P.O. Box 141, St. Helena, CA, United States of America, 95474
It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young. Their drinking habits, lifestyle priorities, and financial realities don’t yet match those of past generations at the same life stage.
But instead of writing off Gen Z or younger Millennials, the wine industry needs to adjust its approach. The traditional playbook doesn’t account for how younger consumers live, what they value, or how they engage with brands. If wineries want to stay relevant, it’s time to rewrite the script.
A common misstep in the industry’s current panic is comparing a 23-year-old Gen Zer to a 45-year-old Gen Xer. The latter has had decades to develop wine preferences, disposable income, and a lifestyle where wine fits naturally. The younger consumer? They’re still figuring things out.
But here’s the thing—this isn’t new to this generation.
Boomers weren’t drinking Bordeaux and Burgundy in their 20s. In the 1970s and 80s, their go-to drinks were beer and spirits, with brands like Budweiser, Miller, and Jack Daniel’s leading the way. When they did drink wine, it wasn’t $100 Napa Cabs—it was cheap, approachable, mass-market brands like Mateus Rosé, Blue Nun, and Riunite Lambrusco.
As they aged into their 30s and 40s, their disposable income grew, their tastes evolved, and they started drinking more premium wines. This shift was helped by key moments in wine history, like the Judgment of Paris in 1976, which put California wines on the map and helped normalize wine as an aspirational yet accessible beverage.
Fast forward to today—why would we expect Gen Z’s path to look any different?
They’re starting with canned wines, easy-drinking rosés, and White Claw-adjacent wine spritzers—just like Boomers started with sweet, entry-level wines. That doesn’t mean they won’t eventually graduate to a Cab Sauv, but their lifestyle, budget, and interests don’t align with traditional wine marketing yet.
Instead of lamenting that they’re not cellaring Bordeaux at 22, the industry should focus on meeting them where they are and evolving with them—just like it did with previous generations.
The Judgment of Paris in 1976 changed perceptions of wine forever. Now, nearly 50 years later, we’re at another turning point—but instead of waiting for a ‘moment,’ wineries need to actively shape how younger consumers engage with wine.
For decades, the wine industry followed a structured marketing model:
But Gen Z operates differently. Their 20s aren’t about settling down early, hosting dinner parties, or buying cases of wine for a well-stocked cellar. They value experiences over possessions and are more likely to be traveling, working remotely, and prioritizing social time.
And let’s address the big misconception—Gen Z isn’t skipping wine because they’re broke. They’re skipping wine because it doesn’t fit into how they currently spend their money.
This is the generation dropping $200+ for Coachella tickets, Taylor Swift concerts, and global travel. They spend on boutique fitness classes, Airbnb getaways, and high-quality coffee. They’re willing to pay for what matters to them.
It’s not about affordability—it’s about priorities. So the real question is: ‘Why isn’t wine making the cut?
The answer? It’s not speaking their language.
This is why natural wine bars, canned wines, and alternative formats are thriving—because they fit seamlessly into how Gen Z consumes. Wineries need to lean into where and how this generation is already spending money, instead of dismissing them outright.
The problem isn’t that they can’t buy wine. The problem is the industry hasn’t given them a compelling reason to.
Younger consumers weren’t raised on Robert Parker scores and Bordeaux classifications. They don’t need a masterclass in tannins—they need a reason to care.
Look at What Works: The Yellowtail x Domino’s Example
Yellowtail’s recent collaboration with Domino’s was brilliant. Why?
This is exactly why canned wine, wine spritzers, and single-serve bottles are thriving—because they fit into how Gen Z already drinks. Instead of forcing them into traditional formats, these products meet them where they are, making wine more accessible in the same way craft cocktails in a can or hard seltzers have.
Forget the old-school rules. Wine should be as flexible as the consumer.
Wine isn’t one-size-fits-all. Consumers should feel like they’re choosing the moment, not following a rulebook.
Wine should feel personal, casual, and adaptable—not like an intimidating, rules-based club.
Let’s be honest: most wine descriptions sound like they were written for a sommelier exam.
No 25-year-old is thinking, ‘You know what I need? A hint of graphite and leather.’
Wine marketing needs to shift from intimidating to inviting. Instead of making consumers feel like they need a degree in enology to enjoy a bottle, brands should focus on making wine descriptions relatable and easy to digest.
