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Marketing Lessons… from Tractors?

When you think of a tractor, do you picture the sturdy, hardworking machine of the past or today’s powerful, modern marvel? For wineries, cideries, and fruit farmers, tractors symbolize the bridge between nature and craft. But how does this relate to marketing?

Tractor symbolism can be marketing gold. Let’s explore this through two brands our team has worked on, illustrating how the old and new of the tractor world can inspire marketing.


Built to Last: The Legacy of Road 13

In 2008, Pam & Mick Luckhurst sought to rebrand their winery, originally named Golden Mile Cellars. Our team discovered that “It’s All About The Dirt” was a core value, which became the foundation for a new brand. The heart of this brand was the tractor Mick drove through the vineyard, accompanied by his dogs. This rebrand transformed the winery into a standout on shelves and a household name for wine lovers in BC. The enduring presence of the tractor reflects its timeless appeal. Even after the winery was sold in 2018 and the new owners have had packaging refreshed, the core tractor remains on the label. This longevity underscores the importance of grounding your brand in authentic stories that resonate deeply with your audience.

Childhood Nostalgia Meets Packaging: Woodward Cider Co.

Woodward Cider Co. in Kamloops is another client for whom we handle packaging. Their Modern Dry Cider, Blue Tractor, pays homage to the founders’ childhood, where the blue tractor was an icon on the farm. More than a machine, it sparked memories and adventures. Now, it’s commemorated as part of the brand, inviting people to see the tractor at the cidery. This nod to nostalgia makes the tractor relatable and memorable, creating an emotional connection with customers. It highlights the importance of connecting your product to moments and memories that customers can relate to or aspire to.


Lessons from Modern Tractors

For Road 13 and Woodward Cider, the tractor became a visual and emotional anchor, connecting them with their communities on a deeper level. Contrast these sentimental stories with today’s super-modern tractors: sleek machines equipped with GPS, autonomous capabilities, and precision farming tools. They represent innovation, efficiency, and a forward-thinking approach to agriculture.

For brands in the wine, cider, or fruit farming industries, this evolution offers inspiration. Are you showcasing how your business embraces innovation to deliver quality and sustainability? Whether it’s adopting regenerative agriculture, refining production techniques, or leading in environmental practices, these modern approaches deserve a spotlight in your marketing. Today’s customers value transparency and innovation. By sharing how you’re leveraging technology or evolving your craft, you position your brand as a leader—not just rooted in tradition but committed to progress.

Blending the Old and the New

Just as Road 13 and Woodward Cider Co. balance timeless authenticity and nostalgia, your brand can find a sweet spot between heritage and innovation. Consider how to tell a story that highlights both the enduring values of your craft and the modern practices that set you apart. The tractor, whether vintage or cutting-edge, can be your storyteller, symbolizing determination and growth. By weaving these themes into your brand story, you can create a narrative as enduring and impactful as the tractor itself—one that resonates with customers, connects them to your craft, and positions your brand as both timeless and forward-thinking.


Town Hall Brands has created and promoted dozens of brand identities. Let us know how we can help you create packaging with impact.

Town Hall Brands Wine labels branding

Award-Winning Packaging: Cambium Cider by Town Hall Brands

We’re thrilled to share that our packaging refresh for Cambium Cider has been awarded a silver medal in the 2025 San Francisco Chronicle Wine Competition, a testament to the power of design in storytelling.

When Cambium Cider, a generational family orchard in Vernon, BC, approached us for a rebrand, they wanted packaging that reflected their heritage and connection to the land. Our design journey started with a focus on their story: the orchard’s three generations of growth and the natural beauty of apple tree rings, which symbolize time, growth, and sustainability.

Here’s how we brought this vision to life:

1️⃣ Custom Watercolor Art: Each label features hand-painted tree rings created by our lead designer, Marina. Watercolor was chosen for its transparent, layered quality, which mirrors the natural layers found in trees. These rings celebrate the cambium layer, a vital part of a tree’s growth and a fitting metaphor for Cambium’s legacy.

2️⃣ Tactile Connection: The organic texture and design evoke the orchard’s authenticity, creating an emotional connection for consumers who value craft and heritage.

