Feeds

Start a Lucrative Career in Wine Imports - Course Starts Nov 6

We are already preparing for the next (online) course starting Wednesday, November 6: Wine Import and Distribution.

This comprehensive course offers aspiring professionals and entrepreneurs the opportunity to build a solid foundation in wine importing and distribution, two critical pillars of the global wine supply chain. You will gain a deep understanding of the 3-tier system, government regulations, and market dynamics, positioning yourself to navigate this complex industry with confidence.

Through interactive online classroom discussions, practical homework assignments, and the creation of a personalized business plan, you’ll explore the full spectrum of the importing and distribution process—from staffing and licensing to investment strategies and exit planning. With a focus on real-world application, you will learn how to develop a viable business model, comply with federal and state regulations, and assess market viability, making this course ideal for those seeking to establish themselves or reposition within this lucrative sector.

By the end of this course, you will be equipped with the knowledge and tools to succeed in wine importing and distribution, whether you’re launching a new business, expanding an existing one, or transitioning into a key industry role.

Who Should Enroll?

  • Aspiring professionals entering wine import and distribution.
  • Entrepreneurs starting or expanding alcohol-related businesses.
  • Professionals wanting to deepen their import and distribution expertise.
  • Passionate individuals exploring the business of wine, beer, or spirits.

Please feel to reach out with any questions you may have. Click here to access the syllabus.

Instructor: Peter Drewes
Dates: Wed. Nov 6 - Dec 11 '24
(no class on 11/27)
Online classes: 6-7 pm PST
Fee: $795

wine import distribution education

About

Let Your Passion Become Your Profession.
 
The Wine Business Institute (WBI) is he global leader in wine business education and research.  Part of the School of Business and Economics the WBI offers world-class transformational education programs including the Sonoma Executive MBA in Wine Business, the Online Certificate in Wine Business Management, the Bachelor of Arts in Business Administration with a concentration in Wine Business Strategies and a variety of other certificate and workshop courses specializing in the business of wine.
 

Contact

Contact List

Title Name Email Phone Extension
Executive Director Ray Johnson ray.johnson@sonoma.edu 707-664-3071
Operations Manager Emily Lusk Porter porter@sonoma.edu 7076643347
Program Coordinator Erin Ringstad erin.ringstad@sonoma.edu 7076643235

Location List

Locations Address State Country Zip Code
Wine Business Institute at Sonoma State University 1801 East Cotati Avenue, Rohnert Park CA United States of America 94928

List of Locations