If wine descriptions were written the way people actually talk, they’d look more like this:
Consumers aren’t looking for a lecture on tasting notes. They want descriptions that help them imagine the experience.
Wine marketing still leans heavily on polished table settings, perfect charcuterie boards, and scenic vineyard backdrops.
But let’s be real—younger consumers aren’t hosting formal dinner parties every weekend. They’re:
✅ Sitting on the couch with takeout
✅ Pregaming for a concert
✅ Hanging out at a pickleball tournament
And yet, so many brands refuse to show wine in these real-life settings.
The message? “This isn’t for you.”
That needs to change.
People drink wine how they want to, not how we tell them to. The brands that lean into that will win.
For Millennials and Gen Z, packaging isn’t just functional—it’s part of the experience.
If your winery’s digital presence is limited to Facebook and Instagram, you’re already behind.
Younger audiences aren’t passively scrolling—they’re searching for engaging content. Be part of their world, not an afterthought.
For years, wineries have structured events around wine first, everything else second. But what if we flipped that?
Host events people already love—and add wine.
Wine can enhance experiences without being the entire experience.
Wine clubs are due for an evolution. The old-school model of three bottles per quarter, automatically billed is losing appeal. Younger consumers want:
Think about how younger consumers engage with brands like HelloFresh or Netflix. Personalization, ease of use, and a sense of belonging are key.
Wine marketing doesn’t have to be serious all the time—in fact, the brands that embrace creativity and interactivity are the ones capturing younger audiences.
Think about how people discover fashion, travel, and food—it’s not through static ads. It’s through immersive, engaging experiences that feel tailored to them. Wine should be no different.
Instead of treating wine as something exclusive and polished, brands should make it dynamic and shareable:
✅ Instagram-worthy packaging that makes people want to show it off.
✅ Interactive online quizzes that help customers find their perfect wine match.
✅ Behind-the-scenes winery content on YouTube that feels like an inside look, not a sales pitch.
Different platforms require different tones and strategies:
Younger consumers engage with brands differently on different platforms—meet them where they are, and make it fun.
Napa will always be a bucket-list destination, but younger consumers are branching out—and wine regions that offer a more relaxed, approachable experience are thriving.
There’s a reason wine regions outside of Napa are seeing spikes in visitation:
Remember: When Boomers started drinking wine, wine tastings were mostly free. The barrier to entry was low, allowing people to explore wine without intimidation or financial hesitation.
Today, a Napa tasting can easily run $80+. That’s a tough sell for a young consumer who might not even know if they like wine yet. Now, regions that keep things casual and let people discover wine without pressure are pulling in the next generation of drinkers.
Lowering the barrier to entry brings more people into the fold.
The next generation of wine drinkers isn’t rejecting wine—they’re just engaging with it differently. Wineries that adapt their marketing, experiences, and messaging to meet younger consumers where they are will be the ones that thrive.
At Corksy, we help wineries modernize their DTC strategy with flexible tools for e-commerce, wine clubs, POS, and digital marketing—all designed to make selling wine easier in today’s landscape.
Want to attract and retain younger wine consumers? Let’s chat. Learn more at Corksy.io. 🚀
Corsky Sell More Wine Millenials Gen Z Younger Consumers Tasting Room Marketing eCommerce Wine Club
Growing your winery’s online presence is essential, but increasing website traffic can be costly – especially when it comes to paid advertising. Since you can’t control the cost of acquiring new visitors, the best way to maximize your marketing budget is by improving your conversion rates, average order values, and long-term customer retention.
One powerful tool to help with this? Heatmaps. 🔥
Really – this data doesn’t lie. Heatmaps give you visual insights into how visitors interact with your website, showing where they click, scroll, and spend the most time. With these insights, you can refine your website’s layout to better engage potential customers, drive more wine club sign-ups, and increase online sales.
Discover three ways wineries can use heatmaps to optimize conversions. 🤘
Heatmaps reveal what your visitors focus on – and what they ignore. Take a look at the example below:
When reviewing a heatmap, look for:
By identifying these patterns, you can see whether visitors are focusing on the right elements or if important sections are being overlooked.
Once you’ve analyzed your heatmap, use these insights to optimize your site:
By continuously testing and adjusting based on heatmap insights, wineries can improve their website experience, leading to higher wine club sign-ups, more tasting room bookings, and increased online sales.
Not all visitors scroll to the bottom of your page. Scroll depth heatmaps show where most users stop reading, helping you optimize content placement.
