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Looking Ahead: Lessons from the 2024 Vintage at PRWCA’s Vit Tech Seminar

The 2024 vintage presented unique challenges and opportunities for growers and wineries across California. As we navigate shifting market dynamics, weather patterns, and evolving consumer trends, staying informed is more important than ever. That’s why Turrentine Brokerage is excited to participate in the upcoming Paso Robles Wine Country Alliance (PRWCA) Vit Tech Seminar: 2024 Vintage Recap & Lessons for the Future, taking place in February 2025.

Audra Cooper, Director of Grape Brokerage / Partner of Turrentine Brokerage will provide a review of the 2024 vintage and current market, then will moderate a panel discussion that covers multiple perspectives of the 2024 vintage, its impact on the wine and bulk market, as well as predictions for the future.

Panelists include:

Why This Seminar Matters

The Vit Tech Seminar is an essential event for industry professionals looking to gain a competitive edge. This year’s recap will help growers and winemakers make informed decisions in an increasingly complex marketplace. In addition to Audra’s market analysis, the seminar will feature vineyard management strategies, sustainability practices, and insights from other industry leaders.

Whether you’re a grower, winemaker, or industry partner, this is a valuable opportunity to engage with experts, ask questions, and walk away with actionable insights for the future.

Join Us in Paso Robles

We invite you to attend and hear Audra’s expert take on the state of the market. Stay tuned for more details on event registration and the full speaker lineup. We look forward to seeing you there!

For more information, visit the Paso Robles Wine Country Alliance event page.

Paso Robles Wine Country Alliance Audra Cooper

About

Turrentine Brokerage sells winegrapes from all California regions and wines in bulk from California and around the world.  Turrentine Brokerage serves as a trusted and strategic advisor to deliver customized solutions for growers, wineries and financiers based upon:

  • In service since 1973
  • A reputation for integrity
  • Quick response to client needs
  • Demonstrated expertise, with the most experienced team of brokers and analysts in the industry 
  • Brokering grapes and bulk wine Domestic and International
  • Proven long-term strategies from exclusive and superior market information and proprietary research
  • Unmatched expertise in long-term contracts

 

Grapes - Wines in bulk -  Strategic planning -  Global sourcing -  Processing - Casegoods

Turrentine Brokerage is dedicated to helping the California wine business by supplying accurate information about supply trends and by providing win/win negotiations. The company works with most of the wineries in California, as well as with wineries in other states and with foreign purchasers of California wines. Turrentine Brokerage also assists many of the state's leading grape growers in marketing their grapes.

 

Tel: 415/209-9463  fax: 415/209-0079 Website: www.turrentinebrokerage.com

Contact

Contact List

Title Name Email Phone Extension
President/Partner Steve Fredricks steve@turrentinebrokerage.com 415-209-9463
Vice President/Partner Brian Clements brian@turrentinebrokerage.com 415-209-9463
Broker/Partner - Grapes Erica Moyer erica@turrentinebrokerage.com 415-209-9463
Broker - Grapes, North Coast Mike Needham mike@turrentinebrokerage.com 415-209-9463
Broker/Partner - Bulk Wine Steve Robertson stever@turrentinebrokerage.com 415-209-9463
Broker - Bulk Wine William Goebel william@turrentinebrokerage.com 415-209-9463
Broker/Partner - Grapes, Central Coast Audra Cooper audra@turrentinebrokerage.com 415-209-9463
Broker/Partner - Bulk Wine Marc Cuneo marc@turrentinebrokerage.com 415-209-9463
National Sales Manager, Strategic Brands Bryan Foster bryan@turrentinebrokerage.com 415-209-9463

Location List

Locations Address State Country Zip Code
Turrentine Brokerage 7599 Redwood Blvd Ste 103, Novato CA United States of America 94945

List of Locations