Leeann Froese, co-owner of Town Hall Brands, has been honoured with the ‘Master Marketer Award’ at the annual BC Wine Industry Insight Conference hosted by Wine Growers BC in Penticton, BC. This distinguished award recognizes outstanding marketing innovation in the promotion of BC wines and highlights individuals and organizations that think outside the box to advance the industry.

Leeann was celebrated alongside other key figures in the BC wine industry during the awards luncheon at the conference. In addition to her win, she was also a finalist for the Leadership Excellence Award, which honours individuals who strengthen industry relationships, foster growth, and demonstrate exceptional leadership.

With over 25 years of experience, Leeann has played a pivotal role in shaping the marketing landscape for BC wineries and beverage brands. As a branding and communications expert, her strategic vision and innovative approach have contributed to the success of countless businesses in the food, wine, and hospitality sectors.

Among her many accolades, Leeann has been named one of the ‘10 Women in PR That Lead, Inspire and Build Successful Brands’ by Women in Public Relations North America and one of ‘Five Women Leaders Helping Wineries to Be Successful’ by Wine Industry Advisor. She was also recognized among the ‘Top 40 Global Social Media Influencers in the Wine World’ by Social Vignerons for two consecutive years.

About the Master Marketer Award

This award honours an innovative winery, regional wine association, retailer, restaurant, or tourism organization that has demonstrated exceptional creativity in promoting BC wines. It recognizes outstanding efforts in launching successful marketing campaigns, introducing in-demand new products, or creating unique wine-focused events.

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