The average fold refers to the point on a webpage that is visible without scrolling when a visitor first lands on the site. Anything below this point requires the user to scroll to see it. Since different devices and screen sizes have varying fold placements, heatmaps help determine where most users stop scrolling and what content they actually see.
For example, if your wine club benefits or special promotions are placed far below the average fold and most visitors don’t scroll that far, they might never even see those offers.
If customers aren’t scrolling far enough to see your limited-time wine bundle or special offer, you might:
For instance, if visitors stop reading just before your wine club benefits are listed, shifting that section higher could lead to more sign-ups.
By analyzing scroll depth and the average fold, wineries can ensure that high-value content is seen by more visitors, leading to better engagement and higher conversions.
Once you’ve identified the best places for your CTAs, test different variations to see what resonates with visitors.
With Corksy’s website builder, wineries can easily test different CTA placements, colors, and copy – no developer needed. Ongoing testing and optimization help fine-tune your website, turning more visitors into loyal customers.
The cost of acquiring customers online isn’t likely to decrease, so making the most of your existing traffic is crucial. Heatmaps provide valuable data to refine your website layout, improve conversions, and increase sales – without spending more on ads.
And remember: Higher conversions alone aren’t the goal. Keep an eye on average order value and customer lifetime value to ensure your optimizations are driving sustainable revenue for your winery.
Want expert guidance on analyzing and optimizing your winery’s website? Let’s chat.
Marketing Website DTC Corksy Sell More Wine Online Sales eCommerce Wine Club
Running a winery is more than just making great wine—it's about creating memorable experiences, building customer relationships, and growing your business. But when your tech stack is holding you back, it feels like you’re constantly juggling disconnected systems, outdated tools, and manual workarounds just to keep things running.
Wineries didn’t get into the wine business to manage technology. They did it to share their passion, grow their brand, and connect with people who love their wine. But as wineries grow, the cracks in an outdated system start to show—slow checkouts, data stuck in silos, complicated wine club processes, and marketing that feels more like guesswork than strategy.
The good news? It doesn’t have to be this way.
Wineries deserve a platform that’s intuitive, agile, and scalable—one that helps them focus on what they do best: making and selling exceptional wine. The wine industry is evolving, and it’s time for winery tech to evolve with it.
Corksy was built because wineries shouldn’t have to settle. We’re a team of innovators who get the wine business, DTC, and what wineries actually need. We looked at what’s working in other industries—seamless e-commerce, intuitive software, agile tools that scale—and asked: Why doesn’t the wine industry have this?
Corksy is not just an all-in-one system—it is a future-proof, scalable, winery-first platform designed to help wineries sell more wine, streamline operations, and adapt as the industry evolves.
Corksy didn’t just modernize the winery tech stack—it revolutionized it. For the first time, wineries have access to an all-in-one solution that is built to scale, simplify operations, and drive revenue.
Corksy was built for the wineries that want more. More efficiency, more sales, and a platform that helps them grow.
No more outdated, disjointed systems. No more struggling with slow checkouts, disconnected customer data, or complicated integrations. Corksy has everything you need to sell more wine, create a seamless customer experience, and get the data you need—when you need it.
Join the wineries switching to Corksy and experience a truly modern tech stack designed for the next generation of wine DTC. Book a demo today.
platform corksy sell more wine all-in-one modern ecommerce wine club marketing email tech
Valentine’s Day isn’t just for flowers and chocolates—it’s also a prime opportunity for wineries to boost sales, attract new customers, and strengthen existing relationships. This holiday of love lends itself perfectly to creative marketing initiatives that showcase wine as the ultimate romantic gift or experience. Here’s how wineries can make the most of Valentine’s Day.
Ensure your website is ready to entice Valentine’s shoppers. Update your homepage with romantic visuals and feature special offers prominently. Simplify navigation to make shopping easy, especially for those making last-minute purchases. Incorporate Valentine’s Day-themed SEO keywords to improve search visibility and draw in gift-seekers. Don’t forget to clearly display shipping deadlines and offer expedited options to capture late buyers.
Tip: Use Corksy’s personalization tools to create pop-ups or banners highlighting Valentine’s deals and deadline reminders.
