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Don't Miss This Commerce7 & RedChirp Promotion
Text messaging is now an essential tool for wineries to enhance customer engagement and drive retention. With this in mind, Commerce7 has teamed up with RedChirp to offer new, deeply integrated features that streamline communication and improve wine club performance.
Unlock Powerful Text Messaging Tools at No Cost:
To help more wineries experience the benefits of these new tools, Commerce7 is covering the one-time setup fees and the first three months of new RedChirp subscriptions. This exclusive offer is available for a limited time and is designed to help wineries boost customer satisfaction and increase club retention.
- Step 1: Click below to supply some business info. Within 2 business days, RedChirp will send you login instructions.
- Step 2: Log in and complete the Welcome Screen. This takes about 20 minutes.
- Step 3: Scheduled your launch/training date.
RedChirp & Commerce7 Unveil Powerful New Wine Club Engagement Tools + a Special Promotion for Wineries
March 19th, 2025 — Wineries seeking to improve wine club engagement, boost retention, and streamline operations now have access to groundbreaking new tools. RedChirp and Commerce7 have partnered to deliver new integration features designed to make wine clubs more profitable and easier to manage.
Webinar Recap: Unlocking New Capabilities
On March 18th, Commerce7 and RedChirp hosted an informative webinar where attendees:
- Discovered innovative new features to enhance club member engagement.
- Gained insights from Bricoleur Vineyards on successful member interaction strategies.
- Got a first look at new RedChirp + Commerce7 tools.
- Learned about a limited-time RedChirp promotion for Commerce7 users.
Missed the event? Access the recording, slides, and resources here: https://redchirp.com/webinar-commerce7-redchirp-new-tools-to-drive-club-engagement/
New RedChirp Features for Commerce7 Users
Developed in response to winery feedback, these features help teams deepen customer relationships and improve wine club performance:
- Wine Club Join & Follow-Up Automated Messages: Convert new members into loyal fans with personalized and completely automated welcome and follow-up messages.
- Remove Recent Buyers from Bulk Messages: Target the right audience by automatically removing recent purchasers.
- Conversation Chips: Instantly access key customer details like membership status, lifetime value, and recent shipments for personalized interactions.
"We’ve heard from so many wineries that — now more than ever — they need better tools to engage and retain club members," said Jennie Gilbert, Co-founder of RedChirp. "These new features empower busy teams to provide exceptional customer service and drive real business results."
Even More Exclusive Tools Unveiled
In addition to these enhancements, RedChirp and Commerce7 introduced cutting-edge features they’re developing and testing to support every stage of the wine club experience:
- One-Click to ‘Add All Members Who Have Not Yet Customized’: Effortlessly populate “last chance to customize” bulk messages with members who haven't personalized their shipment.
- Magic Links to Club Customizations: Securely include dynamic links in text messages, allowing members to easily view and customize their shipments.
- Customization Tracking in Order Attribution: Track customizations triggered by text campaigns and view results in RedChirp’s automatic Order Attribution reports.
- AI Recipient Optimization: Utilize a 4-layered AI model trained on millions of wine industry data points to predict recipient engagement and optimize send lists.
"At Commerce7, our mission is to empower wineries to create exceptional customer experiences,” said Andrew Kamphuis, President of Commerce7. “RedChirp’s new features give wineries even more powerful ways to connect with their club members—welcoming new members, keeping them engaged, and ensuring long-term loyalty. We’re excited to partner with RedChirp to help wineries strengthen retention and build lasting, meaningful customer relationships."
Limited-Time Offer for Commerce7 Users
To help wineries experience the power of text messaging, RedChirp and Commerce7 are offering an exclusive promotion:
- For wineries already on Commerce7: Sign up for a new RedChirp subscription between March 18th and May 31st, 2025, and Commerce7 will cover the one-time fees and the first three months of your RedChirp subscription. Your RedChirp organization must be launched by 6/30/2025 to qualify.
- For wineries on WineDirect: You may need a little more time, so transition to Commerce7 and sign up for a new RedChirp subscription between March 18th and July 31st, 2025 and Commerce7 will cover the one-time fees, and the first three months of your new RedChirp subscription. Your RedChirp organization must be launched by 8/31/2025 to qualify.
Learn more about the promotion at https://redchirp.com/commerce7-partners-with-redchirp-to-get-more-wineries-texting/.