3️⃣ Collaboration: We worked closely with the Cambium team to ensure the design didn’t just look beautiful but also authentically represented their story. This collaborative approach is key to ensuring a package resonates both on the shelf and in the heart of the brand’s audience.

This award highlights the importance of thoughtful, story-driven design that goes beyond aesthetics. For wineries and cideries, packaging is a key touchpoint for building trust, creating connection, and standing out in a competitive market.

Let’s raise a glass to Cambium Cider and to designs that make an impact! If you’re considering a rebrand or packaging refresh, we’d love to explore how we can bring your story to life.

Town Hall Brands Packaging Design

Three Tips to Get Organized for Your 2025 Digital Image Needs

In today’s digital-first world, the visual appeal of your wine brand can make or break your success in the online marketplace. With e-commerce and social media sales channels, it's crucial for wineries to recognize the critical role that high-quality digital design plays in capturing consumer attention, communicating brand values, and driving conversions.


Strong digital visuals are no longer optional—they’re essential. Wine buyers are often drawn to storytelling. Strong visuals, whether it's a vineyard photo at sunset or an elegantly designed infographic, images create an emotional connection that words alone cannot achieve. These assets don’t just represent a product; they communicate a lifestyle and experience that buyers aspire to.

But before we can turn your images into digital magic there are things you can do to prepare.

1. Build a Library of Quality Photography and Video

Like the saying you can’t make good wine without quality grapes, quality visuals start with professional content.

Make sure you have high resolution bottle shots, lifestyle imagery, and video content that bring your winery to life.

2. Design Engaging Campaign Graphics

Utilize eye-catching visuals for promotions, such as limited time offers or seasonal releases. Infographics and animations can also simplify complex information, like food pairings or flavor profiles, making it more accessible and engaging for your audience

3. Keep Your Brand Consistent 

From your website to social media posts, make sure you stay on brand. Stay consistent with your colors, fonts and design elements to reinforce your identity and maintain familiarity with your audience.

Once a winery has a strong visual foundation, it can be applied across various platforms and materials to maximize impact. High-quality visuals can enhance the user experience on the website, engage audiences on social media, and capture attention in email marketing. Additionally, these visuals can be reflected in wine labels and packaging, used in online and print advertising, and featured in point-of-sale materials like displays and brochures.

At Town Hall Brands, we specialize in creating high-quality, impactful digital designs that help wineries stand out in a crowded online marketplace.

Working with Town Hall Brands offers a quality, fast, and affordable option, thanks to the strong US dollar. Contact us today and let’s bring your story to life, one stunning visual at a time.

wine marketing digital marketing withtownhall

Looking Back at 2023…Experiential Marketing, Virtual Reality, Emerging Trends & Everything In-Between

*Insert cheesy quote about how fast time flies…* 

In all seriousness, 2023 has been a blur and full of exciting challenges and opportunities in the world of marketing for the wine and beverage industry. 

Here is a look back at all the expert tips we’ve shared throughout the year to help wineries and wine brands elevate their marketing and branding that remain relevant as we enter the New Year: 

Branding & PR

Experiential Marketing & Emerging Trends

Marketing Tips & Strategies

Happy Holidays! We look forward to bringing even more solutions and creativity to your winery’s next marketing campaign in 2024.  

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Town Hall Brands is a marketing and graphic design agency that specializes in branding and promoting in the areas of agriculture, beverage alcohol, food, and hospitality. Learn more at townhallbrands.com or on social @townhallbrands.

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Low-Budget Marketing Ideas to Grow Your Wine Brand

Contrary to popular belief, you don’t need a huge budget to execute effective marketing strategies. A small marketing budget can still deliver results! Here are three ideas to get you started on your winery’s marketing journey: 

1. Directory Domination 

Be sure to keep your business information current on platforms like Google Business and local directories, making it easier for potential customers to find you. And always remember to keep your own website hours and information up to date. Google Business profile of TIME Family of Wines, a Town Hall Brands client

2. Email Engagement 

Build a loyal customer base through email marketing. Send personalized newsletters that include exclusive offers, engaging stories, and product updates. Utilize free or low-cost email marketing platforms to streamline your efforts. 

3. Collaborative Brainstorming 

Gather your team and embark on a brainstorming session. Encourage innovative thinking to address challenges unique to your wine brand, and assemble a marketing plan that seamlessly blends these budget-friendly strategies. 

