P.O. Box 141, St. Helena, CA, United States of America, 95474
Feeds
“Why Wine?” Created to Showcase Wine’s Unique Story and Help Spark Demand
Napa Valley Vintners (NVV) announces the next installment of the “Why Wine?” campaign, a movement dedicated to celebrating the authentic story of wine. With consumer preferences rapidly evolving and new competition emerging in the marketplace, the campaign focuses on uniting the industry to ensure wine remains an essential part of a modern, healthy lifestyle.
NVV launched the initiative in summer of 2024. To encourage more involvement and the continuation of the campaign, dozens of “Why Wine?” videos were captured at the Premiere Napa Valley wine auction in February. Industry members shared their personal stories and insights about what makes wine so special. These heartfelt videos are now available for viewing on YouTube at the Why Wine Video Playlist. Also attending Premiere Napa Valley was podcaster Ray Fister of Life Between the Vines who asked the question, “Why is wine important?” to guests and winemakers at the event.
The “Why Wine?” campaign highlights the exceptional craftsmanship, passion and dedication that goes into every bottle. From the storied history to the artistry of winemaking, the movement emphasizes the distinctive process that elevates wine beyond just a beverage.
“The wine industry has always thrived as a close-knit community with shared values. Now, more than ever, it’s crucial for us to come together to secure the future of wine. In addition to ‘Why Wine?’, we are also excited to support similar initiatives, such as Come Over October and Share and Pair Sundays, that help bring wine to the forefront of consumers’ minds,” said Stacey Dolan Capitani, Vice President of Marketing at Napa Valley Vintners.
In addition to Napa Valley wineries taking part, a wide range of participants have included wineries such as Bruliam Wines in Sonoma County, CA, BACA Wines in Healdsburg, CA and McPrice Myers Wines in Paso Robles, CA; wine writers Karen MacNeil, Jonathan Cristaldi, Madeline Puckette and Maria Hunt; wine business leaders Nick Pegna of Sotheby’s, Gary Fisch of Gary’s Wine & Marketplace and Jonathan Feiler from The Boca Raton; wine personalities Somm Vivant – Amanda McCrossin, Attorney Somm – John Jackson and Cellar Mouse – Rachel Dickinson; and wine media companies Wine Likes App and Colangelo & Partners.
The “Why Wine?” campaign aims to ensure wine remains a staple in the homes and hearts of people everywhere. Wineries, winegrowers, industry partners and wine enthusiasts who take part can help inspire both new and experienced wine drinkers to discover why wine is truly unique among beverages.
For more information and to support “Why Wine?”, visit napavalley.wine/why-wine.
The California edition of the Napa Neighbor program encourages residents across the state to explore the region from January 1 to January 31, 2025. Nearly 75 wineries in Napa Valley are offering special benefits, including complimentary, upgraded and two-for-one tastings, preferred pricing on wines and other unique experiences.
Napa Neighbor Program Provides Exclusive Offers to All California Residents in January
12/19/2024- Saint Helena, CA - Napa Valley, one of the top travel destinations in the United States, is now offering all California residents the chance
Click here for current press releases: http://www.napavintners.com/trade/tm_3_releases.asp and click here to read our blog: http://napavintners.blogspot.com/
About
It began as most things do in Napa Valley: over a table replete with good food and good wines. In 1943, Louis M. Martini, John Daniel, Jr., Charles Forni and Louis Stralla began meeting to exchange ideas and work as a group to overcome industry obstacles and elevate the status of Napa Valley wines. By 1944 the group had expanded the meetings to include other vintners, including Georges de Latour, Robert Mondavi, Felix Salmina, Charlie Beringer and Roy Raymond, and the Napa Valley Vintners became a formal association.
More than 65 years later, that epicurean and social camaraderie has grown into a spirited partnership committed to advancing Napa Valley wines worldwide. The Napa Valley Vintners, a regional trade association with an active membership of nearly 400 wineries, represents a tradition of dedicated vintners and grape growers who have worked and cared for this premier winegrowing region since the early 1800s.
Today, Napa Valley Vintners (NVV) is widely-recognized as one of the leading wine trade organizations in the world. Our vintners are committed leaders - breaking new ground at home and in the larger wine community. Whether raising funds for local charity organizations (through Auction Napa Valley, the NVV has given $90 million to local non-profits since its inception in 1981) or raising international consumer awareness regarding truth in labeling, Napa Valley Vintners are constantly seeking new and innovative ways to protect, promote and enhance the region they call home.
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Executive Director | Linda Reiff | nvv@napavintners.com | 707) 963-3388 | |
| Communications Director | Terry Hall | nvv@napavintners.com | (707) 963-3388 | |
| Managing Director of Marketing & Promotions | Stacey Dolan Capitani | nvv@napavintners.com | (707) 963-3388 | |
| Industry Relations Director | Rex Stults | nvv@napavintners.com | (707) 963-3388 | |
| Marketing Director | Patsy McGaughy | nvv@napavintners.com | (707) 963-3388 | |
| Community Relations Manager | Anne Steinhauer | nvv@napavintners.com | (707) 963-3388 | |
| Member Relations Manager | Emilie Wyrick | nvv@napavintners.com | (707) 963-3388 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| Napa Valley Vintners | P.O. Box 141, St. Helena | CA | United States of America | 95474 |
List of Locations
Profile Picture