About Commerce7
Commerce7 is designed to help wineries sell more by delivering seamless, customer-first experiences across every channel. With integrated tools for Point of Sale, Wine Clubs, eCommerce, Customer Relationship Management, and Reservations, Commerce7 makes direct-to-consumer sales easy and effective. Learn more at https://www.commerce7.com/.
About RedChirp
RedChirp helps wineries harness the power of text messaging to delight customers, increase sales, and streamline operations. From personalized one-on-one conversations to automated notifications and bulk messaging campaigns, RedChirp’s tools cut through the noise to deliver results. RedChirp integrates seamlessly with industry-specific platforms, ensuring compliance while enhancing customer engagement. Learn more at https://redchirp.com/.
New Ways to Engage Wine Lovers: Share & Pair Sundays + Text Message Marketing
Event Type: Webinar
Event Date: 02/27/2025
Looking for fresh ways to engage your customers and boost DTC sales this spring? We've got the perfect opportunity!
Join Karen MacNeil—bestselling author and co-creator of Share & Pair Sundays—Kristine Mason—Senior e-Commerce Manager at Joseph Phelps Vineyards—and RedChirp co-founder Jennie Gilbert for an exclusive webinar designed to help wineries like yours turn casual wine lovers into loyal fans.
Webinar Details:
Thursday, February 27, 2025 at 10 AM Pacific
Why Attend?
Discover Share & Pair Sundays – A fresh, industry-wide campaign to inspire wine lovers to gather, sip, and share.
Unlock the Power of Text Messaging – Learn how wineries are using SMS to cut through the noise and turn interest into action.
Grab Prebuilt Message Templates – Get ready-to-send bulk messages designed specifically for Share & Pair Sundays.
Pro Tips to Maximize Conversions – Expert strategies to help your DTC team sell more wine with less hassle.
Why It Matters:
The Come Over October campaign proved that wine lovers crave simple, social ways to engage. Now, with Share & Pair Sundays and RedChirp’s text messaging tools, it’s easier than ever to reach your audience—and inspire them to buy.
Don’t miss out on these revenue-boosting strategies. We can’t wait to see you there!
Noted Wine Authority Karen MacNeil and RedChirp Collaborate to Help Wineries Promote Share & Pair Sundays, by the Come Over October Team
February 20th, 2025 — Wineries seeking innovative ways to engage wine lovers and drive DTC sales this spring now have a powerful new tool at their disposal. RedChirp, the wine industry’s leading text messaging platform, is proud to collaborate with best-selling author and wine industry thought leader Karen MacNeil—co-creator of Come Over October and Share & Pair Sundays—to help wineries seamlessly integrate this exciting new movement into their marketing strategies.
On Thursday, February 27th at 10 AM Pacific, Karen MacNeil and RedChirp co-founder Jennie Gilbert will host an exclusive webinar: "New Ways to Engage Wine Lovers: Share & Pair Sundays + Text Message Marketing." Attendees will discover the inspiration behind Share & Pair Sundays and gain access to a suite of new tools designed to make participation effortless for busy DTC teams—including prebuilt bulk message templates, expert SMS marketing strategies, and proven tips for tracking success.
What is Share & Pair Sundays?
Co-created by Karen MacNeil, Kimberly Noelle Charles, and Gino Colangelo, Share & Pair Sundays is an industry-wide campaign encouraging wine lovers to get together with friends and family on Sundays to share wine and food. The campaign recognizes and celebrates the positive role wine and food play in bringing people together. Building on the resounding success of the inaugural Come Over October campaign in 2024, this campaign provides wineries with a readymade opportunity to engage their audiences, inspire purchases, and deepen customer connections.
Why Text Messaging?
For wineries looking to cut through the noise and turn enthusiasm into action, text messaging is the ideal solution. With RedChirp’s new prebuilt bulk message templates tailored specifically for Share & Pair Sundays, wineries can quickly and easily promote the campaign while staying compliant with industry regulations.
Key webinar takeaways include:
- How to introduce Share & Pair Sundays to your customers
- Why texting is a powerful channel for increasing engagement
- Prebuilt message templates to streamline promotions
- Pro texting tips to maximize conversions and ROI
Leadership Excitement
"The success of Come Over October proved that wine lovers are eager for fun, easy ways to engage with wineries and with community," said Karen MacNeil. "Share & Pair Sundays is the next step in that journey, and by partnering with RedChirp, we're making it incredibly simple for wineries to participate and connect with their customers in a meaningful way."