Valentine’s Day is an excellent time to engage new audiences. Run paid ads on social media tailored to demographics seeking romantic gifts or experiences. Partner with influencers to showcase your offerings, leveraging their reach to bring new eyes to your winery. Additionally, consider Pinterest for both organic posts and paid promotions. With its highly visual platform and active planning-focused audience, Pinterest can be a powerful channel to reach shoppers looking for unique Valentine’s gift ideas or date inspiration.
Example: Create eye-catching pins with romantic wine pairing ideas, bundled gift sets, or Valentine’s-themed tasting events. Promote these with Pinterest ads to expand your reach and drive traffic to your site.
Create curated gift bundles to appeal to a wide range of budgets. Pair your wines with chocolates, candles, or other romantic items. Offer options from affordable pairings to luxurious experiences. For a playful twist, include a “Dozen Roses” bundle—a case of Rosé wines packaged beautifully as a nod to the classic Valentine’s bouquet.
Example: A “Sweetheart Bundle” with a bottle of wine and artisan chocolates, a “Luxury Romance Package” featuring a premium wine, glasses, and a scented candle, or the “Dozen Roses” featuring 12 bottles of Rosé wines.
Enhance the customer experience with complimentary or add-on gift-wrapping services. Ready-to-gift packaging can be the deciding factor for busy or indecisive shoppers. Display wrapped bundles prominently in your tasting room and online store.
Personalization is key to standing out. Offer customized labels with romantic messages or names, either as an online feature or an in-person option. This adds sentimental value and turns a bottle of wine into a cherished keepsake.
Tip: Use Corksy’s CRM tools to remember customer preferences and suggest personalized gifts based on past purchases.
Last-minute Valentine’s Day shoppers are your secret weapon—and it’s all about reaching them at the right moment. Combine email campaigns with SMS follow-ups to maximize impact. Start with engaging emails featuring romantic pairings, exclusive offers, and heartfelt testimonials. If certain customers haven’t opened their emails or made a purchase, use tools like Klaviyo or RedChirp to send an SMS that says, “It’s not too late! We’ve got your perfect Valentine’s Day gift ready.”
Tip: Pair this approach with Corksy’s tools to segment customers and automate personalized outreach for high-conversion results.
Example: Send an email with recipes for romantic dinners paired with your wines, followed by an SMS offering expedited pickup or delivery for their last-minute gift needs.
Last-minute shoppers thrive on urgency—so make it work for you. According to U.S. News & Report, nearly half of U.S. spending on Valentine’s Day flowers, candy, and cards occurs between February 11 and February 14. This last-minute rush is your opportunity to shine. Drive conversions by emphasizing scarcity and time sensitivity. Flash sales with countdown timers or highlighting limited stock can create a sense of FOMO (fear of missing out) and spur purchases. Pair urgency with targeted messaging to make your offers irresistible.
Example: Use phrases like “Only 24 hours left to grab the perfect Valentine’s Day gift!” in both emails and SMS. Add urgency-based banners on your website with live timers to build excitement.
Events like wine tastings, dinner pairings, or couples’ tours can create memorable experiences and deepen customer connections. Promote these events through email, social media, and your website.
Example: Host a “Wine & Chocolate Pairing Night” or a “Love in the Vineyard” evening with guided tastings.
Expand your reach by partnering with florists, chocolatiers, or gift shops for cross-promotions. Bundled offers that include wine and complementary products can drive sales and foster community goodwill.
Example: Create a “Love Local” package featuring a bottle of wine, locally made chocolates, and a bouquet from a nearby florist.
Track the effectiveness of your Valentine's Day marketing strategies. Understanding what resonates with your audience will help refine your approach for future campaigns.
To further elevate your Valentine's Day marketing, consider these unique campaign ideas:
Decorate your tasting room with romantic themes to set the mood for Valentine’s visitors. Soft lighting, floral arrangements, and cozy seating can create an inviting atmosphere. Display gift bundles and themed offers prominently to catch the eye.
Example: Set up a photo booth with Valentine’s props and encourage visitors to share their pictures on social media, tagging your winery.
As Leslie Knope from Parks and Recreation famously declared, Galentine’s Day is the best day of the year! Celebrate February 13th by hosting an over-the-top, fabulous event for friends to gather and toast their amazing friendships. Think waffles and wine pairings (because why not?), DIY charcuterie workshops, or even a “Sip and Paint” night featuring vibrant, friendship-themed artwork.
Example: Offer a “Besties Bundle” with sparkling wine, fun drinkware, and a Galentine’s playlist to make every friend group feel like they’re the stars of their own sitcom.
