We often say that there are two wine industries because the way the small wineries operate is so different from the way large wineries operate. Let’s just look at the numbers in the article below.

According to Wine Business Monthly (February 2023) the top 50 wineries produce almost 300,000 cases of wine which is more than 90% of the wine sold in the US. The Very Small and Limited Production wineries contribute about 5% of overall sales.

This article demonstrates the economic power of the large wineries, even though they represent a miniscule portion of all wineries.

I think the small winery or premium category should be split, because a 5,000 case winery doesn't operate like a 50,000 case winery. But we are stuck with this definition in the article.

The Small, Very Small, and Limited Production wineries sell less than 10% of all wine. Thus, their economic impact is very tiny. Dilute that impact by 11,500 wineries and it’s easy to see that a small winery is not likely to garner headlines. Most news articles focus on the Medium and Large wineries because they have big megaphones. However, their results have no relevance to the small wineries.

What if the small wineries banded together? Their sheer number means that they could have a louder voice.
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https://www.qbwinerysolutions.com/blog/two-wine-industries