Jennie Gilbert, co-founder of RedChirp, added: “The data shows that if you want your best customers to know about something, texting them is the most effective way to reach them. With our new Share & Pair Sundays templates, wineries can effortlessly get the word out, drive engagement, and ultimately sell more wine."
Join the Webinar
Don’t miss this opportunity to learn how your winery can turn conversations into conversions with Share & Pair Sundays!
Date: Thursday, February 27, 2025
Time: 10 AM Pacific
Register here: https://us06web.zoom.us/webinar/register/WN_AfjG6Br0SdeHDyvGBuHz4Q
About RedChirp
RedChirp helps wineries harness the power of text messaging to delight customers, increase sales, and streamline operations. From personalized one-on-one conversations to automated notifications and bulk messaging campaigns, RedChirp’s tools cut through the noise to deliver results. RedChirp integrates seamlessly with industry-specific platforms, ensuring compliance while enhancing customer engagement. Learn more at https://redchirp.com/.
About Karen MacNeil
Karen MacNeil is one of the leading women in the wine industry, renowned as a best-selling author, dynamic speaker, and consultant. She is the creator and editor of WineSpeed, the leading digital newsletter in the U.S. for fast, authoritative information about wine. Karen was the host and lead writer of the PBS series "Wine, Food & Friends with Karen MacNeil," for which she won an Emmy. Her articles on wine and food have been published in more than 50 newspapers and magazines, including The New York Times, Town & Country, Elle, and Worth. Karen is also the author of "The Wine Bible," recognized as one of the most comprehensive and authoritative books on wine. Karen, along with Kimberly Noelle Charles and Gino Colangelo, co-created Come Over October and the new Share & Pair Sundays, an industry-wide initiative designed to encourage wine lovers to embrace food and wine pairing in a fun and social way.
About COME TOGETHER—A Community for Wine Inc
COME TOGETHER—A Community for Wine Inc is a mission-driven company committed to creating and sharing positive, inclusive consumer information about moderate wine consumption and wine’s historic role as a communal beverage.
The company was formed in May 2024 by three wine industry professionals, wine journalist Karen MacNeil, and public relations and communications executives Gino Colangelo and Kimberly Noelle Charles, DipWSET, each of whom owns their own small business.
COME TOGETHER will launch media, digital, and live events and campaigns focusing on wine’s unique and positive cultural role as a beverage that brings people together. The company’s first campaign—Come Over October—will debut October 2024.
For more information about the Come Over October campaign and COME TOGETHER—A Community for Wine Inc, please visit https://www.cometogetherforwine.com/ or email Kimberly Noelle Charles at kcharles@charlescomm.com or Gino Colangelo at gcolangelo@colangelopr.com.
Share & Pair Sundays Come Over October Text Message Marketing
VinesOS and RedChirp Announce Exciting New Integration
January 15 th, 2025 — Wineries excel at delivering exceptional customer experiences, but keeping pace with modern communication trends can be challenging. Recognizing the need for seamless digital interactions, VinesOS, a trusted point-of-sale and commerce winery software provider, has partnered with RedChirp, the wine industry’s leading text messaging platform. This month, they launch an integration that simplifies winery communications and drives customer engagement. Together, they’re making it easier than ever for wineries to connect with customers, enhance their operations, and boost revenue.
A Seamless Customer Experience
This integration bridges the gap between wineries and their customers by offering innovative tools that enhance communication and elevate the customer journey. Key benefits include:
Seamless Contact Syncing: Effortless syncing of customer contact details between VinesOS and RedChirp ensures efficient and accurate outreach, allowing winery teams to focus on building meaningful connections.
Web-to-Text Chat: Turn website visits into meaningful conversations with RedChirp’s next-generation webchat, embedded directly on VinesOS-powered eCommerce pages. This feature helps wineries capture more sales, inquiries, and reservations by enabling customers to reach out via text in real-time.
Automated Personalized Messaging: Enhance relationships with automated text messages such as order confirmations, thank-yous, and follow-ups, ensuring a delightful customer journey from start to finish.
Automated SMS Shipment Notifications: Keep customers informed with automated SMS notifications for shipments, reducing missed deliveries and providing a smoother post-purchase experience.