Remember, it's not always about the size of the budget - it's about being smart and creative with what you have. 

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Town Hall Brands is a marketing and graphic design agency that specializes in branding and promoting in the areas of agriculture, beverage alcohol, food, and hospitality. Learn more at townhallbrands.com or on social @townhallbrands.

marketing sales wine brand winery graphic design content creation social media marketing tips branding brand identity marketing strategy

3 Tips to Market Your Winery without Breaking the Bank!

Blossoming in North America’s scenic landscape, winery businesses face a unique challenge: how to effectively market themselves without breaking the bank. Here are three marketing tips that can help you breathe some life into your wine brand, while on a budget: 

Tip #1: Strategic Social Media

Focus your efforts on a relevant social media platform and be consistent. Interact meaningfully with your audience, responding to comments and messages promptly. Amplify your reach with strategic use of hashtags, and utilize free scheduling tools to maintain a steady online presence. 

Tip #2: Collaboration for Elevation 

Forge collaborations with local eateries, influencers, and complementary businesses. Cross-promote each other's offerings, exposing your wine brand to new audiences.

A collaborative Grape Stomping event hosted by Taste of Abby and Tourism Abbotsford at Singletree Winery

Tip #3: Showcase User Reviews 

Transform happy customers into your brand advocates. Encourage reviews by offering incentives and proudly display them on your website and social media, building trust and credibility. 

Blasted Church Vineyards sharing a guest review in a social media post, garnering brand advocacy and loyalty

Embrace these ideas, adapt them to your unique circumstance, and watch as your brand grows without overburdening your resources. 

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Town Hall Brands is a marketing and graphic design agency that specializes in branding and promoting in the areas of agriculture, beverage alcohol, food, and hospitality. Learn more at townhallbrands.com or on social @townhallbrands.

marketing sales wine brand winery graphic design content creation social media marketing tips branding brand identity marketing strategy

Budget-Friendly Marketing Strategies for Your Winery

In the world of wine, marketing can take a backseat due to tight budgets. Here are some cost-effective marketing strategies that can help rejuvenate your wine brand: 

Creating a Unique Brand Identity 

Every drop of your wine carries a piece of your story. Captivate your audience by crafting a compelling brand identity. Your brand should reflect your values, history, and workmanship. Distinguish yourself through your label design, packaging, and narrative, creating an emotional connection with your customers. 

A gorgeous new label for Haywire Winery

Smart Content Creation 

Leverage the power of visuals and storytelling. Armed with a smartphone, you can capture stunning images of your vineyards and production processes. Share behind-the-scenes glimpses, engage your audience with the journey of your creations, and repurpose content across different platforms for maximum impact. 

Data-Driven Decisions 

Don't overlook any insights hidden in data. Utilize free analytic tools to monitor your website traffic and social media performance. Adjust your strategies based on the data to refine your marketing approach. 

With these budget-conscious strategies, you're well-equipped to take on marketing challenges while preserving the essence of what makes your winery exceptional. 

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Town Hall Brands is a marketing and graphic design agency that specializes in branding and promoting in the areas of agriculture, beverage alcohol, food, and hospitality. Learn more at townhallbrands.com or on social @townhallbrands.

marketing sales wine brand winery graphic design content creation social media marketing tips branding brand identity marketing strategy

Experiences that Your Winery & Cidery Audience are sure to LOVE!

To quote English poet John Keats, “Nothing is ever real till it is experienced.” Here are two ways to create engaging, memorable experiences for your winery or cidery audience that will make a lasting impression:


1. Pop-up Tasting Events

Surprise and delight your audience by coordinating pop-up tasting events in unexpected locations. Set up temporary tasting stations in bustling city centers, popular parks, or unique venues, attracting passersby with the allure of a spontaneous tasting experience. This innovative approach allows you to reach a broader audience and create buzz around your brand.

TIME Family of Wines tasting with the McWatters Collection


2. Bespoke Wine or Cider Experiences

Offer personalized, bespoke wine or cider experiences tailored to individual customers' preferences. Allow people to create their own blends, participate in the winemaking process, or design custom labels for special occasions. By providing a one-of-a-kind experience, you not only create a loyal customer but also generate positive word-of-mouth referrals.


