Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine.

January – Fresh Starts and Cozy Comfort

Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort.

1. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts.
2. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes.
3. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month.
4. Super Bowl Prep: Forget beer—pair touchdowns with wine! Create game-day bundles featuring reds for chili or crisp whites for wings.
5. Winter Book Club: Sip and read! Create a “book + wine” subscription featuring cozy novels (or wine-themed reads) and host lively discussion nights.

February – Celebrate Connection

Bring the love (and fun!) with winery marketing campaigns that highlight Valentine’s, Galentine’s, and everything in between.

6. Chocolate & Wine Pairings: Love at first sip! Pair decadent local chocolates with your best reds or dessert wines for the perfect Valentine’s tasting.
7. Galentine’s Day Specials: “You’re the rosé to my day!” Celebrate friendship with group tastings, bubbly flights, or exclusive pink-themed bundles.
8. Blind Date With a Bottle: Wrap mystery bottles in cheeky descriptions and let customers “swipe right” on their new favorite wine.
9. Super Bowl Sips: Who says football snacks and wine don’t mix? Offer bold reds for ribs and sparkling wines for salty snacks.
10. Movie Night Pairings: Match wines with Oscar-worthy flicks and create awards-season bundles for the ultimate night in.
11. Open That Bottle Night (Feb 22): Host a virtual event encouraging customers to finally open that “special” bottle. Share photos, stories, and laughs while promoting library wines for those who need a new treasure.
12. A Bundle of Rosés: “Roses are red, rosé is pink!” Offer a Valentine’s bundle with 12 bottles of rosé and a dozen pink roses for the ultimate romantic gift.

March – Seasonal Refresh

March is all about lighter wines, playful campaigns, and welcoming spring vibes.

13. March Madness Wine Bracket: Let customers vote for their favorite wines in a tournament challenge. The winner gets crowned your “Fan Favorite Wine of the Year”!
14. Luck of the Pour: Sprinkle in some Irish charm with surprise discounts or “golden cork” giveaways in March purchases.
15. Spring Wine Collection Launch: Celebrate the season with fresh whites, vibrant rosés, and pairings for garden parties or brunches.
16. Daylight Saving Toast: “Spring forward” with a sunset happy hour featuring bright, citrusy whites or effervescent sparkling.

April – Sustainability and Community

Celebrate Earth Month with campaigns that showcase your winery’s eco-conscious spirit.

17. Adopt-a-Vine: Give customers the chance to “own” a piece of your vineyard. Send updates and a bottle from their vine at harvest time.
18. Earth Day Tasting Flights: Feature wines made sustainably, with stories about your green practices to inspire loyal customers.
19. Plant a Tree Campaign: “Drink wine, save the planet.” Donate part of your sales to conservation or reforestation efforts.
20. Wine Holiday Spotlights: Raise a glass to Tannat Day, Malbec World Day, and International Viognier Day with themed tastings and promotions.
21. Vineyard Tours: Bring guests behind the scenes with scenic tours that include tastings under the vines. Bonus: Make it an eco-tour by showcasing your sustainable practices.

May – Celebrations Galore

From honoring moms to Memorial Day picnics, May is packed with opportunities to celebrate wine and connection.

22. Mother’s Day Spa Sets: Pair wines with luxurious spa items (think candles, bath salts, and chocolates) for the ultimate relaxation kit.
23. Mom’s Day Out: Host an indulgent wine-and-brunch event or offer complimentary tastings for moms and their guests.
24. Heroes Celebration: Raise a toast to service members with a Memorial Day campaign that includes exclusive discounts and events.
25. Picnic Packs for Memorial Day: Make Memorial Day gatherings simple with wine bundles, snacks, and picnic-ready gear.
26. Red, White, and Rosé Bundles: Curate patriotic wine collections perfect for backyard barbecues.
27. National Wine Day (May 25): “Cheers to wine!” Host tastings, offer one-day deals, and flood social media with fun wine facts.
28. World Chardonnay Day (May 21): Highlight the versatility of Chardonnay with exclusive tastings, pairing menus, or recipe suggestions.

June – Summer Kicks Off

Celebrate longer days, bold flavors, and rosé season with summer-inspired winery marketing campaigns.

29. International Rosé Day: Rosé all day! Create Instagram-worthy rosé flights and host themed parties to celebrate everyone’s favorite pink drink.
30. Father’s Day BBQ Pairings: “For the grill master in your life.” Pair bold reds with BBQ recipes or include a branded apron in your gift sets.
31. Summer Solstice Sunset Tasting: Host an outdoor tasting that celebrates the longest day of the year with live music and vibrant wines.
32. Wine & Wander Kits: Adventure-ready kits featuring canned or small-batch wines and picnic accessories.

July – Fun and Festive

Celebrate freedom, sparkling wines, and summer fun with creative and festive winery marketing campaigns.