Valentine’s Day isn’t just for couples—it’s also a time to celebrate self-love and care. Create messaging and offers that resonate with those who are single, have lost loved ones, or simply want to treat themselves. Promote wine as the ultimate companion for a cozy night in or a solo celebration of life’s joys. Self-love bundles can include a bottle of wine, a scented candle, bath salts, and a heartfelt note encouraging customers to prioritize themselves.
Tip: Share stories or testimonials from customers about how they’ve embraced self-love, showing your winery as a supportive and inclusive brand.
Valentine’s Day is a chance to celebrate love and elevate your winery’s marketing. By embracing creativity, personalization, and strategic promotions, you can create memorable experiences that keep customers coming back. With tools like Corksy’s, it’s easier than ever to implement these strategies and make your winery a destination for Valentine’s Day magic. Chat with a growth specialist to learn more about Corksy's all-in-one winery solution today.
Corksy Sell More Wine DTC Marketing Sales Valentine's Day Holiday eCommerce Tasting Room
Every year, Pinterest Predicts drops its trend report, and this year’s insights are bigger than just what’s trending on the platform—they reflect broader cultural shifts that wineries can tap into across their marketing, experiences, and product development. With Pinterest’s track record of predicting trends with 80% accuracy, these insights are worth paying attention to, not just on Pinterest but across platforms like Instagram and TikTok, and even in your tasting room.
Here’s how wineries can creatively use these 2025 trends to attract attention, engage audiences, and stay ahead of the curve.
Trends aren’t just fleeting moments—they shape what your customers are looking for and how they connect with your brand. Pinterest isn’t just a visual discovery platform; it’s where people go to dream, plan, and shop. With over 500 million monthly users, it’s a massive pool of inspiration. Plus:
This makes Pinterest a key platform for wineries, not just for advertising but also for staying in sync with what’s next. Let’s break down the trends and how you can use them to elevate your brand.
Pinterest’s report highlights trends that will dominate in 2025, many of which are directly relevant to the wine and spirits industry. Let’s explore the top food and beverage trends and how wineries can capitalize on them.
The après-ski vibe blends rustic charm with high-end indulgence. It's less about literal skiing and more about evoking the fantasy of cozy luxury: mountain lodges, crackling fires, and indulgence after a long day.
What It Could Inspire:
Pickles are having a moment, and it’s not just about eating them—it’s a nod to the rise of unapologetically bold, unique flavor experiences. Consumers are leaning into adventurous, briny, or tangy palettes as a way of exploring something new.
What It Could Inspire:
The cherry aesthetic is about fun, vibrance, and playfulness—an invitation to bring a pop of color and energy to otherwise traditional spaces.
What It Could Inspire:
Self-care is becoming an art form, and wine can naturally fit into the idea of indulging with purpose. This isn’t about excess; it’s about savoring meaningful, elevated moments.
What It Could Inspire:
Consumers—especially Gen Z—are seeking out brands that align with their values. Sustainable practices aren’t optional anymore; they’re essential. But what resonates isn’t just the fact that you’re eco-conscious—it’s the story behind it.
What It Could Inspire:
The non-alcoholic movement isn’t going anywhere. Consumers want thoughtful, elevated options that don’t feel like a compromise.
What It Could Inspire:
The holidays aren’t just about shopping—they’re about creating moments people want to remember. This trend leans into nostalgia and the magic of shared traditions.
What It Could Inspire:
If you’re not advertising on Pinterest, you’re missing out on a platform where people actively plan their purchases. Pinterest users are primed for action—they’re shopping, not just scrolling. Here’s why wineries should consider Pinterest ads:
Ready to level up your marketing? Don’t miss Corksy’s Social Media Advertising Webinar, where we explain how to make Pinterest (and other platforms) work for your winery.
From cozy escapes to bold pairings and nostalgic moments, these trends offer wineries a creative springboard for campaigns that resonate deeply with their audiences. Pinterest’s Predicts report isn’t just about trends—it’s about understanding cultural shifts and using them to create meaningful connections.
Whether you’re transforming your tasting room, designing playful campaigns, or embracing sustainability, these ideas can make 2025 your winery’s most innovative year yet. Start small, test w
Pinterest Trends Marketing Sales Corksy Sell More Wine DTC Branding Social Media
The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern.
