Rack & Riddle Custom Wine Services (@rack-&-riddle-custom-wine-services)

499 Moore Ln., Healdburg, CA, United States of America, 95448

https://www.rackandriddle.com

(707) 433-8400

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Boost Your Winery's Wine Club with These Proven Strategies

April 09, 2024


As tasting room visitation declines, wineries must get creative to attract new customers and convert them into loyal wine club members. We have identified several key strategies wineries use to captivate guests and drive wine club growth.


Read the full in-depth blog here: https://go.vinsuite.com/BoostClubSignups


First, enhancing the tasting room ambiance is crucial. Complementing the wine experience with live music, gourmet food pairings, and interactive activities can transform your space into an immersive, memorable destination. Cultivating authentic connections with visitors is also essential. Train your staff to be skilled storytellers and attentive listeners to personalize the experience and build stronger relationships.


Extending your reach beyond the tasting room is another powerful way to boost wine club signups. Leveraging social media to help you re-engage past visitors and introduce your wines to new potential members, even if they can't physically come to your winery. 


Ultimately, fostering meaningful connections and creating unforgettable experiences are key to driving sustainable wine club growth in today's competitive landscape. 


You can captivate guests and convert them into devoted club members by implementing a holistic strategy across your on-site, digital, and interpersonal touchpoints.

Wine Clubs Club Growth Tasting Room Winery Strategy DTC Wine

About

Who is Rack & Riddle?

Wine industry executives Bruce Lundquist and Rebecca Faust joined forces with a dedicated team of production professionals to found Rack & Riddle--the ultimate Sonoma County custom crush and wine service company in two ideal locations in Healdsburg and Alexander Valley.

What we believe

At Rack & Riddle, you're more than a client, you're our partner.

From small boutique wineries to large multi-national wine producers and everyone in between, we provide unparalleled custom crush and winemaking services to all of our partners.

We work with you to ensure you receive exactly what you want and need from grape to glass or to simply assist you with your existing winemaking and production needs.

With a blend of traditional methods along with the best of new technology, Rack & Riddle is dedicated to sustainable farming practices, allowing nature to bring out the unique attributes of every winegrape that passes through our facility. Rack & Riddle is California certified organic for those wishing to produce organic wines.

Rack & Riddle Offers Customizable Programs:
Sparkling Private Label Wine: 
  • Personal consultation with our winemakers to create your branded sparkling wine blend        
  • Wines produced by winemakers who consistently win GOLD MEDALS and BEST OF CLASS in the most prestigious tastings 
  • Responsive service and streamlined order process: you provide us your labels and we ship within two weeks 
  • A selection of méthode Champenoise private label sparkling wine varietals available
Contact Business Development Associate Monica Smith for sparkling wine pricing & availability, or to request samples: 707-433-8400

Base to Bottle or Grape to Bottle Sparkling Programs: 
  • Create a méthode Champenoise sparkling from your base wine or grapes, with the guidance of our expert winemakers 
  • Rack & Riddle can tirage bottle, age, disgorge and then label your wine. Full service sparkling wine production ensures your wine is in the best of hands from start to finish 
  • Both Wet Glue and Pressure Sensitive labeling capabilities 
  • Your supplies or ours 
  • Custom dosage available 
  • Small or large lots
Grape to Bottle Still Wine Programs & Bottling Contracts: 
  • Ship your wine or grapes to us, and we'll work within your protocol to create an outstanding finished product! 
  • Customized bottling or labeling services, or any step in the winemaking process you may need 
  • Stop by to see Rack & Riddle's state-of-the-art still winemaking equipment, featuring a new 150 BPM Bertolaso bottling line
Contact General Manager Mark Garaventa or Business Development Manager Cynthia Faust to schedule a facility tour: 707-433-8400

Rack & Riddle's 2 premier facilities in the heart of wine country offer: 
  • Easy access locations in Healdsburg & Alexander Valley in Sonoma County 
  • Full bottling services including new 150 BPM lines 
  • CCOF certified organic winemaking & production option 
  • Fully equipped laboratories including the following services: 
Foss wine scan with So2 
PH/TA auto titrator 
UV-VIS spectrophotometer 
Alcolyzer 
DMA 
Heat/cold stability analysis 
Pre/post bottle micro plating

We are about more than just slapping a label on a bottle or mass producing wines. We are about ensuring the true nature of the wines shines through so distinctively that you'll be proud to share, sell, and taste for yourself the wines crafted with our care, passion and expertise. 

In short, we'll help you create wine that's ready to stand neck and neck with the area's best.

Questions?
Call (707) 433-8400, or email us.

Contact

Contact List

Title Name Email Phone Extension
VP Business Development Mark Garaventa mark@rackandriddle.com 707-433-8400
Business Development Manager Cynthia Faust cynthia@rackandriddle.com 707-433-8400
Business Development Associate Monica Smith monica@rackandriddle.com 707-433-8400
Media Relations Specialist Elizabeth Nixon elizabeth@rackandriddle.com 707-433-8400

Location List

Locations Address State Country Zip Code
Rack & Riddle Custom Wine Services 499 Moore Ln., Healdburg CA United States of America 95448

List of Locations