Order Attribution Reporting: This automated reporting provides valuable insights into revenue generated through text messaging, empowering wineries to make data-driven decisions and maximize ROI.
Compliance Confidence: Built-in tools help wineries confidently connect with customers while adhering to federal, state, carrier, and alcohol-specific regulations.
These features empower wineries to deliver exceptional customer experiences, streamline their workflows, and achieve higher returns on every customer interaction.
Leadership Excitement
“We’re excited to partner with RedChirp to bring this powerful integration to wineries,” said Jules Robbins, Founder and CEO of VinesOS. “This collaboration not only enhances operational efficiency but also empowers wineries to connect with their customers in a personal and convenient manner. Messaging has become a crucial tool for wineries, enabling them to share time-sensitive updates such as, ‘Your shipment is on the way’ or ‘Don't miss Friday's member pickup party.’”
Jennie Gilbert, Cofounder of RedChirp, shared her enthusiasm: "Text messaging has quickly become one of the most effective tools for wineries to stay connected with their customers, and this partnership with VinesOS makes it even easier to build those relationships. Together, we’re helping wineries save time, increase revenue, and provide unforgettable customer experiences."
Join our Webinar
To introduce this exciting integration, VinesOS and RedChirp are co-hosting a free webinar on Wednesday, February 5th, at 10 am PST.
Webinar:Transform Customer Engagement with VinesOS + RedChirp
Join VinesOS Founder and CEO Jules Robbins and RedChirp Co-Founder Jennie Gilbert for an exclusive look at how this integration can transform winery communication. The webinar will include:
- Strategies to engage customers with web-to-text chat.
- Tips to automate notifications for shipments, reservations, and payments.
- Real-world examples of club communications and promotions in action.
- A live Q&A and actionable advice to get started.
Register here: https://us06web.zoom.us/webinar/register/WN_daRxEqfkQgymimrpPZ7N1A
Meet Us At the Direct-To-Consumer Wine Symposium
VinesOS and RedChirp are Sponsors at the Direct to Consumer Wine Symposium in Monterey, CA, on January 21-23, 2025. Come see us in person to learn more about this exciting integration.
About RedChirp
RedChirp helps wineries harness the power of text messaging to delight customers, increase sales, and streamline operations. From personalized one-on-one conversations to automated notifications and bulk messaging campaigns, RedChirp’s tools cut through the noise to deliver results. RedChirp integrates seamlessly with industry-specific platforms, ensuring compliance while enhancing customer engagement. Learn more at https://redchirp.com/.
About VinesOS
VinesOS is a modern, cloud-based, direct-to-consumer platform for the alcohol beverage industry, offering best-of-class Point-of-Sale, eCommerce, Club, and Reservations. Intuitive and easy to use, VinesOS gives you the tools to run your tasting room, wine bar, tap room, or retail store. To learn how VinesOS can help your business, visit www.VinesOS.com.
Cut Through the Noise with Text Marketing
No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. Other industries may have a head start, but RedChirp is helping wineries catch up.
“In just two years, RedChirp has gone from serving one to almost 700 wineries because we’ve been relentlessly listening to their specific challenges and rapidly developing solutions,” says Jennie Gilbert, Co-Founder of RedChirp. “Every DTC team has a lot to communicate and it’s getting harder to cut through the noise. But you can do it with texting! RedChirp makes it easy and works right away.”
With RedChirp, wineries can text with customers one-on-one and in bulk, automate recurring messages like shipment notifications and reservation reminders, and securely collect credit card info in minutes instead of days. Wineries of all sizes and from all regions are using RedChirp to create elevated customer service experiences, execute more effective club communications, and run more powerful promotions.
The next generation of webchat — which starts on your website but moves the conversation to text — is included in every RedChirp subscription for free. Case studies and order attribution data show these webchats convert into significant sales, with the added bonus of organically growing your opt-in list without lifting a finger.
Wineries use RedChirp to securely collect credit card information by text message too. Because that’s so convenient wineries, Payment Requests have become one of RedChirp’s most popular features. Customers love it too! Across the platform, they complete 42% of these Payment Requests in 10 minutes or less and 98% in less than 24 hours.