Attracting younger wine lovers doesn’t mean you need to overhaul everything or abandon your roots. Instead, consider making a few strategic shifts that align with your brand. Maybe your website keeps the traditional tasting notes, but you have fun with social media. Maybe your weekends are reserved for 21+ reservation-only tastings, but your weekdays are more relaxed and family-friendly. The key is finding what works for you and your audience. Now, let’s dive into some ideas.
Your wine club isn’t working for everyone. Sure, your loyal members love their quarterly shipments, but new customers? They want options. Be the Spotify of wine clubs—not the CD collection nobody wants anymore.
RTDs (ready-to-drink cocktails and wines) are blowing up—and you need to get on board. Seriously, this category isn’t just sticking around; it’s thriving. Embrace it or risk getting left behind.
Your $200 bottle of cabernet is incredible, but most people aren’t spending that on their first purchase. Meet new customers where they are—without cheapening your brand.
Younger generations want experiences, not just wine. Make your tasting room the ultimate hangout spot.
Younger generations don’t just live in their inboxes. If email is your only way of connecting with them, you’re missing opportunities.
When was the last time you tried shopping on your own site? If it feels clunky or outdated, it’s turning people away.
Nobody cares about your awards anymore (ok, maybe wholesalers but that's a different convo). Younger customers want to know how your wine fits into their lifestyle—not why you think it’s amazing.
Perfection is out. Authenticity is in. Ditch the over-staged vineyard photos and give your audience a peek behind the curtain.
Younger consumers care about sustainability—and they want brands that care, too.
Representation is key. Make sure your branding and marketing reflect the diverse world of wine drinkers.
Word-of-mouth is still king—only now, it’s on social media.
Don’t wait for customers to come to you; go to them. Younger wine lovers value convenience and love discovering brands in unexpected places.
Younger generations are glued to YouTube, social media, and streaming platforms.
Standard tastings are nice, but unique experiences are unforgettable.
Younger drinkers want more than just wine—they want an experience.
Work with like-minded brands to expand your reach.
Younger audiences love easy, seamless experiences.
Younger consumers expect marketing that feels tailored to them.
Packaging isn’t just about protecting your wine—it’s part of your brand experience. Think about how many people love to share their unboxing moments on Instagram and TikTok. Your packaging can be the star of the show if you do it right.
Younger generations love sharing their finds online, and your winery can make it easier for them to showcase your brand to their friends and followers.
Remember, you don’t and likely shouldn’t do everything on this list. Choose shifts that align with your brand and goals. Maybe you keep the traditional tasting notes but bring a playful tone to your social media. Maybe your weekends are strictly 21+ reservation-only, but you welcome families and pets during the weekdays. Small changes can lead to big results—all while staying authentic to who you are as a winery. Good luck!
Ready to make these shifts happen? Let Corksy’s tools help you modernize your winery without losing what makes it special. Schedule a demo today!
Corksy Sell More Wine Demographics Gen Z Millenials Marketing Sales
Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine.
Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort.
Bring the love (and fun!) with winery marketing campaigns that highlight Valentine’s, Galentine’s, and everything in between.
March is all about lighter wines, playful campaigns, and welcoming spring vibes.
Celebrate Earth Month with campaigns that showcase your winery’s eco-conscious spirit.
From honoring moms to Memorial Day picnics, May is packed with opportunities to celebrate wine and connection.
Celebrate longer days, bold flavors, and rosé season with summer-inspired winery marketing campaigns.
Celebrate freedom, sparkling wines, and summer fun with creative and festive winery marketing campaigns.
As harvest nears, lean into the excitement with engaging and seasonal campaigns.
Cozy up to the season with autumn-inspired campaigns and events.
From Halloween fun to trending wine styles, October is all about creativity and community.
Show your appreciation to customers and set the stage for holiday shopping.
Close out the year with your winery marketing focused on gifting campaigns, holiday events, and sparkling celebrations.
With these 60 winery marketing campaigns, your marketing calendar is ready to shine all year long. From seasonal launches to wine holidays and cultural celebrations, there’s something here for every audience and occasion.
Let Corksy’s tools help you bring these ideas to life:
Ready to make 2025 unforgettable? Book a call today!
