9548 Wellington Circle, Suite #104, Windsor, CA, United States of America, 95492

https://www.vinteractive.com

707-836-7295

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The Healthy Wine Business Series: Success Strategies from Winery Leaders

Running a wine business is tough. In 2024, the pressures to stay financially strong, operationally efficient, and culturally vibrant are greater than ever.

But we don't have to face these challenges alone -- we can learn from the best and brightest winery leaders who have been there and done that. InnoVint sat down with top winery CEOs, COOs, finance leaders, and winemakers to share their secrets for how to run a financially, operationally, and culturally healthy winery. You can now access all three events on demand!

Here's a look at what these expert panelists shared:

FINANCIAL HEALTH: Strategies for Sustainable Winery Growth with Peter Willmert (CEO, Hudson Napa Valley) and Rick Lawson (Dir of Finance, Shafer Vineyards)

  • Critical financial metrics to track such as cash flow and profit margins. 
  • Adjusting business strategies in response to emerging industry trends. 
  • Utilizing advanced technology to monitor financial performance.

OPERATIONAL HEALTH: Best Practices for Efficient Winery Operations with Juan Muñoz-Oca (COO, Marchesi Antinori) and Ryan Pennington (COO, L'Ecole)

  • Strategies for effective annual and quarterly planning. 
  • Identifying projects that significantly increase operational efficiencies. 
  • Benchmarking against industry standards to evaluate operational success.

CULTURAL HEALTH: Building and Nurturing a Positive Winery Environment with Remi Cohen (CEO, Domaine Carneros) and Janie Brooks Heuck (Managing Director, Brooks Wine)

  • Employee benefits packages that cater to the diverse needs of the workforce. 
  • Key Performance Indicators (KPIs) and how to measure cultural health. 
  • Common mistakes that can undermine a healthy work culture and how to avoid them.

Access the Series 

About

Our Mission

VinterActive began in 2002 with the goal of helping wineries succeed by leveraging the best practices of consumer direct marketing.

A pioneer in DTC wine marketing, VinterActive has served as a trusted partner to hundreds of U.S. wineries providing original research, innovation and software solutions that have helped more wineries sell more wine than anyone else in the business.

While marketing methods have changed over the years, our commitment remains the same: to deliver the tools, knowledge and service you need to maximize your share of the wine industry's fastest growing sales channel.

Bryan St. Amant
Founder & CEO

LEARN MORE AT WWW.VINTERACTIVE.COM

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VinterActive LLC 9548 Wellington Circle, Suite #104, Windsor CA United States of America 95492

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