SMS Wine Marketing

If your winery caters to local wine lovers with tasting room specials or happy hours, you need an effective way to promote your offers and invite customers to attend.

That’s where SMS wine marketing can help you shine!

With text messages generating 32-times more customer engagement than email marketing, a witty, upbeat happy hour text can help you fill more seats with thirsty locals, week in and week out.

And to help you get started, we’ve assembled five simple templates you can make your own, along with a recipe for a perfect happy hour invitation in our latest wine marketing guide:

5 Example Happy Hour Text Message Invitations for Your Winery


WHY DO YOU NEED A HAPPY HOUR TEXT MESSAGE?
A well-written happy hour text invitation can do more than fill seats from 4-6 PM.

When you take the time to send a personal text to your customers, it shows them that you care. The latest research shows that customers with an emotional relationship with a brand generate 306% more lifetime value and refer 60% more business than a typical consumer.

Since SMS messaging is how we communicate with friends and family when customers sign up to receive your text messages, an invitation sent straight to a guest’s phone becomes much more personal.

And really, when’s the last time you felt good about receiving an email?

OTHER WAYS TO USE TEXTING IN YOUR WINERY
Of course, happy hour invitations are only one of the ways your winery can profit from text messaging.

With consumers preferring texts 2-to-1 over email and wine marketers reporting 32-times more customer engagement, opt-in text messaging is becoming the gold standard for sending transactional messages like order/shipping confirmations, reminders about upcoming events or wine club shipments, and engaging your best customers in two-way conversations when they text your hospitality team.

The possibilities are endless. If you want to know how other wineries are using text messaging to succeed, check out this article: “Best Practices for Text Marketing in the Wine Industry.”

If your wine business depends on customer communication that gets opened and clicked, SMS wine marketing can be your new best friend, delighting your customers and selling more wine as a result.

Happy Selling!

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