Since 2017, we’ve proudly touted our fun tagline at LibDib: “We deliver happiness.” Everything we do aims to keep all sides of the equation (Maker, Buyer and LibDibber) happy and satisfied  with our platform and operational processes. 

So, let’s chat about what we call the LibDib “Happiness Curve” and how to keep the good vibes going from start to finish. 

First off, we know that distribution isn’t a walk in the park. Whomever you choose as your distributor, there’s a lot of compliance, pricing and operational complexities to work through. However, with patience and effort comes reward. In most cases, LibDib Makers simply enter their information once and then maintain their LibDib accounts with minimal effort in the future. 

Sure there can be some bumps in the road, especially in the very beginning. However, by following a few tips Makers can keep a smile on their face while jetting around the platform for all of their distribution needs. 

Note: Our team can provide most Makers with an initial 30-minute consultation about how LibDib works and then send you on your way with some direction and links. However, if you need more assistance or a “Spirit Guide” throughout your journey, consider a LibDib Extras Program. 

1. Compliance is key. Makers need to understand how compliance works. In short, you need a TTB Basic Permit, a Home State Permit and something (permit, price posting, Brand Label registration, or a combination of the three) in the state where the products are to be sold. The first two pages of our Go Live Guides outline what is needed. And yes, it is different in every state.
2. Know LibDib logistics. Shipping can feel like a puzzle at times. In most states, there are two shipping legs. New York and Florida are the exceptions, where you choose between one or two legs (depending on the Buyer’s preferences). We use LibShip (powered by FedEx) for the first leg of shipping—it’s built into our platform, keeps things compliant, and it’s economical too. Costs for this are billed back to Makers. The second leg is handled by our warehouse partners, with a Dock and Delivery fee built into the Buyer's cost. Also, don’t forget your Alcohol Shippers Permit—and make sure your shipments are packed safely. Damaged shipments are a quick way to kill the happy vibes.
3. Know the costs. Here is a very detailed outline of what it costs to be on LibDib. Do not be surprised about a shipping billback. That is a definite happiness killer.
4. Have basic knowledge of distribution and the LibDib business model. LibDib is most successful for the Makers who utilize the platform to access three-tier markets via technology. Our Basic model is free for everyone, so all Makers have a route to market. However, Makers should understand that just because you post something on LibDib, it doesn’t mean it is going to sell. Just like in traditional distribution channels, Makers need to “make their own rain.” Without this understanding, Makers can be disappointed that their offerings are not selling in volume. Remember--the beverage alcohol industry is a highly competitive space. Makers need to own their relationships and brand stories while giving Buyers a reason to buy products. If you want assistance in your first placements, LibDib’s Gold program provides Makers with opportunities. Click here for more information.
5. Handle the hiccups with patience and kindness. If things go haywire; be timely…and kind. 95-98% of shipments are fulfilled without incident. For about 2-5% of shipments, there are “issues.” Breakage, warehouse mispicks, confused Buyers. It happens. Makers. Please know that LibDibbers are always working hard to fix a situation gone wrong. Please respond in a timely manner. If you are frustrated, please don’t take it out on our team or the LibDib process. Sh*t happens. But we will all get through it together. 

We hope this helps all you LibDib Makers enjoy a smooth start and long-term distribution success with LibDib. 

Distribution