Corsky Sell More Wine DTC Marketing Campaigns Email Marketing Social Media
Black Friday and Cyber Monday are game-changing opportunities for wineries to boost sales, attract new customers, and build loyalty. Our comprehensive BFCM Playbook is your step-by-step guide to crafting successful holiday campaigns. From high-value offers that preserve your margins to targeted email strategies and effective paid media tips, this playbook is tailored to help wineries stand out during the busiest shopping season of the year. Learn how to convert one-time shoppers into lifelong customers with actionable insights and practical tips.
Corksy Sell More Wine Holiday Marketing Black Friday Cyber Monday Cyber Week Small Business Saturday
Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a place people want to come back to.
This guide dives into fresh ideas to help your winery stand out, turning it into a destination where visitors feel welcome, excited, and connected to what you offer.
In today’s market, wineries that stand out provide more than just a tasting—they create memorable, shareable experiences that make guests want to stay longer and come back.
Social media is essential for reaching younger audiences, and creating spaces people want to share online doesn’t have to be pricey. Use what makes your winery unique to craft a memorable, photo-ready experience.
As visitation declines in some regions, wineries that adapt to meet the needs of younger consumers are seeing a positive shift. Many young adults today have families and pets, and they’re searching for relaxed, family-friendly destinations where everyone can enjoy themselves. By creating a welcoming environment, wineries can tap into this growing demographic, which values shared experiences over traditional wine tastings alone.
Your wine club members are some of your best advocates. Turn them into organic ambassadors by giving them reasons to bring friends and family, naturally expanding your reach through genuine connections.
Flexibility can make your winery more accessible, especially for spontaneous visitors or locals. While some wineries require reservations, loosening this policy can open the door to a broader audience.
Managing staffing levels can be challenging—especially if you currently operate by appointment only and are wanting to accept walk-ins. By adding self-serve options, you can enhance the guest experience and create a more efficient, flexible operation.
Adding non-alcoholic options and a variety of other drinks can make your winery more inviting for everyone. Offering non-alcoholic wine, mocktails, or wine slushies gives non-drinkers and designated drivers something to enjoy beyond just sodas and water.
Getting involved locally is a great way to make your winery a real part of the community. By teaming up with nearby businesses, artists, and vendors, you can create events that attract locals and new visitors alike.
Making sure people can find your winery online is key to bringing in real-world visitors. Local SEO and an updated Google My Business profile can help you stand out and attract more guests.
Adding food to the mix can turn a tasting into a full experience, keeping guests around longer and giving them more reasons to visit. Even if health codes or building regulations prevent a full menu, there are plenty of ways to offer something satisfying.
Creating a destination winery goes beyond great wine; it’s about building an experience that keeps people coming back. From family-friendly spaces and local partnerships to self-serve options and memorable food pairings, these strategies make your winery a place people want to visit, stay awhile, and bring friends back to.
All of these are great suggestions, but the customer experience often hinges on the staff. Make sure they’re trained on the winery’s history, understand the 5-10 rule (acknowledging customers within five feet and smiling within 10), and are knowledgeable about the wines. A warm, welcoming staff can make a first-time visitor feel at home and eager to return.
Of course, balancing all these elements requires the right tools. Corksy can help streamline everything from managing reservations and keeping track of club members to running a POS system that works for both tastings and retail. With CRM capabilities and a web builder designed with SEO in mind, Corksy helps make it easier to stay organized and get noticed online. By keeping everything under one system, you’re free to focus on what really matters: creating an experience that resonates with every guest who walks through the door.
Corksy Sell More Wine Tasting Room Marketing Sales Events POS CRM Wine Club
As the busiest time of year for wineries approaches, it’s critical to plan ahead for the holiday season, specifically the OND period (October, November, December). With so many opportunities—Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year's—wineries need to strategically market to capture sales and build lasting customer relationships. Here’s a detailed guide, based on our Holiday Marketing Webinar, to help you create campaigns that will maximize your success this holiday season.
The holiday season often represents the most lucrative time of year for wineries, with up to 30% or more of annual sales generated during OND. This period provides opportunities for increased engagement, new customer acquisition, and deeper loyalty with existing customers.
The biggest reason for the spike in holiday sales is the gifting mindset. During the holidays, customers are not only buying for themselves but also looking for thoughtful gifts. Wine is a perfect gift because of its versatility and universal appeal. Shoppers are searching for convenience, something they can easily purchase and present as a festive, elegant gift. Plus, many holiday gatherings, from Thanksgiving dinners to Christmas parties, often feature wine as a central component of the celebration.
