5 Must-Track Metrics for Wine Club Success

Running a successful wine club is more than just offering exceptional wines—it's about understanding your members on a deeper level to boost engagement and drive revenue. Yet, many wineries miss out on growth opportunities because they're not tracking the right metrics, especially when using generic software that doesn't cater to the wine industry.

Are you focusing on the metrics that truly matter?

Discover the five critical metrics every wine club should monitor:

1. Member Retention Rate

   Understand why keeping your members engaged is more profitable than constantly seeking new ones.

2. Average Order Value (AOV) by Club Member

   Learn how to identify spending patterns and increase revenue through targeted offers.

3. Member Lifetime Value (LTV)

   Find out how to calculate LTV to make smarter investments in acquisition and retention.

4. Club Performance Metrics

   Assess the overall health of your wine club by tracking signups, cancellations, and more.

5. Club Pickup (Will Call) Tracking

   Enhance customer experience and tasting room traffic with effective pickup tracking.

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Wine Club Data Retention Wine DTC