RedChirp’s integrations with wine industry tools increase visibility and make automations more powerful. Share contacts, trigger shipment notifications, confirm orders, send reservation reminders, and maximize the performance of your emails. Automated Order Attribution reporting makes sure you know which texts are converting into sales and exactly how many. RedChirp integrates with Commerce7, eCELLAR, WineDirect, vinSUITE, tock, Mailchimp, Klaviyo, WineShipping, WineDirect Fulfillment, Outshinery, and WinePulse.
Are you tired of emailing into the abyss and playing phone tag? Text your customers instead! Stop by RedChirp’s booth #521 at the WIN Expo to find out how.
Finish Strong: End-of-Year Sales & Engagement Tactics
Finish Strong: End-of-Year Sales & Engagement Tactics
Event Type: Webinar
Event Date: 10/31/2024
Join us on October 31st at 11:00am for this fast-paced session packed with actionable strategies you can implement between now and the end of the year! Jennie Gilbert, cofounder of RedChirp, and Susan DeMatei, President of WineGlass Marketing, will be joined by a special guest from Gloria Ferrer to share real-world techniques for driving sales, engaging customers, and improving margins in what’s left of the critical OND season.
This webinar will cover:
- Promotion ideas to stand out this busy BFCM season
- Highly targeted micro-promotions for the home stretch of 2024
- Best practices for holiday gifting
- And bonus tips to increase winery visits and improve shipments
Make the most of the busiest time of the year with practical, fast, and easy-to-implement ideas.
Speakers
Jennie Gilbert, Red Chirp
Susan DeMatei, WineGlass Marketing
Special Guest Natalie Morgan at Gloria Ferrer Wines
Webinar Alert! Texting for Success: Best Practices & Future Trends
Join us for "Texting for Success: Best Practices and Future Trends" as part of eCELLAR’s new webinar series — The Pulse.
Looking to enhance your DTC strategy? Discover how texting can transform customer engagement and boost sales.
Webinar: Texting for Success: Best Practices & Future Trends
Date: Wednesday, October 2nd | 10 am PDT
Featuring:
- Jennifer Oaks (Senior Manager, Benziger Family Winery)
- Jennie Gilbert (Co-Founder, RedChirp)
- Tracy McArdle (COO, eCELLAR)
Learn how to:
- Engage your customers through effective text messaging
- Drive sales and improve satisfaction with real-world examples
- Stay ahead with future trends in DTC communication
👉 Register Now for actionable insights that will take your winery’s communication strategy to the next level!
Make This OND Your Best Shipping Season Yet – Free Webinar for Winery DTC Professionals!
Are you ready for the holiday shipping surge? The busy OND season is here, and we’re hosting a must-attend webinar designed to help your winery thrive during this critical time!
Join industry experts Laura van der Kamp (Round Pond Estate), Karin Strykowski (Wineshipping), and Jennie Gilbert (RedChirp) as they share insider strategies to maximize your shipping success this holiday season.
Webinar: OND Shipping Essentials: Ten Tips For a More Profitable Season
📅 Date: Wednesday, September 25th
🕙 Time: 10 am PDT
In this exclusive session, you'll learn how to:
- Reduce shipment damages
- Quickly resolve delivery issues
- Create memorable experiences for gift givers and recipients
- Automate follow-ups
- Boost sales through the end of the year
Don’t miss out on this chance to streamline your shipping process and set your winery up for a smooth, profitable holiday season and beyond!
Get the tools and tactics you need to turn this OND season into your most successful one yet! See you there!
About
More customers than ever before want to text your business. But you don't have time to shoehorn together a bunch of tools, buy smartphones for your entire team or ask you and your team to be available 24/7. We've solved all these problems with RedChirp! Founded by a group of experienced SaaS entrepreneurs with a passion for — and a proven track record of — helping small and medium-sized local businesses compete with the “Big Brands”, RedChirp finally makes effective business messaging technology accessible to main street businesses.
Start using RedChirp in just one day:
Text, video chat and call from any smartphone, tablet, laptop, or desktop computer
Start text conversations with leads right from your web site
Collect payments faster, and more securely, by text
Delight your customers with a seamless, text-enabled curbside pickup experience
Schedule, send reminders and reduce missed appointments
Text team members and customers in bulk about sales, events and announcements
Replace hours of time wasted on phone tag with just a few minutes of texting
At RedChirp, we believe in small businesses. We think you can delight your customers, and teammates without breaking the bank and enjoy doing it too.
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