However, with these opportunities come high customer expectations. Shoppers want seamless shopping experiences, fast shipping, and responsive customer service. If your winery fails to deliver on any of these fronts, you risk losing those customers for good. Studies show that three bad experiences are enough to turn customers away from a brand forever.
The first step to holiday success is strategic planning. You need to look at the entire OND period and consider how your wines can fit into different occasions and celebrations.
Action Step: Holiday Bundles
These themed bundles not only simplify the buying process for your customers but also provide higher-value orders for your winery.
Action Step: Holiday Gift Guides
A well-organized gift guide—whether printed or digital—gives your audience an easy way to browse your holiday selections. Consider featuring this guide prominently on your website and promoting it through email and paid ad campaigns.
Action Step: Corporate Gifting
Black Friday and Cyber Monday are pivotal shopping days, offering wineries a golden opportunity to boost sales, acquire new customers, and deepen engagement with loyal ones.
Building Anticipation
Segment Your Audience
Tailor Your Promotions
Offering variety will encourage customers to come back and shop more than once during the holiday weekend.
Use Email Segmentation and Pop-Ups
Social media is one of the most powerful tools for building engagement and awareness during the holidays and should be . Platforms like Instagram, TikTok, and Facebook are ideal for visual storytelling and connecting with younger audiences. Use these platforms to attract newsletter signups with posts and advertisements teasing upcoming offers.
Instagram:
TikTok:
Paid Promotions:
Logistics and customer service are just as important as your marketing efforts during the holiday season. Here’s how to ensure you’re ready:
Inventory & Shipping Readiness
Streamlining Fulfillment
Customer Support
The holiday season is your winery’s golden opportunity to not only increase sales but also create lasting relationships with your customers. Whether through holiday bundles, early access for wine club members, or thoughtful email marketing campaigns, your strategy should focus on creating an experience that goes beyond the transaction.
By preparing early, segmenting your audience, and delivering a seamless customer experience, you can turn one-time holiday shoppers into loyal customers who return throughout the year.
If you missed our Holiday Marketing Webinar, you can still catch the full recording here and view our OND checklist here.
corksy sell more wine marketing holidays black friday cyber monday ond marketing email paid advertising
It began as most things do in Napa Valley: over a table replete with good food and good wines. In 1943, Louis M. Martini, John Daniel, Jr., Charles Forni and Louis Stralla began meeting to exchange ideas and work as a group to overcome industry obstacles and elevate the status of Napa Valley wines. By 1944 the group had expanded the meetings to include other vintners, including Georges de Latour, Robert Mondavi, Felix Salmina, Charlie Beringer and Roy Raymond, and the Napa Valley Vintners became a formal association.
More than 65 years later, that epicurean and social camaraderie has grown into a spirited partnership committed to advancing Napa Valley wines worldwide. The Napa Valley Vintners, a regional trade association with an active membership of nearly 400 wineries, represents a tradition of dedicated vintners and grape growers who have worked and cared for this premier winegrowing region since the early 1800s.
Today, Napa Valley Vintners (NVV) is widely-recognized as one of the leading wine trade organizations in the world. Our vintners are committed leaders - breaking new ground at home and in the larger wine community. Whether raising funds for local charity organizations (through Auction Napa Valley, the NVV has given $90 million to local non-profits since its inception in 1981) or raising international consumer awareness regarding truth in labeling, Napa Valley Vintners are constantly seeking new and innovative ways to protect, promote and enhance the region they call home.
Title | Name | Phone | Extension | |
---|---|---|---|---|
Executive Director | Linda Reiff | nvv@napavintners.com | 707) 963-3388 | |
Communications Director | Terry Hall | nvv@napavintners.com | (707) 963-3388 | |
Managing Director of Marketing & Promotions | Stacey Dolan Capitani | nvv@napavintners.com | (707) 963-3388 | |
Industry Relations Director | Rex Stults | nvv@napavintners.com | (707) 963-3388 | |
Marketing Director | Patsy McGaughy | nvv@napavintners.com | (707) 963-3388 | |
Community Relations Manager | Anne Steinhauer | nvv@napavintners.com | (707) 963-3388 | |
Member Relations Manager | Emilie Wyrick | nvv@napavintners.com | (707) 963-3388 |
Locations | Address | State | Country | Zip Code |
---|---|---|---|---|
Napa Valley Vintners | P.O. Box 141, St. Helena | CA | United States of America | 95474 |