TIME Family of Wines cellar with Chronos barrel


Give these tactics a try and watch your brand blossom.

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Town Hall Brands is a marketing and graphic design agency that specializes in branding and promoting in the areas of agriculture, beverage alcohol, food, and hospitality. Learn more at townhallbrands.com or on social @townhallbrands.

marketing sales wine winery wines cider cidery food and beverage social media innovation creative vineyard orchard winemaking tasting room wine tasting

Tips to Level Up Your Winery & Cidery’s Next Marketing Campaign

On the lookout for creative inspiration to elevate your winery or cidery’s next marketing campaign? From collaborating with like-minded industry leaders to generating interactive content, read on to learn how:


TIP #1: Collaborative Limited Editions

Team up with other wineries or cideries to create collaborative limited-edition products. This can involve joint production, blending, or aging processes, resulting in unique and exclusive offerings that are only available for a limited time. Collaborations not only attract attention, but also foster a sense of community among wine and cider enthusiasts.

Blasted Church limited edition wines in celebration of 20th anniversary


TIP #2: Interactive Social Media Campaigns

Go beyond standard social media posts by creating interactive campaigns that encourage user participation. Launch contests or challenges that prompt your audience to share their wine or cider stories, recipes, or pairing suggestions. Incorporate user-generated content into your marketing strategy, showcasing the creativity and enthusiasm of your customers.

Interactive Social Media Campaigns

Ready to give these tips a try for yourself? Check out our other blogs for more winery and cidery marketing trends: 

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Town Hall Brands is a marketing and graphic design agency that specializes in branding and promoting in the areas of agriculture, beverage alcohol, food, and hospitality. Learn more at townhallbrands.com or on social @townhallbrands.

marketing sales wine winery wines cider cidery food and beverage social media innovation creative vineyard orchard winemaking tasting room wine tasting

Top Two Emerging Trends in Winery and Cidery Marketing

In a saturated market where traditional marketing techniques are commonplace and it seems like everything has been done, finding truly innovative ways to promote your winery or cidery in British Columbia can be a challenge. However, by embracing emerging trends, you can captivate your audience and leave a lasting impression.  

1. Augmented Reality (AR) Labels

Revolutionize your bottle labels with augmented reality technology. By integrating AR elements into your labels, you can bring them to life with interactive content, such as 3D animations, educational videos, or tasting notes. This interactive approach adds a touch of magic to your products and enhances the overall consumer experience.

2. Gamification

Tap into the growing trend of gamification to engage and entertain your audience. Gamification is applying some elements of game playing (like point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. 

Develop a wine or cider-themed mobile app that includes quizzes, challenges, or virtual vineyard/orchard exploration games. Encourage users to compete, collect rewards, and share their progress on social media. Gamification not only enhances brand engagement, but also creates a sense of excitement and fun around your offerings.

Innovation in marketing requires thinking beyond the conventional and exploring uncharted territories. By embracing innovation, wineries and cideries can redefine the boundaries of traditional marketing and captivate their audience in fresh and exciting ways. 

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Town Hall Brands is a marketing and graphic design agency that specializes in branding and promoting in the areas of agriculture, beverage alcohol, food, and hospitality. Learn more at townhallbrands.com or on social @townhallbrands.

marketing sales winery wines cidery cider technology augmented reality wine label innovation gamification marketing ideas graphic design

About

Town Hall Brands is a graphic design and marketing agency specializing in the areas of branding, strategy, and promotions, servicing companies in beverage alcohol, food, sports, and professional services. 

Are you looking for help creating and amplifying your brand? Share your vision with us; we'll articulate your story and deliver a meaningful plan that brings results.

With more than 24 years experience working with lifestyle brands, we are your partner for strategy, graphic design, marketing, and events. 

The concept of the town hall – the place people gather to exchange and share valuable ideas and information – forms the foundation and inspires our name. We are a lifestyle destination. We deliver projects that inspire, and celebrate the good things in life.

townhallbrands.com | 604 321 3295 | info@townhallbrands.com

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Owner Leeann Froese leeann@townhallbrands.com 6043213295

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Town Hall Brands #317 237 East 4th Ave, Vancouver BC Canada V5T4R4

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