33. American Sparkling Wine Day (July 3): Fireworks & Fizz” or “Sparkling & Sparklers.” Highlight sparkling wines as the ultimate pairing for Independence Day celebrations.
34. Red, White, and Blue Tasting Flights: Sip through patriotic flights featuring bold reds, crisp whites, and sparkling rosés.
35. Outdoor Movie Nights: Host vineyard screenings paired with wine flights and summer snacks like popcorn or sliders.
36. National Wine & Cheese Day (July 25): Highlight perfect pairings with curated flights and local cheese boards.
37. 4th of July Flash Sale: Offer explosive, one-day-only discounts on crowd-pleasing wines for holiday gatherings.

August – Harvest Anticipation

As harvest nears, lean into the excitement with engaging and seasonal campaigns.

38. White Wine Day (Aug 4): “Keep it chill.” Promote your most refreshing whites with pairing ideas for summer salads and seafood.
39. Astrology Pairings: What’s your sign? Create fun zodiac wine pairings and share them on social media to spark engagement.
40. Back-to-School Survival Kits: “Wine moms, unite!” Offer wine bundles designed for parents reclaiming their evenings after a busy summer.
41. International Cabernet Day (Aug 30): Celebrate your boldest Cabernets with tastings, discounts, and posts about why this varietal is a fan favorite.

September – Kicking Off Fall

Cozy up to the season with autumn-inspired campaigns and events.

42. Labor Day Wine & BBQ: Fire up the grill! Pair smoky reds and crisp whites with BBQ recipes in bundled deals.
43. Autumn Equinox Celebration: Mark the arrival of fall with seasonal wine bundles featuring cozy pairings like pumpkin risotto or apple desserts.
44. Fall Release Party: Celebrate new fall-inspired wines with a festive event featuring exclusive tastings, themed decor, and live music.

October – Harvest Festival

From Halloween fun to trending wine styles, October is all about creativity and community.

45. Grand Harvest Festival: Celebrate the season with a festival packed with tastings, live music, food pairings, and local artisan markets. Partner with other wineries or restaurants for a broader reach.
46. Wine & Candy Pairings: Trick or treat for adults! Share fun pairing guides for Halloween candies and your best wines, or offer themed tasting flights.
47. Pumpkin Spice Wine Cocktails: “Pumpkin spice, but make it wine.” Share cozy recipes for fall-inspired wine-based drinks.
48. Orange Wine Day (Oct 6): Highlight this trending wine style with tastings, fun facts, and tips on pairing orange wines with fall flavors.
49. Global Champagne Day (Oct 24): “Pop the bubbly!” Host sparkling tastings, exclusive promotions, or festive events to toast this iconic day.

November – Gratitude and Giving

Show your appreciation to customers and set the stage for holiday shopping.

50. Thanksgiving Wine Pairing Guide: Simplify holiday planning with pairing guides for every course, from turkey to pumpkin pie. Bundle the wines for an easy upsell.
51. Friendsgiving Celebration: Bring wine club members together with a cozy Friendsgiving event featuring seasonal pairings and exclusive access to library wines.
52. Black Friday Wine Sale: Create urgency with early access for club members and one-day deals on top-selling bottles. Learn more about winery marketing for Cyber Week here.
53. Small Business Saturday: Highlight your story! Offer promotions and host in-person events to celebrate the uniqueness of your winery.
54. International Merlot Day (Nov 7): “Miles was wrong—say YES to Merlot!” Lean into the “Sideways” joke with a cheeky campaign promoting this versatile varietal.

December – Festive Cheer

Close out the year with your winery marketing focused on gifting campaigns, holiday events, and sparkling celebrations.

55. Cyber Monday Wine Deals: Extend Black Friday offers online with exclusive bundles, limited-edition wines, or free shipping.
56. 12 Wines of Christmas Countdown: Launch a daily wine reveal leading up to Christmas. Include mini bottles, holiday recipes, or surprise pairings.
57. Holiday Open House: Deck the halls! Host a festive event with carolers, tastings, and special discounts for attendees.
58. Wine and Wreath-Making Workshop: Partner with a florist for a hands-on holiday event where guests craft wreaths while sipping seasonal wines.
59. New Year’s Celebration Kits: Bundle sparkling wines with party essentials like branded glasses or confetti poppers for a fun countdown.
60. Corporate Gifting Bundles: “Cheers to your clients!” Offer customizable gift sets for businesses looking to thank their partners with style.

Let’s Make 2025 Your Best Year Yet

With these 60 winery marketing campaigns, your marketing calendar is ready to shine all year long. From seasonal launches to wine holidays and cultural celebrations, there’s something here for every audience and occasion.

Let Corksy’s tools help you bring these ideas to life:

• Personalized popups to highlight exclusive deals.
• Segmented emails to deliver the right message at the right time.
• Data insights to measure and refine your strategies.

Ready to make 2025 unforgettable? Book a call today!

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