VP Marketing & Sales | andrea.smalling@winedirect.com | ||
| Jena Domingue | VP Client Success | jena.domingue@winedirect.com |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| WineDirect Fulfillment | 450 Green Island Rd, American Canyon | CA | United States of America | 94558 |
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