Ashland, OR, United States of America, 97520
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November & December Sales
Even though this is a busy time of the year for many wineries, have you thought about your projections and plans for what you want to do during the holiday months - Thanksgiving, Christmas, Hannukah, and the New Year? Not to mention any holidays and special occasions that I may have forgotten.
Now is the time to start thinking of what small special things you can offer your guests or plan for the weekends in November and December. A holiday shopping weekend for example.
Of course, the great majority of your customers will enjoy discounts on the wine. But on the weekends leading up to the holidays (Thanksgiving, Hannukah, Christmas) you may wish to put
out some light snacks or older vintages of wine as a special treat.
You may also present them with a discount coupon for wines purchased on their next visit or by phone in January and February of the coming year.
Start thinking about how you can encourage your guests to come back to your winery or what you can do to encourage them to bring their friends (free use of the picnic area when reserved in advance or a tour of the cellar, etc.)
A tour of the barrel room or cellar is interesting to first-time guests or people who are new to wine tasting. Offer that in your advertisement on certain days. If you are offering it during the week it may help to increase your midweek business.
If you are not asking for referrals from people who have enjoyed their visit, you may be
missing out on new customers. If you have postcards of the winery, you might give them a couple of postcards to send to their friends and family to encourage them to visit.
There are lots of things you can do. I would love to hear your ideas.
E (e@inshortmarketing.com)
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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